{"id":2230,"date":"2020-09-10T18:52:00","date_gmt":"2020-09-10T18:52:00","guid":{"rendered":""},"modified":"2025-11-07T10:56:14","modified_gmt":"2025-11-07T05:26:14","slug":"kal-aaj-aur-kal","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/kal-aaj-aur-kal\/","title":{"rendered":"Newsletter &#8211; Kal, Aaj Aur Kal &#8211; Research &#038; Ranking"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><strong>K A L , A A J&nbsp; A U R K A L<\/strong><\/p>\n\n\n\n<p><strong>1971 Movie<\/strong><\/p>\n\n\n\n<p>Three generations of a family, decide to live together. However,their different mindsets create conflicts with each other and disrupt the harmony of the house.<br>However, in the end all of them realise that they have to respect each other to live a good life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2020 Equity Portfolio<\/strong><\/h2>\n\n\n\n<p>Similarly, while investing in the equity markets, we have to analyse data which may pertain to the past situation, present situation or situation likely to emerge in the future. All of these data have to be given equal respect without letting one set of data drive the investment decisions. This will ensure harmony in the mind (read portfolio).<\/p>\n\n\n\n<p><strong>KAL (YESTERDAY)- MAR-JUN 2020<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QUARTERLY GDP GROWTH RATE<\/h2>\n\n\n\n<p>FY21 will see negative GDP growth (anywhere between 3%-6%) first time after 40 years. Other countries are also in the same boat. As per IMF, the <a href=\"https:\/\/www.equentis.com\/blog\/key-global-events-that-can-influence-the-stock-market-this-week-3\/\">global<\/a> economy is expected to contract by 4.9% in 2020: advanced economies by 8%, emerging markets by 3%; the bounce back in 2021 is also likely to be sharp: 5.4%, 4.8% and 5.9% respectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1QFY21 CONTRACTION COMPARISON GLOBALLY<\/h2>\n\n\n\n<p>Q1FY21 contraction is highest because of the most stringent lockdown globally. However, the fatality rate was also amongst the lowest, at less than 2% vs. 5-12% in most countries.<\/p>\n\n\n\n<p>Taking clue from China where GDP rose 12% in Q1FY21 vs. 10% contraction in the previous quarter, India\u2019s GDP should also bounce back sharply in Q2FY21 and then improve in subsequent quarters thereafter.<\/p>\n\n\n\n<p><strong>Q1FY20 RESULT TREND<\/strong><\/p>\n\n\n\n<p><strong>COVID CASES COUNTRY-WISE- JUNE 2020<\/strong><\/p>\n\n\n\n<p><strong>HIGH LEVEL OF FUND RAISING BY CORPORATES DURING APR-AUG 2020<\/strong><\/p>\n\n\n\n<p><strong>AAJ (TODAY)- JULY-SEPT 2020<\/strong><\/p>\n\n\n\n<p><strong>What are we hearing\/ reading &#8211; Key events during month of August 2020<\/strong><\/p>\n\n\n\n<p>The on-ground activity seems to be normalizing in July faster than expected. Our channel checks and on-ground readings suggest:<\/p>\n\n\n\n<p>*If sales was 100 units pre Covid (Jan\/Feb), then current sales is 75 units or 85 units as case may be.<\/p>\n\n\n\n<p><strong>July &amp; August has thrown many positive surprises<br><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;Manufacturing PMI at 52.2 (vs 51.4 yoy) in Aug, the first expansion since lockdown.<\/li>\n\n\n\n<li>&nbsp;E-way bills hit Rs. 13.8 lacs crores, which is 97% of its year ago period.<\/li>\n\n\n\n<li>&nbsp;Rail freight at 95.2 MT, which is 97% of its year ago period in July.<\/li>\n\n\n\n<li>&nbsp;Passenger vehicles and 2wheelers in August are at 95% &amp; 90% of its year ago period.<\/li>\n<\/ul>\n\n\n\n<p><strong>AUTO MONTHLY DISPATCHED TREND<\/strong><\/p>\n\n\n\n<p><strong>COVID CASES COUNTRY-WISE- SEPTEMBER 2020<\/strong><\/p>\n\n\n\n<p><strong>K E Y&nbsp; E V E N T S&nbsp; <\/strong><strong>D U R I N G&nbsp; M O N T H&nbsp; O F&nbsp; A U G U S T&nbsp; 2 0 2 0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Border tensions between India and China erupted once again; Government of India banned another 110 Chinese apps.&nbsp;<\/li>\n\n\n\n<li>India entered the list of top 3 countries hit by coronavirus as confirmed cases rose to +35 lakh, but total cases and deaths as a percentage of the population remained much lower than other severely affected countries .<\/li>\n\n\n\n<li>GST collections in August was at Rs. 86,449 crores (down just 12% YOY), but lower than Rs. 87,422 crores in July and Rs. 90,917 crores in June. There is strong chance we should revert back to monthly run-rate of Rs. 100,000 crores per month starting October 2020.<\/li>\n\n\n\n<li>10 year bond yields went below 6% in Jul\u201920, after a gap of 12 years.<\/li>\n\n\n\n<li>FIIs were net buyers of $5 bn during August. the highest in 2020.<\/li>\n<\/ul>\n\n\n\n<p><strong>KAL (TOMORROW)-&nbsp; OCT-DEC 2020 &amp; BEYOND<\/strong><\/p>\n\n\n\n<p>E-Commerce order volume growth has been 17% during Apr-Jun 2020 led by smaller cities and first time consumers; 66% share of Tier 2 and beyond, 53% share from Tier 3 and beyond.<\/p>\n\n\n\n<p>Telecom firms get breather in AGR case, SC allows them 10 years to clear dues; Only 10% to be paid before 31st Mar 2021.<\/p>\n\n\n\n<p>The second round of moratorium closed on 31st August 2020. However, retail borrowers may still get relief on repayment and tenure through a one-time restructuring scheme, which is in works. The proposed loan restructuring will enable banks to extend the term of retail loans by two years without increasing customers\u2019 EMI amounts (equated monthly instalments). At present, loan accounts that are in default for not more than 30 days as on 1 March 2020 are eligible for restructuring.<\/p>\n\n\n\n<p><strong>RAPID IMPROVEMENT IN THE ON-GROUND ACTIVITY IN JULY\/AUG LIKELY TO CONTINUE<\/strong><\/p>\n\n\n\n<p><strong>K E Y&nbsp; U P C O M I N G&nbsp; E V E N T S<\/strong><\/p>\n\n\n\n<p><strong>Events in the coming months that will provide swings to the markets are:<\/strong><\/p>\n\n\n\n<p><strong>Vertical unlock state wise &amp; opening of remaining pockets<\/strong><\/p>\n\n\n\n<p>Ramp-up in demand post ease of vertical\/micro city\/state lockdown in select areas. Opening of<br>food courts, entertainment zones, restaurants, bars, multiplex, gym, clubs etc.<\/p>\n\n\n\n<p><strong>US Presidential election (Nov\\&#8217;20)<\/strong><\/p>\n\n\n\n<p>The U.S. Presidential Election will be top event to watch out for in coming months.<\/p>\n\n\n\n<p><strong>The state election in India (Bihar) in Nov\\&#8217;20<\/strong><br>The ruling party at Centre &amp; State would have to avoid significant reforms which could derail the economy again and instead focus on measures which will enhance domestic consumption.<\/p>\n\n\n\n<p><strong>R e s e a r c h &amp; R a n k i n g&nbsp; V i e w<\/strong><br>It may not be a bold statement to make that bottom of the market is behind us.<\/p>\n\n\n\n<p>What will lend support is the $12 tn global stimulus packages, advancement in research on vaccine, cure and markets\/people looking beyond pandemic (not fretting as much as in Mar\/Apr). We expect <a href=\"https:\/\/www.equentis.com\/blog\/understanding-nifty-your-key-to-the-indian-stock-market\/\">Nifty<\/a> consolidating in the range of 11,000-12,000 in the near term and then move past 12,000 post Oct\\&#8217;20. We believe investors should consider investing half of their investible surplus now with the balance half in a staggered manner over the coming 2-4<br>months depending on advancement towards availability of a vaccine and<br>business return to complete normalcy.<\/p>\n\n\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"9122\" class=\"elementor elementor-9122\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46f73ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46f73ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-305b705\" data-id=\"305b705\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cdb886b\" data-id=\"cdb886b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d25388b elementor-widget elementor-widget-image\" data-id=\"d25388b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2022\/10\/Google-Ads-Creative-06.jpg\" class=\"attachment-full size-full wp-image-24867\" alt=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2022\/10\/Google-Ads-Creative-06.jpg 960w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2022\/10\/Google-Ads-Creative-06-240x300.jpg 240w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2022\/10\/Google-Ads-Creative-06-768x960.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2022\/10\/Google-Ads-Creative-06-819x1024.jpg 819w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af94044 elementor-widget elementor-widget-button\" data-id=\"af94044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.researchandranking.com\/contact-us-for-stock-advice\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a call now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<p>For a detailed assessment, we had recorded a webinar a couple of days back. You can view the<br>same <a href=\"https:\/\/youtu.be\/MFEJfCAz_bc\" target=\"\\&quot;_blank\\&quot;\" rel=\"\\&quot;noopener\\&quot; noopener\">here<\/a>.<\/p>\n\n\n\n<p>Best Practices For Wealth Creation<\/p>\n\n\n\n<p>Rather than wait for Nifty correction, we suggest:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Staggered buying approach: Use every dip as an opportunity to buy.<\/li>\n\n\n\n<li>Stock specific approach: Identify a few solid businesses that you would like to own; start accumulating them.<\/li>\n\n\n\n<li>Long-term approach: Keep a horizon of 3-5 years while investing in these businesses.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>Stay focused: Avoid getting distracted from information overload\/distraction\/rumors via forwards on WhatsApp\/Twitter\/news channel.<\/li>\n\n\n\n<li>Trust time in the market: Don\u2019t try to time by selling portfolio now and reentering at lower levels later.<\/li>\n<\/ul>\n\n\n\n<p>Always remember, our country of 1.37 billion people is vastly underpenetrated in most aspects vis-\u00e0-vis developed countries. History has shown us that crisis when combined with above point creates ample multi-year opportunities for growth and <a href=\"https:\/\/www.equentis.com\/investment-advisory\/5in5-wealth-creation\">wealth creation<\/a>, provided you\\&#8217;ve invested your money in the right hands.<\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9185\" class=\"elementor elementor-9185\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e92a158 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e92a158\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65b41f6\" data-id=\"65b41f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a613ee7 elementor-widget elementor-widget-shortcode\" data-id=\"a613ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"6844\" class=\"elementor elementor-6844\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2efdbd0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2efdbd0d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-783deaaa\" data-id=\"783deaaa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c60a2cc elementor-widget elementor-widget-heading\" data-id=\"c60a2cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related investing topics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e3de9dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e3de9dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-40fd5db7\" data-id=\"40fd5db7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-757ca8cb ekit-equal-height-enable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"757ca8cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"https:\/\/blog.researchandranking.com\/how-to-invest-in-share-market-guide\/\" class=\"ekit_global_links\" target=\"_blank\" rel=\"noopener\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text- text- icon-lef-right-aligin elementor-animation-  gradient-active  hover_from_left\">\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    How to Invest in Share Market?                <\/h3>\n                        \t\t  \t<p>Considering the volatility, investing in stock markets is both an art and science.<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-601073c\" data-id=\"601073c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b38507 ekit-equal-height-enable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"8b38507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"https:\/\/blog.researchandranking.com\/looking-for-one-multi-bagger-today-here-are-54-that-multiplied-investors-wealth\/\" class=\"ekit_global_links\" target=\"_blank\" rel=\"noopener\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text- text- icon-lef-right-aligin elementor-animation-  gradient-active  hover_from_left\">\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    5 Best Places To Live After Retirement In India                <\/h3>\n                        \t\t  \t<p>While some retired people set sail on voyages worldwide, others look forward to spending their time in relaxation and comfort.<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7e5723c\" data-id=\"7e5723c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-551526b ekit-equal-height-enable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"551526b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"https:\/\/blog.researchandranking.com\/90-percent-lose-money-in-stocks\/\" class=\"ekit_global_links\" target=\"_blank\" rel=\"noopener\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text- text- icon-lef-right-aligin elementor-animation-  gradient-active  hover_from_left\">\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    90% People Lose Money in Stocks?                <\/h3>\n                        \t\t  \t<p>Isn't it shocking? But it is a fact. There are countless reasons why investors lose money in stock markets.<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6dc0c61\" data-id=\"6dc0c61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb5233e ekit-equal-height-enable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"eb5233e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"https:\/\/blog.researchandranking.com\/is-long-term-investing-always-safe\/\" class=\"ekit_global_links\" target=\"_blank\" rel=\"noopener\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text- text- icon-lef-right-aligin elementor-animation-  gradient-active  hover_from_left\">\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Is Long Term Investing Always Safe?                <\/h3>\n                        \t\t  \t<p>Let\u2019s understand what long-term means before we explain why Long Term Investing may not always be safe.<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<p><strong>Read more: \u00a0<a href=\"https:\/\/timesofindia.indiatimes.com\/blogs\/voices\/long-term-investing-helps-create-life-changing-wealth\" target=\"_blank\" rel=\"noreferrer noopener\">How Long-term investing helps create life-changing wealth \u2013 TOI<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>K A L , A A J&nbsp; A U R K A L 1971 Movie Three generations of a family, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/2230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=2230"}],"version-history":[{"count":2,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/2230\/revisions"}],"predecessor-version":[{"id":61880,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/2230\/revisions\/61880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/2231"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=2230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=2230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=2230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}