{"id":30328,"date":"2023-12-29T19:02:52","date_gmt":"2023-12-29T13:32:52","guid":{"rendered":"https:\/\/blog.researchandranking.com\/?p=30328"},"modified":"2023-12-30T10:32:21","modified_gmt":"2023-12-30T05:02:21","slug":"chai-and-spices-to-alcohol-how-the-tables-have-turned-today","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/chai-and-spices-to-alcohol-how-the-tables-have-turned-today\/","title":{"rendered":"From Chai and Spices To Alcohol: How The Tables Have Turned Today"},"content":{"rendered":"
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Diwali Sunday (a designated dry day) saw an astounding 64 lakh bottles picked up from store shelves, leading to Rs 120.92 crore<\/a> in revenue this year.<\/p>\n\n\n\n

Diwali, Christmas, and New Year\u2019s Eve bunched together in the chilly months call for bonfires and booze nationwide. In 2023 alone, a mind-blowing 5 billion liters of alcohol \u2013 enough to fill an Olympic pool twice over \u2013 flowed freely, marking a 12% jump from the previous year.  <\/p>\n\n\n\n

From Punjab to Himachal Pradesh, liquor sales are soaring like hot pakoras, with a 15-20% surge compared to the rest of the year. Even down south, winter brings a respectable 7-10% rise in the spirit of cheer. Wow! Can you imagine what the number could be on New Year\u2019s Eve? <\/strong><\/p>\n\n\n\n

India, the land of chai and spices, is making waves in the international spirits scene, shaking things up with mass appeal and award-winning sophistication. How did we do it?  Check out the intriguing story… <\/strong><\/p>\n\n\n\n