{"id":31141,"date":"2024-01-27T09:20:41","date_gmt":"2024-01-27T03:50:41","guid":{"rendered":"https:\/\/blog.researchandranking.com\/?p=31141"},"modified":"2025-11-07T13:29:53","modified_gmt":"2025-11-07T07:59:53","slug":"how-ravi-modis-manyavar-became-26000-cr-empire-from-just-10k-investment","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/how-ravi-modis-manyavar-became-26000-cr-empire-from-just-10k-investment\/","title":{"rendered":"Building a 26000 Cr Manyavar Empire With Just Mom&#8217;s 10K"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Forget the saris and the vibrant lehengas for once. Let\u2019s meet the man who made humble kurta pajamas desirable, hip, and trendy. He built a brand that dared to dress a nation&#8217;s men and women in more than just a kurta-pajama, transforming it from the ordinary into the extraordinary. <\/p>\n\n\n\n<p>Have you guessed the brand we are describing, or are you still wondering about it? Well, let\u2019s not keep you guessing. <strong>Yes, we are talking about Manyavar \u2014 The Wedding Destination.<\/strong>\u00a0<\/p>\n\n\n\n<p><strong>Know more about<\/strong><br><a href=\"https:\/\/www.equentis.com\/financial-calculators\/sip-calculator\">SIP CALCULATOR<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.equentis.com\/financial-calculators\/retirement-planning-calculator\">RETIREMENT CALCULATOR<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.equentis.com\/financial-calculators\/cagr-calculator\">CAGR CALCULATOR<\/a>\u00a0|\u00a0FINANCIAL CALCULATORS<\/p>\n\n\n\n<p>We bring you a journey of perseverance, grit, and sheer gumption to turn ethnic men\u2019s wear into a canvas for celebration, for pride, for the very essence of being Indian. Let&#8217;s begin with a trip down memory lane and meander to the story of what happened with Manyavar.<\/p>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block Cool-Content-Timeline\"><div class=\"cool-timeline-block-019613be-41b7-48b4-9d4c-4a8d83f7167d\"><style>.cool-timeline-block-019613be-41b7-48b4-9d4c-4a8d83f7167d .cool-vertical-timeline-body .story-time p{color: #333;}.cool-timeline-block-019613be-41b7-48b4-9d4c-4a8d83f7167d .cool-vertical-timeline-body .story-details .timeline-block_desc p{font-size: 16px;}.cool-timeline-block-019613be-41b7-48b4-9d4c-4a8d83f7167d .cool-vertical-timeline-body::before{background: linear-gradient(to bottom, rgba(230, 230, 230, 0) 0%, #D91B3E 10%, #D91B3E 90%, rgba(230, 230, 230, 0) 100%);}.cool-timeline-block-019613be-41b7-48b4-9d4c-4a8d83f7167d .cool-vertical-timeline-body .timeline-content::before{background: #D91B3E;}.cool-timeline-block-019613be-41b7-48b4-9d4c-4a8d83f7167d .cool-vertical-timeline-body.left .story-details::after{background: #D91B3E;}.cool-timeline-block-019613be-41b7-48b4-9d4c-4a8d83f7167d .cool-vertical-timeline-body.right .story-time::after{background: #D91B3E;}.cool-timeline-block-019613be-41b7-48b4-9d4c-4a8d83f7167d .cool-vertical-timeline-body .timeline-content.icon-true .timeline-block-icon{background: #D91B3E;}.cool-timeline-block-019613be-41b7-48b4-9d4c-4a8d83f7167d .cool-vertical-timeline-body .timeline-content.icon-false .timeline-block-icon{background: transparent;}.cool-timeline-block-019613be-41b7-48b4-9d4c-4a8d83f7167d .cool-vertical-timeline-body .timeline-content.icon-false .timeline-block-icon svg{fill: #D91B3E;}.cool-timeline-block-019613be-41b7-48b4-9d4c-4a8d83f7167d .cool-vertical-timeline-body.both-sided .timeline-content .position-right .story-details::before{border-right-color: #D91B3E !important;}.cool-timeline-block-019613be-41b7-48b4-9d4c-4a8d83f7167d .cool-vertical-timeline-body.both-sided .timeline-content .position-left  .story-details::before{border-left-color: #D91B3E;}.cool-timeline-block-019613be-41b7-48b4-9d4c-4a8d83f7167d .cool-vertical-timeline-body.one-sided.left .timeline-content  .story-details::before{border-right-color: #D91B3E;}.cool-timeline-block-019613be-41b7-48b4-9d4c-4a8d83f7167d .cool-vertical-timeline-body.one-sided.right .timeline-content  .story-details::before{border-left-color: #D91B3E;}.cool-timeline-block-019613be-41b7-48b4-9d4c-4a8d83f7167d .cool-vertical-timeline-body .timeline-content  .story-details{border-color: #D91B3E !important;}.cool-timeline-block-019613be-41b7-48b4-9d4c-4a8d83f7167d .cool-vertical-timeline-body .timeline-content  .timeline-block-icon{border-color: #D91B3EFF !important;}.cool-timeline-block-019613be-41b7-48b4-9d4c-4a8d83f7167d .icon-true .timeline-block-icon span.timeline-block-render-icon svg{fill: white;}<\/style><div class=\"cool-vertical-timeline-body both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1401\" height=\"651\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar_2.jpg\" alt=\"How manyavar started\" class=\"wp-image-31714\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar_2.jpg 1401w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar_2-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar_2-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar_2-1024x476.jpg 1024w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\">The Real MBA.. <\/h3><div class=\"timeline-block_desc\"><p>The story begins in the streets of Kolkata&#8217;s AC Market, where Ravi Modi&#8217;s father ran a 140 sq ft store. Ravi Modi spent his time at the retail store after school since he was 13. They sold everything from shirts and pants to jeans. <br><br>He found a lot of interest at the store and became adept at selling to those who were just window shopping. <br><br>Without realizing it, Modi had spent his childhood learning what most MBA schools teach, at the store. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img decoding=\"async\" width=\"1401\" height=\"651\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-03.jpg\" alt=\"Ravi Modi from Manyavar\" class=\"wp-image-31715\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-03.jpg 1401w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-03-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-03-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-03-1024x476.jpg 1024w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\">Beginning of a Business Dream<\/h3><div class=\"timeline-block_desc\"><p>By 22, Modi had begun running the store and making decisions different from his father&#8217;s. <br>He realized a gap in the Indian wear category, and therefore introduced Indian wear in their manufacture.<br><br>That was his first foray into manufacturing. However, his father questioned a Rs 20000 decision Modi had taken for the store, remarking, <strong>\u2018Humko barbad kardoge (Will you ruin us)? I might commit suicide one day.&#8221;<\/strong><br><br>That was when Ravi Modi decided to leave his father&#8217;s store and start a business. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img decoding=\"async\" width=\"1401\" height=\"651\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-04.jpg\" alt=\"How manyavar started with 10000 investment\" class=\"wp-image-31677\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-04.jpg 1401w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-04-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-04-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-04-1024x476.jpg 1024w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\">Setting up his Business <\/h3><div class=\"timeline-block_desc\"><p>With just 100 kurta-pajama sets and Rs 10,000 in seed capital from his mother, Ravi turned to manufacturing Indian Wear. <br><br>He started selling finished products in Odisha, Uttar Pradesh, MP,  Bihar, West Bengal, and other cities. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"651\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-05-1.jpg\" alt=\"The birth of Manyavar\" class=\"wp-image-31717\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-05-1.jpg 1401w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-05-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-05-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-05-1-1024x476.jpg 1024w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\">The Birth of Manyavar  <\/h3><div class=\"timeline-block_desc\"><p>In the early days of setting up his business, Ravi could not hire a creative agency to think of a name for it. So, he had to come up with a name. <br><br>He wondered what the purpose of life was\u2026and realized it was to earn some respect for oneself.  That\u2019s how Ravi and his team came up with the name <strong>Manyavar<\/strong>. He believed it was his destiny and had nothing to do with his father&#8217;s chiding. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"651\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-06.jpg\" alt=\"how manyavar suffered defeat\" class=\"wp-image-31688\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-06.jpg 1401w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-06-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-06-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-06-1024x476.jpg 1024w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Overcoming Challenges<\/strong> <\/h3><div class=\"timeline-block_desc\"><p>The early days were not easy. Ravi faced ridicule from Western brands who mocked his traditional clothing. But he knew the power of Indian wear and was determined to succeed.<br><br>Ravi sold kurtas which cost \u20b9200 at a loss of \u20b910 to ensure he was paid in cash. He thought he would sell 20% of his production to Vishal Mega Mart for working capital and generate revenue from the remaining 80%. It is how they generated revenue in the first year. <br><br>Manyavar\u2019s clothes were sold at outlets such as the Kashmir Vastralaya collection and Kala Mandir in the early days.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"651\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-07.jpg\" alt=\"Manyavar&#039;s initial success\" class=\"wp-image-31689\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-07.jpg 1401w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-07-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-07-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-07-1024x476.jpg 1024w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\">Finding Initial Success<\/h3><div class=\"timeline-block_desc\"><p>Even after this defeat, Modi did not give up. He followed his father&#8217;s advice, ensured he did not take on debt, and by 2005-06, Modi had begun selling his products to large format stores (LFS)\u2014from Future Group to Shoppers Stop and Westside\u2014building a pan-India presence with a revenue of Rs. 20-25 crore yearly. He reinvested every penny into building a solid supply chain and creating high-quality garments.<br><br><br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"651\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-08.jpg\" alt=\"Manyavar&#039;s outlets\" class=\"wp-image-31690\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-08.jpg 1401w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-08-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-08-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-08-1024x476.jpg 1024w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Building a Brand<\/strong><\/h3><div class=\"timeline-block_desc\"><p>2008 saw Manyavar open its first exclusive brand outlet in Bhubaneswar, with 12 more outlets opened in 2009. Other outlets were opened under the franchise model. <br><br>He soon realized multi-brand outlets were not working for them as they were inefficient and not customer-first.  So they focused on creating efficiencies with the customer in mind. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"651\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-09.jpg\" alt=\"Manyavar awards\" class=\"wp-image-31691\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-09.jpg 1401w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-09-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-09-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-09-1024x476.jpg 1024w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>A Shower of Accolades<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Ravi focused on marketing, becoming one of the first brands to advertise during movie intervals in 2014. <br><br>His dedication and vision paid off in 2014 when Manyavar bagged the prestigious <strong>Images Most Admired Fashion Brand of the Year Award<\/strong>. This win further solidified the brand&#8217;s position in the Indian fashion landscape.<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"651\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-11.jpg\" alt=\"Virat &amp; Anushka for Mohey\" class=\"wp-image-31692\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-11.jpg 1401w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-11-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-11-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-11-1024x476.jpg 1024w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Celebrity Endorsements<\/strong> <\/h3><div class=\"timeline-block_desc\"><p>The same year, Manyavar struck gold by securing the king of Indian cricket, Virat Kohli, as its ambassador. His star power ignited a national sensation. <br><br>This, along with the launch of Mohey, a collection of women&#8217;s ethnic wear endorsed by Anushka Sharma, catapulted Manyavar to superstardom.<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"651\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-10.jpg\" alt=\"Manyavar heart CSR\" class=\"wp-image-31693\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-10.jpg 1401w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-10-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-10-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-10-1024x476.jpg 1024w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Expanding Horizons<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Manyavar&#8217;s commitment to social responsibility also shone through in 2016 with the establishment of the Manas Foundation. <br><br>This initiative focused on supporting heart surgeries in children, reflecting the brand&#8217;s values of care and compassion. <strong>Manyavar had grown to a revenue of Rs 500 crore without any debt or external funding<\/strong> <strong>by 2016. <\/strong><br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"651\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-12-1.jpg\" alt=\"Manyavar - the king of all ethnic wear\" class=\"wp-image-31718\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-12-1.jpg 1401w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-12-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-12-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-12-1-1024x476.jpg 1024w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Market Domination<\/strong><\/h3><div class=\"timeline-block_desc\"><p>The couple&#8217;s appearance in Manyavar ads for weddings and festivals further cemented the brand&#8217;s position as the go-to destination for ethnic wear. <br><br>Manyavar&#8217;s revenue soared to Rs 1,000 crore, beating major competitors like Aditya Birla Fashion and Tata Trent.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"651\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-16.jpg\" alt=\"Manyavar celebration wear\" class=\"wp-image-31695\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-16.jpg 1401w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-16-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-16-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-16-1024x476.jpg 1024w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Celebration Wear: Embracing All Occasions<\/strong><\/h3><div class=\"timeline-block_desc\"><p>By 2017, Manyavar had transcended its wedding-centric image and adopted the tagline &#8220;Celebration Wear.&#8221; This shift recognized the growing demand for ethnic wear for various occasions beyond weddings, such as festivals, family gatherings, and religious ceremonies. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"651\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-13.jpg\" alt=\"Manyavar&#039;s future\" class=\"wp-image-31696\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-13.jpg 1401w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-13-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-13-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-13-1024x476.jpg 1024w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\">Charting Fashions&#8217; Future <\/h3><div class=\"timeline-block_desc\"><p>Ravi and his team are focused on the runway, not just the aisle. <br><br>They cater to the \u20b95 to \u20b950 lakh wedding market. The \u20b950 lakh to \u20b9 5 crore market is catered to by Twamev, while less than \u20b95 lakhs is addressed by the Manthan range. <br><br>Manyavar&#8217;s future is brimming with innovation, from tech-infused fabrics to sustainable practices, proving that tradition can be the future of fashion.<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"651\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-14.jpg\" alt=\"Manyavar IPO\" class=\"wp-image-31697\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-14.jpg 1401w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-14-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-14-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-14-1024x476.jpg 1024w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>IPO and Global Expansion<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Manyavar&#8217;s success continued with its <a class=\"wpil_keyword_link\" href=\"https:\/\/www.equentis.com\/ipos\" title=\"IPO\" link=\"linked\" id=\"562\">IPO<\/a> in 2022, raising Rs 944 crore and becoming the first Indian ethnic wear company to be listed on the <a href=\"https:\/\/www.equentis.com\/blog\/reading-stock-charts-the-basics\/\">stock exchange<\/a>. <br><br>Today, Manyavar is present in over 240 cities in India and five countries globally, with a valuation of Rs 26,000 crore.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"651\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-15.jpg\" alt=\"Ravi Modi&#039;s Manyavar\" class=\"wp-image-31698\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-15.jpg 1401w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-15-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-15-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/01\/Manyavar-15-1024x476.jpg 1024w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>The Man Behind the Brand<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Ravi Modi&#8217;s story is one of inspiration and perseverance. He dared to dream big and transformed a simple kurta-pajama into a symbol of Indian pride and tradition. <br><br>Manyavar&#8217;s success is a testament to Ravi&#8217;s vision, passion, and unwavering belief in the power of Indian ethnic wear. Manyavar&#8217;s legacy is not just about clothes; it&#8217;s about celebrating Indian culture and heritage. <br><br>The brand has made ethnic wear cool and trendy, giving people a sense of pride in their roots. As Manyavar grows, one thing is sure: Ravi Modi&#8217;s vision will continue to inspire future generations.<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We bring you a journey of perseverance, grit, and sheer gumption to turn ethnic men\u2019s wear into a canvas for celebration, for pride, for the very essence of being Indian. Let&#8217;s begin with a trip down memory lane and meander to the story of what happened with Manyavar.<\/p>\n","protected":false},"author":5,"featured_media":31699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1411],"tags":[],"class_list":["post-31141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saga"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/31141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=31141"}],"version-history":[{"count":6,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/31141\/revisions"}],"predecessor-version":[{"id":62499,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/31141\/revisions\/62499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/31699"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=31141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=31141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=31141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}