{"id":32123,"date":"2024-02-09T17:03:17","date_gmt":"2024-02-09T11:33:17","guid":{"rendered":"https:\/\/blog.researchandranking.com\/?p=32123"},"modified":"2024-02-10T15:45:48","modified_gmt":"2024-02-10T10:15:48","slug":"valentines-day-the-untold-story-about-gifts-and-love","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/valentines-day-the-untold-story-about-gifts-and-love\/","title":{"rendered":"Valentine\u2019s Day \u2013 A Day for Unlimited Love and Consumption!"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Money can\u2019t buy true love but can buy Valentine\u2019s Day gifts. So much so that in 2023, Americans alone spent approximately <a href=\"https:\/\/www.zeebiz.com\/economy-infra\/news-valentines-day-2023-decoding-the-business-of-love-on-v-day-and-its-role-in-the-economy-fnp-archies-gallery-flipkart-american-express-222033\" target=\"_blank\" rel=\"noopener\">$25.9 billion <\/a>on the day, 8% more than the previous year, among the highest numbers recorded.&nbsp; The day is no longer just about romantic love. People also pamper their family members, teachers, friends, colleagues, pets, etc.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Want to know how Valentine&#8217;s Day celebrations evolved into the Gifting Extravaganza of today? Read on<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block Cool-Content-Timeline\"><div class=\"cool-timeline-block-ca6da0cc-eec2-451d-acb8-ce2809e59b56\"><style>.cool-timeline-block-ca6da0cc-eec2-451d-acb8-ce2809e59b56 .cool-vertical-timeline-body .story-time p{color: #333;}.cool-timeline-block-ca6da0cc-eec2-451d-acb8-ce2809e59b56 .cool-vertical-timeline-body .story-details .timeline-block_desc p{font-size: 16px;}.cool-timeline-block-ca6da0cc-eec2-451d-acb8-ce2809e59b56 .cool-vertical-timeline-body::before{background: linear-gradient(to bottom, rgba(230, 230, 230, 0) 0%, #D91B3E 10%, #D91B3E 90%, rgba(230, 230, 230, 0) 100%);}.cool-timeline-block-ca6da0cc-eec2-451d-acb8-ce2809e59b56 .cool-vertical-timeline-body .timeline-content::before{background: #D91B3E;}.cool-timeline-block-ca6da0cc-eec2-451d-acb8-ce2809e59b56 .cool-vertical-timeline-body.left .story-details::after{background: #D91B3E;}.cool-timeline-block-ca6da0cc-eec2-451d-acb8-ce2809e59b56 .cool-vertical-timeline-body.right .story-time::after{background: #D91B3E;}.cool-timeline-block-ca6da0cc-eec2-451d-acb8-ce2809e59b56 .cool-vertical-timeline-body .timeline-content.icon-true .timeline-block-icon{background: #D91B3E;}.cool-timeline-block-ca6da0cc-eec2-451d-acb8-ce2809e59b56 .cool-vertical-timeline-body .timeline-content.icon-false .timeline-block-icon{background: transparent;}.cool-timeline-block-ca6da0cc-eec2-451d-acb8-ce2809e59b56 .cool-vertical-timeline-body .timeline-content.icon-false .timeline-block-icon svg{fill: #D91B3E;}.cool-timeline-block-ca6da0cc-eec2-451d-acb8-ce2809e59b56 .cool-vertical-timeline-body.both-sided .timeline-content .position-right .story-details::before{border-right-color: #D91B3E !important;}.cool-timeline-block-ca6da0cc-eec2-451d-acb8-ce2809e59b56 .cool-vertical-timeline-body.both-sided .timeline-content .position-left  .story-details::before{border-left-color: #D91B3E;}.cool-timeline-block-ca6da0cc-eec2-451d-acb8-ce2809e59b56 .cool-vertical-timeline-body.one-sided.left .timeline-content  .story-details::before{border-right-color: #D91B3E;}.cool-timeline-block-ca6da0cc-eec2-451d-acb8-ce2809e59b56 .cool-vertical-timeline-body.one-sided.right .timeline-content  .story-details::before{border-left-color: #D91B3E;}.cool-timeline-block-ca6da0cc-eec2-451d-acb8-ce2809e59b56 .cool-vertical-timeline-body .timeline-content  .story-details{border-color: #D91B3E !important;}.cool-timeline-block-ca6da0cc-eec2-451d-acb8-ce2809e59b56 .cool-vertical-timeline-body .timeline-content  .timeline-block-icon{border-color: #D91B3EFF !important;}.cool-timeline-block-ca6da0cc-eec2-451d-acb8-ce2809e59b56 .icon-true .timeline-block-icon span.timeline-block-render-icon svg{fill: white;}<\/style><div class=\"cool-vertical-timeline-body both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-01-Roots-in-Ancient-Rome-History.jpg\" alt=\"Valentines Day Gifts\" class=\"wp-image-32232\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-01-Roots-in-Ancient-Rome-History.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-01-Roots-in-Ancient-Rome-History-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-01-Roots-in-Ancient-Rome-History-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-01-Roots-in-Ancient-Rome-History-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Roots in Ancient Rome<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Valentine&#8217;s Day originated during the ancient Roman festival, Lupercalia, that celebrated spring and love. <br><br>People believe it\u2019s dedicated to the 3rd-century martyred Roman St Valentine, who secretly married young couples when King Claudius had banned marriage in the empire.\u00a0<br><br>In the Middle Ages, February 14th blossomed into a day to express love with handwritten notes. <br>England was celebrating by exchanging flowers, sweets, and love notes by the 18th century.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-02-The-19th-Century-Boom.jpg\" alt=\"Valentine&#039;s Day in the 19th Century\" class=\"wp-image-32234\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-02-The-19th-Century-Boom.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-02-The-19th-Century-Boom-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-02-The-19th-Century-Boom-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-02-The-19th-Century-Boom-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>The 19th Century Boom <\/strong><\/h3><div class=\"timeline-block_desc\"><p>The tradition crossed borders. In 1913, Hallmark flew in like Cupid in the US and, by 1916, replaced handwritten notes with mass-produced cards and chocolates, making Valentine&#8217;s Day a major consumer event.\u00a0<br><br>Globalization spread love (and profit), and people celebrated with fancy dinners, extravagant gifts, and themed vacations. From ancient rituals to modern-day market forces, tradition made way for commercialization.\u00a0<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-03-India-Lovestruck-in-the-80s-Lovestruck.jpg\" alt=\"Valentines Day - India Lovestruck in the 80s\" class=\"wp-image-32235\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-03-India-Lovestruck-in-the-80s-Lovestruck.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-03-India-Lovestruck-in-the-80s-Lovestruck-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-03-India-Lovestruck-in-the-80s-Lovestruck-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-03-India-Lovestruck-in-the-80s-Lovestruck-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>India: Lovestruck in the 80s\u00a0<\/strong><\/h3><div class=\"timeline-block_desc\"><p>The love bug bit India, with the young gen losing itself in Archie\u2019s Gallery\u2019s alleys of greeting cards, teddy bears, keychains, and stuffed toys when it opened in 1979. Archie\u2019s made India modern, hip, and <a href=\"https:\/\/www.equentis.com\/blog\/key-global-events-that-can-influence-the-stock-market-this-week-3\/\">global<\/a>.\u00a0<br><br>Valentine\u2019s Day greeting cards were launched in 1984-85 and became an instant hit, only getting bigger and better thereon.\u00a0<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-04-The-Era-of-Romance-Movies.jpg\" alt=\"Valentines Day\" class=\"wp-image-32236\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-04-The-Era-of-Romance-Movies.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-04-The-Era-of-Romance-Movies-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-04-The-Era-of-Romance-Movies-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-04-The-Era-of-Romance-Movies-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>The Era of Romance<\/strong><\/h3><div class=\"timeline-block_desc\"><p>The 90s was the decade of economic freedom and a growing middle class with an increasing disposable income. <br><br>Cable and satellite TV filled our living rooms with the romance of Hollywood flicks like <em>Pretty Woman<\/em> and <em>Notting Hill <\/em>and tunes like <em>Nothing\u2019s Gonna Change My Love for You<\/em> and <em>Everything I Do<\/em>, as Indipop\u2019s <em>Chhui Mui Si Tum <\/em>and <em>Valentine\u2019s Day Ke Din Main<\/em> chimed in.\u00a0<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-05-Week-long-Celebrations-Love-is-in-the-Air.jpg\" alt=\"Valentines Day 2024\" class=\"wp-image-32237\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-05-Week-long-Celebrations-Love-is-in-the-Air.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-05-Week-long-Celebrations-Love-is-in-the-Air-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-05-Week-long-Celebrations-Love-is-in-the-Air-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-05-Week-long-Celebrations-Love-is-in-the-Air-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Valentine Week<\/strong><\/h3><div class=\"timeline-block_desc\"><p>As the wonder years of the \u201990s changed how we celebrated Valentine\u2019s Day, businesses saw an opportunity and turned the Valentine&#8217;s celebrations into a week-long affair. \u00a0<br><strong>7 Feb<\/strong> \u2013 Rose Day: Express affection with roses.<br><strong>8 Feb <\/strong>\u2013 Propose Day: Pop the question or express your feelings openly.<br><strong>9 Feb <\/strong>\u2013 Chocolate Day: Indulge in sweet treats to symbolize care and joy.<br><strong>10 Feb<\/strong> \u2013 Teddy Day: Gift cuddly bears representing warmth and comfort.<br><strong>11 Feb<\/strong> \u2013 Promise Day: Make commitments and solidify bonds.<br><strong>12 Feb<\/strong> \u2013 Hug Day: Share affection and emotional connection through hugs.<br><strong>13 Feb<\/strong> \u2013 Kiss Day: Seal your love with a kiss.<br><strong>14 Feb<\/strong> \u2013 Valentine&#8217;s Day: Celebrate love in all its forms<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-06-The-Business-of-Love-The-Business.jpg\" alt=\"Valentines Day - The Business of Love\" class=\"wp-image-32238\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-06-The-Business-of-Love-The-Business.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-06-The-Business-of-Love-The-Business-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-06-The-Business-of-Love-The-Business-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-06-The-Business-of-Love-The-Business-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>The Business of Love<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Guess what the week-long celebrations mean for the commercial side of love? The market size of \u20b91,200 crore in 2007 grew to a whopping \u20b918,000 crore in 2015. <br><br>In 2023, Indians spent an estimated \u20b930,000\u00a0 crore on Valentine\u2019s Day. Pampering sessions at spas, luxury brands, and tech brands made the business of love go beyond cards, chocolates, and jewelry.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-07-From-Generic-to-Personalized-Gifts-Personalized.jpg\" alt=\"Valentines Day - from Generic to personalised\" class=\"wp-image-32239\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-07-From-Generic-to-Personalized-Gifts-Personalized.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-07-From-Generic-to-Personalized-Gifts-Personalized-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-07-From-Generic-to-Personalized-Gifts-Personalized-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-07-From-Generic-to-Personalized-Gifts-Personalized-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>From Generic to Personalized Gifts<\/strong><\/h3><div class=\"timeline-block_desc\"><p>What would make one feel more special? A one-size-fits-all gift or a customized experience? Your guess is as good as ours. <br><br>The desire to feel extraordinary has fueled the boom of platforms like IGP, Ferns N Petals, OyeGifts, etc., offering customized jewelry, couple portraits, and so on.\u00a0<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-08-Experiences-Take-Center-Stage-Experiences-1.jpg\" alt=\"Valentines Day - Experiences\" class=\"wp-image-32241\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-08-Experiences-Take-Center-Stage-Experiences-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-08-Experiences-Take-Center-Stage-Experiences-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-08-Experiences-Take-Center-Stage-Experiences-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-08-Experiences-Take-Center-Stage-Experiences-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Experiences Take Center Stage<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Loved-up couples started going beyond exchanging generic gifts. They increasingly seek memorable shared experiences. <br><br>Cooking classes by Cookify or Airbnb Experiences, adventure trips by Thrillophilia and MakeMyTrip, and spa packages by The Spa, Four Seasons offer such unique experiences.<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-09-No-Love-Like-Self-Love-Self-Love.jpg\" alt=\"Valentines Day - Self Love\" class=\"wp-image-32242\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-09-No-Love-Like-Self-Love-Self-Love.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-09-No-Love-Like-Self-Love-Self-Love-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-09-No-Love-Like-Self-Love-Self-Love-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-09-No-Love-Like-Self-Love-Self-Love-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>No Love Like Self-Love<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Valentine\u2019s Day is no longer just for couples or loved ones. Celebrating singlehood and practicing self-love is the new romance. <br><br>Bath bombs (Bath &amp; Body Works), subscriptions to wellness services (Headspace, Calm), or solo travel packages cater to this growing segment.<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-10-The-Love-Money-Effect-Money.jpg\" alt=\"Vday 2024 - love for money\" class=\"wp-image-32243\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-10-The-Love-Money-Effect-Money.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-10-The-Love-Money-Effect-Money-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-10-The-Love-Money-Effect-Money-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-10-The-Love-Money-Effect-Money-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>The Love (Money) Effect<\/strong><\/h3><div class=\"timeline-block_desc\"><p>The Day of Love brings in big bucks in the global and Indian markets, boosting various sectors:<br><strong>Retail: <\/strong>Jewelry, flowers, chocolates, cards, and apparel sell big.<br><strong>Hospitality: <\/strong>Candlelit dinners at restaurants, hotel discounts, and travel companies offering special packages and experiences shoot up bookings.<br><strong>Greeting Cards &amp; Gifts<\/strong>: Greeting card companies see peak sales, especially in personalized gifts.<br><strong>Entertainment: <\/strong>Movies, concerts, and events for couples witness more demand. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-11-Flowers-In-Demand-Blooms-IN.jpg\" alt=\"Valentines Day flowers\" class=\"wp-image-32244\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-11-Flowers-In-Demand-Blooms-IN.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-11-Flowers-In-Demand-Blooms-IN-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-11-Flowers-In-Demand-Blooms-IN-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-11-Flowers-In-Demand-Blooms-IN-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\">Flowers In Demand<\/h3><div class=\"timeline-block_desc\"><p>As the flower industry turns more fragrant, with \u20b9500 crore worth of business around Valentine\u2019s Day, personalized gifts and gift hampers see an incredible 100% market growth!\u00a0<br><br>70% of the revenue comes from online businesses for players like Ferns N Petals, Flower Aura, Archie\u2019s, etc.\u00a0\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-12-The-Valentine-Effect-Valentine-Rally.jpg\" alt=\"The valentine effect\" class=\"wp-image-32245\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-12-The-Valentine-Effect-Valentine-Rally.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-12-The-Valentine-Effect-Valentine-Rally-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-12-The-Valentine-Effect-Valentine-Rally-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-12-The-Valentine-Effect-Valentine-Rally-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>The Valentine Effect <\/strong><\/h3><div class=\"timeline-block_desc\"><p>A theory suggests the happy feeling on Valentine\u2019s\u00a0 Day makes people buy stocks as they are more optimistic. Globally, this trend is called the <strong>Valentine Effect<\/strong>. Some experts believe the reason could be an increase in demand for celebratory products and services during the period.\u00a0<br><br>Greeting cards, flower companies,  or jewelry retailers see higher sales. A leading floral exporter, Soex Flora Pvt. Ltd, for example, states their market surged to \u20b9231.7 billion in 2022 and is projected to reach \u20b9460.6 billion by 2028, reflecting a promising 13.1% <a href=\"https:\/\/www.equentis.com\/blog\/what-is-cagr-compound-annual-growth-rate-meaning-formula\/\">compound annual growth rate<\/a>.\u00a0\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-13-Tier-II-and-Tier-III-Are-Celebrating-Pan-India.jpg\" alt=\"Valentines day being celebrated everywhere\" class=\"wp-image-32246\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-13-Tier-II-and-Tier-III-Are-Celebrating-Pan-India.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-13-Tier-II-and-Tier-III-Are-Celebrating-Pan-India-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-13-Tier-II-and-Tier-III-Are-Celebrating-Pan-India-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-13-Tier-II-and-Tier-III-Are-Celebrating-Pan-India-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Tier II and Tier III Are Celebrating<\/strong><\/h3><div class=\"timeline-block_desc\"><p>The celebration of love is getting bigger and brighter in India. And it\u2019s not just Tier 1 cities that are celebrating. Tier 2 and Tier 3 cities and towns are looking for experiential elements, too. <br>Consider this: the largest gifting brand, Ferns N Petals, expects a 50% increase in demand from these regions.<br><br>Or take Archie\u2019s example. Their business grew approximately 40% from \u20b95413.90 lakhs in FY 2020-21 to \u20b9 7553.24 in FY22.\u00a0 <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-14-In-The-Future-Whats-Next.jpg\" alt=\"valentines day - whats next\" class=\"wp-image-32247\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-14-In-The-Future-Whats-Next.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-14-In-The-Future-Whats-Next-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-14-In-The-Future-Whats-Next-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/02\/Valentines-Day-Storytelling-14-In-The-Future-Whats-Next-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\">In The Future<\/h3><div class=\"timeline-block_desc\"><p>While traditional gifts are here to stay, the future is all about personalization, experiences, and self-love. Think romantic getaways instead of bouquets, engraved jewelry instead of cards, and pampering treats for singles besides couple gifts. <br><br>The Gifting market, already worth \u20b92500 bn, will be fueled further by rising incomes, tech-savvy consumers, and changing social norms.\u00a0<br>It&#8217;s not just a day for romance anymore \u2013 it&#8217;s a consumption story that&#8217;s only getting bigger!<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Money can\u2019t buy true love but can buy Valentine\u2019s Day gifts. So much so that in 2023, Americans alone spent approximately $25.9 billion on the day. Read about the evolution of Valentine&#8217;s Day!<\/p>\n","protected":false},"author":5,"featured_media":32265,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10,1411],"tags":[],"class_list":["post-32123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-saga"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/32123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=32123"}],"version-history":[{"count":0,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/32123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/32265"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=32123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=32123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=32123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}