{"id":34387,"date":"2024-03-22T12:18:08","date_gmt":"2024-03-22T06:48:08","guid":{"rendered":"https:\/\/blog.researchandranking.com\/?p=34387"},"modified":"2024-03-22T12:20:38","modified_gmt":"2024-03-22T06:50:38","slug":"holi-the-season-of-thandai-gujiya-and-a-billion-dollar-snack-business","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/holi-the-season-of-thandai-gujiya-and-a-billion-dollar-snack-business\/","title":{"rendered":"Holi: The Season of Thandai, Gujiya, And A Billion-Dollar Snack Business\u00a0"},"content":{"rendered":"
<\/div>\n

Holi kab hai? Kab hai Holi? <\/em>Gabbar may have wanted to know this to teach Ramgarh\u2019s folks a lesson, but most of us care for the fun with colors, food, and thandai! Today, water balloons are banned, abeer <\/em>and gulaal <\/em>have turned organic (Phew! No more looking like a paint shade card for days because of pakka rang<\/em>), and we are more conscious about saving water. But these are not the only changes the festival has seen of late. There\u2019s one industry in particular that has grown by leaps and bounds.<\/p>\n\n\n\n

For generations, we polished off homemade sweets and savories. However, packaged snacks have taken center stage in the past few decades, transforming the festive foodscape into a billion-dollar business. The packaged sweets market size was \u20b96,229.7 Crore in 2023 and will likely reach \u20b925,970.8 Crore by 2032, with a CAGR<\/a> of 16.67%. <\/p>\n\n\n\n

So, how did Holi Snacks go from their humble beginnings in kitchens to become a dominant player in the Indian FMCG kingdom?<\/h3>\n\n\n\n