{"id":36042,"date":"2024-05-04T07:26:00","date_gmt":"2024-05-04T01:56:00","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=36042"},"modified":"2024-05-04T08:47:10","modified_gmt":"2024-05-04T03:17:10","slug":"from-factory-floor-to-global-favorite-the-8000-crore-story-of-parle-g","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/from-factory-floor-to-global-favorite-the-8000-crore-story-of-parle-g\/","title":{"rendered":"From Factory Floor to Global Favorite: The 8000 Crore Story of Parle"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Remember the biscuit you must have with your tea every morning? It\u2019s not just a snack but a time machine that transports you to simpler times with every bite. When you tear open the yellow and red striped packet, a wave of nostalgia washes over you, bringing back memories of carefree afternoons and after-school treats.&nbsp;This desi videshi favorite\u2019s history is as rich as its taste. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">So, sip your cup of tea and dive into this interesting story of this pre-independence biscuit that has become a beloved part of nations globally today! Want to know? Keep reading<\/h3>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block Cool-Content-Timeline\"><div class=\"cool-timeline-block-f2516be3-9cd4-49a6-b11c-fa3763283c02\"><style>.cool-timeline-block-f2516be3-9cd4-49a6-b11c-fa3763283c02 .cool-vertical-timeline-body .story-time p{color: #333;}.cool-timeline-block-f2516be3-9cd4-49a6-b11c-fa3763283c02 .cool-vertical-timeline-body .story-details .timeline-block_desc p{font-size: 16px;}.cool-timeline-block-f2516be3-9cd4-49a6-b11c-fa3763283c02 .cool-vertical-timeline-body::before{background: linear-gradient(to bottom, rgba(230, 230, 230, 0) 0%, #D91B3E 10%, #D91B3E 90%, rgba(230, 230, 230, 0) 100%);}.cool-timeline-block-f2516be3-9cd4-49a6-b11c-fa3763283c02 .cool-vertical-timeline-body .timeline-content::before{background: #D91B3E;}.cool-timeline-block-f2516be3-9cd4-49a6-b11c-fa3763283c02 .cool-vertical-timeline-body.left .story-details::after{background: #D91B3E;}.cool-timeline-block-f2516be3-9cd4-49a6-b11c-fa3763283c02 .cool-vertical-timeline-body.right .story-time::after{background: #D91B3E;}.cool-timeline-block-f2516be3-9cd4-49a6-b11c-fa3763283c02 .cool-vertical-timeline-body .timeline-content.icon-true .timeline-block-icon{background: #D91B3E;}.cool-timeline-block-f2516be3-9cd4-49a6-b11c-fa3763283c02 .cool-vertical-timeline-body .timeline-content.icon-false .timeline-block-icon{background: transparent;}.cool-timeline-block-f2516be3-9cd4-49a6-b11c-fa3763283c02 .cool-vertical-timeline-body .timeline-content.icon-false .timeline-block-icon svg{fill: #D91B3E;}.cool-timeline-block-f2516be3-9cd4-49a6-b11c-fa3763283c02 .cool-vertical-timeline-body.both-sided .timeline-content .position-right .story-details::before{border-right-color: #D91B3E !important;}.cool-timeline-block-f2516be3-9cd4-49a6-b11c-fa3763283c02 .cool-vertical-timeline-body.both-sided .timeline-content .position-left  .story-details::before{border-left-color: #D91B3E;}.cool-timeline-block-f2516be3-9cd4-49a6-b11c-fa3763283c02 .cool-vertical-timeline-body.one-sided.left .timeline-content  .story-details::before{border-right-color: #D91B3E;}.cool-timeline-block-f2516be3-9cd4-49a6-b11c-fa3763283c02 .cool-vertical-timeline-body.one-sided.right .timeline-content  .story-details::before{border-left-color: #D91B3E;}.cool-timeline-block-f2516be3-9cd4-49a6-b11c-fa3763283c02 .cool-vertical-timeline-body .timeline-content  .story-details{border-color: #D91B3E !important;}.cool-timeline-block-f2516be3-9cd4-49a6-b11c-fa3763283c02 .cool-vertical-timeline-body .timeline-content  .timeline-block-icon{border-color: #D91B3EFF !important;}.cool-timeline-block-f2516be3-9cd4-49a6-b11c-fa3763283c02 .icon-true .timeline-block-icon span.timeline-block-render-icon svg{fill: white;}<\/style><div class=\"cool-vertical-timeline-body both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-02-02-2.jpg\" alt=\"\" class=\"wp-image-36125\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-02-02-2.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-02-02-2-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-02-02-2-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-02-02-2-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>The Sweet Taste of Patriotism<\/strong><\/h3><div class=\"timeline-block_desc\"><p>The year was 1929, and the Swadeshi movement advocating for Indian goods gripped a silk trader from Mumbai, Mohanlal Dayal Chauhan, who ventured into confectionery.\u00a0<br><br>Inspired by his travels to Germany, skills, and machinery worth Rs 60,000, he set up a small factory between the villages of Irla and Parla, employing just 12 men. The family donned multiple hats of engineers, managers, and confectionery makers.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-03.jpg\" alt=\"\" class=\"wp-image-36144\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-03.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-03-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-03-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-03-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>From Candies to Classics<\/strong><\/h3><div class=\"timeline-block_desc\"><p>The company entered the market with orange candies. But in 1939, it embarked on a journey defining its legacy\u2014biscuit making. At that time, biscuits were a luxury, imported and enjoyed by the elite. The brand, however, had eyes on a different reality.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-04.jpg\" alt=\"\" class=\"wp-image-36141\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-04.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-04-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-04-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-04-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>But They Forgot to Name It!<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Believe it or not, the company was so dedicated to the venture that a basic but super-important detail slipped its mind! The name. So, it simply named itself after the company\u2019s birthplace\u2014Parle.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-05.jpg\" alt=\"\" class=\"wp-image-36143\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-05.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-05-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-05-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-05-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Making Biscuits Accessible<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Parle Products wanted to create an affordable, nutritious biscuit accessible to the masses. Enter Parle Gluco. And India had its biscuit. Made in India, for India.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-06.jpg\" alt=\"\" class=\"wp-image-36134\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-06.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-06-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-06-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-06-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>The Challenge of Standing Out<\/strong><\/h3><div class=\"timeline-block_desc\"><p>In the 1960s, Parle Gluco had many competitors. Britannia launched its range of biscuits, and as customers simply asked for &#8220;glucose biscuits,&#8221; the lines between the two brands blurred.\u00a0<br><br>Then Parle played a trump card\u2014the iconic yellowish wax-paper wrapper featuring a charming little girl. This added to the visual appeal but didn&#8217;t solve the problem of brand differentiation.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-07.jpg\" alt=\"\" class=\"wp-image-36133\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-07.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-07-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-07-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-07-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>A Rebranding Masterstroke<\/strong><\/h3><div class=\"timeline-block_desc\"><p>In 1982, Parle Gluco emerged as Parle-G, with the &#8216;G&#8217; still standing for its core ingredient\u2014glucose. The packaging material shifted to a low-cost printed plastic. <br><br>This rebranding and a commitment to quality and affordability made Parle-G an instant hit with the public. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-08.jpg\" alt=\"\" class=\"wp-image-36139\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-08.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-08-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-08-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-08-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Parle-G&#8217;s Winning Marketing Strategies<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Besides its yummy taste and affordability, Parle-G has wowed users with its clever ad campaigns. From a family enjoying their \u2018Swaad bhare, Shakti bhare\u2019 moment together to the iconic pairing with the <em>desi <\/em>superhero Shaktimaan, Parle-G ads always hit home<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-09.jpg\" alt=\"\" class=\"wp-image-36138\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-09.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-09-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-09-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-09-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Creating A Global Phenomenon<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Throughout the 2010s, Parle-G has been the numero uno. From surpassing Oreo, Mexico&#8217;s Gamesa, and even Walmart&#8217;s house brands in 2011 to making China fall in love with it, the brand has factories in six countries\u2014including the US, the UK, and Australia.\u00a0<br><br>In the 2010s, the \u2018G Maane Genius\u2019 tagline refreshed the brand\u2019s messaging, boasting of the biscuit\u2019s nutritional value.\u00a0<br><br>2013, Parle-G became the first Indian FMCG (Fast Moving Consumer Goods) brand to surpass the Rs 5,000 crore mark in retail sales.\u00a0<br><br>It became the \u2018Unsung Hero of Biscuits\u2019 in 2018 with a new ad campaign that reminded us to celebrate relationships that are just as precious but overlooked by us. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-10.jpg\" alt=\"\" class=\"wp-image-36135\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-10.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-10-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-10-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-10-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>G for Goodwill <\/strong><\/h3><div class=\"timeline-block_desc\"><p>Parle-G ruled our hearts throughout the 2010s but showed its superpowers during the crazy lockdowns in 2020. It gained a <a href=\"https:\/\/www.storyboard18.com\/quantum-brief\/parle-g-85-years-of-being-every-indians-favourite-chai-time-snack-23571.htm\" target=\"_blank\" rel=\"noopener\">market share of 5% <\/a>in the biscuit segment because people chose to stock Parle-G in their kitchens and pantries during the pandemic.<br><br>But the brand didn&#8217;t prioritize profits, donating 3 crore packets of biscuits to those in need!\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-11.jpg\" alt=\"\" class=\"wp-image-36137\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-11.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-11-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-11-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-11-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Still Affordable and Delightful<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Most products\u2019 prices hit the roof, and brands blame <a href=\"https:\/\/www.equentis.com\/blog\/10-common-effects-of-inflation-on-the-economy\/\">inflation<\/a>, not Parle. Its last price adjustment occurred in May 2022.\u00a0<br><br>New offerings, like Hide &amp; Seek, Fills breakfast cereal, Parle-G Kismi Cinnamon Biscuits, Parle-G Oats &amp; Berries Biscuits, cookies, and Parle-G Chakki Atta, keep the brand relevant.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-12.jpg\" alt=\"\" class=\"wp-image-36136\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-12.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-12-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-12-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Parles-Rise-Storytelling-12-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Parle G is Still the OG!<\/strong><\/h3><div class=\"timeline-block_desc\"><p>It\u2019s been 85 years since chai first met Parle G, and its popularity has remained unchanged. The company sells over a billion packets monthly, meaning 100 million individual biscuits and 14,600 crore biscuits annually! <br><br>That&#8217;s enough for every person in India (about 1.21 billion) to enjoy an average of 121 Parle-G biscuits.\u00a0So, grab a pack, dip it in your chai, and ensure it doesn\u2019t sink to the bottom! <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Remember the biscuit you must have with your tea every morning? It\u2019s not just a snack but a time machine [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":36142,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[948,1411],"tags":[],"class_list":["post-36042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stock-market-news","category-saga"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/36042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=36042"}],"version-history":[{"count":0,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/36042\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/36142"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=36042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=36042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=36042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}