{"id":36345,"date":"2024-05-10T18:09:14","date_gmt":"2024-05-10T12:39:14","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=36345"},"modified":"2024-05-10T18:09:26","modified_gmt":"2024-05-10T12:39:26","slug":"from-a-mothers-worry-about-her-baby-to-a-billion-dollar-brand-mamaearth","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/from-a-mothers-worry-about-her-baby-to-a-billion-dollar-brand-mamaearth\/","title":{"rendered":"From A Mother&#8217;s Worry About Her Baby To A $1.2 Bn Brand: Mamaearth"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Have you ever gone overboard with baby gifts? Scented lotions, fluffy towels, adorable bath toys, fantastic baby food, baby clothes&#8230; the list goes on! After all, you want the best for your kids, don&#8217;t you? <\/p>\n\n\n\n<p>Amidst the excitement, have you ever wondered what ingredients lurk in those products? One couple was appalled at what they found made up of these baby products. <\/p>\n\n\n\n<p>So, they embarked on a journey away from flashy packaging and embraced products rooted in safety and purity. Their quest, especially the mother&#8217;s wish for natural, gentle ingredients, was a game-changer in the personal care industry. <\/p>\n\n\n\n<p>Want to unravel the story of this courageous couple who dared to redefine the standards of baby care? Read on&#8230; <\/p>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block Cool-Content-Timeline\"><div class=\"cool-timeline-block-176eef57-0863-454f-9eb3-cf78dfec04e6\"><style>.cool-timeline-block-176eef57-0863-454f-9eb3-cf78dfec04e6 .cool-vertical-timeline-body .story-time p{color: #333;}.cool-timeline-block-176eef57-0863-454f-9eb3-cf78dfec04e6 .cool-vertical-timeline-body .story-details .timeline-block_desc p{font-size: 16px;}.cool-timeline-block-176eef57-0863-454f-9eb3-cf78dfec04e6 .cool-vertical-timeline-body::before{background: linear-gradient(to bottom, rgba(230, 230, 230, 0) 0%, #D91B3E 10%, #D91B3E 90%, rgba(230, 230, 230, 0) 100%);}.cool-timeline-block-176eef57-0863-454f-9eb3-cf78dfec04e6 .cool-vertical-timeline-body .timeline-content::before{background: #D91B3E;}.cool-timeline-block-176eef57-0863-454f-9eb3-cf78dfec04e6 .cool-vertical-timeline-body.left .story-details::after{background: #D91B3E;}.cool-timeline-block-176eef57-0863-454f-9eb3-cf78dfec04e6 .cool-vertical-timeline-body.right .story-time::after{background: #D91B3E;}.cool-timeline-block-176eef57-0863-454f-9eb3-cf78dfec04e6 .cool-vertical-timeline-body .timeline-content.icon-true .timeline-block-icon{background: #D91B3E;}.cool-timeline-block-176eef57-0863-454f-9eb3-cf78dfec04e6 .cool-vertical-timeline-body .timeline-content.icon-false .timeline-block-icon{background: transparent;}.cool-timeline-block-176eef57-0863-454f-9eb3-cf78dfec04e6 .cool-vertical-timeline-body .timeline-content.icon-false .timeline-block-icon svg{fill: #D91B3E;}.cool-timeline-block-176eef57-0863-454f-9eb3-cf78dfec04e6 .cool-vertical-timeline-body.both-sided .timeline-content .position-right .story-details::before{border-right-color: #D91B3E !important;}.cool-timeline-block-176eef57-0863-454f-9eb3-cf78dfec04e6 .cool-vertical-timeline-body.both-sided .timeline-content .position-left  .story-details::before{border-left-color: #D91B3E;}.cool-timeline-block-176eef57-0863-454f-9eb3-cf78dfec04e6 .cool-vertical-timeline-body.one-sided.left .timeline-content  .story-details::before{border-right-color: #D91B3E;}.cool-timeline-block-176eef57-0863-454f-9eb3-cf78dfec04e6 .cool-vertical-timeline-body.one-sided.right .timeline-content  .story-details::before{border-left-color: #D91B3E;}.cool-timeline-block-176eef57-0863-454f-9eb3-cf78dfec04e6 .cool-vertical-timeline-body .timeline-content  .story-details{border-color: #D91B3E !important;}.cool-timeline-block-176eef57-0863-454f-9eb3-cf78dfec04e6 .cool-vertical-timeline-body .timeline-content  .timeline-block-icon{border-color: #D91B3EFF !important;}.cool-timeline-block-176eef57-0863-454f-9eb3-cf78dfec04e6 .icon-true .timeline-block-icon span.timeline-block-render-icon svg{fill: white;}<\/style><div class=\"cool-vertical-timeline-body both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-02.jpg\" alt=\"\" class=\"wp-image-36421\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-02.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-02-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-02-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-02-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>When Excitement Turns to Concern<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Like any first-time parents, Varun and Gazal Alagh were on cloud nine &#8211; a tiny human was about to join their world. Picking a name, decorating the nursery &#8211; the joys of preparation were endless. But beneath it all, a worry bloomed.\u00a0<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-03.jpg\" alt=\"\" class=\"wp-image-36422\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-03.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-03-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-03-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-03-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Hidden Danger in Store Shelves<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Ghazal, mindful of safe products from their time abroad, scanned Indian baby care options. <br><br>It sent shivers down her spine. Ingredients banned in other countries were still being used here, and importing reliable alternatives proved expensive and inconvenient. Ghazal realized they weren&#8217;t alone. Many parents in India shared this silent concern.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-04.jpg\" alt=\"\" class=\"wp-image-36423\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-04.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-04-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-04-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-04-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Taking Matters into Their Own Hands<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Tired of chemical-laden baby products, Ghazal, the artist, and Varun, the Coca-Cola exec, took a wild chance.\u00a0 They dreamed of safe, natural options for all parents, and in 2016, Mamaearth was born.<br><br>The name says it all: a brand built by parents, for parents, as gentle as a mother&#8217;s touch. <br>Ghazal wondered if parents cared about toxin-free products. &#8220;Who thinks of toxin-free products in India?&#8221; whispered her mind. <br><br>But Varun used to the big leagues of marketing, knew online was the perfect test market for their premium brand. It was a gamble. <br><br>Varun, who had enjoyed a comfortable career at Coca-Cola, Diageo, and Hindustan Unilever, was taking a major leap of faith.\u00a0He was worried the online approach was unfamiliar, his experience rooted in traditional brick-and-mortar.\u00a0 &#8220;Who sells only online?&#8221; some questioned. <br><br>But Varun was convinced it was the ideal way to test the waters for their small-scale brand targeting metro moms.\u00a0 Would metro moms embrace their vision?\u00a0 Only time will tell.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-05.jpg\" alt=\"\" class=\"wp-image-36417\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-05.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-05-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-05-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-05-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Early Struggles and the Power of &#8220;Why<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Building a brand from scratch is no easy task. Mamaearth faced several challenges. Securing funding was a hurdle, with investors hesitant about a brand venturing into the uncharted territory of toxin-free baby care. <br><br>The couple, initially handling customer service themselves, received blank stares when they told an investor to call their customer care line.\u00a0<br><br>But Ghazal and Varun had a clear &#8220;why&#8221; driving them. Their belief in the importance of safe products for all babies fueled their perseverance. <br><br>They meticulously curated a team, conducted in-depth research, and prioritized acquiring the coveted Made Safe certification \u2013 the first Asian brand to do so.<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-06.jpg\" alt=\"\" class=\"wp-image-36419\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-06.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-06-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-06-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-06-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Moms Know Best<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Varun and Ghazal understood the power of community. They knew that mothers, more than anyone, craved safe and effective products for their little ones, so they went directly to them.\u00a0\u00a0<br><br>Leveraging social media and influencer marketing, they connected with like-minded parents who prioritized natural solutions to establish Mamaearth as a brand that truly understood their needs.\u00a0The &#8220;Mamaearth Mom&#8221; became their ideal customer \u2013 a woman who prioritized her child&#8217;s well-being and her own.\u00a0 <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-07.jpg\" alt=\"\" class=\"wp-image-36418\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-07.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-07-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-07-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-07-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>From Niche to Inclusive<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Initially, Varun and Ghazal focused on baby care, offering a range of toxin-free essentials, but they soon decided to extend their offerings. <br><br>They realized the need for safe and natural solutions transcended the age barrier. Haircare, skincare, and a range of natural ingredient products like onion, ubtan, and tea tree found their way into Mamaearth&#8217;s offerings.\u00a0\u00a0<br><br>They catered not only to babies but also to their mothers. From sunscreen to stretch mark removal serums, Mamaearth addressed the many facets of motherhood.\u00a0 <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-08.jpg\" alt=\"\" class=\"wp-image-36416\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-08.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-08-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-08-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-08-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Learning from Mistakes<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Mamaearth&#8217;s journey wasn&#8217;t without missteps. Varun and Ghazal wanted to explore the food and nutrition segment, but it backfired. Their brand identity, firmly established in personal care, wasn&#8217;t a natural fit for the new category. So, within six months, the duo had to wrap up the section.<br><br>Similarly, their initial beauty product line, targeted solely at expectant mothers, needed revision.\u00a0 Consumers felt it was too niche. Never to shy away from learning, Varun and Ghazal embraced these experiences as valuable lessons. <br><br>They changed their strategies, shifting towards unisex products that catered to a broader audience. The move paid off. Soon, 48% of their personal care product buyers turned out to be men. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-09.jpg\" alt=\"\" class=\"wp-image-36415\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-09.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-09-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-09-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-09-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Navigating a Competitive Landscape<\/strong><\/h3><div class=\"timeline-block_desc\"><p>The Indian cosmetics industry is a battleground.\u00a0 Established giants like Himalaya and Johnson &amp; Johnson, alongside e-commerce giants like Nykaa, posed a formidable challenge.\u00a0 Newer startups, too, were vying for a slice of the pie.\u00a0 <br><br>Mamaearth carved its niche by emphasizing its commitment to natural ingredients and toxin-free formulations.\u00a0 Their &#8220;Made Safe&#8221; certification, a first in Asia, further differentiated themselves from the competition.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-10.jpg\" alt=\"\" class=\"wp-image-36414\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-10.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-10-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-10-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-10-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>A Brand on the Rise<\/strong><\/h3><div class=\"timeline-block_desc\"><p>In 2016, the company morphed from a small <a href=\"https:\/\/www.equentis.com\/blog\/why-startup-investments-are-booming-a-startup-investors-guide\/\">startup<\/a> into a &#8220;house of brands.&#8221;\u00a0 Strategic acquisitions like Mompresso, BBlunt, and Dr. Sheth&#8217;s broadened its reach and expertise. <br><br>They became one of India\u2019s fastest-growing brands, crossing the 100 crore turnover mark within just four years.\u00a0Their valuation soared to $1.2 billion, a testament to their impressive growth.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-11.jpg\" alt=\"\" class=\"wp-image-36426\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-11.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-11-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-11-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-11-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\">Awards <\/h3><div class=\"timeline-block_desc\"><p>They garnered recognition, receiving awards like <strong>&#8220;Young Turks Startup of the Year. &#8220;<\/strong> <br><br>Featured on the <strong>Forbes &#8220;Asia&#8217;s Power Businesswomen<\/strong>&#8221; list, Ghazal Alagh, the co-founder, became a role model for aspiring entrepreneurs.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-12.jpg\" alt=\"\" class=\"wp-image-36424\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-12.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-12-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-12-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-12-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Expanding Horizons<\/strong><\/h3><div class=\"timeline-block_desc\"><p>The duo couple\u2019s vision doesn&#8217;t stop at the digital realm.\u00a0 Recognizing the growing importance of offline retail, they&#8217;ve strategically opened brick-and-mortar stores across India.\u00a0 <br><br>Partnerships with Yes Madam and Apollo Pharmacy further solidify their commitment to accessibility.\u00a0 <a href=\"https:\/\/www.equentis.com\/blog\/key-global-events-that-can-influence-the-stock-market-this-week-3\/\">Global<\/a> aspirations are also taking root, with their products finding a place in international markets.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-13.jpg\" alt=\"\" class=\"wp-image-36425\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-13.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-13-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-13-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-13-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Putting the Planet First<\/strong> <\/h3><div class=\"timeline-block_desc\"><p>Since the beginning, both Varun and Ghazal have maintained a strict sustainability policy. Understanding the burden on our planet, they pioneered eco-friendly packaging solutions. <br><br>Recycled and recyclable materials became the norm, and the brand actively championed the concept of responsible consumption. It wasn&#8217;t just about what went inside the products but also about the footprint they left behind.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-14-1.jpg\" alt=\"\" class=\"wp-image-36430\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-14-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-14-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-14-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Mamaearth-Storytelling-02-14-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong><strong>Safety and Sustainability<\/strong><\/strong><\/h3><div class=\"timeline-block_desc\"><p>Mamaearth&#8217;s rise has transformed the personal care industry and paved the way for a more conscious consumer mindset.<br><br>Their focus remains steadfast \u2013 providing safe, natural, and effective products that cater to the evolving needs of a global audience. Their dedication to sustainability and responsible sourcing practices ensures a legacy that prioritizes both people and the planet.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever gone overboard with baby gifts? Scented lotions, fluffy towels, adorable bath toys, fantastic baby food, baby clothes&#8230; [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":36427,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[948,1411],"tags":[],"class_list":["post-36345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stock-market-news","category-saga"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/36345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=36345"}],"version-history":[{"count":0,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/36345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/36427"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=36345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=36345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=36345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}