{"id":36525,"date":"2024-05-17T17:18:00","date_gmt":"2024-05-17T11:48:00","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=36525"},"modified":"2024-06-14T12:07:11","modified_gmt":"2024-06-14T06:37:11","slug":"a-battle-worth-249-billion-a-150-year-cola-war-for-indias-beverage-pie","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/a-battle-worth-249-billion-a-150-year-cola-war-for-indias-beverage-pie\/","title":{"rendered":"A Battle Worth $249 Billion: A 187-Year Cola War for India&#8217;s Beverage Pie"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><\/p>\n\n\n\n<p>Were you ever allowed to drink colas during school as a kid? No way! It was only during summer vacations when our exams were done and it was time to have fun in the sun.&nbsp;Fast forward to today, and despite our parents\u2019 stern warnings and the bizarre factoids floating around\u2014like Coca-Cola being a handy toilet cleaner or a makeshift rust remover\u2014we just can\u2019t seem to get enough of the fizzy stuff.<\/p>\n\n\n\n<p>Remember those pizza parties, movie marathons, or just hanging out with friends? It&#8217;s always \u2018Yehi hai, right choice!\u2019 for that spicy, bubbly burst. Heck, there\u2019s even a recipe for Coke Chicken Wings that\u2019s making rounds online! While social media buzzes with love and loathing for these sugary drinks, one thing is clear: <strong>cola is here to stay<\/strong>.<\/p>\n\n\n\n<p>In 2023 alone, India guzzled down a staggering <strong>6.94 billion liters of cola<\/strong>, and by 2027, this number is expected to soar to 7.82 billion liters. But our love affair with these fizzy delights is far from new. It\u2019s a story that stretches back over 150 years, filled with twists, turns, and fizz. <\/p>\n\n\n\n<p>Also Read: <a href=\"https:\/\/www.equentis.com\/blog\/top-10-stock-market-movies-you-must-watch\/\">Top 10 Stock Market Movies to Watch<\/a><\/p>\n\n\n\n<p>Dive into the zesty saga of the Cola Wars in India and discover how these drinks became an unshakable part of our lives. Buckle up; it\u2019s going to be a fizzy ride! <\/p>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block Cool-Content-Timeline\"><div class=\"cool-timeline-block-a4bff2ab-e601-42b0-a198-c79664aba95d\"><style>.cool-timeline-block-a4bff2ab-e601-42b0-a198-c79664aba95d .cool-vertical-timeline-body .story-time p{color: #333;}.cool-timeline-block-a4bff2ab-e601-42b0-a198-c79664aba95d .cool-vertical-timeline-body .story-details .timeline-block_desc p{font-size: 16px;}.cool-timeline-block-a4bff2ab-e601-42b0-a198-c79664aba95d .cool-vertical-timeline-body::before{background: linear-gradient(to bottom, rgba(230, 230, 230, 0) 0%, #D91B3E 10%, #D91B3E 90%, rgba(230, 230, 230, 0) 100%);}.cool-timeline-block-a4bff2ab-e601-42b0-a198-c79664aba95d .cool-vertical-timeline-body .timeline-content::before{background: #D91B3E;}.cool-timeline-block-a4bff2ab-e601-42b0-a198-c79664aba95d .cool-vertical-timeline-body.left .story-details::after{background: #D91B3E;}.cool-timeline-block-a4bff2ab-e601-42b0-a198-c79664aba95d .cool-vertical-timeline-body.right .story-time::after{background: #D91B3E;}.cool-timeline-block-a4bff2ab-e601-42b0-a198-c79664aba95d .cool-vertical-timeline-body .timeline-content.icon-true .timeline-block-icon{background: #D91B3E;}.cool-timeline-block-a4bff2ab-e601-42b0-a198-c79664aba95d .cool-vertical-timeline-body .timeline-content.icon-false .timeline-block-icon{background: transparent;}.cool-timeline-block-a4bff2ab-e601-42b0-a198-c79664aba95d .cool-vertical-timeline-body .timeline-content.icon-false .timeline-block-icon svg{fill: #D91B3E;}.cool-timeline-block-a4bff2ab-e601-42b0-a198-c79664aba95d .cool-vertical-timeline-body.both-sided .timeline-content .position-right .story-details::before{border-right-color: #D91B3E !important;}.cool-timeline-block-a4bff2ab-e601-42b0-a198-c79664aba95d .cool-vertical-timeline-body.both-sided .timeline-content .position-left  .story-details::before{border-left-color: #D91B3E;}.cool-timeline-block-a4bff2ab-e601-42b0-a198-c79664aba95d .cool-vertical-timeline-body.one-sided.left .timeline-content  .story-details::before{border-right-color: #D91B3E;}.cool-timeline-block-a4bff2ab-e601-42b0-a198-c79664aba95d .cool-vertical-timeline-body.one-sided.right .timeline-content  .story-details::before{border-left-color: #D91B3E;}.cool-timeline-block-a4bff2ab-e601-42b0-a198-c79664aba95d .cool-vertical-timeline-body .timeline-content  .story-details{border-color: #D91B3E !important;}.cool-timeline-block-a4bff2ab-e601-42b0-a198-c79664aba95d .cool-vertical-timeline-body .timeline-content  .timeline-block-icon{border-color: #D91B3EFF !important;}.cool-timeline-block-a4bff2ab-e601-42b0-a198-c79664aba95d .icon-true .timeline-block-icon span.timeline-block-render-icon svg{fill: white;}<\/style><div class=\"cool-vertical-timeline-body both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-02.jpg\" alt=\"\" class=\"wp-image-36662\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-02.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-02-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-02-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-02-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Bubbling Under in the 1800s<\/strong><\/h3><div class=\"timeline-block_desc\"><p>It all began in 1837 when chemist Henry Rogers launched Club Soda in India. Its success inspired Pallonji\u2019s raspberry-flavored soda in 1865, followed by Ardeshir\u2019s in 1884 and Duke\u2019s in 1889. <br><br>While Coca-Cola and Pepsi were battling it out in the US, these domestic brands and Goli Soda (Banta) competed in India.\u00a0\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-03-1.jpg\" alt=\"\" class=\"wp-image-36672\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-03-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-03-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-03-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-03-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Parle Gives India its First Cola in 1950<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Around the time Coca-Cola and Pepsi arrived here in the 1950s, Parle launched the first true Indian cold drink, Gluco Cola, named after Parle-G biscuits and later Parle Cola. <br><br>However, the brand was discontinued by 1951, and Parle launched an orange-flavored soda, Gold Spot, in 1952. Meanwhile, Pepsi\u2019s sales dwindled, and Coca-Cola exited India by 1962.  <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-04-1.jpg\" alt=\"\" class=\"wp-image-36671\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-04-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-04-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-04-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-04-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>The Bubble Bursts for Coca-Cola Too\u00a0<\/strong><\/h3><div class=\"timeline-block_desc\"><p>While we were drinking Parle\u2019s lime and lemony Limca by 1971, the Government was implementing the Foreign Exchange Regulation Act (FERA) in 1973, asking foreign companies to give the country a 60% stake in their businesses.<br><br>To promote local products and nationalism, the Government also asked Coca-Cola to part with its secret formula. The softdrink giant refused, packed up, and left in 1977.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-05.jpg\" alt=\"\" class=\"wp-image-36660\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-05.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-05-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-05-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-05-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>India Chooses to Be Desi Instead <\/strong><\/h3><div class=\"timeline-block_desc\"><p>As Indians craved the fizzy drink, the Government launched its brand called <strong>Double 7<\/strong>. <br><br>Pure Drinks joined the bandwagon with Campa-Cola, and Parle jumped into the field with Thums Up, refusing to copy Coca-Cola\u2019s taste. The soft drink war continued, albeit with different fighters. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-06.jpg\" alt=\"\" class=\"wp-image-36666\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-06.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-06-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-06-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-06-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Pepsi &amp; Cola Return<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Do you know how many bottles of softdrinks people were drinking by the late 80s? <br>A whopping 3 billion! With our economy liberalizing, Pepsi and Coke re-entered the market in 1990 and 1993.\u00a0 <br><br>It was Pepsi Vs. Thumbs Up Vs. Coke. As Thums Up ruled, with 85% of the Indian market, Coca-Cola bought it for $60 million.\u00a0 <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-07.jpg\" alt=\"\" class=\"wp-image-36667\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-07.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-07-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-07-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-07-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Losing Iconic Brands in 2000<\/strong><\/h3><div class=\"timeline-block_desc\"><p>In 2000, India lost two super-popular softdrinks \u2014 Coca-Cola bought Gold Spot and Citra and replaced them with Fanta and Sprite, respectively. <br><br>Psst! The buzz is that they also planned to kick out Thums Up to increase Coca-Cola\u2019s sales. <br><br>But the country loved the thunder too much, and it stayed. The fierce competition also forced CampaCola to exit around the same time.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-08.jpg\" alt=\"\" class=\"wp-image-36665\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-08.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-08-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-08-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-08-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>New Entrants In The Market<\/strong><\/h3><div class=\"timeline-block_desc\"><p>With cold drinks&#8217;s demand increasing in the 2000s and people turning more experimental, the softdrink roster expanded.  <br>Parle introduced Appy Fizz in 2005, and Bisleri launched Spyci, Limonata, Fonzo, and Pina Colada in 2016.\u00a0 <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-09.jpg\" alt=\"\" class=\"wp-image-36661\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-09.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-09-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-09-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/05\/Cola-Wars-Storytelling-02-09-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>The Softdrink War is Still Hot Today <\/strong><\/h3><div class=\"timeline-block_desc\"><p>Since 2023, CampaCola has returned, bought by Reliance Consumer Products (RCPL), bringing the total size of the soft drinks segment to $8.85 billion. <br><br>The distribution of aerated soft drinks shows that India has the biggest thirst for Coca-Cola brands. The company holds a total market share of ~ 59%, followed by PepsiCo at 36%. <br><br>The rest belongs to other brands, including local softdrink makers like Bisleri&#8217;s Spyci masala cola, Parle Agro\u2019s Appy Fizz, Jeeru, etc.  So, the next time you grab a softdrink, remember this fierce 125-year-long war being fought just for you!<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Were you ever allowed to drink colas during school as a kid? No way! It was only during summer vacations [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":36664,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[948,1411],"tags":[],"class_list":["post-36525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stock-market-news","category-saga"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/36525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=36525"}],"version-history":[{"count":0,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/36525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/36664"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=36525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=36525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=36525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}