{"id":38759,"date":"2024-06-21T17:01:06","date_gmt":"2024-06-21T11:31:06","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=38759"},"modified":"2024-06-21T18:17:29","modified_gmt":"2024-06-21T12:47:29","slug":"meet-indias-19-14-billion-food-delivery-king-zomato","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/meet-indias-19-14-billion-food-delivery-king-zomato\/","title":{"rendered":"Zomato: From Conquering Cravings To A $19.14 Billion Food Delivery King"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><\/p>\n\n\n\n<p>You know the feeling: another long day at work, stomach growling, and no cooking energy. Traffic? Forget it. An hour in the kitchen? Not tonight! But hey, there&#8217;s your phone &#8211; a few taps and bam &#8211; dinner dreams come true! Indian street food, grandma&#8217;s comfort food, or that trendy fusion place you&#8217;ve been eyeing? The world&#8217;s delicious oysters are delivered piping hot to your door.<\/p>\n\n\n\n<p>For many Indians, this is now a delicious reality. But how did we get here? How did a nation known for loving ghar ka khana (home-cooked food) embrace an app that delivers restaurant fare?<br><br><\/p>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block Cool-Content-Timeline\"><div class=\"cool-timeline-block-8a6e1799-3d27-48b5-abba-cdd508e7ef11\"><style>.cool-timeline-block-8a6e1799-3d27-48b5-abba-cdd508e7ef11 .cool-vertical-timeline-body .story-time p{color: #333;}.cool-timeline-block-8a6e1799-3d27-48b5-abba-cdd508e7ef11 .cool-vertical-timeline-body .story-details .timeline-block_desc p{font-size: 16px;}.cool-timeline-block-8a6e1799-3d27-48b5-abba-cdd508e7ef11 .cool-vertical-timeline-body::before{background: linear-gradient(to bottom, rgba(230, 230, 230, 0) 0%, #D91B3E 10%, #D91B3E 90%, rgba(230, 230, 230, 0) 100%);}.cool-timeline-block-8a6e1799-3d27-48b5-abba-cdd508e7ef11 .cool-vertical-timeline-body .timeline-content::before{background: #D91B3E;}.cool-timeline-block-8a6e1799-3d27-48b5-abba-cdd508e7ef11 .cool-vertical-timeline-body.left .story-details::after{background: #D91B3E;}.cool-timeline-block-8a6e1799-3d27-48b5-abba-cdd508e7ef11 .cool-vertical-timeline-body.right .story-time::after{background: #D91B3E;}.cool-timeline-block-8a6e1799-3d27-48b5-abba-cdd508e7ef11 .cool-vertical-timeline-body .timeline-content.icon-true .timeline-block-icon{background: #D91B3E;}.cool-timeline-block-8a6e1799-3d27-48b5-abba-cdd508e7ef11 .cool-vertical-timeline-body .timeline-content.icon-false .timeline-block-icon{background: transparent;}.cool-timeline-block-8a6e1799-3d27-48b5-abba-cdd508e7ef11 .cool-vertical-timeline-body .timeline-content.icon-false .timeline-block-icon svg{fill: #D91B3E;}.cool-timeline-block-8a6e1799-3d27-48b5-abba-cdd508e7ef11 .cool-vertical-timeline-body.both-sided .timeline-content .position-right .story-details::before{border-right-color: #D91B3E !important;}.cool-timeline-block-8a6e1799-3d27-48b5-abba-cdd508e7ef11 .cool-vertical-timeline-body.both-sided .timeline-content .position-left  .story-details::before{border-left-color: #D91B3E;}.cool-timeline-block-8a6e1799-3d27-48b5-abba-cdd508e7ef11 .cool-vertical-timeline-body.one-sided.left .timeline-content  .story-details::before{border-right-color: #D91B3E;}.cool-timeline-block-8a6e1799-3d27-48b5-abba-cdd508e7ef11 .cool-vertical-timeline-body.one-sided.right .timeline-content  .story-details::before{border-left-color: #D91B3E;}.cool-timeline-block-8a6e1799-3d27-48b5-abba-cdd508e7ef11 .cool-vertical-timeline-body .timeline-content  .story-details{border-color: #D91B3E !important;}.cool-timeline-block-8a6e1799-3d27-48b5-abba-cdd508e7ef11 .cool-vertical-timeline-body .timeline-content  .timeline-block-icon{border-color: #D91B3EFF !important;}.cool-timeline-block-8a6e1799-3d27-48b5-abba-cdd508e7ef11 .icon-true .timeline-block-icon span.timeline-block-render-icon svg{fill: white;}<\/style><div class=\"cool-vertical-timeline-body both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-02-1.jpg\" alt=\"\" class=\"wp-image-39077\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-02-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-02-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-02-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-02-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>How it all started<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Flashback to 2008, when ordering food seemed like an ordeal. Deepinder Goyal and his colleague Pankaj Chaddah, both IIT Delhi alumni, found themselves wasting precious lunch breaks deciphering menus and waiting for colleagues to decide.\u00a0<br><br>This inefficiency fueled their entrepreneurial spirit. In 2008, their solution emerged \u2013 Foodiebay, a website that uploaded soft copies of restaurant menus, allowing users to browse and compare options at their leisure.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-03.jpg\" alt=\"\" class=\"wp-image-38974\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-03.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-03-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-03-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-03-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Office hack to citywide craze<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Starting small, Foodiebay quickly gained traction within its office in Delhi. Its convenience spread like wildfire, attracting more users and prompting expansion to other major Indian cities like Mumbai and Kolkata.\u00a0<br><br>As their user base grew, the founders recognized the need for a more user-friendly and catchy name. Facing brand limitations with &#8220;Foodiebay,&#8221; they brainstormed for two weeks to find a name reflecting their broader ambitions. <br><br>They craved a timeless, catchy name that avoided confusion with eBay. Ultimately, &#8220;Zomato,&#8221; a playful twist on &#8220;tomato,&#8221; became their new identity in 2010.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-04.jpg\" alt=\"\" class=\"wp-image-38976\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-04.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-04-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-04-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-04-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Mobile App Fuels Growth<\/strong><\/h3><div class=\"timeline-block_desc\"><p>The next hurdle was accessibility. Recognizing the growing smartphone revolution, the duo developed a mobile application, putting the power of food discovery and ordering at users&#8217; fingertips. This move proved pivotal, skyrocketing Zomato&#8217;s popularity.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-05-2.jpg\" alt=\"\" class=\"wp-image-39076\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-05-2.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-05-2-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-05-2-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-05-2-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Spam Email to $1 Million First Funding<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Believe it or not, Zomato&#8217;s first significant funding was a hilarious case of missed connections, and good luck! Deepinder, Zomato&#8217;s founder, almost ignored an email from Sanjeev Bikhchandani (the guy behind Naukri.com and founder of Info Edge). Deepinder mistook Sanjeev&#8217;s email for spam!<br><br>Deepinder overslept before their first meeting and accidentally bumped into another car on the way to the rescheduled one. Luckily, there were no injuries. Despite the chaos, the meeting with Sanjeev went well.\u00a0Deepinder initially aimed for a $500,000 investment, but Sanjeev offered a cool $1 million! <br><br>The whole deal took just 8 minutes to finalize. Deepinder jokes that Sanjeev might have just been eager to leave after the car crash story! This lucky break turned a &#8220;worthless company&#8221; at the time, into the $19 billion giant it is today.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-06.jpg\" alt=\"\" class=\"wp-image-38973\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-06.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-06-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-06-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-06-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Initial Hurdles<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Growth, however, wasn&#8217;t without its challenges. Goyal and Chaddah\u2019s initial struggle was ensuring comprehensive restaurant coverage across major cities. They strived to offer users diverse options, not just popular chains. <br><br>Additionally, convincing established fast-food giants with their delivery networks to partner with it proved challenging.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-07.jpg\" alt=\"\" class=\"wp-image-38985\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-07.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-07-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-07-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-07-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>The Winning Formula<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Over time, the brand&#8217;s commitment to excellent service and user experience won over restaurants and customers. <br><br>Zomato&#8217;s model offered restaurants access to a wider customer base while streamlining their delivery operations.\u00a0<br><br>Soon, established chains began to rely on Zomato&#8217;s extensive delivery network, further solidifying their position in the market.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-08.jpg\" alt=\"\" class=\"wp-image-38984\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-08.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-08-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-08-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-08-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Adapting and Overcoming<\/strong><\/h3><div class=\"timeline-block_desc\"><p>The road to success wasn&#8217;t always smooth. Accusations of unfair business practices, data breaches, and customer service issues arose. Swiggy, a fierce competitor, kept them on their toes.\u00a0<br><br>Investor exits, and market fluctuations demanded constant adaptation. However, the duo&#8217;s leadership shone through. They addressed legal issues head-on, streamlined operations, and implemented customer-centric policies to overcome these hurdles.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-09-1.jpg\" alt=\"\" class=\"wp-image-39075\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-09-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-09-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-09-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-09-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Building a Food Ecosystem<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Deepinder and Pankaj didn&#8217;t just weather the storms; they steered Zomato toward a constantly evolving business model. The platform transformed from a discovery tool to a comprehensive food ecosystem.\u00a0<br><br>Zomato Pro (formerly Zomato Gold) offered loyalty programs and exclusive deals, while online table reservations further enhanced users&#8217; dining experience. This constant innovation ensured that Zomato remained at the forefront of the food tech industry. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-10-1.jpg\" alt=\"\" class=\"wp-image-39073\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-10-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-10-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-10-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-10-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Investing for Growth<\/strong><\/h3><div class=\"timeline-block_desc\"><p>By 2011, the brand had established a strong presence in major Indian cities. Recognizing the <a href=\"https:\/\/www.equentis.com\/blog\/key-global-events-that-can-influence-the-stock-market-this-week-3\/\">global<\/a> potential, the founders embarked on an international expansion journey, entering markets like the UAE, Sri Lanka, and the UK.\u00a0<br><br>Both of them understood the importance of expanding Zomato\u2019s reach and capabilities. They invested in companies like Blinkit, UrbanPiper, Shiprocket, and Cult. Fit throughout their journey.\u00a0<br><br>These strategic moves diversified the offerings and helped Zomato build a more robust ecosystem.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-11.jpg\" alt=\"\" class=\"wp-image-38979\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-11.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-11-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-11-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-11-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>From Local Hero to Global Player<\/strong><\/h3><div class=\"timeline-block_desc\"><p>A landmark acquisition for Zomato was Urbanspoon in 2015, which allowed them to enter the US market. They acquired 15 other companies, including Uber Eats India, Runnr, and FITSO, and nearly $3 billion was raised over numerous funding rounds.\u00a0<br><br>Layoffs in 2015 marked the era for Zomato as it grappled with falling revenues. However, buying MapleOS boosted their directory and added features like online reservations. After a slow 2016 with more revenue losses, they streamlined operations, remotely managing presence in 9 countries to stay competitive.<br><br>The company claimed it was profitable in all 24 countries it served by 2017, processing over 3 million orders a month and delivering its 1 billionth order in 2021, solidifying Zomato&#8217;s position as a leading global food delivery industry player.\u00a0 <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-12-1.jpg\" alt=\"\" class=\"wp-image-39074\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-12-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-12-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-12-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-12-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Shifting of Roles<\/strong><\/h3><div class=\"timeline-block_desc\"><p>In May 2018, after ten years as Goyal&#8217;s &#8220;conscience keeper and a support system during upheavals,&#8221; Pankaj Chaddah decided to move on. <br><br>He founded Shyft (formerly Mindhouse), while Zomato promoted Aakriti Chopra, one of their early employees and wife of Blinkit&#8217;s chief Albinder Dhindsa, to Co-founder.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-13.jpg\" alt=\"\" class=\"wp-image-38982\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-13.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-13-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-13-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-13-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Zomato Hits Refresh!<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Undeterred by leadership shifts, they diversified beyond food delivery.<br><strong>Zomato Wings<\/strong> &#8211; To connect restaurants with investors, fueling culinary growth.<br><strong>Zomato AI<\/strong> &#8211; To personalize food discovery with AI-powered recommendations.<br><strong>Zomato Future Foundation<\/strong> &#8211; To invest in delivery partners&#8217; children&#8217;s education.<br><strong>Zomato Hyperpure<\/strong> &#8211; To ensure fresh ingredients for restaurants through direct sourcing.<br><strong>Zomaland<\/strong> &#8211; An offline food carnival brings Zomato Collections to life.<br><strong>Xtreme<\/strong> &#8211; A new parcel delivery app that expands revenue streams.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-14.jpg\" alt=\"\" class=\"wp-image-38978\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-14.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-14-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-14-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-14-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Innovation &amp; Engagement<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Zomato&#8217;s marketing efforts have also been noteworthy. Their clever slogans and creative campaigns, like the #zomatoloot campaign, have resonated with audiences, showcasing their ability to engage beyond just food delivery.\u00a0 <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-15.jpg\" alt=\"\" class=\"wp-image-38981\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-15.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-15-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-15-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-15-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Zomato Eyes the Future<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Looking ahead, Zomato is poised for further expansion. Goyal plans to leverage their extensive network to enter the large-order catering industry, catering to events and corporate functions.\u00a0<br><br>Additionally, his recent investment in quick commerce platform <strong>Blinkit<\/strong> highlights his focus on diversifying his offerings and exploring new avenues in the ever-evolving food tech landscape.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-16.jpg\" alt=\"\" class=\"wp-image-38977\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-16.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-16-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-16-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/06\/Story-of-The-Zomato-Storytelling-00-16-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Finding Fortune via Food<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Today, Zomato is valued at $19.14 billion and has delivered over 647 million orders. With a presence in over 800 cities, Zomato&#8217;s story is just beginning.<br><br>Zomato&#8217;s revenue continued to rise in Q4 FY2024, surging over 70% year-over-year, reaching \u20b93797 cr from \u20b92227 cr. They turned profitable, reporting a net income of \u20b9175 crore from a loss of \u20b9188 cr in Q4 FY2023, an increase of 193.09%.\u00a0<br><br>Their IPO in July 2023 was a hit. The <a href=\"https:\/\/www.equentis.com\/blog\/reading-stock-charts-the-basics\/\">stock price<\/a> opened significantly at \u20b9116, a 52.63% premium to its offer price of \u20b976, reflecting strong investor confidence. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>You know the feeling: another long day at work, stomach growling, and no cooking energy. Traffic? Forget it. An hour [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":38990,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[948,1411],"tags":[1565,1564],"class_list":["post-38759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stock-market-news","category-saga","tag-food-delivery","tag-zomato"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/38759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=38759"}],"version-history":[{"count":0,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/38759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/38990"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=38759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=38759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=38759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}