{"id":41257,"date":"2024-07-26T18:43:15","date_gmt":"2024-07-26T13:13:15","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=41257"},"modified":"2024-07-26T18:44:02","modified_gmt":"2024-07-26T13:14:02","slug":"how-amul-changed-dairy-industry-to-5-bn-empire","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/how-amul-changed-dairy-industry-to-5-bn-empire\/","title":{"rendered":"From Cooperative Dreams to Dairy Dominance: How Amul Changed India\u2019s Dairy Industry into a $5 Billion Empire"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><\/p>\n\n\n\n<p>Stuck in traffic, mind racing, and then it hits you \u2013 a billboard that&#8217;s not just an ad but a little burst of sunshine on a cloudy day. It&#8217;s the familiar face \u2013 that adorable girl with the <a href=\"https:\/\/www.equentis.com\/blog\/green-blue-and-esg-bonds-enhancing-fixed-income-portfolios-for-sustainable-growth\/\">blue<\/a> hair and the red polka-dot frock, always serving up a witty take on the world.&nbsp;<\/p>\n\n\n\n<p>From &#8216;Bidai for Biden&#8217; to &#8216;Ambyaahni Wedding&#8217;, she&#8217;s been there for our daily chuckles, turning mundane commutes into mini-breaks. But how did she become such a cultural icon, and what&#8217;s the story behind the utterly-butterly delicious magic?\u00a0<\/p>\n\n\n\n<p>Are you curious to learn more about this brand, which is not just a part of our taste buds but also a part of our daily conversations? Read on<\/p>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block Cool-Content-Timeline\"><div class=\"cool-timeline-block-79353d3c-a256-4db6-9334-6195b5e1bff6\"><style>.cool-timeline-block-79353d3c-a256-4db6-9334-6195b5e1bff6 .cool-vertical-timeline-body .story-time p{color: #333;}.cool-timeline-block-79353d3c-a256-4db6-9334-6195b5e1bff6 .cool-vertical-timeline-body .story-details .timeline-block_desc p{font-size: 16px;}.cool-timeline-block-79353d3c-a256-4db6-9334-6195b5e1bff6 .cool-vertical-timeline-body::before{background: linear-gradient(to bottom, rgba(230, 230, 230, 0) 0%, #D91B3E 10%, #D91B3E 90%, rgba(230, 230, 230, 0) 100%);}.cool-timeline-block-79353d3c-a256-4db6-9334-6195b5e1bff6 .cool-vertical-timeline-body .timeline-content::before{background: #D91B3E;}.cool-timeline-block-79353d3c-a256-4db6-9334-6195b5e1bff6 .cool-vertical-timeline-body.left .story-details::after{background: #D91B3E;}.cool-timeline-block-79353d3c-a256-4db6-9334-6195b5e1bff6 .cool-vertical-timeline-body.right .story-time::after{background: #D91B3E;}.cool-timeline-block-79353d3c-a256-4db6-9334-6195b5e1bff6 .cool-vertical-timeline-body .timeline-content.icon-true .timeline-block-icon{background: #D91B3E;}.cool-timeline-block-79353d3c-a256-4db6-9334-6195b5e1bff6 .cool-vertical-timeline-body .timeline-content.icon-false .timeline-block-icon{background: transparent;}.cool-timeline-block-79353d3c-a256-4db6-9334-6195b5e1bff6 .cool-vertical-timeline-body .timeline-content.icon-false .timeline-block-icon svg{fill: #D91B3E;}.cool-timeline-block-79353d3c-a256-4db6-9334-6195b5e1bff6 .cool-vertical-timeline-body.both-sided .timeline-content .position-right .story-details::before{border-right-color: #D91B3E !important;}.cool-timeline-block-79353d3c-a256-4db6-9334-6195b5e1bff6 .cool-vertical-timeline-body.both-sided .timeline-content .position-left  .story-details::before{border-left-color: #D91B3E;}.cool-timeline-block-79353d3c-a256-4db6-9334-6195b5e1bff6 .cool-vertical-timeline-body.one-sided.left .timeline-content  .story-details::before{border-right-color: #D91B3E;}.cool-timeline-block-79353d3c-a256-4db6-9334-6195b5e1bff6 .cool-vertical-timeline-body.one-sided.right .timeline-content  .story-details::before{border-left-color: #D91B3E;}.cool-timeline-block-79353d3c-a256-4db6-9334-6195b5e1bff6 .cool-vertical-timeline-body .timeline-content  .story-details{border-color: #D91B3E !important;}.cool-timeline-block-79353d3c-a256-4db6-9334-6195b5e1bff6 .cool-vertical-timeline-body .timeline-content  .timeline-block-icon{border-color: #D91B3EFF !important;}.cool-timeline-block-79353d3c-a256-4db6-9334-6195b5e1bff6 .icon-true .timeline-block-icon span.timeline-block-render-icon svg{fill: white;}<\/style><div class=\"cool-vertical-timeline-body both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-02-1.jpg\" alt=\"\" class=\"wp-image-41335\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-02-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-02-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-02-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-02-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Takes Shape<\/strong><\/h3><div class=\"timeline-block_desc\"><p>The year was 1946, and the Swadeshi movement was in full swing. In the heart of Kaira, a visionary named Tribhuvandas K Patel was stirred by the spirit of self-reliance. <br><br>With Sardar Patel&#8217;s backing, he led farmers on a 15-day milk strike, forcing authorities to listen.<br>Enter Dr. Verghese Kurien, an engineer with a heart of gold. <br><br>Initially, on a government assignment, he was so captivated by the farmers&#8217; struggle that he extended his stay. He didn\u2019t just witness history; he became a part of it.<br>This dynamic duo forged an unbreakable partnership.\u00a0<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-03-1.jpg\" alt=\"\" class=\"wp-image-41333\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-03-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-03-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-03-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-03-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Milk Woes &amp; The Beginning Of Change <\/strong><\/h3><div class=\"timeline-block_desc\"><p>Fresh from independence, India faced a tough challenge: a nation hungry for milk. The British left behind a broken dairy system with low production and no infrastructure, creating a perfect storm for farmers trapped in the clutches of exploitative traders.<br><br>In this challenging climate, a spark ignited in Anand, Gujarat. A group of farmers, tired of being exploited, formed a cooperative. <br><br>Their goal was simple yet revolutionary \u2013 to gain control over their milk, its price, and its journey from farm to table. This marked the birth of a movement that would transform India&#8217;s dairy landscape.  <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-04-1.jpg\" alt=\"\" class=\"wp-image-41329\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-04-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-04-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-04-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-04-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>A Revolution in the Making<\/strong><\/h3><div class=\"timeline-block_desc\"><p>At the heart of this revolution was Dr. Verghese Kurien, who saw beyond milk \u2013 he saw empowerment. Focusing on quality, technology, and farmer welfare, he laid the foundation for India&#8217;s White Revolution.<br><br><strong>Amul was born, and with it, a dream of making milk accessible to every Indian. <\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-05-1.jpg\" alt=\"\" class=\"wp-image-41330\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-05-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-05-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-05-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-05-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>From Deficient to Global Dominance<\/strong><\/h3><div class=\"timeline-block_desc\"><p>A country overflowing with milk! That&#8217;s exactly what India achieved thanks to &#8220;Operation Flood,&#8221; a revolutionary program inspired by Amul. <br><br>It wasn&#8217;t just about milk; it was about empowering farmers by creating a network of cooperatives nationwide.\u00a0It ensured fair prices for both producers and consumers. <br><br>Milk production skyrocketed, transforming India from a milk-deficient nation to the world&#8217;s largest producer in just five decades! This incredible feat earned Dr. Kurien the title &#8220;Father of the White Revolution.&#8221;  <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-06-1.jpg\" alt=\"\" class=\"wp-image-41332\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-06-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-06-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-06-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-06-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>From Strength to Strength<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Amul&#8217;s success story inspired other developing countries to replicate this model and empower their rural communities.<br><br>Dr. Kurien\u2019s drive for innovation led to the creation of Asia&#8217;s first milk powder plant using buffalo milk. This ingenious solution tackled seasonal surplus, stabilizing farmer income throughout the year.<br><br>The brand slowly became a symbol of quality and trust. The iconic Amul girl advertisements helped etch the brand into the hearts and minds of millions of Indians. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-07-2.jpg\" alt=\"\" class=\"wp-image-41331\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-07-2.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-07-2-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-07-2-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-07-2-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Adding To Their Basket<\/strong> <\/h3><div class=\"timeline-block_desc\"><p>Amul didn&#8217;t stop at revolutionizing milk. Their butter quickly became a household staple, a testament to their commitment to quality. Last year, the butter sales saw a whopping 19% increase \u2013 a sign of consumer trust in the brand.<br><br>But their ambition went way beyond butter. They fortified their offerings with a range of delicious dairy products crafted with pure, wholesome milk. <br><br>Cheese, yogurt, and ice cream \u2013 the product ladder symbolized indulgence for families across India.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-08-1.jpg\" alt=\"\" class=\"wp-image-41328\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-08-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-08-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-08-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-08-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>For Every Family<\/strong> <\/h3><div class=\"timeline-block_desc\"><p>And the innovation didn&#8217;t stop there. The brand&#8217;s &#8220;magic box&#8221; overflowed with new delights: milk powder, health drinks, ghee, paneer, chocolates, and even traditional sweets. <br><br>This diverse range captivated consumers, propelling the company to a staggering sales turnover of \u20b955,070 crores (USD 7 billion) during 2022-23, marking a remarkable 18.5% growth. <br><br>Amul wasn&#8217;t just a brand; it was a delicious journey for millions of Indians.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-09-1.jpg\" alt=\"\" class=\"wp-image-41327\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-09-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-09-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-09-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-09-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Bends But Never Breaks<\/strong> <\/h3><div class=\"timeline-block_desc\"><p>Amul\u2019s spectacular rise was not easy. In the 60s, it faced stiff competition from established dairy brands, yet it persevered. <br><br>The 80s saw infrastructure borders and logistical issues threaten its supply chain, but Amul&#8217;s innovative cooperative model protected a robust network that overcame these hurdles.<br><br>The pandemic-led disturbances in supply chains and workforce shortages posed significant challenges. However, they rapidly adapted leveraging technology and employing safety protocols to ensure a continuous supply of dairy products nationwide. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-10-1.jpg\" alt=\"\" class=\"wp-image-41326\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-10-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-10-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-10-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-10-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Master Ad Campaign<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Amul didn&#8217;t just sell products; they crafted experiences. The <strong>&#8220;Taste of India&#8221;<\/strong> campaign was a masterstroke, marrying Amul&#8217;s delicious dairy with the country&#8217;s rich culinary heritage.\u00a0<br><br>The iconic Amul girl became more than a mascot; she was a cultural commentator, her witty take on current events made every ad a mini-event.\u00a0<br>Amul wasn&#8217;t just present, from bustling cities to quiet villages; it was celebrated. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-11-1.jpg\" alt=\"\" class=\"wp-image-41325\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-11-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-11-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-11-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-11-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Amul Over A Decade<\/strong> <\/h3><div class=\"timeline-block_desc\"><p>2011 saw the brand enter the international market, exporting products to over 40 countries helping them cross the $3 billion revenue mark in 2014.<br><br>In 2020, they launched organic products focusing on sustainability and health reaching an annual turnover of over $5 billion by 2021.<br><br>2022: Amul intensified its focus on sustainability implementing more eco-friendly practices, including solar energy and water conservation initiatives.<br><br>2023: The company celebrated its 75th anniversary, highlighting its journey and impact on the dairy industry and rural development in India. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-12-1.jpg\" alt=\"\" class=\"wp-image-41321\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-12-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-12-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-12-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-12-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Farm to Fridge in a Flash<\/strong> <\/h3><div class=\"timeline-block_desc\"><p>Imagine millions of liters of fresh milk going from far-off villages to your doorstep. That\u2019s the Amul magic! Keeping this liquid gold pure and fresh in a hot country is no small feat. <br><br>Amul has mastered the art of milk logistics, with a vast network that swiftly collects milk from every corner.\u00a0Their state-of-the-art processing plants work their magic.<br><br>It\u2019s no wonder Amul processes a staggering 14 million liters of milk daily, turning it into the creamy goodness we all love. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-13-1-1.jpg\" alt=\"\" class=\"wp-image-41322\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-13-1-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-13-1-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-13-1-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-13-1-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Life\u2019s Moments<\/strong> <\/h3><div class=\"timeline-block_desc\"><p>Amul is the secret ingredient to India&#8217;s celebrations, from Diwali sweets to wedding feasts and the cool comfort of ice cream on a hot day. <br><br>It&#8217;s not just a brand; but love woven into the fabric of our lives. Every festive gathering brings families together, and Amul is right there, adding a dash of creamy joy to the occasion. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-14-1.jpg\" alt=\"\" class=\"wp-image-41324\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-14-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-14-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-14-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-14-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Lives On<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Dr. Verghese Kurien, the architect of India&#8217;s White Revolution, passed away in 2012 leaving behind a legacy. His dream of empowering farmers and nourishing the nation lives on through Amul.\u00a0<br>Amul is a <a href=\"https:\/\/www.equentis.com\/blog\/key-global-events-that-can-influence-the-stock-market-this-week-3\/\">global<\/a> dairy giant, reaching millions across 50 countries. <br><br>Their vision is ambitious: to uplift 300 million farmers and consumers by 2030. With a staggering \u20b956,000 crore in revenue and a market cap touching \u20b91,25,000 crore, Amul continues to be a beacon of quality, growth, and Indian spirit. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-15-1.jpg\" alt=\"\" class=\"wp-image-41323\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-15-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-15-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-15-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-15-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>Spreading the Butter of Love<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Amul is deeply rooted in its community. From prioritizing employee well-being with initiatives like health and safety programs to empowering women in dairy farming, <br><br>Amul leads by example.\u00a0They ensure farmers receive fair prices, provide veterinary care, and support rural development. When disaster strikes, Amul&#8217;s Relief Trust steps in to lend a helping hand. <br><br>By planting trees and promoting sustainability, they&#8217;re building a greener future.\u00a0It&#8217;s not just about milk; it&#8217;s about nurturing lives and livelihoods. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-16-1.jpg\" alt=\"\" class=\"wp-image-41334\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-16-1.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-16-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-16-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/07\/Story-of-The-Amul-Storytelling-00-16-1-1024x475.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><div class=\"story-content\"><h3 class=\"timeline-block_title\"><strong>The Next Chapter<\/strong><\/h3><div class=\"timeline-block_desc\"><p>Amul is setting its sights on a new adventure\u2014conquering America&#8217;s taste buds! It&#8217;s partnered with a US dairy cooperative to launch its iconic fresh milk across the pond for the very first time. <br><br>This move follows a call by India&#8217;s Prime Minister to make Amul &#8220;the world&#8217;s largest dairy.&#8221; <br>While Amul has exported dairy products for years, this fresh milk marks a pioneering step. <br><br>Initially, they&#8217;ll focus on Indian stores on the East Coast and Midwest, offering familiar one-gallon and half-gallon packs.\u00a0<br><br>They also plan to introduce other beloved Indian dairy products, such as curd, buttermilk, and paneer, to cater to the growing demand for these delicious treats.\u00a0Get ready, America; a taste of India is coming your way! <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Stuck in traffic, mind racing, and then it hits you \u2013 a billboard that&#8217;s not just an ad but a 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