{"id":42397,"date":"2024-08-17T16:01:54","date_gmt":"2024-08-17T10:31:54","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=42397"},"modified":"2024-08-23T14:35:58","modified_gmt":"2024-08-23T09:05:58","slug":"raksha-bandhan-a-12000-crore-industry","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/raksha-bandhan-a-12000-crore-industry\/","title":{"rendered":"Raksha Bandhan: More Than A Thread. It\u2019s A \u20b912,000 Crore Industry!"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><\/p>\n\n\n\n<p>&#8220;<em>Phoolon ka taaron ka, sabka kehna hai&#8230;<\/em>&#8221; The melody instantly transports us to a world of innocence and sibling love. A simple rakhi, a homemade sweet, and a shagun of Rs. 51 as a gift captured the essence of this cherished festival. But times have changed, and so has Raksha Bandhan.<\/p>\n\n\n\n<p>Today, the festival is a dazzling spectacle of traditions and trends\u2014a transformation as dramatic as a Bollywood makeover. Raksha Bandhan has become a bonafide economic powerhouse, with a staggering \u20b912,000 crore spent on rakhis alone in 2023 and FMCG sales touching a whopping \u20b95,000 crore. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So when and how did this evolution happen? Let\u2019s take a look.<\/h2>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block Cool-Content-Timeline\"><div class=\"cool-timeline-block-1287e21e-56ab-45cf-977c-cae9c474afa1\"><style>.cool-timeline-block-1287e21e-56ab-45cf-977c-cae9c474afa1 .cool-vertical-timeline-body{--ctlb-sub-head-font-size: 16px;}<\/style><div class=\"cool-vertical-timeline-body ctlb-wrapper both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-02.jpg\" alt=\"\" class=\"wp-image-43940\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-02.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-02-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-02-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-02-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Ancient Roots, Sacred Threads<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The roots of Raksha Bandhan run deep in Indian history. References to protective threads can be traced back to the ancient Atharvaveda, where they were used in sacred rituals.<br><br>From Goddess Lakshmi tying a rakhi to King Bali to Draupadi sharing a piece of her saree with Lord Krishna, there are countless such stories that transformed the simple act of tying a thread into a profound symbol of love and care.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-03.jpg\" alt=\"\" class=\"wp-image-43944\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-03.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-03-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-03-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-03-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>A Royal Endorsement<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Stories of alliances forged and protection sought through the exchange of rakhis are etched in history. <br><br>From the strategic diplomacy used by Queen Karnavati seeking help from Emperor Humayun to the tales of Alexander the Great&#8217;s wife, Roxana, sending a rakhi to King Porus, the festival has transcended time and borders. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-04.jpg\" alt=\"\" class=\"wp-image-43945\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-04.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-04-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-04-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-04-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>A Symbol of Unity<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Even the visionary poet Rabindranath Tagore understood the true symbolism of rakhi. In the early 20th century, amidst the tough struggle for Indian independence, he made use of rakhi as a unifying force.&nbsp;<br><br>Tagore recognized the power of this ancient tradition to bridge divides and foster harmony between Hindus and Muslims. His use of rakhi as a symbol of unity was a testament to its ability to transcend religious and social barriers. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full is-resized ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-05.jpg\" alt=\"\" class=\"wp-image-43943\" style=\"aspect-ratio:1.3333333333333333;object-fit:cover;width:410px;height:auto\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-05.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-05-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-05-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-05-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Of Raksha Bandhan<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Raksha Bandhan, once a simple, heartfelt ritual, has evolved with the changing times. While the spirit of the festival remains pure, its practice has adapted to our fast-paced world.&nbsp;<br><br>The shift towards nuclear families and increasing geographical distances between siblings has created new dynamics and technology has revolutionized the way we connect and celebrate. Raksha Bandhan has not been immune to this digital transformation.&nbsp;<br><br>Online platforms have emerged as convenient avenues for sending rakhis and gifts, bridging geographical gaps and making the festival accessible to everyone.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-06.jpg\" alt=\"\" class=\"wp-image-43942\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-06.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-06-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-06-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-06-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>The Pandemic Caused <\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The COVID-19 pandemic posed unprecedented challenges, forcing a drastic shift in the way we celebrated festivals. Raksha Bandhan was no exception. <br><br>With lockdowns and travel restrictions in place, physical gatherings became impossible.&nbsp;<br>The rakhi market took a massive hit, plummeting by 60% in August 2020. The sweet industry also felt the pain, with losses amounting to a hefty \u20b95,000 crore. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-07.jpg\" alt=\"\" class=\"wp-image-43938\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-07.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-07-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-07-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-07-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>From Crisis to Opportunity<\/strong> <\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">However, this adversity also gave rise to new opportunities. The festival witnessed a surge in online celebrations, with virtual rakhi tying ceremonies and digital gift exchanges becoming the norm.&nbsp;<br><br>E-commerce platforms stepped up to meet the rising demand, offering a wide range of rakhi and gift options. Platforms like Ferns N Petals stepped up to the challenge, experiencing a remarkable 100% growth. <br><br>An incredible 10,000 rakhi and gift orders were placed daily, reaching siblings in over 80 countries, from the US and UAE to the UK and Singapore. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-08.jpg\" alt=\"\" class=\"wp-image-43939\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-08.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-08-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-08-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-08-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>A Marketing Bonanza<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">From luxury fashion houses to confectionery giants, everyone is vying for a share of the Raksha Bandhan pie.<br><br>Personalized gifts, themed campaigns, and influencer collaborations are the new norm. . Campaigns like Archies&#8217; &#8220;Rishte Jazbaton Ke&#8221; and Bajaj Allianz Life&#8217;s &#8220;#ProtectSeZyadaSupport&#8221; are perfect examples.<br><br><strong>Luxury Takes Center Stage<\/strong><br>The luxury segment has also joined the fray. MIA by Tanishq&#8217;s exquisite &#8220;Shades of Bhai&#8221; silver rakhi collection is a prime example. Celebrity endorsements have added a glamorous touch. Bvlgari&#8217;s campaign featuring Arjun and Anshula Kapoor and Sara Ali Khan&#8217;s association with Ferrero Rocher are notable examples.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-09.jpg\" alt=\"\" class=\"wp-image-43941\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-09.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-09-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-09-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-09-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Redefining Rakhsha Bandhan<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Raksha Bandhan is no longer restricted to biological siblings. The festival has expanded its embrace to include friends, colleagues, and even oneself. <br><br>The concept of self-love and personal growth has found expression through the ritual of tying a rakhi. This inclusive approach reflects the changing dynamics of society and the evolving nature of relationships. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right ctl_timeFalse\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-10.jpg\" alt=\"\" class=\"wp-image-43947\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-10.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-10-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-10-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-The-Raksha-Bandhan-Storytelling-00-10-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>The Future of Raksha Bandhan<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Raksha Bandhan has undergone a dramatic transformation. What once was a simple exchange of rakhis and sweets has evolved into a multi-million dollar industry. The coming years promise even more growth, with an estimated 30% annual spike in the market.<br><br>Beyond traditional gifts, consumers are seeking hyper-personalized experiences. Textiles, jewelry, sweets, and chocolates are witnessing increased demand. <br><br>Technology is also playing a pivotal role.&nbsp;AI-powered innovations like Cadbury&#8217;s #CreatingMemoriesNeverClicked, which transforms old memories into tangible keepsakes, are redefining the festival experience.  <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Phoolon ka taaron ka, sabka kehna hai&#8230;&#8221; The melody instantly transports us to a world of innocence and sibling love.<\/p>\n","protected":false},"author":5,"featured_media":43948,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1411,948],"tags":[1618,1617],"class_list":["post-42397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saga","category-stock-market-news","tag-raksha-bandhan","tag-saga"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/42397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=42397"}],"version-history":[{"count":0,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/42397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/43948"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=42397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=42397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=42397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}