{"id":44572,"date":"2024-08-31T09:53:33","date_gmt":"2024-08-31T04:23:33","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=44572"},"modified":"2024-08-31T10:13:59","modified_gmt":"2024-08-31T04:43:59","slug":"beyond-faith-ganesh-chaturthis-global-influence-%e2%82%b91-lakh-crore-economic-power","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/beyond-faith-ganesh-chaturthis-global-influence-%e2%82%b91-lakh-crore-economic-power\/","title":{"rendered":"Beyond Faith: Ganesh Chaturthi&#8217;s Global Influence &amp; \u20b91 Lakh-crore Economic Power"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><\/p>\n\n\n\n<p>The air is thick with the scent of incense and the rhythmic beats of traditional music. As the sacred month of <em>Shravan<\/em> draws to a close, the world prepares to embrace the grand spectacle of Ganesh Chaturthi. This 11-day celebration is more than just a religious observance; it is a cultural extravaganza like none other. But beyond the festivities lies a staggering economic impact.&nbsp;<\/p>\n\n\n\n<p>Did you know that the Ganesh Chaturthi celebration generates a staggering revenue of \u20b91 lakh crore in Mumbai alone? And given its <a href=\"https:\/\/www.equentis.com\/blog\/key-global-events-that-can-influence-the-stock-market-this-week-3\/\">global<\/a> appeal, the scale is truly mind-boggling. So, how does this grand spectacle measure up? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let&#8217;s uncover the magic behind Lord Ganesha&#8217;s growing influence. <\/h2>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block Cool-Content-Timeline\"><div class=\"cool-timeline-block-cbef83d1-b33c-4f7b-8318-c91f5e8ca0e7\"><style>.cool-timeline-block-cbef83d1-b33c-4f7b-8318-c91f5e8ca0e7 .cool-vertical-timeline-body{--ctlb-sub-head-font-size: 16px;}<\/style><div class=\"cool-vertical-timeline-body ctlb-wrapper both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full is-resized ctlb-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-02.jpg\" alt=\"\" class=\"wp-image-44672\" style=\"aspect-ratio:1.3333333333333333;object-fit:cover;width:275px;height:auto\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-02.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-02-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-02-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-02-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Tracing the Origins<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">&nbsp;If you thought Lokmanya Tilak started the Ganesh Chaturthi celebrations, think again. The festival&#8217;s origins can be traced back to ancient India. <br><br>References to Lord Ganesha appear in the Rigveda, one of Hinduism&#8217;s oldest sacred texts. <br><br>Even historical records suggest that the earliest Ganesh Chaturthi celebrations date back to the Satavahana, Rashtrakuta, and Chalukya dynasties.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-03.jpg\" alt=\"\" class=\"wp-image-44666\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-03.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-03-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-03-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-03-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Kingly Legacy<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The festival gained prominence during the Maratha rule, with Chatrapati Shivaji Maharaja championing it to foster cultural unity and nationalism.<br><br>The Peshwas, his successors, continued this tradition, making Ganesh Chaturthi a family celebration. Even after their rule ended, the festival remained a private affair in Maharashtra.&nbsp;&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-04.jpg\" alt=\"\" class=\"wp-image-44664\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-04.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-04-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-04-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-04-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Tilak&#8217;s Vision: A Public Celebration<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">During British colonial rule, Tilak saw the festival as an opportunity to unite Hindus and instill national pride.&nbsp;<br><br>Defying the British restrictions on public assemblies, he turned Ganesh Chaturthi into an event for the Hindu community. Lokmanya&#8217;s efforts paid off, turning the celebrations into a national festival.&nbsp;<br><br>The intricately crafted Ganesha idols are the centerpieces of these celebrations. From the towering 42-foot idol in Khetwadi, Mumbai, to the much-venerated one in Lalbagh, Parel, these idols attract millions of devotees worldwide.<br><br>It is enthusiastically celebrated not only in Maharashtra but also in Tamil Nadu, Karnataka, Andhra Pradesh, and many other parts of India.&nbsp;&nbsp;&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-05.jpg\" alt=\"\" class=\"wp-image-44670\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-05.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-05-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-05-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-05-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Beyond Borders<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The appeal of Lord Ganesha extends far beyond India&#8217;s shores. <br><br>In countries like the United States, the United Kingdom, Canada, and Australia, vibrant Indian communities have brought this beloved festival to international prominence.&nbsp;<br><br>Temples and cultural organizations host grand celebrations featuring traditional music, dance performances, and communal feasts.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-06.jpg\" alt=\"\" class=\"wp-image-44671\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-06.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-06-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-06-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-06-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>A Pan-Asian Phenomenon<\/strong><\/h2>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Across Asia, Ganesha is worshipped with equal fervor. He is embraced as a cultural icon in Nepal, Thailand, China, Cambodia, Japan, and Afghanistan.&nbsp;<br><br>Each region has its unique interpretation of Ganesha, reflecting its cultural nuances. <br><br>His representations vary across these countries, from the elephant-headed duo in Japan to the human-headed Ganesha in Cambodia. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-07.jpg\" alt=\"\" class=\"wp-image-44669\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-07.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-07-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-07-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-07-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>For the Economy<\/strong><\/h2>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The government&#8217;s emphasis on promoting Indian-made products has significantly boosted the local economy during Ganesh Chaturthi. SMEs saw a 35% increase in sales, and industries like idol-making (\u20b9500 crores), tourism (10-15% increase in bookings), and e-commerce (30-40% increase in sales) flourished.&nbsp;<br><br>In Mumbai, the eleven-day Ganesh Chaturthi celebration generated an estimated economic activity of around Rs 1 lakh crore. While official estimates range from Rs 45,000-50,000 crore, independent studies suggest that the Ganesh economy is rapidly becoming as big as Diwali, India&#8217;s biggest festival of lights, which generates around Rs 1.5 lakh crore. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-08.jpg\" alt=\"\" class=\"wp-image-44668\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-08.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-08-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-08-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-08-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Spending Spree<\/strong>s<\/h2>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The unwavering faith in Lord Ganesha&#8217;s power to remove obstacles drives fervent spending during the festival, with an average expenditure of \u20b95,000-\u20b910,000 per Indian. <br><br>This devotion translates into a surge in demand for festival-related services, from lavish pandal decorations to personalized gifts, leading to a 53% on-year jump in cities like Mumbai, Pune, and Nashik.&nbsp;<br><strong><br><\/strong>The retail sector also benefits greatly. The Retailers Association of India predicts a surge in sales of smartphones, laptops, refrigerators, television sets, and FMCG products. <br><br>This festive season offers businesses a unique opportunity to capitalize on increased consumer spending and expand their market reach.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-09.jpg\" alt=\"\" class=\"wp-image-44667\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-09.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-09-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-09-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-09-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Embracing the Festive Spirit<\/strong><\/h2>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">From eco-friendly initiatives to interactive campaigns, brands have been leveraging the festival to connect with their audiences, going beyond traditional mediums like TV, print, and digital advertising. Out-of-home (OOH) ads now take center stage during Ganesh Chaturthi.<br><br>Uber India, for example, crafted a whimsical map featuring Lord Ganesha&#8217;s vahana and the mouse, while Pizza Hut blended tradition and innovation by offering modak-flavored pizzas.&nbsp; <br><br>Havells India rolled out a unique OOH campaign, #HavellsKeDeva, featuring 100 designer fans assembled to create a one-of-a-kind Lord Ganesha idol.&nbsp;&nbsp;<br><br>Godrej Aer created a fragrant walkway tunnel at Mumbai&#8217;s iconic Lalbaugcha Raja Pandal. This immersive experience and AR photo stations allowed devotees to capture unforgettable memories.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-10.jpg\" alt=\"\" class=\"wp-image-44673\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-10.jpg 1400w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-10-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-10-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/08\/Story-of-Ganesh-Chaturthi-Storytelling-00-10-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>A Clay Revolution<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The vibrant hues of Ganesh Chaturthi, once marred by the environmental impact of PoP idols, have undergone a heartwarming transformation. Biodegradable and artistic clay idols have emerged as sustainable alternatives.&nbsp;<br><br>These idols, like works of art, dissolve seamlessly upon immersion, symbolizing the cyclical nature of life and echoing the core values of Ganesh Chaturthi: light, harmony, and reverence for the environment.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The air is thick with the scent of incense and the rhythmic beats of traditional music. As the sacred month [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":44665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[948,1411],"tags":[],"class_list":["post-44572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stock-market-news","category-saga"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/44572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=44572"}],"version-history":[{"count":0,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/44572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/44665"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=44572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=44572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=44572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}