{"id":47586,"date":"2024-11-09T10:50:00","date_gmt":"2024-11-09T05:20:00","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=47586"},"modified":"2024-11-08T18:51:02","modified_gmt":"2024-11-08T13:21:02","slug":"firstcrys-rise-to-2-7-billion-how-it-became-every-parents-go-to-for-kids","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/firstcrys-rise-to-2-7-billion-how-it-became-every-parents-go-to-for-kids\/","title":{"rendered":"FirstCry\u2019s Rise to $2.7 Billion: How It Became Every Parent\u2019s Go-To For Kids\u00a0"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><\/p>\n\n\n\n<p>Parenthood is a beautiful journey, but it can also be incredibly overwhelming. New parents find they have umpteen choices, from the smallest diaper to the biggest stroller, creating confusion. For the longest time, meeting children&#8217;s needs depended on their parents, families, and friends. The baby products industry was ripe for a revolution in this disorganized landscape.<\/p>\n\n\n\n<p>A parent with a vision to bring order and ease to the lives of new parents decided to fill this gap. This $2.7 billion powerhouse has revolutionized how parents shop, offering a one-stop solution that caters to every need, from the tiniest tot to the curious toddler. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Curious to know more about this game-changer? Read on\u2026<\/h3>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block Cool-Content-Timeline\"><div class=\"cool-timeline-block-9c93936d-aba8-4e2c-9c86-d9b74d51f2fe\"><style>.cool-timeline-block-9c93936d-aba8-4e2c-9c86-d9b74d51f2fe .cool-vertical-timeline-body{--ctlb-head-font-size: 20px;--ctlb-sub-head-font-size: 16px;}<\/style><div class=\"cool-vertical-timeline-body ctlb-wrapper both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-02-1-1024x475.jpg\" alt=\"\" class=\"wp-image-47721\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-02-1-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-02-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-02-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-02-1.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>From A Parent&#8217;s Frustration<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Supam Maheshwari, a seasoned entrepreneur, was tired of constantly searching for quality baby products in India, only to be met with limited options. <br><br>Frustrated by this lack of options for children, inspired him to create a one-stop solution for all a parent&#8217;s needs. <br><br>Maheshwari&#8217;s first venture, Brainvisa Technologies, an e-learning <a href=\"https:\/\/www.equentis.com\/blog\/why-startup-investments-are-booming-a-startup-investors-guide\/\">startup<\/a> that faced challenges during the dot-com bubble. However, this didn&#8217;t deter him. <br><br>With his partner Amitava Saha, an experienced entrepreneur, he decided to leverage their expertise to tackle the gap in the Indian baby care market.<br><br>Together, they founded FirstCry in 2010, a platform designed to simplify parenting offering a wide range of high-quality baby products.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-03-1-1024x475.jpg\" alt=\"\" class=\"wp-image-47722\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-03-1-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-03-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-03-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-03-1.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">A Name That Resonates with Parents<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The name &#8220;FirstCry&#8221; was carefully chosen to capture the essence of parenthood and the brand&#8217;s mission to provide everything a baby needs. It resonated with parents looking for a trusted source for their most precious possessions. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>Jan 31, 2021<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-04-1-1024x475.jpg\" alt=\"\" class=\"wp-image-47720\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-04-1-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-04-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-04-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-04-1.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Innovating Baby Essentials<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The Indian parenting landscape was evolving. Nuclear families became more common, and parents sought convenient and trustworthy options. <br><br>FirstCry entered the market at the perfect time, offering a wider selection of baby care products. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-05-1024x475.jpg\" alt=\"\" class=\"wp-image-47718\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-05-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-05-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-05-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-05.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>In The Baby Retail Market<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">However, conquering the baby care market was challenging. Over 90% of the market was dominated by traditional, offline retailers. <br><br>FirstCry&#8217;s initial strategy involved online distribution from warehouses across major cities. <br><br>To offer parents even more choices, they partnered with local retailers, bringing FirstCry&#8217;s products to familiar neighborhood store. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-06-1-1024x475.jpg\" alt=\"\" class=\"wp-image-47717\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-06-1-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-06-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-06-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-06-1.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Creating Brands That Nutured  Children <\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">FirstCry understood that parenthood was more than just buying products. They launched two private labels, BabyHug and CuteWalk, offering high-quality apparel and footwear. <br><br>Additionally, they established &#8220;FirstCry Parenting,&#8221; a vibrant online community where parents could connect, share experiences, and access valuable resources.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-07-1-1024x475.jpg\" alt=\"\" class=\"wp-image-47713\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-07-1-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-07-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-07-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-07-1.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Pioneering Their Way To Success<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">FirstCry became one of the first online retailers in India to recognize the power of physical stores. <br><br>In 2012, they started opening offline stores, allowing parents to touch and feel products before buying. Today, they boast over 400 stores across India, offering an integrated online and offline experience.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-08-1-1024x475.jpg\" alt=\"\" class=\"wp-image-47716\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-08-1-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-08-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-08-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-08-1.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>The Heartfelt Gesture<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">FirstCry goes beyond just selling products. Their &#8220;FirstCry Box&#8221; initiative highlights their commitment to parents. <br><br>This thoughtful program distributes complimentary gift boxes containing essential items to new parents in over 6,000 hospitals across India. <br><br>It&#8217;s a small gesture with a big impact, strengthening FirstCry&#8217;s reputation as a caring brand.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-09-1-1024x475.jpg\" alt=\"\" class=\"wp-image-47715\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-09-1-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-09-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-09-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-09-1.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Stats Tell the Story<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">FirstCry has grown exponentially, offering a staggering range of over 200,000 unique products from 5,800+ brands. Its physical presence is equally impressive, with over 380 stores across India.&nbsp;<br><br>Beyond products, FirstCry has cultivated a thriving online community of 13 million monthly users, creating a space for parents to connect, share experiences, and access valuable resources. <br><br>The FirstCry app has been downloaded over 10 million times, making it the go-to destination for parents in over 125 cities. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-10-1-1024x475.jpg\" alt=\"\" class=\"wp-image-47714\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-10-1-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-10-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-10-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-10-1.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Offering a Complete Baby Care Solution<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">FirstCry has strategically partnered with renowned personalities and brands to enhance its image and reach a wider audience. <br><br>Amitabh Bachchan, a legendary figure in Indian cinema, serves as the brand ambassador, lending his credibility and star power to FirstCry&#8217;s campaigns. <br><br>The company has also collaborated with Bollywood actress Lara Dutta to launch ARIAS, an eco-fashion brand for children. <br><br>ARIAS focuses on creating sustainable and stylish clothing, aligning with the growing demand for eco-friendly products. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-11-1-1024x475.jpg\" alt=\"\" class=\"wp-image-47711\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-11-1-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-11-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-11-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-11-1.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Addressing The Need Gap<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The baby care industry is a complex landscape filled with unique challenges. Every aspect requires meticulous attention, from warehousing and logistics to the delicate nature of baby products. <br><br>The diverse range of products, from tiny diaper pins to bulky car seats, presents significant operational hurdles. <br><br>Moreover, the fragmented market, dominated by unorganized players, adds complexity. <br><br>To succeed, businesses must offer a wide range of products, competitive pricing, and exceptional customer service. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-12-1-1024x475.jpg\" alt=\"\" class=\"wp-image-47712\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-12-1-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-12-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-12-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-12-1.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>For the Future<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">FirstCry received <a href=\"https:\/\/www.equentis.com\/blog\/mukul-agrawal-portfolio-shareholdings-investments-all-you-need-to-know\/\">investments<\/a> from SoftBank, Late Sir <a href=\"https:\/\/www.equentis.com\/blog\/ratan-tatas-legacy-what-it-means-for-tata-sons-investors\/\">Ratan Tata<\/a>, Premji Invest, Mahindra &amp; Mahindra, and TPG Growth, making it a unicorn.&nbsp;<br><br>This financial backing let the company expand its operations, invest in technology, and acquire strategic assets at a $2.7 billion valuation. <br><br>Firstcry acquired BabyOye, a leading online retailer of baby and maternity products, to strengthen its market position and expand its product range. <br><br>They acquired Oi Playschool to foray into the early childhood education sector. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-13-1-1024x475.jpg\" alt=\"\" class=\"wp-image-47710\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-13-1-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-13-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-13-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-13-1.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Solidified via Quality &amp; Reliability<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">FirstCry has established a strong foothold in the Indian baby care market, becoming synonymous with quality and reliability. <br><br>While it faces competition from online giants like Myntra, Amazon, and local retailers, FirstCry&#8217;s robust brand presence and diverse product offerings have enabled it to maintain a leading position. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-14-1-1024x475.jpg\" alt=\"\" class=\"wp-image-47723\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-14-1-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-14-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-14-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-FirstCry_Storytelling-00-14-1.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Advancing Toward a New Era<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">FirstCry successfully listed at a 40% premium on the stock markets in August 2024, marking a milestone in its journey. <br><br>Its YouTube channel now stands as India\u2019s largest parenting platform, offering support and insights to millions.&nbsp;<br><br>FirstCry plans to expand its reach with 380 new stores PAN India over the next three years, including exclusive brand and multi-brand outlets, and also enter the Middle East. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Parenthood is a beautiful journey, but it can also be incredibly overwhelming. New parents find they have umpteen choices, from [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":47719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[948,1411],"tags":[],"class_list":["post-47586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stock-market-news","category-saga"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/47586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=47586"}],"version-history":[{"count":40,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/47586\/revisions"}],"predecessor-version":[{"id":47732,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/47586\/revisions\/47732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/47719"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=47586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=47586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=47586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}