{"id":48235,"date":"2024-11-23T09:33:28","date_gmt":"2024-11-23T04:03:28","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=48235"},"modified":"2024-11-23T09:33:29","modified_gmt":"2024-11-23T04:03:29","slug":"meesho-from-local-shops-to-a-3-9-billion-revolution","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/meesho-from-local-shops-to-a-3-9-billion-revolution\/","title":{"rendered":"Meesho: From Local Shops to a $3.9 Billion Revolution"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><\/p>\n\n\n\n<p>What if starting your own business didn\u2019t require significant <a href=\"https:\/\/www.equentis.com\/blog\/mukul-agrawal-portfolio-shareholdings-investments-all-you-need-to-know\/\">investments<\/a>, warehouses, or a steep learning curve? What if you could turn your entrepreneurial dream into reality from the comfort of your home?<\/p>\n\n\n\n<p><a><\/a>One platform has made this dream a reality, taking the world by storm. It\u2019s helped millions\u2014especially women and homemakers\u2014start successful businesses with little to no investment. It\u2019s not just changing lives; it\u2019s shaking up the entire e-commerce game.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Are you curious about the $3.9 billion-dollar company behind this revolution? Read on\u2026<\/h2>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block Cool-Content-Timeline\"><div class=\"cool-timeline-block-66ef1e7a-f68e-4ddc-ac7c-15487bf007b8\"><style>.cool-timeline-block-66ef1e7a-f68e-4ddc-ac7c-15487bf007b8 .cool-vertical-timeline-body{--ctlb-head-font-size: 20px;--ctlb-sub-head-font-size: 16px;}<\/style><div class=\"cool-vertical-timeline-body ctlb-wrapper both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-02-1024x475.jpg\" alt=\"\" class=\"wp-image-48265\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-02-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-02-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-02-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-02.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Wasn\u2019t Enough<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Budding entrepreneurs Vidit Aatrey and Sanjeev Barnwal, a dynamic IIT Delhi alumni duo, had a big idea: Fashnear, a platform to connect local fashion retailers with customers for on-demand delivery.<br><br>The idea was fantastic on paper but didn\u2019t work that way. Customers didn\u2019t want to limit their shopping to their neighborhood stores, and retailers wanted to expand their reach but weren\u2019t ready to jump into the e-commerce world just yet.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-03-1024x475.jpg\" alt=\"\" class=\"wp-image-48266\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-03-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-03-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-03-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-03.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>The E-Commerce Gap<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Vidit and Sanjeev looked at the bigger picture of e-commerce \u2014 big players dominated cities, but smaller towns and villages were left behind.<br><br>Shopkeepers and resellers sold products on WhatsApp but were stuck with local deliveries. Women sold products on Facebook and WhatsApp but couldn\u2019t scale up their businesses.<br><br>A huge opportunity to empower these small businesses became clear. So, in late 2015, <strong>Meesho<\/strong> (<em>meri <\/em>shop in Hindi) was born to help anyone, especially those with insufficient funds, start their own online business.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-04-1024x475.jpg\" alt=\"\" class=\"wp-image-48260\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-04-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-04-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-04-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-04.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>For Small Businesses To Sell<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Meesho made selling online easy for small shops, manufacturers, and resellers. Women and other resellers could start businesses from home without worrying about stocking up.<br><br>The platform handled everything\u2014shipping, cash-on-delivery, and returns\u2014so suppliers could focus on what they do best: creating and selling great products..<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-05-1024x475.jpg\" alt=\"\" class=\"wp-image-48261\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-05-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-05-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-05-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-05.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>The Key to Success<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Meesho faced one of the toughest challenges, earning the trust of small businesses and resellers for an online-only platform. <br><br>Many were skeptical, but Vidit and Sanjeev kept it simple and user-friendly.<br><br>They even held workshops and shared success stories to inspire and educate resellers, going the extra mile to win them.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-06-1024x475.jpg\" alt=\"\" class=\"wp-image-48262\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-06-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-06-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-06-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-06.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>A Thriving Community<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The focus on empowering small businesses and individuals paid off. The platform quickly became a favorite for resellers, especially from smaller cities and rural areas.<br><br>Resellers saw a chance to earn extra money and were excited to be part of Meesho&#8217;s journey. By building trust and transparency, Meesho proved itself to be a reliable partner for its resellers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-07-1024x475.jpg\" alt=\"\" class=\"wp-image-48259\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-07-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-07-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-07-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-07.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>To Big Dreams<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Vidit and Sanjeev saw a bigger opportunity with the platform\u2019s rising popularity. They decided to transform Meesho into a full-fledged e-commerce platform, offering various products at affordable prices.<br><br>However, the big question was managing logistics and inventory on a much larger scale. Meesho tackled this by partnering with third-party logistics providers and streamlining their supply chain.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-08-1024x475.jpg\" alt=\"\" class=\"wp-image-48263\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-08-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-08-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-08-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-08.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Led To A Big Vote of Confidence<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Meesho&#8217;s innovative approach and rapid growth caught the eye of big investors. <br><br>In 2019, Facebook made history by investing directly in Meesho, the first Indian <a href=\"https:\/\/www.equentis.com\/blog\/why-startup-investments-are-booming-a-startup-investors-guide\/\">startup<\/a> to receive such a significant investment. By 2023, the platform had raised over a billion dollars. <br><br>This massive investment helped the company expand its product range, upgrade its technology, and improve customer service.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-09-1024x475.jpg\" alt=\"\" class=\"wp-image-48258\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-09-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-09-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-09-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-09.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>The Challenges of Evolution\u00a0<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">While Meesho grew bigger, rising costs, logistics, and competition from giants like Flipkart and Amazon made things more challenging.<br><br>To tackle these, Meesho changed its game plan and shifted from a social commerce model to a direct-to-consumer one. <br><br>While this meant reorganizing the business, it unfortunately led to layoffs.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-10-1024x475.jpg\" alt=\"\" class=\"wp-image-48257\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-10-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-10-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-10-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-10.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>On Organic Growth<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Meesho prioritized sustainable growth, focusing on organic strategies like word-of-mouth referrals, building strong customer relationships, and working closely with suppliers to optimize pricing while maintaining high standards.<br><br>Data analytics helped the company to predict demand trends and make informed decisions.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-11-1024x475.jpg\" alt=\"\" class=\"wp-image-48255\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-11-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-11-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-11-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-11.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Catering to Diverse Needs<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Unlike traditional e-commerce platforms focusing mainly on urban areas, Meesho tailored its offerings to match users&#8217; tastes, preferences, and purchasing power in smaller towns and rural regions.<br><br>This hyper-local approach shined through in its product catalog, featuring items designed to suit regional and cultural preferences.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-12-1024x475.jpg\" alt=\"\" class=\"wp-image-48256\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-12-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-12-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-12-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-12.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Meesho&#8217;s Growth Story<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Meesho\u2019s business approach has taken the Indian e-commerce scene by storm today. With 50 lakhs+ products across 650+ categories, it caters to 14 crore+ customers. <br><br>Powered by a network of 11 lakh+ sellers and reaching over 19,000 pin codes, Meesho is a major player in the Indian market.<br><br>Partnering with over 20,000 manufacturers from 500+ towns, it offers a diverse and ever-growing product range.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-13-1024x475.jpg\" alt=\"\" class=\"wp-image-48264\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-13-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-13-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-13-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/11\/Story-of-The-Meesho-Storytelling-00-13.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Future Ahead<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Meesho is on an incredible journey, but balancing growth with profitability is challenging. <br><br>With its strong brand and unique approach, it\u2019s got everything it takes to stay ahead\u2014whether that means expanding globally, improving logistics, or adding exciting new products.<br><br>The future looks bright for this e-commerce trailblazer!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What if starting your own business didn\u2019t require significant investments, warehouses, or a steep learning curve? What if you could [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":48267,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[948,1411],"tags":[],"class_list":["post-48235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stock-market-news","category-saga"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/48235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=48235"}],"version-history":[{"count":27,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/48235\/revisions"}],"predecessor-version":[{"id":48275,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/48235\/revisions\/48275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/48267"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=48235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=48235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=48235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}