{"id":50657,"date":"2025-01-15T12:49:00","date_gmt":"2025-01-15T07:19:00","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=50657"},"modified":"2025-01-15T14:59:55","modified_gmt":"2025-01-15T09:29:55","slug":"zudios-impact-on-trents-133-growth","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/zudios-impact-on-trents-133-growth\/","title":{"rendered":"Zudio\u2019s Impact: The Secret Behind Trent\u2019s 133% Growth in a Slow Economy"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><\/p>\n\n\n\n<p>2024 was a challenging year, especially for the retail sector. While most struggled, one brand withstood it all and emerged as a clear winner. We are talking about Trent, a Tata Group company. With an extraordinary 133% return in 2024, Trent has outperformed expectations and industry benchmarks. The key driver of this success? Zudio, its value-fashion brand, has taken the Indian market by storm. <\/p>\n\n\n\n<p><strong>Let\u2019s look closely at how Zudio\u2019s strategy, execution, and unique approach have transformed Trent\u2019s fortunes.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zudio: Driving Trent\u2019s Growth<\/strong><\/h2>\n\n\n\n<p>While Westside was Trent\u2019s flagship brand, the turnaround in Trent\u2019s fortunes has largely been powered by Zudio. Operating in the competitive fast-fashion segment previously dominated by <a href=\"https:\/\/www.equentis.com\/blog\/key-global-events-that-can-influence-the-stock-market-this-week-3\/\">global<\/a> giants like H&amp;M, Zudio has carved a unique position by targeting India\u2019s burgeoning middle-class consumer. Its strategy focuses on offering trendy, affordable fashion that aligns with local sensibilities\u2014a formula that has resonated strongly in urban and semi-urban markets.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdRw2j_uP5dUxtD2tcKfx6KNGFjXMF5aJWhIJERaom6RY0ORnol6Hr37eW1fbYBR5-zKXF5cviiI8UARbuSvDrIuSW3aQ_1b9GQgEZ1r8dGHxLb0qVa3zGKEnxxQNyrFIAkehS0pQ?key=GFN4tCG4GYH_TIfuXamkoh4N\" alt=\"\" style=\"width:518px;height:auto\" title=\"\"><figcaption class=\"wp-element-caption\"><strong>Source:<\/strong><a href=\"https:\/\/www.nseindia.com\/get-quotes\/equity?symbol=TRENT\" target=\"_blank\" rel=\"noopener\"><strong> NSE<\/strong><\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Zudio\u2019s rapid expansion into tier-2 and tier-3 cities has been a significant growth lever. These underserved regions offer immense potential, and Zudio\u2019s understanding of local fashion preferences has allowed it to deliver designs that appeal to a wide audience. By maintaining affordability without compromising style, Zudio has built a loyal customer base and filled a gap in the value-fashion segment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Operational Excellence<\/strong><\/h2>\n\n\n\n<p>Trent has leveraged its experience with Westside and its partnership with Zara to optimize Zudio\u2019s operations. Key factors include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Efficient Supply Chain:<\/strong> Zudio\u2019s ability to refresh inventory every 15 days is a game-changer. This is much faster than the industry norm of 45-60 days, enabling Zudio to stay ahead of fashion trends and respond swiftly to consumer demand.<\/li>\n\n\n\n<li><strong>Cost Management:<\/strong> By focusing on private-label sales and bulk manufacturing, Zudio has limited the cost of goods sold (COGS) to 60-65%. This strategy ensures competitive pricing without sacrificing margins.<\/li>\n\n\n\n<li><strong>Store Productivity:<\/strong> Zudio\u2019s smaller store size, averaging 9,500 square feet compared to Westside\u2019s 21,000 square feet, enhances operational efficiency. With revenue per square foot at \u20b916,300, Zudio generates double the industry average, making each store highly productive. Source: <a href=\"https:\/\/www.livemint.com\/market\/stock-market-news\/trent-zudio-value-fashion-fast-fashion-reliance-retail-yousta-aditya-birla-fashion-style-up-shoppers-stop-intune-11736864134843.html\" target=\"_blank\" rel=\"noopener\">Mint<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfzHVEKGcnOvkSSHJtQRJDJ6Qij2tonnsNJt2SkrBBt9tJo1uhooyVqGzut7zyvY1isvIIEc6TFpQ4MeFry-CDCMfcAibkeCn_6iFjiGerG3g8QxmZc1BKLeXMVgFqb5yXR2uCLeA?key=GFN4tCG4GYH_TIfuXamkoh4N\" alt=\"\" style=\"width:484px;height:auto\" title=\"\"><figcaption class=\"wp-element-caption\"><strong>Source: <\/strong><a href=\"https:\/\/docs.trent-tata.com\/TrentLimited\/Financial%20Results\/2024-25\/Q2\/Investor%20Presentation%20Q2%20FY%202025.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Trent Q2FY25 Report<\/strong><\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Smart Expansion Model<\/strong><\/h2>\n\n\n\n<p>Zudio\u2019s aggressive store expansion strategy has been central to its success. Its outlets have grown more than sixfold, from under 90 in FY21 to nearly 600 by FY25. Its Franchise-Owned, Company-Operated (FOCO) model has facilitated this explosive growth. This approach minimizes capital costs, accelerates store openings, and ensures quicker breakeven points for new locations.<\/p>\n\n\n\n<p>Moreover, Zudio\u2019s focus on influencer-driven marketing over traditional advertising has helped control expenses while maintaining a strong connection with its target audience. This cost-efficient marketing approach has amplified its brand presence without the need for extravagant campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Financial Contributions and Revenue Growth<\/strong><\/h2>\n\n\n\n<p>Zudio\u2019s impact on Trent\u2019s financial performance is undeniable. In FY24, Zudio surpassed Westside to contribute around 50% of Trent\u2019s revenues. While Westside\u2019s relatively premium offerings deliver higher gross margins, Zudio\u2019s profitability is supported by its faster inventory turnover and operational efficiencies.<\/p>\n\n\n\n<p>In Q2 FY24, Trent reported a 39% year-over-year increase in consolidated revenue, reaching \u20b94,157 crore. Net profit rose by 46.9% to \u20b9335.06 crore. This impressive growth in a sluggish economic environment highlights Zudio\u2019s crucial role in driving Trent\u2019s success.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfxgtKvasGb3xzaD0u9-adDtuBJDX1Gm6qgJJp6hI_qft5FliYIp9tk3EoyRmWjbebmr4bZ2IzxPmSyAC-sHkXAZ0hfXIJ8gHOCDFCfVMDl_XaSbaVy2Rh6qzJ4itWpRON52GAEig?key=GFN4tCG4GYH_TIfuXamkoh4N\" alt=\"\" style=\"width:468px;height:auto\" title=\"\"><figcaption class=\"wp-element-caption\"><strong>Source: <\/strong><a href=\"https:\/\/docs.trent-tata.com\/TrentLimited\/Financial%20Results\/2024-25\/Q2\/Investor%20Presentation%20Q2%20FY%202025.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Trent Q2FY25 Report<\/strong><\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Challenges and Risks Ahead<\/strong><\/h3>\n\n\n\n<p>Despite its stellar performance, Zudio faces significant challenges that could impact its future growth.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expansion Risks:<\/strong> Zudio\u2019s international debut with its first store in Dubai marks a bold move. While its Indian designs may appeal to Dubai\u2019s Indian diaspora, the value-fashion proposition might not resonate as strongly in a market accustomed to premium offerings. <\/li>\n\n\n\n<li>Similarly, Zudio\u2019s foray into the competitive beauty segment with Zudio Beauty involves substantial investment risks with the potential for limited returns. If these ventures divert resources or underperform, they could slow down the expansion of Zudio apparel stores, leading to slower revenue growth and increased vulnerability to competition.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rising Competition:<\/strong> The fast-fashion industry in India is witnessing growing interest from new players. Competitors like Reliance Retail\u2019s Yousta, Aditya Birla Fashion and Retail\u2019s Style-Up, and Shoppers Stop\u2019s InTune are vying for a share of the value-fashion market. This intensifying competition could pressure Zudio\u2019s revenue growth and margins, especially if input costs rise.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Market Valuation Risks:<\/strong> After a steep stock-price rally in 2024, Trent\u2019s valuation has moderated to a P\/E of 120.96 from a high of 139.77, which remains below the 5-year median of 150.56. These factors, coupled with global market uncertainties and a potential risk-off sentiment, could weigh on Trent\u2019s stock performance in the medium term.<\/li>\n<\/ul>\n\n\n\n<p>Source: <a href=\"https:\/\/www.livemint.com\/market\/stock-market-news\/trent-zudio-value-fashion-fast-fashion-reliance-retail-yousta-aditya-birla-fashion-style-up-shoppers-stop-intune-11736864134843.html\" target=\"_blank\" rel=\"noopener\">Mint<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfC6kQzcvea1c1NCs7aETVJAtc2qJV-m7OzLbiwXfilxG8K9BLe8SvS6Y_876uxF2CD2mbQ8cRksQlU3VyFE38o3lE3CyZGUbO443mTDxXGN2iFVJ-pkR2KPoqzrkZYP6mmJsqD?key=GFN4tCG4GYH_TIfuXamkoh4N\" alt=\"\" style=\"width:592px;height:auto\" title=\"\"><figcaption class=\"wp-element-caption\"><strong>Source: <\/strong><a href=\"https:\/\/docs.trent-tata.com\/TrentLimited\/Financial%20Results\/2024-25\/Q2\/Investor%20Presentation%20Q2%20FY%202025.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Trent Q2FY25 Report<\/strong><\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zudio\u2019s Competitive Edge<\/strong><\/h2>\n\n\n\n<p>Zudio has successfully positioned itself as a leader in the value-fashion segment by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understanding Local Sensibilities:<\/strong> Zudio\u2019s designs cater to the preferences of Indian consumers, offering trendy apparel that aligns with their tastes.<\/li>\n\n\n\n<li><strong>Timely and Affordable Offerings:<\/strong> By delivering in-vogue designs quickly and at competitive prices, Zudio has addressed the needs of budget-conscious shoppers.<\/li>\n\n\n\n<li><strong>Leveraging Consumer Trends:<\/strong> Zudio\u2019s focus on the bottom of the pyramid has paid off, especially as many industries have shifted toward premiumization.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Future Potential<\/strong><\/h3>\n\n\n\n<p>Analysts project a robust compound annual growth rate (<a href=\"https:\/\/www.equentis.com\/blog\/what-is-cagr-compound-annual-growth-rate-meaning-formula\/\">CAGR<\/a>) of 41% for Zudio\u2019s revenues between FY24 and FY26. By 2026, Zudio may account for approximately 66% of Trent\u2019s total revenue. With continued expansion and innovative strategies, Zudio is poised to remain a key growth engine for Trent.<br>Source: <a href=\"https:\/\/www.livemint.com\/market\/stock-market-news\/trent-zudio-value-fashion-fast-fashion-reliance-retail-yousta-aditya-birla-fashion-style-up-shoppers-stop-intune-11736864134843.html\" target=\"_blank\" rel=\"noopener\">Mint<\/a><\/p>\n\n\n\n<p>Zudio\u2019s success story exemplifies the power of understanding and serving the needs of a diverse customer base. Its strategic focus on value fashion, efficient operations, and rapid expansion have transformed it into a significant contributor to Trent\u2019s extraordinary performance. However, the brand must navigate challenges like expansion risks, rising competition, and market valuation pressures to sustain its growth. As Zudio continues to scale new heights, it solidifies its position as a leader in the fast-fashion space and a critical pillar of Trent\u2019s growth story.<\/p>\n\n\n<div class=\"crp-list-container\"><h3 class=\"crp-list-title\">Related Posts<\/h3><ul class=\"crp-list\"><li class=\"crp-list-item crp-list-item-image-left crp-list-item-has-image\"><div class=\"crp-list-item-image\"><a href=\"https:\/\/www.equentis.com\/blog\/asian-stock-market-the-complete-guide\/\"><img decoding=\"async\" style=\"max-width: 50px; height: auto;\" width=\"50\" height=\"50\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/12\/Asian-Stock-Market-70x70.jpg\" class=\"attachment-50x50 size-50x50\" alt=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/12\/Asian-Stock-Market-70x70.jpg 70w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/12\/Asian-Stock-Market-150x150.jpg 150w\" sizes=\"(max-width: 50px) 100vw, 50px\" title=\"\"><\/a><\/div><div class=\"crp-list-item-title\"><a href=\"https:\/\/www.equentis.com\/blog\/asian-stock-market-the-complete-guide\/\">Asian Stock Market: The Complete Guide<\/a><\/div><\/li><li class=\"crp-list-item crp-list-item-image-left crp-list-item-has-image\"><div class=\"crp-list-item-image\"><a href=\"https:\/\/www.equentis.com\/blog\/best-penny-stocks-in-india-for-2025\/\"><img decoding=\"async\" style=\"max-width: 50px; height: auto;\" width=\"50\" height=\"50\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/12\/Penny-Stocks-for-2025-70x70.jpg\" class=\"attachment-50x50 size-50x50\" alt=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/12\/Penny-Stocks-for-2025-70x70.jpg 70w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/12\/Penny-Stocks-for-2025-150x150.jpg 150w\" sizes=\"(max-width: 50px) 100vw, 50px\" title=\"\"><\/a><\/div><div class=\"crp-list-item-title\"><a href=\"https:\/\/www.equentis.com\/blog\/best-penny-stocks-in-india-for-2025\/\">Penny Stocks to watch For 2025<\/a><\/div><\/li><li class=\"crp-list-item crp-list-item-image-left crp-list-item-has-image\"><div class=\"crp-list-item-image\"><a href=\"https:\/\/www.equentis.com\/blog\/top-high-dividend-stocks-for-2025\/\"><img decoding=\"async\" style=\"max-width: 50px; height: auto;\" width=\"50\" height=\"50\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/12\/High-Dividend-Stocks-for-2025-70x70.jpg\" class=\"attachment-50x50 size-50x50\" alt=\"high dividend stocks\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/12\/High-Dividend-Stocks-for-2025-70x70.jpg 70w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2024\/12\/High-Dividend-Stocks-for-2025-150x150.jpg 150w\" sizes=\"(max-width: 50px) 100vw, 50px\" title=\"\"><\/a><\/div><div class=\"crp-list-item-title\"><a href=\"https:\/\/www.equentis.com\/blog\/top-high-dividend-stocks-for-2025\/\">Top High Dividend Stocks for 2025<\/a><\/div><\/li><li class=\"crp-list-item crp-list-item-image-left crp-list-item-has-image\"><div class=\"crp-list-item-image\"><a href=\"https:\/\/www.equentis.com\/blog\/what-is-roce\/\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 50px; height: auto;\" width=\"50\" height=\"50\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/01\/What-is-ROCE-70x70.jpg\" class=\"attachment-50x50 size-50x50\" alt=\"What is ROCE\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/01\/What-is-ROCE-70x70.jpg 70w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/01\/What-is-ROCE-150x150.jpg 150w\" sizes=\"(max-width: 50px) 100vw, 50px\" title=\"\"><\/a><\/div><div class=\"crp-list-item-title\"><a href=\"https:\/\/www.equentis.com\/blog\/what-is-roce\/\">What is ROCE? A Comprehensive Guide<\/a><\/div><\/li><\/ul><\/div>\n\n\n<p class=\"has-ast-global-color-5-color has-vivid-red-background-color has-text-color has-background has-link-color wp-elements-a377517bdd8f600e0c2e7efd2ef366fd\">Disclaimer Note: The securities quoted, if any, are for illustration only and are not recommendatory. This article is for education purposes only and shall not be considered as a recommendation or investment advice by Equentis \u2013 Research &amp; Ranking. We will not be liable for any losses that may occur. <a href=\"https:\/\/www.equentis.com\/blog\/mukul-agrawal-portfolio-shareholdings-investments-all-you-need-to-know\/\">Investments<\/a> in the securities market are subject to market risks. Read all the related documents carefully before investing. Registration granted by <a href=\"https:\/\/www.equentis.com\/blog\/sebi-registered-investment-advisor-meaning-eligibility\/\">SEBI<\/a>, membership of BASL &amp; certification from NISM in no way guarantee the performance of the intermediary or provide any assurance of returns to investors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The year 2024 was a challenging year, especially for the retail sector. While most of them struggled, one brand withstood it all and emerged as a clear winner.  We are talking about none other than Trent, a Tata Group company. With an extraordinary 133% return in 2024, Trent has outperformed expectations and industry benchmarks. The key driver of this success? Zudio, its value-fashion brand that has taken the Indian market by storm. Let\u2019s look closely at how Zudio\u2019s strategy, execution, and unique approach have transformed Trent\u2019s fortunes.<\/p>\n","protected":false},"author":5,"featured_media":50658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[948,10],"tags":[],"class_list":["post-50657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stock-market-news","category-business"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/50657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=50657"}],"version-history":[{"count":10,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/50657\/revisions"}],"predecessor-version":[{"id":50679,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/50657\/revisions\/50679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/50658"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=50657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=50657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=50657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}