{"id":54384,"date":"2025-04-01T13:06:00","date_gmt":"2025-04-01T07:36:00","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=54384"},"modified":"2025-04-01T15:08:13","modified_gmt":"2025-04-01T09:38:13","slug":"itcs-latest-expansion-all-you-need-to-know-about-the-rs-3498-crore-deal","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/itcs-latest-expansion-all-you-need-to-know-about-the-rs-3498-crore-deal\/","title":{"rendered":"ITC\u2019s Latest Expansion: All You Need To Know About The Rs.3,498 Crore Deal"},"content":{"rendered":"
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Though the market started with a slight drop in the primary indices, a few stocks saw a jump in share prices owing to different announcements, including equity conversions (Vodafone Idea) and contract deals (Hindustan Aeronautics Ltd.). <\/p>\n\n\n\n

One such highlight of the initial market hours is ITC\u2019s acquisition of Aditya Birla Real Estate’s pulp & paper arm, Century Pulp and Paper. How will this affect the companies, and what was the strategy for doing so? Let\u2019s understand it in detail.\u00a0<\/p>\n\n\n\n

Overview of Century Pulp and Paper<\/h2>\n\n\n\n
Category<\/strong><\/td>Details<\/strong><\/td><\/tr>
Established<\/td>1,984.00<\/td><\/tr>
Location<\/td>Lalkuan, Uttarakhand<\/td><\/tr>
Total Capacity<\/td>~5 lakh metric tonnes per annum<\/td><\/tr>
Manpower<\/td>6,000+ employees<\/td><\/tr>
Trees Planted<\/td>105 lakh (as of Sept 2024)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Established in 1984, Century Pulp & Paper (CPP) is a leading player in the paper industry, manufacturing paper, board, tissue, and pulp products. It operates one of India’s largest single-location integrated manufacturing facilities, located in Lalkuan, Uttarakhand, near the foothills of the Himalayas. CPP has a strong presence in domestic and export markets, with a network of service centers and sales offices across India. The company\u2019s product offerings include\u00a0<\/p>\n\n\n\n