{"id":55040,"date":"2025-04-12T08:53:00","date_gmt":"2025-04-12T03:23:00","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=55040"},"modified":"2025-04-21T17:32:23","modified_gmt":"2025-04-21T12:02:23","slug":"moms-co-where-care-became-a-500-crore-legacy","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/moms-co-where-care-became-a-500-crore-legacy\/","title":{"rendered":"The Moms Co. &#8211; When Care Turned Into A \u20b9500 Crore Legacy"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><\/p>\n\n\n\n<p>Long before we understood what care truly meant, we felt it. In the soft warnings from the window- \u201cDon\u2019t stay in the sun too long,\u201d \u201cCome in and eat\u201d &#8211; while we were too busy chasing cricket balls and running barefoot across summer afternoons.<\/p>\n\n\n\n<p>That care wasn\u2019t loud. It didn\u2019t need to be. It was always there &#8211; constant, unwavering. Years later, one mother\u2019s care became something more. A quiet worry over her child\u2019s skin turned into a journey that thousands of other mothers would soon rely on.&nbsp;<\/p>\n\n\n\n<p>Pursuing the best for her child became a brand that now lives in homes across the country, trusted by over two million families, and valued at over \u20b9500 crore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Curious to know how? Read on<\/h3>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block Cool-Content-Timeline\"><div class=\"cool-timeline-block-84b9ebf7-bf61-46b2-aa13-dc4ddb1c3756\"><style>.cool-timeline-block-84b9ebf7-bf61-46b2-aa13-dc4ddb1c3756 .cool-vertical-timeline-body{--ctlb-head-font-size: 20px;--ctlb-sub-head-font-size: 16px;}<\/style><div class=\"cool-vertical-timeline-body ctlb-wrapper both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-02-1024x475.jpg\" alt=\"\" class=\"wp-image-55091\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-02-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-02-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-02-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-02-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-02.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Of A New Mother<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The fears of a new mother know no bounds. Every little thing feels like a test, and using any baby product seems like a dare. For one mother, these worries reached a boiling point in 2012. <br><br>Mallika Sadani, an ex-banker, shifted to India from London with her husband, Mohit Sadani, and her one-year-old daughter. But along with the multiple lifestyle changes came a challenge- her daughter\u2019s skin condition.&nbsp;<br><br>She had very delicate, dry skin that would redden and turn itchy at the slightest exposure to chemicals. The doctor recommended a moisturizer, which worked wonders, but its unavailability in India posed another challenge.&nbsp; <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-03-1024x475.jpg\" alt=\"\" class=\"wp-image-55089\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-03-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-03-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-03-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-03-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-03.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>To Find A Permanent Solution<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Malika Sadani\u2019s search for toxin-free, gentle products for her daughter quickly turned into growing frustration. <br><br>A banker by profession, Malika was no stranger to problem-solving. With an MBA from the Welingkar Institute of Management and a background in banking at ICICI, she had always been methodical and driven.&nbsp; <br><br>However, this was different. They relied on family and friends traveling abroad to bring the products they couldn\u2019t find at home. But how long could they depend on good weather and family support? <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-04-1024x475.jpg\" alt=\"\" class=\"wp-image-55092\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-04-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-04-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-04-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-04-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-04.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>That Delivered a Purpose<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">One missed delivery during a snowstorm in Boston became the tipping point. Malika was done relying on \u201cjugaad.\u201d <br><br>Her daughter\u2019s discomfort became a question: Why should any mother in India have to struggle to find safe products for her baby? <br><br>She began speaking to other moms &#8211; over 200 of them. Every conversation revealed the same pain point. That\u2019s when the banker turned into a problem-solver again &#8211; but this time, with her heart leading the way.&nbsp;<br><br>Together with Mohit, she set the foundation for a dream and an aim to create products that eliminate the need to import toxin-free baby care products. And so, The Moms Co. was born. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-05-1024x475.jpg\" alt=\"\" class=\"wp-image-55090\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-05-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-05-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-05-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-05-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-05.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>The Language of Labels<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">They began with one simple idea: If it\u2019s not good enough for our child, it\u2019s not good enough for anyone else\u2019s.&nbsp;<br>She started with the basics, learning and discovering what it took for a product to be \u2018gentle\u2019 and \u2018natural.\u2019 <br><br>More information was added to this research through conversations with pediatricians, dermatologists, and, most importantly, with mothers.&nbsp;<br><br>These conversations shaped everything &#8211; from the choice of ingredients to the brand&#8217;s tone. The Moms Co. became more than a product line. <br><br>Right from day one, it became a promise: We\u2019ll worry about the science so you can enjoy the journey of motherhood. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-06-1024x475.jpg\" alt=\"\" class=\"wp-image-55086\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-06-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-06-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-06-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-06-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-06.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Over <strong>2 Years For A Breakthrough<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">It was time to turn research into reality. Malika and Mohit partnered with toxicologists and scientists across India and Australia to test their formulation. One scientist took it on as a challenge, working seven months to perfect it. <br><br>After 2.5 years, \u20b92 lakh in savings, and over \u20b91 crore in angel funding, their first range of products finally hit the market\u2014born out of relentless pursuit and science-backed precision. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-07-1024x475.jpg\" alt=\"\" class=\"wp-image-55087\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-07-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-07-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-07-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-07-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-07.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Born from Care, Backed by Science<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The first range launched by The Moms Co. focused on pre-and post-natal care, followed by baby care essentials. Every product was made with natural, toxin-free ingredients backed by <a href=\"https:\/\/www.equentis.com\/blog\/key-global-events-that-can-influence-the-stock-market-this-week-3\/\">global<\/a> safety standards.&nbsp;<br><br>The formulae were crafted in partnership with experts in Australia and tested rigorously to ensure they are safe for sensitive Indian skin before reaching shelves. <br><br>Plus, the brand collaborated with manufacturers with 30+ years of experience building natural product ranges. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-08-1024x475.jpg\" alt=\"\" class=\"wp-image-55084\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-08-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-08-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-08-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-08-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-08.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>That Spoke Like a Mom<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Their first campaign was not built in a boardroom\u2014it was Malika\u2019s story\u2014a mother talking to other mothers. From day one, The Moms Co. wasn\u2019t just selling products. It was building a community. And it worked! <br><br>While building different product ranges for babies and mothers, Malika ensured to stay in touch with the customers as much as possible through WhatsApp messages, Instagram, and other channels.<br><br>One mom used it, loved it, and told five more. That was the magic<br>Mothers started trusting The Moms Co. <br><br>One of their earliest customers, an expecting mother, called Malika at 9:30 p.m., asking for a baby kit delivery before heading to the hospital. She said she wanted the best for her newborn from day one.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-09-1024x475.jpg\" alt=\"\" class=\"wp-image-55083\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-09-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-09-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-09-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-09-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-09.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Meeting Moms Where They Are<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The first zero-to-ten customer base was formed with one idea: just ensure that we go wherever our customers are and they don\u2019t have to hunt for the product.&nbsp; <br><br>The Moms and Co. started with an online platform and added offline sales to its purview within the first three months of the launch. Keeping in mind the idea of reaching the customers, the brand started adding visibility through medical channels.&nbsp;<br><br>Mohit leveraged his network to place the brand inside hospital waiting rooms, making them the first brand of its kind to do so. <br><br>In the first year of its launch, the brand kept expanding the definition of mom\u2019s skincare-post-maternity, maternity, aging, and simplifying skincare solutions. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-10-1024x475.jpg\" alt=\"\" class=\"wp-image-55088\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-10-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-10-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-10-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-10-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-10.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>More Moms, One City at a Time<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">As The Moms Co. grew from 3 to 40+ products, the need for capital also increased. After the initial angel investment, the brand reached out and sealed three investment rounds from DSG and Summer Capital.&nbsp;<br><br>Malika used the funding to launch The Moms Co. Store in 2018 and grow it to 250 locations by&nbsp; 2020. The strategic move added an impressive \u20b922.3 crore to the company\u2019s turnover and took the brand presence to over 1500 stores in India.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-11-1024x475.jpg\" alt=\"\" class=\"wp-image-55082\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-11-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-11-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-11-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-11-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-11.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>To Belief: Moms Found Their Voice<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">In 2020, The Moms Co. launched the campaign #ThemomscoMom, spotlighting real stories of motherhood. <br><br>No gloss, no filters\u2014just the raw, tender, and brave voices of moms across India. <br><br>The campaign resonated deeply, cementing the brand\u2019s position not just as a seller of products but as a supporter of the motherhood journey.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-12-1024x475.jpg\" alt=\"\" class=\"wp-image-55081\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-12-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-12-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-12-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-12-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-12.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>A Household Name<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Over the next few years, The Moms Co. expanded steadily\u2014first into skin and hair care and then wellness. But they never strayed from their core: to create solutions for moms and families who deserved better.<br><br>By 2021, The Moms Co. had already touched the lives of over a million families. The products were available in 20,000+ stores, and the brand had expanded into skin care, hair care, and wellness for moms and families alike.<br><br>That year, they joined hands with The Good Glamm Group in a deal that valued the brand at around \u20b9500 crore and marked India\u2019s largest D2C exit in 2021. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-13-1024x475.jpg\" alt=\"\" class=\"wp-image-55080\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-13-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-13-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-13-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-13-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Moms-Co-Storytelling-00-13.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Still The Go-to Mom Brand<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Today, The Moms Co. offers over 50+ products, has served over 2 million customers, and is one of India\u2019s most trusted names in toxin-free personal care.<br><br>But if you ask Malika what matters most, it isn\u2019t the revenue or reach. It\u2019s the late-night DMs from moms saying, <strong>\u201cThank you. I finally feel safe using something on my baby.\u201d <\/strong><br><br>It\u2019s the knowledge that a mother isn\u2019t second-guessing what she\u2019s using somewhere. Because someone once did &#8211; and turned that worry into something beautiful. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Long before we understood what care truly meant, we felt it. In the soft warnings from the window- \u201cDon\u2019t stay [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":55085,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1411,948],"tags":[],"class_list":["post-55040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saga","category-stock-market-news"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/55040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=55040"}],"version-history":[{"count":38,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/55040\/revisions"}],"predecessor-version":[{"id":55511,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/55040\/revisions\/55511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/55085"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=55040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=55040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=55040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}