{"id":55437,"date":"2025-04-19T08:37:00","date_gmt":"2025-04-19T03:07:00","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=55437"},"modified":"2025-04-18T14:39:25","modified_gmt":"2025-04-18T09:09:25","slug":"phool-a-flower-powered-revolution-worth-15-million","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/phool-a-flower-powered-revolution-worth-15-million\/","title":{"rendered":"Phool \u2014 A Flower-Powered Revolution Worth $15 Million"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><\/p>\n\n\n\n<p>Over 8.4 tons of pesticide-laced temple flowers are dumped daily into the Ganges.<br>Marigolds and roses\u2014once offered with folded hands and whispered prayers\u2014rot by the riverside, their chemical dyes silently poisoning the holy water.<\/p>\n\n\n\n<p>It\u2019s a harsh contradiction. What begins as devotion ends as pollution. But one man chose to do something about it. He asked a powerful question: <strong><em>What if the same flowers that polluted our rivers could help clean them instead?<\/em><\/strong><\/p>\n\n\n\n<p>That spark of an idea blossomed into a revolutionary brand\u2014one that not only protects sacred rivers but also empowers women and redefines sustainability and spiritual responsibility. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Are you curious how they turned sacred rituals into a sustainable revolution? Read on<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block Cool-Content-Timeline\"><div class=\"cool-timeline-block-ecb6f467-0e81-4664-8d02-6f3950e9316b\"><style>.cool-timeline-block-ecb6f467-0e81-4664-8d02-6f3950e9316b .cool-vertical-timeline-body{--ctlb-head-font-size: 20px;--ctlb-sub-head-font-size: 16px;}<\/style><div class=\"cool-vertical-timeline-body ctlb-wrapper both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-02-1024x475.jpg\" alt=\"\" class=\"wp-image-55459\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-02-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-02-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-02-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-02-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-02.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">On the Banks of Faith<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Let\u2019s rewind to a winter morning in 2015. It was Makara Sankranti, and Ankit Agarwal took his visiting friend to the bustling holy ghats of Ganga in Kanpur. Devotees dipped in the sacred river, offered flowers in prayer, and bottled the blessed water to take home.\u00a0<br><br>Amidst the sacred rituals and spiritual energy, one image quietly stood out \u2014 heaps of temple flowers decomposing by the riverside, their chemical-laden colors slowly bleeding into the water.<br><br>That morning, the mission became clear: to honor the sacredness of these flowers and safeguard the purity of our rivers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-03-1024x475.jpg\" alt=\"\" class=\"wp-image-55460\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-03-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-03-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-03-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-03-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-03.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Firmly with a Purpose<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The question stuck with Ankit, a young techie from Kanpur, long after his friend had flown back. <br><br>And instead of turning away, he turned his helplessness into hope. Phool (Hindi for flower) was born, not as a company but as a calling. <br><br>The mission was simple yet powerful: rescue discarded temple flowers and reimagine them into soulful, sustainable, and scalable products. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-04-1024x475.jpg\" alt=\"\" class=\"wp-image-55461\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-04-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-04-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-04-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-04-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-04.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The Blooming Business Model<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The business model of Phool is rooted in circular economy principles. They collect floral waste from temples and transform it into incense sticks, organic vermicompost, essential oils, soaps, biodegradable packaging, and vegan leather (Fleather\u2122).<br><br>And here\u2019s the heart\u2014 every product is crafted by women from vulnerable communities, many of whom were once manual scavengers.\u00a0<br><br>Phool\u2019s products aren\u2019t mass-produced.. They\u2019re designed in labs, perfected in R&amp;D, and brought to life by human hands. <br><br>Their\u00a0 R&amp;D department is the brain and soul of the company. Their obsession isn\u2019t just selling but imagining what else a flower can become.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-05-1024x475.jpg\" alt=\"\" class=\"wp-image-55458\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-05-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-05-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-05-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-05-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-05.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">With Purpose<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Phool\u2019s revenue model isn&#8217;t about profit but impact. A box of 40\u201345 handcrafted incense sticks costs \u20b9165. <br><br>Yes, the margins are healthy. But customers aren\u2019t just buying a stick of incense. They\u2019re buying into a cause of clean rivers, empowered women, and second chances.\u00a0<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-06-1024x475.jpg\" alt=\"\" class=\"wp-image-55457\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-06-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-06-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-06-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-06-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-06.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">That Smells Like Fresh Ideas<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Phool doesn\u2019t shout from rooftops\u2014they bloom on screens. Their digital-first marketing strategy integrates social media, search engine optimization, and trend-led content.<br><br>Phool\u2019s content speaks the language of its urban, environmentally-conscious audience, from soothing unboxing videos to behind-the-scenes shots of women artisans at work.<br><br>A campaign that made waves? #PhoolWaliHoli, where Phool launched a line of Natural Gulaal made from 100% pure flower extracts to encourage chemical-free celebrations.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-07-1024x475.jpg\" alt=\"\" class=\"wp-image-55456\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-07-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-07-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-07-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-07-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-07.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Mitti, Seed Paper &amp; Other Earth-Loving Products<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">One of Phool\u2019s proudest products is Mitti\u2014a vermicompost made using enzymes and minerals, completely free of chemicals and carbon footprints. It\u2019s a nutrient shot for your soil, all created through biological processes. <br><br>Then there\u2019s the genius of seed paper packaging\u2014inked with vegetable dyes and embedded with Tulsi seeds. Once your incense sticks are done, plant the box in the soil, water it, and a holy basil plant grows. <br><br>Even better? Scan the QR code on the box, upload your growing plant\u2019s pic, and get exclusive discounts. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-08-1024x475.jpg\" alt=\"\" class=\"wp-image-55454\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-08-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-08-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-08-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-08-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-08.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">That Don\u2019t Smell Like Roses<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Phool\u2019s journey hasn\u2019t been scent-sational from the start. Collecting temple waste is challenging and unpredictable. <br><br>Over 800 million metric tonnes of floral waste are dumped into the Ganga annually. But Phool needs these flowers fresh to create incense. <br><br>And that means building a robust, timely, and efficient supply chain with temples across cities.\u00a0<br><br>They\u2019ve cracked part of the puzzle. But scaling it is still a daily hustle.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-09-1024x475.jpg\" alt=\"\" class=\"wp-image-55455\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-09-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-09-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-09-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-09-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-09.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Fame and A Few Flower Crowns<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Phool\u2019s flower revolution caught the attention of investors and institutions alike. <br><br>Backed by $9.4 million in funding across four rounds, support from Bollywood actress Alia Bhatt, and guidance from IIT Kanpur, the brand has firmly planted its roots.<br><br>Their current revenue is estimated at $15 million, with a 130% YoY growth over the past two years. Phool is no longer a <a href=\"https:\/\/www.equentis.com\/blog\/why-startup-investments-are-booming-a-startup-investors-guide\/\">startup<\/a> story but a <a href=\"https:\/\/www.equentis.com\/blog\/key-global-events-that-can-influence-the-stock-market-this-week-3\/\">global<\/a> movement in the making.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-10-1024x475.jpg\" alt=\"\" class=\"wp-image-55453\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-10-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-10-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-10-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-10-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-10.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Intent, Celebrated Worldwide<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Phool\u2019s journey of purpose and innovation has turned heads and the tide. Over the years, the brand has raked in a bouquet of prestigious awards and global recognition.\u00a0<br><br>From receiving the United Nations Young Leaders Award for Sustainable Development Goals to the Momentum for Change Award at COP 2018, Phool has consistently been acknowledged for its commitment to sustainability.\u00a0<br><br>In 2020, it was honored with the Asia Sustainability Award in Hong Kong, followed by the BIRAC Innovator Award 2021, presented by Venkaiah Naidu. <br><br>The brand has earned nods from global forums like the Wharton India Economic Forum, Falling Walls in Berlin, and Alquity\u2019s Transforming Lives Awards in London, solidifying its place on the world stage. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-11-1024x475.jpg\" alt=\"\" class=\"wp-image-55452\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-11-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-11-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-11-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-11-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/04\/Story-of-Phool-Storytelling-00-11.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">For This Phool Force?<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Phool has expanded operations across India, and global ambitions aren\u2019t far behind. They\u2019re eyeing countries like Bangladesh and Nepal, constantly innovating with vegan materials, conscious gifting kits, and carbon-neutral home products.<br><br>But what makes Phool magical is that they\u2019re not just cleaning rivers or saving flowers\u2014they\u2019re redefining what devotion looks like in the 21st century.<br><br>So next time you light a Phool incense stick, remember\u2014you\u2019re not just smelling jasmine or lavender. You\u2019re part of a revolution that blooms with every breath.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Over 8.4 tons of pesticide-laced temple flowers are dumped daily into the Ganges.Marigolds and roses\u2014once offered with folded hands and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":55470,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1411,948],"tags":[],"class_list":["post-55437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saga","category-stock-market-news"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/55437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=55437"}],"version-history":[{"count":23,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/55437\/revisions"}],"predecessor-version":[{"id":55471,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/55437\/revisions\/55471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/55470"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=55437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=55437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=55437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}