{"id":55602,"date":"2025-04-25T12:41:00","date_gmt":"2025-04-25T07:11:00","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=55602"},"modified":"2025-04-25T15:01:01","modified_gmt":"2025-04-25T09:31:01","slug":"%e2%81%a0%e2%82%b93035-to-%e2%82%b92354-why-huls-stock-price-slipped-after-fy25-results","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/%e2%81%a0%e2%82%b93035-to-%e2%82%b92354-why-huls-stock-price-slipped-after-fy25-results\/","title":{"rendered":"\u2060\u20b93,035 to \u20b92,354: Why HUL\u2019s Stock Price Slipped After FY25 Results"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><\/p>\n\n\n\n<p>FMCG giant Hindustan Unilever Ltd (HUL) released its financial results for the fourth quarter (Q4) of the fiscal year 2024-2025 (FY25) on Thursday, offering a nuanced picture of cautious growth, evolving market strategies, and a sustained focus on delivering value. While the company reported a marginal drop in profits, it maintained revenue growth and took decisive steps toward reshaping its product portfolio.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeTQ_V6BMJ2lz9fUOmupNz437sjGJAa9WpuhPwAJN6aMNR3blBkAOxQGssQYkImLth1Se8U2h23TBfjpEzgR0HKOpaycQcMXi8uE93Xii1Sm3I793HRaYpyazZ_FPWw0bor-cWnZg?key=o3R_DIU--R34OglorlL2_vjG\" alt=\"\" style=\"width:584px;height:auto\" title=\"\"><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.tradingview.com\/x\/nXyczvth\/\" target=\"_blank\" rel=\"noopener\">www.tradingview.com<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Q4FY25 Performance: Highlights<\/strong><\/h3>\n\n\n\n<p>In Q4FY25, HUL reported a consolidated net profit of \u20b92,464 crore, representing a 3.7% year-on-year (YoY) decline compared to \u20b92,558 crore in Q4FY24. Sequentially, this reflects a sharper drop of 17.5% from \u20b92,984 crore reported in Q3FY25.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Metric<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Q4FY25<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Q4FY24<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Change (%)<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Total Revenue<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b915,979 crore<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b915,441 crore<\/td><td class=\"has-text-align-center\" data-align=\"center\">+3.5%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Net Profit<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b92,464 crore<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b92,558 crore<\/td><td class=\"has-text-align-center\" data-align=\"center\">-3.7%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.equentis.com\/blog\/understanding-eps-a-key-metric-for-stock-investors\/\">EPS<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b910.48<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b910.87<\/td><td class=\"has-text-align-center\" data-align=\"center\">-3.6%<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>Source<\/em>: <a href=\"https:\/\/www.business-standard.com\/companies\/quarterly-results\/fmcg-hindustan-unilever-hul-company-q4-result-profit-revenue-dividend-125042400274_1.html\" target=\"_blank\" rel=\"noopener\">Businessstandard<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>While revenues rose modestly, the contraction in net profit is attributed to a combination of input cost pressures, inflationary headwinds in rural demand, and selective price corrections in certain segments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Financial Performance FY25 vs FY24<\/strong><\/h2>\n\n\n\n<p>Despite the quarterly dip, HUL reported a steady annual performance, reflecting its resilience and agile response to market dynamics. Here is a snapshot of the company\u2019s financial indicators for the full fiscal year:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Metric<\/td><td class=\"has-text-align-center\" data-align=\"center\">FY25<\/td><td class=\"has-text-align-center\" data-align=\"center\">FY24<\/td><td class=\"has-text-align-center\" data-align=\"center\">Change (%)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Total Revenue<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b964,138 crore<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b962,707 crore<\/td><td class=\"has-text-align-center\" data-align=\"center\">+2.3%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Net Profit<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b910,649 crore<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b910,277 crore<\/td><td class=\"has-text-align-center\" data-align=\"center\">+3.6%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Earnings Per Share (EPS)<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b945.32<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b943.74<\/td><td class=\"has-text-align-center\" data-align=\"center\">+3.6%<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>Source: <\/em><a href=\"https:\/\/www.business-standard.com\/companies\/quarterly-results\/fmcg-hindustan-unilever-hul-company-q4-result-profit-revenue-dividend-125042400274_1.html\" target=\"_blank\" rel=\"noopener\">Businessstandard<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A diversified portfolio and incremental innovation drove growth across categories such as personal care, nutrition, and premium skincare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Strategic Moves in FY25: Business Transformation Underway<\/strong><\/h2>\n\n\n\n<p>CEO and Managing Director Rohit Jawa called FY25 a transformative year for HUL. The company made significant strides in restructuring and future-proofing its business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Acquisition of Minimalist:<\/strong> Strengthened its footprint in the premium skincare and clean beauty segment.<\/li>\n\n\n\n<li><strong>Divestment of Pureit:<\/strong> Marked a strategic exit from the water purifier segment to reallocate resources to higher-growth categories.<\/li>\n\n\n\n<li><strong>Demerger of Ice Cream Business:<\/strong> A move aimed at unlocking value and creating a focused, agile business vertical.<\/li>\n\n\n\n<li><strong>Channel Expansion:<\/strong> Amplified <a href=\"https:\/\/www.equentis.com\/blog\/mukul-agrawal-portfolio-shareholdings-investments-all-you-need-to-know\/\">investments<\/a> in digital commerce, quick commerce platforms, and rural distribution.<\/li>\n<\/ul>\n\n\n\n<p>These decisions reflect HUL&#8217;s commitment to agility and consumer-centric growth, preparing it to navigate both <a href=\"https:\/\/www.equentis.com\/blog\/key-global-events-that-can-influence-the-stock-market-this-week-3\/\">global<\/a> macroeconomic pressures and local market complexities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Market Reaction: Shares Reflect Investor Caution<\/strong><\/h2>\n\n\n\n<p>Despite the company\u2019s long-term optimism, investors responded cautiously to the Q4 report. As of 10:57 AM on April 25, HUL\u2019s shares were trading at \u20b92,354.00 on the <a href=\"https:\/\/www.equentis.com\/blog\/explore-bombay-stock-exchange-what-is-bse-advantages-of-listing-and-investment-methods\/\">BSE<\/a>, down 2.65% from the previous day.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Trading Metrics<\/td><td class=\"has-text-align-center\" data-align=\"center\">Value<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Day&#8217;s Low<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b92,296.00<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Day&#8217;s High<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b92,341.90<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">52 Week Low<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b92,136.00<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">52 Week High<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b93,035.00<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>Source: <\/em><a href=\"https:\/\/www.business-standard.com\/companies\/quarterly-results\/fmcg-hindustan-unilever-hul-company-q4-result-profit-revenue-dividend-125042400274_1.html\" target=\"_blank\" rel=\"noopener\">Businessstandard<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The decline is likely driven by investor concerns over margin pressures and sequential profit contraction, despite topline stability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Dividend Declaration: Consistent Shareholder Value<\/strong><\/h3>\n\n\n\n<p>Reinforcing its commitment to rewarding shareholders, HUL\u2019s Board declared a final dividend of \u20b924 per share. The total dividend payout for FY25 stands at \u20b953 per share.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Dividend Type<\/td><td class=\"has-text-align-center\" data-align=\"center\">Amount Per Share<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Interim Dividend<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b929<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Final Dividend<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b924<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Total FY25<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u20b953<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.equentis.com\/blog\/ex-date-vs-record-date\/\">record date<\/a> for the final dividend will be announced in due course.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Growing Demand and Sectoral Opportunities<\/strong><\/h3>\n\n\n\n<p>The broader FMCG sector in India is on a promising trajectory, offering both contextual relevance and direct growth levers for companies like Hindustan Unilever Ltd (HUL). The company\u2019s steady financial performance in FY25 aligns well with industry-wide expansion driven by rising consumption, supportive government policies, and increased investor interest.<\/p>\n\n\n\n<p>In this macroeconomic context, HUL&#8217;s strategic choices, ranging from the acquisition of premium wellness brands to the divestment of non-core segments, reflect a calculated alignment with prevailing sectoral trends. These include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Growing Demand<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Segment<\/td><td>Market Size \/ Growth Forecast<\/td><\/tr><tr><td>Food Processing<\/td><td>US$ 307.2 billion in 2022, projected to reach US$ 547.3 billion by 2028 at 9.5% <a href=\"https:\/\/www.equentis.com\/blog\/what-is-cagr-compound-annual-growth-rate-meaning-formula\/\">CAGR<\/a><\/td><\/tr><tr><td>Digital Advertising<\/td><td>US$ 9.92 billion in 2023, with the FMCG sector contributing 42 percent<\/td><\/tr><tr><td>Dairy Industry<\/td><td>13 to 14 percent revenue growth in FY25 (CRISIL)<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>Source:<\/em> <a href=\"https:\/\/www.ibef.org\/industry\/fmcg\" target=\"_blank\" rel=\"noopener\">IBEF<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>As a diversified FMCG major, HUL stands to benefit from these macro trends. Increased consumer engagement through digital channels and growing demand in health-focused food and dairy segments create new opportunities for portfolio expansion and value-added product innovation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Attractive Opportunities<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increased disposable incomes and digital awareness are driving the adoption of direct-to-consumer (DTC) models, an area where HUL is already scaling through premium skincare and wellness offerings. <\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Rural consumption growth is encouraging deeper distribution in tier 2 and tier 3 cities, complementing HUL\u2019s existing rural network. <\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Entrepreneurs and FMCG brands can capitalise on agro-processing clusters to lower operational costs and expand presence, a strategy aligned with HUL\u2019s decentralised sourcing models. Quick commerce, projected to reach US$25 to $ 55 billion by 2030, presents an agile sales channel where HUL\u2019s distribution capabilities can thrive.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Policy Support<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <a href=\"https:\/\/www.equentis.com\/blog\/rural-focus-15-stocks-to-watch-for-budget-2024\/\">Union Budget<\/a> 2025-2026 prioritises rural development, MSME support, and consumer spending, all of which benefit mass-market players like HUL. Over \u20b98,000 crore has been allocated under PLI schemes to support domestic production and enhance cost competitiveness, which HUL can leverage to optimise sourcing and manufacturing. <\/li>\n\n\n\n<li>Infrastructure development in non-metro areas enables broader reach for essential and premium product categories.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Higher Investments<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Company<\/td><td>Investment Details<\/td><\/tr><tr><td>Amul<\/td><td>\u20b9600 crore for the world\u2019s largest curd plant in Kolkata<\/td><\/tr><tr><td>Varun Beverages<\/td><td>\u20b93,500 crore for new plants and 1,500 jobs created<\/td><\/tr><tr><td>ITC<\/td><td>Acquisition of Sproutlife Foods over three to four years<\/td><\/tr><tr><td>Hindustan Unilever<\/td><td>Strategic investments in OZiva and Wellbeing Nutrition (Health and Wellbeing entry)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>These sector-wide moves reinforce HUL\u2019s forward-looking strategy. Its investment in OZiva and Wellbeing Nutrition complements the rising consumer preference for health-first, functional products. By anticipating market shifts and reshaping its portfolio accordingly, HUL is well-positioned to harness emerging tailwinds in India&#8217;s FMCG landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Looking Ahead: Optimism Rooted in Strategy<\/strong><\/h2>\n\n\n\n<p>CEO Rohit Jawa expressed measured optimism for FY26, stating, \u201cWe anticipate demand conditions to improve over the next fiscal year gradually. We are committed to the strategic objective of unlocking a billion aspirations supported by our robust business fundamentals, to continue winning competitively.\u201d<\/p>\n\n\n\n<p>The focus will remain on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expanding premium product lines<\/li>\n\n\n\n<li>Strengthening omnichannel presence<\/li>\n\n\n\n<li>Enhancing digital first marketing strategies<\/li>\n\n\n\n<li>Building sustainable and inclusive supply chains<\/li>\n<\/ul>\n\n\n\n<p><strong>Conclusion: A Quarter of Transition, A Year of Resilience<\/strong><\/p>\n\n\n\n<p>Hindustan Unilever\u2019s Q4 FY25 results indicate a business recalibrating for long-term value creation. While short-term profitability faced headwinds, strategic investments and portfolio refinements suggest a forward-looking approach. With resilient fundamentals, sustained dividend payouts, and an evolving product strategy, HUL is poised to maintain its leadership in India\u2019s FMCG sector.<\/p>\n\n\n\n<p>As demand conditions stabilise and consumption picks up, the company\u2019s ability to navigate macroeconomic challenges while fostering innovation will be key to its next growth chapter.<\/p>\n\n\n\n<p class=\"has-ast-global-color-5-color has-vivid-red-background-color has-text-color has-background has-link-color wp-elements-499db7743cd6e0732dbcf68b165a209c\">Disclaimer Note: The securities quoted, if any, are for illustration only and are not recommendatory. This article is for education purposes only and shall not be considered as a recommendation or investment advice by Equentis &#8211; Research &amp; Ranking. We will not be liable for any losses that may occur. Investments in the securities market are subject to market risks. Read all the related documents carefully before investing. Registration granted by <a href=\"https:\/\/www.equentis.com\/blog\/sebi-registered-investment-advisor-meaning-eligibility\/\">SEBI<\/a>, membership of BASL &amp; the certification from NISM in no way guarantee the performance of the intermediary or provide any assurance of returns to investors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FMCG giant Hindustan Unilever Ltd (HUL) released its financial results for the fourth quarter (Q4) of the financial year 2024 to 2025 (FY25) on Thursday, offering a nuanced picture of cautious growth, evolving market strategies, and a sustained focus on value delivery. While the company reported a marginal drop in profits, it maintained revenue growth and took decisive steps toward reshaping its product portfolio.<\/p>\n","protected":false},"author":5,"featured_media":55605,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[948,9],"tags":[],"class_list":["post-55602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stock-market-news","category-investing"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/55602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=55602"}],"version-history":[{"count":14,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/55602\/revisions"}],"predecessor-version":[{"id":55620,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/55602\/revisions\/55620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/55605"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=55602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=55602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=55602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}