{"id":56399,"date":"2025-05-17T08:42:00","date_gmt":"2025-05-17T03:12:00","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=56399"},"modified":"2025-07-25T17:42:43","modified_gmt":"2025-07-25T12:12:43","slug":"bookmyshow-the-1400-crore-dream-that-made-india-skip-the-queue","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/bookmyshow-the-1400-crore-dream-that-made-india-skip-the-queue\/","title":{"rendered":"BookMyShow: The \u20b91,400 Crore Dream That Made India Skip the Queue"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><\/p>\n\n\n\n<p><strong>Fade in.<\/strong><\/p>\n\n\n\n<p>The year is 1999. India&#8217;s movie-goers are still lining up outside theatres\u2014sometimes hours before showtime. There are no apps, no seat selection, just chaos, shouting, and black-market hustlers charging extra for the front row.<\/p>\n\n\n\n<p><strong>Scene: A backpacker in South Africa.<\/strong><strong><br><\/strong>Sitting under a tree, with a beer in hand and rugby on the radio,, the hero listens to an ad for match tickets -booked with a simple call. And just like that, a lightbulb goes off. What if India could skip the queue?<\/p>\n\n\n\n<p>Starring a 24-year-old ad man tired of the 9-to-5: two brave co-founders and a dream to make booking tickets easier than buying groceries.&nbsp; They had no smartphones, funding, fancy offices, dial-up internet, or a will to build something India hadn\u2019t seen before.<\/p>\n\n\n\n<p>From that first click to ~\u20b91,400 crore in revenue by FY24, it is not just a tech <a href=\"https:\/\/www.equentis.com\/blog\/why-startup-investments-are-booming-a-startup-investors-guide\/\">startup<\/a> story. It\u2019s how three rebels rewrote India&#8217;s entertainment script and ensured you never miss a show again.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">So sit back, relax, because what you\u2019re about to read isn\u2019t fiction. Are you ready? Let\u2019s go<\/h3>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block Cool-Content-Timeline\"><div class=\"cool-timeline-block-c6ccf265-072e-4ae5-b056-a62e7521d6a8\"><style>.cool-timeline-block-c6ccf265-072e-4ae5-b056-a62e7521d6a8 .cool-vertical-timeline-body{--ctlb-head-font-size: 20px;--ctlb-sub-head-font-size: 16px;}<\/style><div class=\"cool-vertical-timeline-body ctlb-wrapper both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-02-1024x475.jpg\" alt=\"\" class=\"wp-image-56418\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-02-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-02-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-02-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-02-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-02.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">To The Red Carpet<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Sometimes, a big idea starts with a beer and a broadcast. For Ashish Hemrajani, it was during a backpacking trip to South Africa, fresh off his master&#8217;s degree and a stint at J Walter Thompson. <br><br>Sitting under a tree, tuned into a radio ad to book rugby tickets, he wondered why buying tickets in India couldn\u2019t be as easy as just making a phone call.<br><br>That moment under African skies became the starting line for a revolution in Indian entertainment. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-03-1-1024x475.jpg\" alt=\"\" class=\"wp-image-56422\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-03-1-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-03-1-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-03-1-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-03-1-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-03-1.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">That Started it All<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Back in India, Ashish didn\u2019t wait. He quit his job, rolled up his sleeves, and transformed his bedroom into a makeshift office. <br><br>With just an idea and endless conviction, he convinced two friends, Parikshit Dar and Rajesh Balpande, to join him. The trio, fondly called the <em>Three Musketeers<\/em>, launched Bigtree Entertainment Pvt. Ltd. in 1999. <br><br>Their mission? Simplify ticketing in a country where the internet was still a luxury. <br><br>Like most parents, Ashish\u2019s parents were skeptical. But over time, they came around and backed his vision, leading to the launch of GoForTicketing, the early avatar of what we now know as BookMyShow.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-04-1024x475.jpg\" alt=\"\" class=\"wp-image-56419\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-04-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-04-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-04-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-04-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-04.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The Dot-Com Doom<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Imagine a promising business going bust within a few years. That&#8217;s what happened to GoForTicketing. The Dot-Com crash hit hard in 2002, within three years of its launch. Investors bailed.&nbsp;<br><br>The company had to buy itself back from News Corp., trim down operations, and lay off 144 employees, leaving behind just a 6-member crew. Offices shut down, and operations scaled back to Mumbai and Delhi.<br><br>But Ashish and his team didn\u2019t fold. They sold ticketing software to multiplexes and ran call centers for clients. <br><br>That hustle paid off. By 2007, the company was back on its feet, earning \u20b924.1 crore in revenue. And this new beginning called for a new name.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-05-1024x475.jpg\" alt=\"\" class=\"wp-image-56417\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-05-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-05-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-05-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-05-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-05.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">That Took the Center Stage!<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">In 2007, the trio decided to have a naming contest for their venture. The prize? An iPod Touch. An engineering intern casually submitted \u201cBookMyShow\u201d\u2014a name that clicked like the sound of an online booking confirmation. <br><br>Before that, the company had also toyed with \u201cIndia Ticketing.\u201d But nothing stuck like BookMyShow. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-06-1024x475.jpg\" alt=\"\" class=\"wp-image-56413\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-06-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-06-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-06-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-06-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-06.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The Box Office<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Business for BookMyShow was rolling, and what started with movie tickets soon expanded its scope. <br><br>From stage plays and stand-up gigs to cricket matches, concerts, fairs, and even <a href=\"https:\/\/www.equentis.com\/blog\/key-global-events-that-can-influence-the-stock-market-this-week-3\/\">global<\/a> exhibitions\u2014BookMyShow wasn\u2019t just booking shows anymore, it was booking <em>everything<\/em>.<br><br>Their \u201cNearby Events\u201d feature brought hyperlocal entertainment into the spotlight, letting users explore and book activities happening just around the corner.&nbsp; <br><br>By 2012, BookMyShow was in your pocket with the launch of its mobile app\u2014and by 2017, it levelled up with a Progressive Web App. <br><br>The platform transformed into a full-fledged entertainment concierge, letting users check show timings and trailers to book snacks and parking. <br><br>Since then, whether it\u2019s live concerts or cricket in Colombo\u2014if there\u2019s a ticket, chances are, BookMyShow has it. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-07-1024x475.jpg\" alt=\"\" class=\"wp-image-56416\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-07-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-07-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-07-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-07-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-07.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Of the Showrunners<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">From a scrappy startup to a market titan, BookMyShow now operates in over 650 cities, covering more than 5,000 screens and even making waves in Southeast Asia. <br><br>As of a 2018 report by Kalagato, it commanded a whopping 78% share of India\u2019s online movie ticketing space.&nbsp;<br><br>And the numbers speak for themselves\u2014BookMyShow clocked an operating revenue of \u20b9976 crore in FY23 with a profit of \u20b985 crore. That momentum only surged in FY24, as revenue jumped to \u20b91,397 crore and profits rose to \u20b9109 crore.<br><br>It\u2019s not just movies anymore\u2014BookMyShow has inked significant global and national heavyweight partnerships.&nbsp; <br><br>It became the exclusive ticketing partner for the Formula 1 race in India, partnered with IMAX to elevate premium cinema experiences, and broadened its entertainment empire by partnering with brands like IndiGo Airlines, the POP UPI app, and the Lanka T10 Super League.<br><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-08-1024x475.jpg\" alt=\"\" class=\"wp-image-56415\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-08-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-08-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-08-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-08-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-08.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">From More Than Ticketing<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">BookMyShow\u2019s business model goes deeper than ticketing. At its core is a tech-savvy engine powered by exclusive integration with Vista ERP APIs, which allows real-time ticket availability.&nbsp;<br><br>But the magic doesn\u2019t stop at movie seats\u2014the platform cleverly upsells everything from food combos and retail perks to parking, making it a one-stop shop for a complete entertainment experience.&nbsp;<br><br>Revenue pours in from two robust streams: ticketing, which includes convenience fees, commissions, and a cut from every seat sold; and non-ticketing, where brands pay for ad space, promotional tie-ups, and access to BookMyShow\u2019s vast, engaged audience.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-09-1024x475.jpg\" alt=\"\" class=\"wp-image-56414\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-09-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-09-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-09-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-09-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-09.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">And the Controversy<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">In 2025, BookMyShow found itself in the spotlight for the wrong reasons. Tickets for the Coldplay concert in Mumbai\u2014originally priced at \u20b92,500\u2014were allegedly being resold for up to \u20b93 lakh. The police summoned Ashish and the tech head. <br><br>BookMyShow responded swiftly, filing an FIR against 30 suspects, including websites like Viagogo. The legal battle is ongoing, but the company has clarified its stance\u2014it doesn\u2019t tolerate fraud. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-10-1024x475.jpg\" alt=\"\" class=\"wp-image-56412\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-10-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-10-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-10-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-10-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-10.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Mobile, and More<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">BookMyShow isn\u2019t stopping anytime soon. It plans to launch a merchandise section\u2014think official tees, hoodies, and fan apparel\u2014and will double down on the mobile experience, where 25% of bookings now happen. <br><br>With India\u2019s entertainment appetite growing and a loyal fan base in place, the company is ready for its next big intermission-breaker, and even exclusive merchandise.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-11-1024x475.jpg\" alt=\"\" class=\"wp-image-56411\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-11-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-11-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-11-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-11-150x70.jpg 150w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/05\/Story-of-BookMyShow-Storytelling-00-11.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Not Released Yet<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">From a tree in South Africa to the top of India\u2019s entertainment pyramid, BookMyShow is more than a company\u2014it\u2019s a cultural movement. <br><br>Driven by vision, steered through storms, and always evolving, the brand is a testament to what happens when instinct, innovation, and relentless grit collide.<br><br>As the credits roll on this chapter, one thing is clear: BookMyShow\u2019s biggest show is yet to be released. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fade in. The year is 1999. India&#8217;s movie-goers are still lining up outside theatres\u2014sometimes hours before showtime. There are no [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":56421,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1411,948],"tags":[],"class_list":["post-56399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saga","category-stock-market-news"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/56399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=56399"}],"version-history":[{"count":16,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/56399\/revisions"}],"predecessor-version":[{"id":58203,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/56399\/revisions\/58203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/56421"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=56399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=56399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=56399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}