{"id":58054,"date":"2025-07-23T16:22:18","date_gmt":"2025-07-23T10:52:18","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=58054"},"modified":"2025-07-23T16:53:59","modified_gmt":"2025-07-23T11:23:59","slug":"paytm-shares-gain-as-the-fintech-powerhouse-becomes-profitable-what-next","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/paytm-shares-gain-as-the-fintech-powerhouse-becomes-profitable-what-next\/","title":{"rendered":"Paytm Shares Gain as the Fintech Powerhouse Becomes Profitable. What Next?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><\/p>\n\n\n\n<p>Once known as a cash-first economy, India has undergone a dramatic shift in how it transacts.<\/p>\n\n\n\n<p>From corporate giants to local tea stalls, everyone has a QR code now. And with just a few taps, payments happen instantly, cashlessly.<\/p>\n\n\n\n<p>India\u2019s digital payments story isn\u2019t just growing, it\u2019s exploding. In FY24 alone, we saw 159 billion digital transactions. And by FY29, that number is expected to triple.<\/p>\n\n\n\n<p>What\u2019s powering this boom?<br><br>&#8211; Affordable smartphones<br>&#8211; Seamless payment experiences<br>&#8211; Government-backed initiatives like UPI and the PLI scheme<\/p>\n\n\n\n<p>And at the centre of it all is Paytm \u2014 a name that\u2019s become synonymous with digital payments in India.<\/p>\n\n\n\n<p>Scroll through any payment app, and chances are, you\u2019ll see Paytm in the mix.<\/p>\n\n\n\n<p>Today, <a href=\"https:\/\/www.equentis.com\/stocks-screener\/paytm-share-price\">Paytm share price<\/a> was in focus after the fintech company posted its Q1 results.<\/p>\n\n\n\n<p>Let\u2019s take a detailed look to understand how the company performed and what lies ahead.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Paytm Reports Positive EBITDA for the First Time<\/h1>\n\n\n\n<p>Paytm\u2019s parent company, One97 Communications, reported a positive EBITDA for the first time in Q1FY26.&nbsp;<\/p>\n\n\n\n<p>Reacting to this, the <a href=\"https:\/\/www.youtube.com\/watch?v=Kt4oyKubSxQ\" target=\"_blank\" rel=\"noopener\">stock price surged<\/a> over 2% today. In fact, the stock has surged over 20% in the past month, reflecting renewed investor confidence.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Paytm Share Price &#8211; 1 Month<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"688\" height=\"418\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXfKo-sjGtjdPESHjlOv38QrhqBqy6AGTPAq8RMBOL4MsYdW2O_MJWZjTZnztZ_wFWJaq9gH1R3iljBCldrzcMpLafG9zPY4ha-q4ruZGPvSl4DFnEW5JgkUN4LVr8nCW6sumuSW.png\" alt=\"\" class=\"wp-image-58057\" style=\"width:606px;height:auto\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXfKo-sjGtjdPESHjlOv38QrhqBqy6AGTPAq8RMBOL4MsYdW2O_MJWZjTZnztZ_wFWJaq9gH1R3iljBCldrzcMpLafG9zPY4ha-q4ruZGPvSl4DFnEW5JgkUN4LVr8nCW6sumuSW.png 688w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXfKo-sjGtjdPESHjlOv38QrhqBqy6AGTPAq8RMBOL4MsYdW2O_MJWZjTZnztZ_wFWJaq9gH1R3iljBCldrzcMpLafG9zPY4ha-q4ruZGPvSl4DFnEW5JgkUN4LVr8nCW6sumuSW-300x182.png 300w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Founded in 2010, Paytm is one of <a href=\"https:\/\/www.equentis.com\/blog\/paytm-soars-26-in-a-week-why-the-sudden-surge\/\">India\u2019s leading digital payments<\/a> and financial services companies.<\/p>\n\n\n\n<p>What began as a simple mobile wallet has now evolved into a comprehensive fintech ecosystem.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The company earns the majority of its revenue from payment services, including peer-to-peer and merchant QR payments, UPI transactions, and its signature soundbox devices.<br><\/li>\n\n\n\n<li>Its financial services distribution arm covers credit cards, insurance, loan distribution, wealth management, and brokerage.<br><\/li>\n\n\n\n<li>Under marketing services, Paytm helps merchants with advertising, deal promotions, ticket bookings, and gift vouchers.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"629\" height=\"424\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXc3t2PvMKhKb9y-AwGerBLP0-e9TZWuvIQDxCYPvNqzXFtOJXuSD2JXKenJuKVa_9Gq776Pwlgfc2HGlciZ9NnXgrekZ6aGWJpHcvW_lTSeGWRTfEMPuKg7VyTvlC1FVxXW1ND5tw.png\" alt=\"A pie chart with numbers and text\n\nAI-generated content may be incorrect.\" class=\"wp-image-58062\" style=\"width:529px;height:auto\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXc3t2PvMKhKb9y-AwGerBLP0-e9TZWuvIQDxCYPvNqzXFtOJXuSD2JXKenJuKVa_9Gq776Pwlgfc2HGlciZ9NnXgrekZ6aGWJpHcvW_lTSeGWRTfEMPuKg7VyTvlC1FVxXW1ND5tw.png 629w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXc3t2PvMKhKb9y-AwGerBLP0-e9TZWuvIQDxCYPvNqzXFtOJXuSD2JXKenJuKVa_9Gq776Pwlgfc2HGlciZ9NnXgrekZ6aGWJpHcvW_lTSeGWRTfEMPuKg7VyTvlC1FVxXW1ND5tw-300x202.png 300w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q1FY26 Performance Highlights<\/h2>\n\n\n\n<p>Payment services, the company\u2019s core business, grew by 18% YoY.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"610\" height=\"177\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXdZs8MBS-G6MpeIcSIzDVdPWmjYyvIDpil7jPuXrBVwP4j0Vo5_1iByVfBcdbW5jnXT6JqcUETQMvrMNfd8HYcg6kjgtijuJRbxIJV1UO3YNhPJnzzI5DFAb1wLoY2hk8FSkvb5RA.png\" alt=\"A table with numbers and a red line\n\nAI-generated content may be incorrect.\" class=\"wp-image-58061\" style=\"width:520px;height:auto\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXdZs8MBS-G6MpeIcSIzDVdPWmjYyvIDpil7jPuXrBVwP4j0Vo5_1iByVfBcdbW5jnXT6JqcUETQMvrMNfd8HYcg6kjgtijuJRbxIJV1UO3YNhPJnzzI5DFAb1wLoY2hk8FSkvb5RA.png 610w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXdZs8MBS-G6MpeIcSIzDVdPWmjYyvIDpil7jPuXrBVwP4j0Vo5_1iByVfBcdbW5jnXT6JqcUETQMvrMNfd8HYcg6kjgtijuJRbxIJV1UO3YNhPJnzzI5DFAb1wLoY2hk8FSkvb5RA-300x87.png 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Paytm\u2019s Gross Merchandise Value (GMV) increased 27% YoY, reaching \u20b95.4 lakh crore \u2014 largely driven by the addition of new devices.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"113\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXcQQF6t0n_HXCQT1u5C612c1Mm6zGiw17-_N9TNOR3xjGjc_GKLDT3jlDLr4aN-FcJYjNqUqavx6_2Wt3Myfb-Pi64DOhbD81RRYmICC3UOVJLu-yA04d1qxXdUkByNcG85ZWIzag.png\" alt=\"A screenshot of a computer\n\nAI-generated content may be incorrect.\" class=\"wp-image-58059\" style=\"width:543px;height:auto\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXcQQF6t0n_HXCQT1u5C612c1Mm6zGiw17-_N9TNOR3xjGjc_GKLDT3jlDLr4aN-FcJYjNqUqavx6_2Wt3Myfb-Pi64DOhbD81RRYmICC3UOVJLu-yA04d1qxXdUkByNcG85ZWIzag.png 607w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXcQQF6t0n_HXCQT1u5C612c1Mm6zGiw17-_N9TNOR3xjGjc_GKLDT3jlDLr4aN-FcJYjNqUqavx6_2Wt3Myfb-Pi64DOhbD81RRYmICC3UOVJLu-yA04d1qxXdUkByNcG85ZWIzag-300x56.png 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The company\u2019s revenue from financial distribution services doubled during the quarter.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"202\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXea3hSyikRUsj0f6jERT4e6am1qjF_7EnMNszLcUT8_qc5I1_x9jx9fhkyP7qGSe2J4AYz-Mk3zTvtpqsyHpmXA1IfUuIqrLUiW8aF0SVlG0guwkJR_Nz9DXWpjadyvqrQmularwg.png\" alt=\"A screenshot of a table\n\nAI-generated content may be incorrect.\" class=\"wp-image-58060\" style=\"width:545px;height:auto\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXea3hSyikRUsj0f6jERT4e6am1qjF_7EnMNszLcUT8_qc5I1_x9jx9fhkyP7qGSe2J4AYz-Mk3zTvtpqsyHpmXA1IfUuIqrLUiW8aF0SVlG0guwkJR_Nz9DXWpjadyvqrQmularwg.png 607w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXea3hSyikRUsj0f6jERT4e6am1qjF_7EnMNszLcUT8_qc5I1_x9jx9fhkyP7qGSe2J4AYz-Mk3zTvtpqsyHpmXA1IfUuIqrLUiW8aF0SVlG0guwkJR_Nz9DXWpjadyvqrQmularwg-300x100.png 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>While personal loans saw a slowdown and equity broking faced regulatory adjustments, leading to a dip in customers from 5.9 lakh to 5.6 lakh, revenue still grew. This growth was led by higher disbursement of non-default loss guarantee (non-DLG) loans to merchants, indicating better asset quality. Notably, 50% of loans went to repeat borrowers \u2014 a strong signal of trust and retention.<\/p>\n\n\n\n<p>Marketing services revenue declined, attributed to a drop in monthly transacting users.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"198\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXeKrxlJa8T_URVbbWmy90PgR3if1NpgD1QFjQUsu5zCzZPtLKdrPJfiV50ylVTcbQxd-02AUSyVGHOrNYHVOTIDZx3oGnahHX6k0Lkmzl5ZoxbnUgGLxeApBFLLJw3SiX8jJzUS.png\" alt=\"A screenshot of a spreadsheet\n\nAI-generated content may be incorrect.\" class=\"wp-image-58058\" style=\"width:555px;height:auto\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXeKrxlJa8T_URVbbWmy90PgR3if1NpgD1QFjQUsu5zCzZPtLKdrPJfiV50ylVTcbQxd-02AUSyVGHOrNYHVOTIDZx3oGnahHX6k0Lkmzl5ZoxbnUgGLxeApBFLLJw3SiX8jJzUS.png 609w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXeKrxlJa8T_URVbbWmy90PgR3if1NpgD1QFjQUsu5zCzZPtLKdrPJfiV50ylVTcbQxd-02AUSyVGHOrNYHVOTIDZx3oGnahHX6k0Lkmzl5ZoxbnUgGLxeApBFLLJw3SiX8jJzUS-300x98.png 300w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Worked Behind the Numbers<\/h2>\n\n\n\n<p>Paytm\u2019s operating costs were tightly managed. A reduced share of DLG loans helped cut costs significantly. As a result, contribution profit jumped 52%, with contribution margin improving to 60%.<\/p>\n\n\n\n<p>The company also controlled employee costs, ESOP expenses, and marketing spends, which helped swing from EBITDA loss to profit.<\/p>\n\n\n\n<p>This EBITDA turnaround, along with an income tax refund (reflected in other income), <a href=\"https:\/\/www.equentis.com\/blog\/paytm-share-price\/\">helped Paytm<\/a> report a net profit of \u20b9123 crore for the quarter.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"262\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXcp0nfJZDE65_tzWokAKvEHb8M-IRCzXgJntZpXTeOBmD137nVf8hTsJmJ3rMa1W3sa0-d3FYrNk_ajjYbIuWbp95zY9wAiR11IeBnuqj3Vn9m014wwrW4h2wSX0R0uh983KaOq_A.png\" alt=\"A screenshot of a report\n\nAI-generated content may be incorrect.\" class=\"wp-image-58063\" style=\"width:546px;height:auto\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXcp0nfJZDE65_tzWokAKvEHb8M-IRCzXgJntZpXTeOBmD137nVf8hTsJmJ3rMa1W3sa0-d3FYrNk_ajjYbIuWbp95zY9wAiR11IeBnuqj3Vn9m014wwrW4h2wSX0R0uh983KaOq_A.png 610w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/07\/AD_4nXcp0nfJZDE65_tzWokAKvEHb8M-IRCzXgJntZpXTeOBmD137nVf8hTsJmJ3rMa1W3sa0-d3FYrNk_ajjYbIuWbp95zY9wAiR11IeBnuqj3Vn9m014wwrW4h2wSX0R0uh983KaOq_A-300x129.png 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Paytm Outlook after Q1 Results<\/h2>\n\n\n\n<p>While the contribution margin stood at 60% in Q1, management has indicated it may soften to the mid-to-high 50s in the upcoming quarters.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.equentis.com\/blog\/understanding-esop-taxation-in-india-a-complete-guide-for-employees\/\">ESOP cost<\/a> was unusually low this quarter due to CEO Vijay Shekhar Sharma voluntarily surrendering his ESOPs. However, the company expects FY26 ESOP cost to be in the \u20b9250\u2013275 crore range, significantly higher than the \u20b930 crore in this quarter.<\/p>\n\n\n\n<p>The rise in non-DLG loans within financial services is a positive trend.<\/p>\n\n\n\n<p>In the merchant segment, Paytm continues to build a strong and sticky portfolio, benefiting from its ecosystem strength and early-mover advantage \u2014 both critical for long-term growth.<\/p>\n\n\n\n<p>Based on the current momentum and operational discipline, Paytm appears well-positioned to maintain EBITDA profitability through FY26.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Long Term Growth Prospects<\/h2>\n\n\n\n<p>India\u2019s journey towards a cashless economy is accelerating fast and the numbers speak for themselves.<\/p>\n\n\n\n<p>At the centre of this transformation is UPI, which is projected to handle 91% of all retail digital payments by FY29. With its unmatched convenience and speed, UPI is clearly displacing traditional methods like debit cards.<\/p>\n\n\n\n<p>This explosive growth creates a long runway for companies driving the <a href=\"https:\/\/www.equentis.com\/blog\/upi-autopay-takes-over-53-share-in-recurring-transactions-leaves-cards-behind-in-2025\/\">UPI ecosystem<\/a> \u2014 from fintech players to digital platforms and agile private banks.<\/p>\n\n\n\n<p>Their ability to innovate, scale, and stay resilient amidst regulatory and competitive pressures will determine who leads India\u2019s digital financial future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>While Paytm has posted its first-ever profit this quarter, its regulatory challenges are far from over.<\/p>\n\n\n\n<p>The company has taken significant steps to align with compliance norms, but how effectively it executes these changes remains to be seen.<\/p>\n\n\n\n<p>There\u2019s no denying Paytm\u2019s long-term potential \u2014 its brand, reach, and tech ecosystem are unmatched.<\/p>\n\n\n\n<p>But that\u2019s also the challenge: realising that potential depends on survival and execution in the short term.<\/p>\n\n\n\n<p class=\"has-ast-global-color-5-color has-vivid-red-background-color has-text-color has-background has-link-color wp-elements-499db7743cd6e0732dbcf68b165a209c\">Disclaimer Note: The securities quoted, if any, are for illustration only and are not recommendatory. This article is for education purposes only and shall not be considered as a recommendation or investment advice by Equentis &#8211; Research &amp; Ranking. We will not be liable for any losses that may occur. Investments in the securities market are subject to market risks. Read all the related documents carefully before investing. Registration granted by SEBI, membership of BASL &amp; the certification from NISM in no way guarantee the performance of the intermediary or provide any assurance of returns to investors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once known as a cash-first economy, India has undergone a dramatic shift in how it transacts. From corporate giants to [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":58065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[948],"tags":[],"class_list":["post-58054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stock-market-news"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/58054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=58054"}],"version-history":[{"count":2,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/58054\/revisions"}],"predecessor-version":[{"id":58068,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/58054\/revisions\/58068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/58065"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=58054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=58054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=58054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}