{"id":59051,"date":"2025-09-30T15:06:28","date_gmt":"2025-09-30T09:36:28","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=59051"},"modified":"2025-09-30T15:45:20","modified_gmt":"2025-09-30T10:15:20","slug":"tata-motors-80-years-4-4-lakh-cr-in-revenue","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/tata-motors-80-years-4-4-lakh-cr-in-revenue\/","title":{"rendered":"Tata Motors: 80+ Years, \u20b94.4 Lakh Cr in Revenue"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Tata Motors has been at the forefront of India\u2019s automotive evolution for over eight decades. From building locomotives in its early years to becoming a diversified global auto leader, the company\u2019s journey reflects resilience, bold strategies, and an enduring connection with consumers. In <strong>FY25<\/strong>, Tata Motors achieved a <strong>record consolidated revenue of \u20b94,39,695 crore<\/strong> with EBITDA of \u20b957,649 crore, while in <strong>Q1 FY26,<\/strong> it reported consolidated revenue of <strong>\u20b91,04,407 crore<\/strong>, down 2.5% year-on-year. Despite near-term pressures, its legacy of innovation and trust continues to shape the future of mobility.<\/p>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block Cool-Content-Timeline\"><div class=\"cool-timeline-block-f7fc04f4-da24-4353-b922-447ba111c9c4\"><div class=\"cool-vertical-timeline-body ctlb-wrapper both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-01-1024x475.jpg\" alt=\"\" class=\"wp-image-59053\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-01-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-01-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-01-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-01.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Foundations and Early Growth<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Founded in 1945 as <strong>TELCO (Tata Engineering &amp; Locomotive Company)<\/strong>, Tata Motors began by manufacturing locomotives and industrial vehicles. The company entered commercial vehicles in 1954 through a collaboration with Daimler-Benz, setting up operations in Jamshedpur. These early years built its reputation as a reliable partner in India\u2019s industrialization.By the 1990s, Tata Motors had stepped into passenger vehicles. The <strong>Sierra<\/strong> SUV (1991) marked its first bold experiment, followed by the <strong>Indica<\/strong> in 1998\u2014the first passenger car designed and manufactured entirely in India. This launch positioned Tata as more than a commercial vehicle maker; it became a symbol of Indian engineering ambition.<\/p>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-02-1024x475.jpg\" alt=\"\" class=\"wp-image-59054\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-02-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-02-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-02-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-02.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Key Milestones and Expansion<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Market Leader in Commercial Vehicles<\/strong>: Tata emerged as India\u2019s leading CV manufacturer, powering the nation\u2019s transport and logistics backbone.<br><\/p>\n\n\n\n<p><strong>Indica &amp; Nano<\/strong>: The Indica won market acceptance, while the <strong>Nano (2008)<\/strong>\u2014touted as the world\u2019s most affordable car\u2014showed Tata\u2019s innovation in frugal engineering.<br><\/p>\n\n\n\n<p><strong>Jaguar Land Rover Acquisition (2008)<\/strong>: A defining moment came when Tata acquired <strong>Jaguar Land Rover (JLR)<\/strong> for $2.3 billion. This expanded its global reach and gave it a premium luxury portfolio.<br><\/p>\n\n\n\n<p><strong>Safety as a Differentiator<\/strong>: In the 2020s, models like the <strong>Nexon<\/strong> and <strong>Altroz<\/strong> became the first Indian cars to secure <strong>5-star Global NCAP safety ratings<\/strong>, reshaping consumer perception.<br><\/p>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>EV Leadership<\/strong>: Launching the <strong>Nexon EV<\/strong>, Tata became the first mover in India\u2019s growing electric mobility segment, capturing early market share.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-03-1024x475.jpg\" alt=\"\" class=\"wp-image-59055\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-03-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-03-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-03-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-03.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Navigating Challenges<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Tata Motors\u2019 journey has not been without setbacks. The <strong>Nano project<\/strong>, despite global attention, failed to gain scale. The company also faced challenges with global slowdowns impacting JLR, margin pressures in domestic markets, and competition from international automakers.In <strong>Q1 FY26<\/strong>, Tata\u2019s net profit dropped sharply by nearly 63% year-on-year to <strong>\u20b93,924 crore<\/strong>, mainly due to weak JLR performance and tariff-related headwinds. These challenges highlight the volatility in global automotive markets and the need for agility.<\/p>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-04-1024x475.jpg\" alt=\"\" class=\"wp-image-59056\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-04-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-04-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-04-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-04.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Strategies that Drove Growth<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Diversification of Portfolio<\/strong> \u2013 Tata balanced risk across commercial vehicles, passenger cars, and JLR\u2019s premium segment, ensuring resilience.<br><\/p>\n\n\n\n<p><strong>Safety &amp; Trust<\/strong> \u2013 By making safety a core brand promise, Tata aligned with evolving consumer expectations.<br><\/p>\n\n\n\n<p><strong>Early EV Investment<\/strong> \u2013 With a strong government push toward electrification, Tata\u2019s first-mover advantage in EVs has built a strong consumer base.<br><\/p>\n\n\n\n<p><strong>G<\/strong><strong>lobal Footprint<\/strong> \u2013 JLR remains a key revenue driver, and Tata\u2019s recent \u20ac4.5 billion deal to acquire Iveco\u2019s truck and bus business signals its intent to expand globally.<br><\/p>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Marketing with Emotion<\/strong> \u2013 Campaigns often highlight national pride, safety, and innovation, creating a deep emotional connection with Indian buyers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-05-3-1024x475.jpg\" alt=\"\" class=\"wp-image-59061\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-05-3-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-05-3-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-05-3-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-05-3.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Cultural Relevance and Consumer Trust<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">What makes Tata Motors stand apart is its emotional bond with India. For decades, its trucks and buses have powered commerce, while cars like the Indica, Nexon, and Harrier became part of family aspirations. Buying a Tata car today is often seen as not just a rational choice but also a patriotic one\u2014supporting an Indian brand that stands for safety, innovation, and trust.<br><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-large ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-06-1024x475.jpg\" alt=\"\" class=\"wp-image-59058\" style=\"aspect-ratio:4\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-06-1024x475.jpg 1024w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-06-300x139.jpg 300w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-06-768x357.jpg 768w, https:\/\/www.equentis.com\/blog\/wp-content\/uploads\/2025\/09\/Tata-motors-Storytelling-06.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Looking Ahead<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Tata Motors, now over 80 years old, is at a crucial inflection point. The company must continue scaling its <strong>EV ecosystem<\/strong>, reduce dependence on JLR, and strengthen profitability in domestic markets. At the same time, it has an opportunity to position itself as a <strong>global Indian automotive icon<\/strong>, leading the shift toward sustainable and safe mobility.<\/p>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">From locomotives in 1945 to leading India\u2019s electric vehicle adoption today, Tata Motors has shown that brands can thrive when they combine innovation with purpose. Its journey is not just about vehicles\u2014it\u2019s about driving India\u2019s progress and ambition into the future.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tata Motors has been at the forefront of India\u2019s automotive evolution for over eight decades. From building locomotives in its [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":59052,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1411],"tags":[],"class_list":["post-59051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saga"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/59051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=59051"}],"version-history":[{"count":3,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/59051\/revisions"}],"predecessor-version":[{"id":59068,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/59051\/revisions\/59068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/59052"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=59051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=59051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=59051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}