{"id":67404,"date":"2026-05-30T16:37:36","date_gmt":"2026-05-30T11:07:36","guid":{"rendered":"https:\/\/www.equentis.com\/blog\/?p=67404"},"modified":"2026-05-30T16:37:40","modified_gmt":"2026-05-30T11:07:40","slug":"asian-paints-q4-profit-surges-nearly-70-company-considers-measured-price-increases","status":"publish","type":"post","link":"https:\/\/www.equentis.com\/blog\/asian-paints-q4-profit-surges-nearly-70-company-considers-measured-price-increases\/","title":{"rendered":"Asian Paints Q4 Profit Surges Nearly 70%; Company Considers Measured Price Increases"},"content":{"rendered":"
<\/div>\n

Summary<\/strong><\/h2>\n\n\n\n

Asian Paints reported a sharp rise in its fourth-quarter profit, with net profit increasing by nearly 70% compared to the previous quarter, reflecting improved operating performance, better demand trends, and easing pressure from certain input costs. Alongside the strong earnings performance, the company has indicated that it is considering measured price increases across select product categories to offset rising raw material expenses and protect margins. For investors, the development signals improving profitability and pricing power, while consumers may see gradual increases in paint prices rather than abrupt hikes. The company’s balanced approach highlights its effort to maintain growth while navigating competitive market conditions and cost pressures.<\/p>\n\n\n\n

Introduction<\/strong><\/h2>\n\n\n\n

The Indian paints industry often serves as a useful indicator of broader economic activity. Whether it is new housing construction, renovation projects, commercial real estate development, or infrastructure expansion, paint demand tends to move alongside economic growth and consumer spending.<\/p>\n\n\n\n

This is why Asian Paints’ latest quarterly results have attracted significant attention from investors and market observers. The company, which remains one of the most recognized names in India’s decorative paints market, reported a substantial improvement in profitability during the fourth quarter. At the same time, management indicated that it may implement measured price increases to deal with rising input costs.<\/p>\n\n\n\n

The combination of stronger profits and potential pricing adjustments comes at an important time for the industry. Raw material prices remain volatile, competition is increasing, and consumers continue to balance renovation aspirations with budget considerations.<\/p>\n\n\n\n

Understanding what drove Asian Paints’ profit growth and how future pricing decisions could impact customers, dealers, and investors provides valuable insight into the company’s outlook and the broader paints sector.<\/p>\n\n\n\n

Understanding Asian Paints’ Position in the Indian Market<\/strong><\/h2>\n\n\n\n

Before examining the latest quarterly performance, it is important to understand the company’s role within India’s paints industry.<\/p>\n\n\n\n

Founded in 1942, Asian Paints has grown into one of India’s leading paint manufacturers, with operations spanning decorative paints, industrial coatings, waterproofing solutions, home d\u00e9cor products, and related services.<\/p>\n\n\n\n

Its extensive dealer network, strong brand recognition, and wide product portfolio have helped it maintain a significant presence across urban and rural markets.<\/p>\n\n\n\n

The company’s business is broadly divided into:<\/p>\n\n\n\n

    \n
  • Decorative paints<\/li>\n\n\n\n
  • Industrial coatings<\/li>\n\n\n\n
  • Waterproofing solutions<\/li>\n\n\n\n
  • Home improvement products<\/li>\n\n\n\n
  • International operations<\/li>\n<\/ul>\n\n\n\n

    Decorative paints contribute the majority of revenue and remain closely linked to housing demand, renovation activity, and consumer spending trends.<\/p>\n\n\n\n

    A Closer Look at the Q4 Profit Surge<\/strong><\/h2>\n\n\n\n

    The headline development from the latest quarterly results was the nearly 70% increase in profit compared with the previous quarter.<\/p>\n\n\n\n

    Several factors appear to have contributed to this strong performance.<\/p>\n\n\n\n

    Improved Demand Environment<\/strong><\/h3>\n\n\n\n

    Demand conditions showed signs of improvement across several markets.<\/p>\n\n\n\n

    Housing activity, renovation projects, and festive season-related purchases supported sales volumes in key product categories.<\/p>\n\n\n\n

    While growth rates varied across regions, the overall demand environment provided a supportive backdrop for earnings improvement.<\/p>\n\n\n\n

    Better Cost Management<\/strong><\/h3>\n\n\n\n

    One of the major contributors to profitability was effective cost control.<\/p>\n\n\n\n

    Companies across the paints industry have spent the past few years dealing with fluctuations in raw material prices. Better procurement strategies and operational efficiencies may have supported margin expansion during the quarter.<\/p>\n\n\n\n

    Product Mix Improvements<\/strong><\/h3>\n\n\n\n

    Higher sales of premium and value-added products can positively influence profitability.<\/p>\n\n\n\n

    Consumers increasingly prefer specialized paints offering durability, stain resistance, waterproofing features, and aesthetic enhancements.<\/p>\n\n\n\n

    Premium products generally carry stronger margins compared to basic offerings.<\/p>\n\n\n\n

    Operational Efficiency<\/strong><\/h3>\n\n\n\n

    Improved manufacturing efficiency, optimized logistics, and streamlined supply chain operations often play an important role in supporting profitability.<\/p>\n\n\n\n

    Large-scale companies like Asian Paints continue investing in technology and operational improvements to enhance productivity.<\/p>\n\n\n\n

    Why Is Asian Paints Considering Price Increases?<\/strong><\/h2>\n\n\n\n

    While profit growth is encouraging, the company’s comments regarding measured price increases reveal another important aspect of the business environment.<\/p>\n\n\n\n

    Rising Raw Material Costs<\/strong><\/h3>\n\n\n\n

    Paint manufacturing depends heavily on raw materials such as:<\/p>\n\n\n\n

      \n
    • Crude oil derivatives<\/li>\n\n\n\n
    • Solvents<\/li>\n\n\n\n
    • Pigments<\/li>\n\n\n\n
    • Resins<\/li>\n\n\n\n
    • Packaging materials<\/li>\n\n\n\n
    • Specialty chemicals<\/li>\n<\/ul>\n\n\n\n

      Many of these inputs are influenced by global commodity prices and currency movements.<\/p>\n\n\n\n

      When costs rise, manufacturers face pressure on profit margins.<\/p>\n\n\n\n

      Protecting Profitability<\/strong><\/h3>\n\n\n\n

      Price increases help companies recover a portion of higher input expenses.<\/p>\n\n\n\n

      Without pricing adjustments, sustained cost inflation can gradually reduce profitability.<\/p>\n\n\n\n

      Maintaining Investment Capacity<\/strong><\/h3>\n\n\n\n

      Companies require sufficient profitability to continue investing in:<\/p>\n\n\n\n

        \n
      • Research and development<\/li>\n\n\n\n
      • Manufacturing expansion<\/li>\n\n\n\n
      • Dealer support<\/li>\n\n\n\n
      • Marketing initiatives<\/li>\n\n\n\n
      • Product innovation<\/li>\n<\/ul>\n\n\n\n

        Measured price hikes can support these long-term investments.<\/p>\n\n\n\n

        Industry-Wide Trend<\/strong><\/h3>\n\n\n\n

        The consideration of price increases is not unique to Asian Paints.<\/p>\n\n\n\n

        Many consumer-facing industries periodically adjust prices to reflect changing cost structures.<\/p>\n\n\n\n

        Why the Company Is Taking a Measured Approach<\/strong><\/h2>\n\n\n\n

        One of the key aspects of management’s commentary is the emphasis on measured or gradual price increases.<\/p>\n\n\n\n

        This cautious strategy reflects several realities.<\/p>\n\n\n\n

        Competitive Market Conditions<\/strong><\/h3>\n\n\n\n

        India’s paints industry has become increasingly competitive.<\/p>\n\n\n\n

        Established players face growing competition from both existing companies and newer entrants.<\/p>\n\n\n\n

        Aggressive pricing actions could potentially affect market share.<\/p>\n\n\n\n

        Consumer Sensitivity<\/strong><\/h3>\n\n\n\n

        Paint purchases are often linked to discretionary spending.<\/p>\n\n\n\n

        Significant price increases may influence buying decisions, particularly in price-sensitive segments.<\/p>\n\n\n\n

        Demand Preservation<\/strong><\/h3>\n\n\n\n

        Gradual pricing adjustments help balance margin protection with demand stability.<\/p>\n\n\n\n

        The objective is typically to avoid disrupting consumer purchasing behavior.<\/p>\n\n\n\n

        Brand Positioning<\/strong><\/h3>\n\n\n\n

        Maintaining trust and long-term customer relationships remains important.<\/p>\n\n\n\n

        A measured approach can reduce the risk of customer resistance.<\/p>\n\n\n\n

        The Broader Industry Context<\/strong><\/h2>\n\n\n\n

        Asian Paints’ performance should also be viewed within the context of broader industry trends.<\/p>\n\n\n\n

        Housing Sector Momentum<\/strong><\/h3>\n\n\n\n

        Residential real estate activity has remained relatively strong in several markets.<\/p>\n\n\n\n

        New housing projects and home renovations continue supporting paint demand.<\/p>\n\n\n\n

        Urbanization Trends<\/strong><\/h3>\n\n\n\n

        India’s ongoing urbanization creates long-term demand for housing, commercial spaces, and infrastructure.<\/p>\n\n\n\n

        Each of these segments contributes to paint consumption.<\/p>\n\n\n\n

        Infrastructure Development<\/strong><\/h3>\n\n\n\n

        Government investments in roads, railways, airports, and public infrastructure create opportunities for industrial coatings and related products.<\/p>\n\n\n\n

        Premiumization<\/strong><\/h3>\n\n\n\n

        Consumers increasingly seek higher-quality products offering enhanced performance and aesthetics.<\/p>\n\n\n\n

        This trend supports growth in premium paint categories.<\/p>\n\n\n\n

        Impact on Consumers<\/strong><\/h2>\n\n\n\n

        The prospect of price increases naturally raises questions among consumers.<\/p>\n\n\n\n

        Possible Increase in Painting Costs<\/strong><\/h3>\n\n\n\n

        Households planning renovations or repainting projects may face slightly higher expenses if price hikes are implemented.<\/p>\n\n\n\n

        Gradual Impact<\/strong><\/h3>\n\n\n\n

        Since management has indicated a measured approach, consumers may not experience sudden or substantial price jumps.<\/p>\n\n\n\n

        Continued Product Innovation<\/strong><\/h3>\n\n\n\n

        Higher profitability often enables companies to invest in better products and technologies.<\/p>\n\n\n\n

        Consumers may benefit from improved offerings and service quality.<\/p>\n\n\n\n

        Long-Term Availability<\/strong><\/h3>\n\n\n\n

        Maintaining healthy margins helps companies sustain manufacturing capacity and distribution networks.<\/p>\n\n\n\n

        Impact on Dealers and Distributors<\/strong><\/h2>\n\n\n\n

        Asian Paints operates through a large dealer and retailer network.<\/p>\n\n\n\n

        Inventory Planning<\/strong><\/h3>\n\n\n\n

        Dealers may adjust inventory strategies based on anticipated price revisions.<\/p>\n\n\n\n

        Revenue Opportunities<\/strong><\/h3>\n\n\n\n

        Higher product prices can potentially increase revenue per unit sold.<\/p>\n\n\n\n

        Demand Monitoring<\/strong><\/h3>\n\n\n\n

        Retailers will closely track customer response to any pricing changes.<\/p>\n\n\n\n

        Product Mix Adjustments<\/strong><\/h3>\n\n\n\n

        Premium product categories may receive additional focus if consumer demand remains resilient.<\/p>\n\n\n\n

        What Does This Mean for Investors?<\/strong><\/h2>\n\n\n\n

        Investors often view earnings performance and pricing power as important indicators of business quality.<\/p>\n\n\n\n

        Evidence of Pricing Power<\/strong><\/h3>\n\n\n\n

        The ability to consider price increases without significantly affecting demand suggests a degree of brand strength.<\/p>\n\n\n\n

        Margin Protection<\/strong><\/h3>\n\n\n\n

        Pricing flexibility helps companies manage inflationary pressures.<\/p>\n\n\n\n

        Growth Potential<\/strong><\/h3>\n\n\n\n

        Improving profitability may support future investments and expansion initiatives.<\/p>\n\n\n\n

        Market Leadership Considerations<\/strong><\/h3>\n\n\n\n

        Strong financial performance reinforces the company’s competitive position within the industry.<\/p>\n\n\n\n

        Opportunities Ahead for Asian Paints<\/strong><\/h2>\n\n\n\n

        The current environment presents several opportunities.<\/p>\n\n\n\n

        Expansion in Premium Products<\/strong><\/h3>\n\n\n\n

        Premium paints continue gaining traction among consumers seeking better quality and longer-lasting solutions.<\/p>\n\n\n\n

        Growth in Home D\u00e9cor<\/strong><\/h3>\n\n\n\n

        The company has expanded beyond paints into broader home improvement categories.<\/p>\n\n\n\n

        Digital Transformation<\/strong><\/h3>\n\n\n\n

        Technology-driven customer engagement and dealer support systems can improve operational efficiency.<\/p>\n\n\n\n

        Infrastructure Demand<\/strong><\/h3>\n\n\n\n

        Large-scale infrastructure projects may create additional demand for coatings and protective solutions.<\/p>\n\n\n\n

        Rural Market Penetration<\/strong><\/h3>\n\n\n\n

        Growing income levels and housing improvements in rural regions can support future growth.<\/p>\n\n\n\n

        Risks That Investors Should Watch<\/strong><\/h2>\n\n\n\n

        While the outlook contains opportunities, several challenges remain.<\/p>\n\n\n\n

        Raw Material Volatility<\/strong><\/h3>\n\n\n\n

        Commodity prices remain unpredictable and can affect margins.<\/p>\n\n\n\n

        Competitive Intensity<\/strong><\/h3>\n\n\n\n

        The paints sector continues attracting new investments and competitors.<\/p>\n\n\n\n

        Demand Slowdown<\/strong><\/h3>\n\n\n\n

        Economic uncertainty or weaker consumer spending could affect paint demand.<\/p>\n\n\n\n

        Regulatory Changes<\/strong><\/h3>\n\n\n\n

        Environmental and manufacturing regulations may increase compliance costs.<\/p>\n\n\n\n

        Margin Pressure<\/strong><\/h3>\n\n\n\n

        If cost inflation accelerates faster than price increases, profitability could face pressure.<\/p>\n\n\n\n

        How Asian Paints Compares in the Industry<\/strong><\/h2>\n\n\n\n

        Asian Paints has historically maintained several competitive strengths.<\/p>\n\n\n\n

        Brand Recognition<\/strong><\/h3>\n\n\n\n

        The company enjoys strong consumer awareness across multiple regions.<\/p>\n\n\n\n

        Distribution Reach<\/strong><\/h3>\n\n\n\n

        Its extensive dealer network provides broad market access.<\/p>\n\n\n\n

        Product Innovation<\/strong><\/h3>\n\n\n\n

        Continuous innovation supports differentiation in a competitive market.<\/p>\n\n\n\n

        Scale Advantages<\/strong><\/h3>\n\n\n\n

        Large-scale operations can create procurement and manufacturing efficiencies.<\/p>\n\n\n\n

        These factors contribute to the company’s ability to navigate changing market conditions.<\/p>\n\n\n\n

        What Analysts Are Watching Next<\/strong><\/h2>\n\n\n\n

        Following the Q4 results, analysts are likely to focus on several key metrics.<\/p>\n\n\n\n

        Future Demand Trends<\/strong><\/h3>\n\n\n\n

        The sustainability of volume growth remains important.<\/p>\n\n\n\n

        Price Increase Implementation<\/strong><\/h3>\n\n\n\n

        Investors will monitor the timing and magnitude of any pricing actions.<\/p>\n\n\n\n

        Raw Material Costs<\/strong><\/h3>\n\n\n\n

        Commodity price movements continue to influence profitability.<\/p>\n\n\n\n

        Margin Performance<\/strong><\/h3>\n\n\n\n

        Operating margin trends will remain a key indicator of business health.<\/p>\n\n\n\n

        Expansion Initiatives<\/strong><\/h3>\n\n\n\n

        New capacity additions and market expansion efforts may provide insight into long-term strategy.<\/p>\n\n\n\n

        Future Outlook for the Paints Industry<\/strong><\/h2>\n\n\n\n

        The long-term outlook for India’s paints industry remains linked to broader economic and demographic trends.<\/p>\n\n\n\n

        Key growth drivers include:<\/p>\n\n\n\n

          \n
        • Housing demand<\/li>\n\n\n\n
        • Urbanization<\/li>\n\n\n\n
        • Infrastructure investment<\/li>\n\n\n\n
        • Rising disposable incomes<\/li>\n\n\n\n
        • Home improvement spending<\/li>\n\n\n\n
        • Premiumization trends<\/li>\n<\/ul>\n\n\n\n

          While short-term challenges such as raw material inflation may persist, these structural factors continue supporting industry growth.<\/p>\n\n\n\n

          For companies like Asian Paints, balancing growth, profitability, and customer affordability will remain central to long-term success.<\/p>\n\n\n\n

          Conclusion<\/strong><\/h2>\n\n\n\n

          Asian Paints’ nearly 70% surge in fourth-quarter profit highlights the company’s ability to navigate a complex business environment marked by evolving consumer preferences, cost pressures, and competitive dynamics. Improved demand conditions, operational efficiencies, and a favorable product mix appear to have contributed to stronger earnings performance.<\/p>\n\n\n\n

          At the same time, management’s consideration of measured price increases reflects the ongoing challenge of managing rising raw material costs while preserving customer demand. Rather than pursuing aggressive pricing actions, the company appears focused on maintaining a balance between profitability and market competitiveness.<\/p>\n\n\n\n

          For investors, the results underscore the importance of pricing power, operational efficiency, and brand strength in driving long-term performance. For consumers, any future price adjustments are likely to be gradual and linked to broader industry cost trends.<\/p>\n\n\n\n

          Looking ahead, factors such as housing activity, infrastructure development, premium product adoption, and commodity price movements will play an important role in shaping Asian Paints’ growth trajectory and the broader paints industry outlook.<\/p>\n\n\n\n

          Frequently Asked Questions (FAQs)<\/strong><\/h2>\n\n\n\n

          1. Why did Asian Paints’ Q4 profit increase significantly?<\/strong><\/h3>\n\n\n\n

          Improved demand, better cost management, operational efficiency, and a favorable product mix contributed to higher profitability.<\/p>\n\n\n\n

          2. How much did Asian Paints’ profit grow in Q4?<\/strong><\/h3>\n\n\n\n

          The company reported a nearly 70% increase in profit compared to the previous quarter.<\/p>\n\n\n\n

          3. Why is Asian Paints considering price increases?<\/strong><\/h3>\n\n\n\n

          The company is evaluating price hikes to offset rising raw material and input costs.<\/p>\n\n\n\n

          4. Will paint prices increase immediately?<\/strong><\/h3>\n\n\n\n

          Management has indicated a measured approach, suggesting gradual adjustments rather than sudden hikes.<\/p>\n\n\n\n

          5. What raw materials are important for paint manufacturing?<\/strong><\/h3>\n\n\n\n

          Key inputs include resins, pigments, solvents, crude oil derivatives, and specialty chemicals.<\/p>\n\n\n\n

          6. How do commodity prices affect paint companies?<\/strong><\/h3>\n\n\n\n

          Higher commodity prices can increase manufacturing costs and impact profit margins.<\/p>\n\n\n\n

          7. Will consumers be affected by price increases?<\/strong><\/h3>\n\n\n\n

          Consumers may see modest increases in painting costs if price revisions are implemented.<\/p>\n\n\n\n

          8. What is driving demand for decorative paints?<\/strong><\/h3>\n\n\n\n

          Housing construction, renovations, urbanization, and home improvement spending are major drivers.<\/p>\n\n\n\n

          9. Does Asian Paints operate outside India?<\/strong><\/h3>\n\n\n\n

          Yes, the company has international operations in multiple markets.<\/p>\n\n\n\n

          10. What is pricing power in business?<\/strong><\/h3>\n\n\n\n

          Pricing power refers to a company’s ability to increase prices without significantly affecting demand.<\/p>\n\n\n\n

          11. Why is profitability important for paint companies?<\/strong><\/h3>\n\n\n\n

          Profits support expansion, innovation, manufacturing investments, and shareholder returns.<\/p>\n\n\n\n

          12. How competitive is the Indian paints industry?<\/strong><\/h3>\n\n\n\n

          Competition has increased significantly with both established and new players expanding operations.<\/p>\n\n\n\n

          13. What role does premiumization play in paint sales?<\/strong><\/h3>\n\n\n\n

          Consumers increasingly prefer premium products with enhanced features and durability.<\/p>\n\n\n\n

          14. How does the housing sector impact paint demand?<\/strong><\/h3>\n\n\n\n

          New home construction and renovation activity directly influence paint consumption.<\/p>\n\n\n\n

          15. What opportunities exist for Asian Paints?<\/strong><\/h3>\n\n\n\n

          Premium products, home d\u00e9cor expansion, digital initiatives, and infrastructure demand offer growth opportunities.<\/p>\n\n\n\n

          16. What risks does Asian Paints face?<\/strong><\/h3>\n\n\n\n

          Raw material inflation, competition, economic slowdowns, and regulatory changes remain key risks.<\/p>\n\n\n\n

          17. Why do investors monitor paint companies closely?<\/strong><\/h3>\n\n\n\n

          Paint demand often reflects broader economic and consumer spending trends.<\/p>\n\n\n\n

          18. Can higher paint prices affect demand?<\/strong><\/h3>\n\n\n\n

          Excessive price increases may impact demand, which is why companies often take a gradual approach.<\/p>\n\n\n\n

          19. How important is distribution for Asian Paints?<\/strong><\/h3>\n\n\n\n

          Its extensive dealer network is one of its major competitive strengths.<\/p>\n\n\n\n

          20. What should investors watch after the Q4 results?<\/strong><\/h3>\n\n\n\n

          Future demand trends, price increases, margin performance, commodity costs, and expansion plans will be key factors.<\/p>\n\n\n\n

          Disclaimer Note: The securities quoted, if any, are for illustration only and are not recommendatory. This article is for education purposes only and shall not be considered as a recommendation or investment advice by Equentis. We will not be liable for any losses that may occur. Investments in the securities market are subject to market risks. Read all the related documents carefully before investing. Registration granted by SEBI, membership of BASL & certification from NISM in no way guarantee the performance of the intermediary or provide any assurance of returns to investors.<\/p>\n","protected":false},"excerpt":{"rendered":"

          Summary Asian Paints reported a sharp rise in its fourth-quarter profit, with net profit increasing by nearly 70% compared to […]<\/p>\n","protected":false},"author":26,"featured_media":67413,"comment_status":"closed","ping_status":"0","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[948],"tags":[],"class_list":["post-67404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stock-market-news"],"_links":{"self":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/67404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/comments?post=67404"}],"version-history":[{"count":1,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/67404\/revisions"}],"predecessor-version":[{"id":67424,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/posts\/67404\/revisions\/67424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media\/67413"}],"wp:attachment":[{"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/media?parent=67404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/categories?post=67404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equentis.com\/blog\/wp-json\/wp\/v2\/tags?post=67404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}