Saga

You must remember the iconic ads featuring an elephant effortlessly balancing a towering stack of chairs or the heartwarming sight of a grandfather fixing his grandson’s broken toy. These weren’t just commercials—they were memories that became part of our childhood and DIY adventures.

But did you know behind these is the remarkable journey of a man who started his career as a peon and revolutionized adhesives?
Replacing traditional ingredients with innovation, he created products living in every carpenter’s toolbox, engineer’s blueprint, artisan’s workshop, and household across 72 countries. This is the story of how strong emotional and practical bonds built an adhesive empire of ₹1,48,712 crores.

Curious to know how it all began? Read on…

From Legal Briefs to Timber Yards

Born in 1925 in Mahua, Gujarat, Balvant Parekh’s path wasn’t paved with legal briefs. Despite a law degree, his heart yearned for something more.

The Quit India Movement’s spirit of social activism inspired him to leave his studies temporarily.

When he returned to Mumbai, life was tough. Struggling to find his footing, he took on various odd jobs. From working at a printing press to serving as a peon at a timber company, Parekh was no stranger to hard work.

He also ventured into importing bicycles, areca nuts, and paper dyes from the West, steadily building a reputation in trade. But it was in the timber yard that he finally found his calling.

Woodworking, Making Life Easy

While surrounded by the scent of sawdust and the rhythmic sound of carpenters at work, Parekh noticed the challenges they faced with traditional adhesives.

The messy, time-consuming process of combining wood with homemade glues deeply troubled him.

Determined to make life easier for these artisans, he envisioned creating an adhesive that would transform the woodworking industry across India.

A Brand From Local to National

In 1959, with his brother by his side, Parekh co-founded Pidilite Industries and launched its first product—Fevicol, a white synthetic resin glue designed for woodworking.

The product was an instant hit, revolutionizing how people thought about adhesives.

In 1963, the company opened its first manufacturing plant in Kondivita, Mumbai, which would remain its headquarters for years to come.

As Fevicol’s popularity grew, so did Pidilite’s reputation as a maker of high-quality, reliable adhesives. The word spread quickly: Fevicol wasn’t just another glue but a symbol of strength and trust.In 1963, the company opened its first manufacturing plant in Kondivita, Mumbai, which would remain its headquarters for years.

Meteoric Rise

Traditional methods and homemade concoctions dominated the adhesive market in India, and the idea of synthetic glue was foreign to many.

However, Fevicol’s superior bonding strength and ease of use quickly gained traction, particularly among carpenters and furniture makers.

With no major competitors, Fevicol rapidly established itself as the go-to product for anyone needing strong, reliable adhesives.

That Stuck Like Magic

Pidilite understood that a superior product wasn’t enough in a crowded market. They needed to form an emotional connection with their customers to succeed.

Remember the iconic “bus” commercial? Passengers defy gravity by holding onto a speeding bus held together by Fevicol. These campaigns subtly conveyed the core message: Fevicol was an invisible force holding everything together with unwavering strength.

Another classic showcased a fish unable to escape a Fevicol-coated wooden box – a simple yet powerful metaphor for its strength.

Over the years, Fevicol has blended cultural nuances with humor, making its ads not just about glue but about human connections and resilience.

Beyond Adhesives

As the years passed, Pidilite’s success with Fevicol strengthened its resolve to innovate further.

The company ventured into new categories like waterproofing with Dr. Fixit and arts and crafts with Fevicryl.

These products were designed to meet the needs of industries and cater to consumers’ evolving tastes.

Today, Pidilite’s diverse product range extends from industrial adhesives to DIY art supplies, creating a broad footprint across multiple sectors.

In the Face of Challenges

Despite its meteoric rise, Pidilite’s journey to success was not without obstacles.

The company faced stiff competition from global players and dealt with unpredictable fluctuations in raw material prices.

Yet, Pidilite demonstrated remarkable resilience at every turn, overcoming challenges with strategic innovation and adaptability.

To Digital and Pandemic Shifts

When the digital revolution began transforming customer interactions, Pidilite swiftly embraced e-commerce and social media to broaden its reach.

During the pandemic, as businesses worldwide struggled, the company adapted by launching DIY kits and positioning itself as a trusted provider of long-lasting solutions.

This ability to pivot and maintain strong connections with its customers successfully helped Pidilite navigate the crisis.

Relationships, Not Just Products

At the heart of Pidilite’s success was a commitment to its customers. While Fevicol might have been the company’s flagship product, it worked tirelessly to foster relationships with its core customer base: carpenters, masons, and artisans.

Training workshops, loyalty initiatives, and personalized engagement all contributed to building a sense of community.

For Pidilite, it was never just about selling a product but about becoming a trusted partner in their customers’ businesses.

Behind The Success

Today, Pidilite Industries operates in two primary segments: the Consumer and Bazaar (B2C) and Industrial (B2B). The Consumer and bazaar segment contributes 84% of the company’s revenue.

It includes a broad spectrum of products: adhesives and sealants (55%), construction chemicals (20%), and arts and crafts (9%).

Meanwhile, the industrial segment, which accounts for the remaining 15%, covers industrial adhesives, resins, and pigments.

Bonds, Shaping the Future

Looking ahead, Pidilite remains committed to its core principles of innovation, quality, and customer relationships.

With a steady focus on sustainable and eco-friendly solutions, Pidilite is poised to continue its legacy of creating products that simplify lives and build lasting connections.

The company will continue to invest in new factories and digital, route-to-market, and supply chain capabilities. Capital expenditure (capex) for FY25 will be around Rs 400-800 crore, which will be used to establish 3-5 new factories.

A Story of People and Purpose

In many ways, Pidilite’s story is more than just the story of a brand. It’s about the people behind it, their struggles, their dreams, and their unwavering belief in the power of creating something that sticks, not just in the market but in the hearts of those who use it.

Pidilite’s journey continues, and its future looks just as strong and resilient as the bonds it creates.

How often do you open your fridge and find yourself on a trip down memory lane? Those souvenir magnets—little time capsules from adventures in Thailand, the USA, France, or Egypt—each with a story to tell, a moment to relive. But take a closer look—how many of those magnets celebrate India, the world’s cultural treasure chest?

For one couple, this wasn’t just something missing; it was a chance to create something unique. They imagined India’s vibrant colors, iconic symbols, and rich heritage brought to life in fun, modern designs—souvenirs that could stand proudly next to any in the world. With no big ad campaigns, just creativity and the magic of social media, they built a brand that celebrated India and gave it a quirky, fresh twist.

Are you curious about the story behind this magnetic pull? Read on

Inspiration Like a Magnet

In 2009, Shubhra Chadda and Vivek Prabhakar were leading relatively stable lives. Shubhra, a marketing professional with a keen eye for design, and Vivek, an employee at an MNC, always nurtured a love for creativity and innovation.

Their journey as founders began with a shared passion for travel and discovery. Wandering vibrant markets abroad, they marveled at souvenirs that captured each place’s essence—magnets from Paris and trinkets from Bangkok.

Returning to India, they realized they could not find any modern, quirky products celebrating Indian culture with a fresh twist.
 
This question sparked the idea of Chumbak. Aptly named after the Hindi word for “magnet,” the brand aimed to pull people toward a new narrative of Indian design—colorful, contemporary, and brimming with character.

Thinking Big

Turning this vision into reality required bold decisions. Shubhra and Vivek sold Shubhra’s ancestral home to raise ₹45 lakh—a leap of faith that reflected their belief in Chumbak.
 
They started small, working out of their Bengaluru apartment and focusing on fridge magnets depicting everything from Bollywood icons to auto-rickshaws. These playful designs resonated with urban Indians and curious tourists alike.

The Hustle and the Kiosk

Their early days were marked by hustle and learning. Without manufacturing experience, they faced challenges of sourcing vendors, managing inventory, and maintaining quality.
 
A kiosk in Bengaluru’s Forum Mall became their first retail experiment, offering direct customer feedback that shaped their offerings.

Through Social Media

Social media, then an emerging tool, became their marketing lifeline. Bright, engaging posts created a buzz and turned word-of-mouth into a powerful growth engine.
 
Chumbak established a strong presence across platforms like Facebook, Twitter, and YouTube. Due to limited marketing budgets, it relied solely on social media to build brand recall.
 
Their approach was tactical, leveraging each platform’s strengths to engage customers and convey consistent messaging

Content that Made an Instant Connect

Chumbak was among the first Indian brands to feature in a global Facebook case study, underscoring its innovative platform use.
 
The brand prioritized accessibility and honesty in its communications, using forums to discuss market issues and platforms like LinkedIn and Twitter to maintain a direct dialogue with customers.
 
By publishing valuable and entertaining content tailored to its audience, Chumbak created a loyal following. They believed their followers sought content they enjoyed, not just promotional material, a principle reflected in every post.

Where Tradition Meets Modernity

At the heart of Chumbak’s success lies its design philosophy, which blends traditional Indian elements with contemporary design sensibilities.
 
The brand’s creative team, under Shubhra’s leadership, meticulously designs products that captivate the modern Indian consumer while remaining deeply connected to cultural heritage.
 
Every product tells a story, from whimsical elephant motifs to vibrant geometric patterns.

Trends with a Quirky Twist

This design approach set Chumbak apart from competitors and established it as a pioneer in India’s modern lifestyle space.

Collaborations with artists and designers further enriched their product offerings, making Chumbak a trendsetter in the market.

From Gifting to Lifestyle

Financial strain, production delays, and scaling challenges tested their resilience. But each obstacle brought clarity. To grow, they had to evolve from a niche gifting brand to a full-fledged lifestyle company.
 
In 2013, a $2 million investment from Seed fund became a turning point. This funding allowed Chumbak to expand its product range to include apparel, home decor, and accessories.
 
With skilled designers, better manufacturing processes, and more extensive marketing campaigns, Chumbak transitioned into a brand that defined urban Indian lifestyles

From Bengaluru to the World

By 2015, the company had launched its first experience store in Bengaluru, showcasing its complete range of products.

This was followed by a rapid expansion across India, with exclusive brand outlets in cities like Mumbai, Delhi, Chennai, and Kolkata.

The brand’s online presence also grew significantly, contributing to a substantial portion of its revenue. Platforms like Amazon, Flipkart, and its website became major channels for reaching customers nationwide.

During this time, Chumbak also ventured into international markets, gaining traction among Indian expatriates and global consumers who appreciated its unique design ethos.

Above the Competition

India’s lifestyle and retail sectors are highly competitive, with domestic and international players vying for consumer attention.

Chumbak’s ability to adapt to market dynamics has been a key factor in its continued success.

For instance, during the COVID-19 pandemic, when retail sales were severely impacted, Chumbak pivoted to strengthening its e-commerce operations and introduced home-office essentials to cater to its customers’ changing needs.

 Goals, Great Appeal

The company’s commitment to sustainability is another aspect that resonates with today’s conscious consumers.

By adopting eco-friendly production and packaging practices, Chumbak reduced its environmental footprint and aligned itself with global trends in responsible consumerism.

With G.O.A.T Brand Labs

By 2023, Chumbak had grown into a household name with over 30 stores across India, clocking a revenue of ₹71.13 crore.

It had also raised nearly ₹250 crore across 14 funding rounds, including a ₹2.9 crore investment in September 2022.
 
The same year, G.O.A.T Brand Labs acquired Chumbak, setting ambitious plans to scale the company to ₹500 crore by 2025.

The Future of Indian Design

Today, Chumbak’s product range includes home decor, fashion, accessories, and personal care products, catering to a diverse audience.

The brand’s future is equally vibrant: it will deepen its presence in Tier 2 and Tier 3 cities, expand internationally to Southeast Asia and North America, and leverage technology for innovations like augmented reality try-ons and 3D product visualization.

How often do we see a global luxury brand driven entirely by word-of-mouth, fueled by customers who love its authentic craftsmanship? At the heart of this journey is a man who never chased profits or markets. He didn’t even know how to read a profit-and-loss account for ten years. What fueled him was passion—pure, an unrelenting passion for creating something as natural and unpretentious as the life he cherished.

From earning ₹300 for his first creation to building a ₹188-crore empire spanning over 25 countries, this is the story of a man who didn’t seek the world but whose creations made the globe seek him.

Curious? Let’s dive in.

In a World of Unity

Dilip Kapur’s story begins in the idyllic, experimental township of Auroville.

Dilip, the son of parents who left a shoe business in Delhi to join the Aurobindo Ashram, grew up in an atmosphere of equality and creativity. Auroville’s openness starkly contrasted with the rigidity of his earlier life in Delhi.

Here, he thrived, embracing an education system free of exams and hierarchy that allowed him to explore his passions freely.

Across the Globe

At just 15, the horizons of Auroville felt too small for his boundless ambition. Armed with determination and an $8 allowance from the Reserve Bank of India, he headed to the United States.

A scholarship to Phillips Academy, Andover, began an academic journey culminating in a Ph.D. in International Affairs from Princeton.

But America, despite its opportunities, left him longing for a home and a more meaningful pursuit.

To A New Chapter Back Home

Returning to Auroville, now a flourishing oasis of 3 million trees, Dilip planted trees and participated in community planning.

Yet, his fascination with leather, sparked by a short stint at a leather goods company in the U.S., nudged him toward a new hobby: designing leather bags.

For Pleasure, Gifting by Surprise

Using vegetable-tanned leather—a sustainable alternative to chemical tanning—he began crafting unique, natural bags, the first of which was gifted to his family. Little did he know his hobby would soon take flight.

In 1978, a friend’s willingness to pay ₹300 for one of his designs surprised and inspired Dilip to launch Hidesign with just ₹25,000 and a single cobbler, Murugayan.

The brand name, which combines “hide” and “design,” reflects the marriage of natural leather and craftsmanship.

Borders For His First Break

Hidesign’s first big break came when a German buyer discovered the brand and ordered 1,400 bags. With only one cobbler, fulfilling even a fraction of this order was challenging.

Yet, they persevered, producing 200 bags in six months. This order became a turning point.

Word of Hidesign’s craftsmanship spread as friends and visitors carried Hidesign products to markets in Australia, the UK, and the U.S., where the brand resonated with a generation of rebels rejecting synthetic materials.

From Alternative Markets To Mainstream

Hidesign thrived in alternative markets for its first decade, catering to customers seeking authenticity and sustainability.

The brand’s big leap into the mainstream came from collaborating with John Lewis in the UK. The cultural shift toward casual and natural styles made Hidesign a global contender.

In 1992, Hidesign’s innovative “Boxy Bag” won the Accessory of the Year award, presented by none other than Princess Diana. This further solidified Hidesign’s growing reputation.

More Than Profits

Dilip readily admits his focus was on something other than financial gain. The joy of design trumped spreadsheets.

Only later, with the help of his son, a lawyer turned businessman, did Hidesign embrace the market’s complexities.

Marketing efforts were nonexistent. Hidesign’s story spread organically, fueled by passionate individuals who saw the brand’s potential.

Recognizing Hidesign’s unique identity, journalists played a key role in propelling it forward.

A Legacy in India

Though Hidesign started as an export-only brand, India became its largest market by 2000.

Struggling to find a distributor who understood the brand’s ethos, Dilip took matters into his own hands, opening exclusive stores in cities like Delhi and Bengaluru.

Today, India accounts for half of Hidesign’s sales. From a handbag brand to a lifestyle brand, Hidesign has expanded its portfolio to include wallets, belts, shoes, sunglasses, luggage, and jackets.

Its offerings reflect Dilip’s keen eye for evolving consumer trends, particularly the shift from functionality to fashion in accessories.

Over Discounts

Hidesign’s pricing strategy mirrors its commitment to quality. The brand avoids heavy discounting, focusing instead on craftsmanship and timeless design.

Its products are positioned as investments, appealing to customers who value authenticity.

A Vision for the Future

With over 1,400 employees, 102 exclusive stores, and a presence in 112 large-format outlets, Hidesign clocks annual revenues of ₹170 crore.

Under Dilip’s leadership and the creative guidance of Italian designer Alberto Ciaschini, the brand continues to innovate while staying true to its roots.

Thanks to the ever-present AQI, we’ve all become acutely aware of the air we breathe. While the world grapples with pollution, visionaries work tirelessly to change the game. One such visionary is a man who has been relentlessly pushing the boundaries of renewable energy, particularly solar power.

This inspiring individual has taken India’s renewable energy sector to global heights, challenging the dominance of even the biggest players.

Are you curious to know who this climate champion is?

Past Obstacles

Born in a small village in Maharashtra’s Buldhana district, Hitesh Doshi’s journey is one of grit and determination.

Growing up in humble circumstances, his father ran a modest grocery store, and the village lacked basic amenities like electricity and telephones.

Education beyond the 7th grade meant cycling miles daily to a neighboring village. Yet, these challenges only fueled Hitesh’s resolve to carve a brighter path for himself and his family.

 Books and Business

Believing education was the key to a better future, Hitesh pursued a bachelor’s degree in commerce from Shri Chinai College of Commerce & Economics, University of Mumbai, in 1987.

It was here that he recognized his entrepreneurial spirit and the need to break away from the traditional career path. Eager to lift his family from financial constraints, he juggled studies with entrepreneurial pursuits, exploring trading and small ventures.

And a Dream of Something Big

In 1985, Hitesh took his first entrepreneurial step, borrowing ₹5,000 from a relative to start a small trading business in pressure and temperature gauges. Balancing his studies with business, he earned a modest profit of ₹1,000 per month—enough to cover his college fees and living expenses.

This initial success pumped up his confidence and planted the seeds for what would eventually become a game-changing enterprise.

From Measuring Gauges to Measuring Impact

By 1989, Hitesh officially registered Waaree Instruments, marking the beginning of his entrepreneurial journey. Initially focused on manufacturing measuring instruments, he soon spotted opportunities for diversification, adding thermometers to the product line.

In 1992, he took a bold step forward, leasing a 300 sq. ft. space in Andheri to establish Mahaveer Thermo Equipments.

Meets Disruption

With just a ₹1.5 lakh bank loan, Hitesh Doshi invested in lath machines, built a small but passionate team, and took on the challenge of creating reliable industrial tools.

Rejections, strict certifications, and credibility hurdles in a high-stakes market didn’t deter him.

Strategic tie-ups with global giants like Dwyer Instruments and Keller helped Waaree Instruments earn trust, paving the way for exports to the U.S. and Canada by the mid-2000s.

To Solar Powering Dreams

Hitesh wasn’t one to settle. A 2007 trip to a solar energy expo in Germany sparked a bold vision—to revolutionize India’s solar sector.

That year, he founded Waaree Energies with a 30 MW facility in Surat, laying the groundwork for what is now India’s largest solar PV module manufacturer.

By 2010, Hitesh sold Waaree Instruments to the Swiss brand Baumer, channeling resources into scaling Waaree Energies.

The company rapidly expanded its manufacturing capacity to 250 MW and established international partnerships to deliver high-quality solar panels.

The Solar Storm of Challenges

Even as a leader in India’s solar industry, Waaree’s journey hasn’t been without hurdles.

The company has faced it all, from navigating steep price drops and Chinese dumping to weathering regulatory shifts and geopolitical risks.

Compressed margins, heavy reliance on the U.S. market, and fluctuating material costs have tested its resilience.

Yet, Waaree continues to adapt, innovate, and stay ahead in the ever-evolving solar landscape.

Beginning to Trailblazing Growth

From a modest start, Waaree now boasts a massive 13.3 GW capacity, dominating the Indian solar market with a 21% market share. And that’s not all! In just a few short years, it’s skyrocketed to become India’s largest solar module manufacturer and exporter.
 
With a remarkable 54% CAGR in revenue and a staggering 107% CAGR in net profit, Waaree has been growing, soaring to ₹76,964 crore in valuation.
 
Today, Waaree Energies boasts a manufacturing capacity of 12 GW, a presence in over 65 countries, and an extensive network of 350 franchise outlets that offer solar solutions for homes and businesses.

IPO Reflecting Investor Confidence

Waaree has always been a company that thrives on belief—belief in innovation, sustainability, and the power of renewable energy.

Its recent IPO wasn’t just another financial event; it was a moment that reflected investors’ immense trust in Waaree’s vision.
 
The IPO was oversubscribed 76 times, conveying that Waaree is leading India’s charge toward a greener future.

for a Cleaner, Greener Tomorrow

At its core, Waaree dreams big. It imagines a world where clean energy powers homes, businesses, and industries, reducing carbon footprints and creating a better tomorrow.
 
The company’s commitment to this dream goes beyond numbers. It’s personal, urging individuals to take charge of their energy needs.

Their tagline, “Solar lagao, Apni Bijli Swayam Banao – Atmanirbhar ban jao!” is not just a slogan—it’s a call to action, a movement to inspire energy independence.

 New Heights

Waaree’s ambitions don’t just stop at borders. The company is scaling its solar module manufacturing capacity from 13.3 GW to a massive 21 GW by 2027, ensuring it continues to lead from the front.
 
As it expands into global markets, particularly the US and the EU, Waaree is not just exporting solar technology; it’s exporting a vision of India as a powerhouse of clean energy solutions

A Hydrogen-Powered Future

While solar panels remain at the heart of their operations, Waaree is already looking to the future, exploring the vast potential of hydrogen energy. This ability to innovate, adapt, and think ahead makes Waaree more than just a business. 

Imagine being a child who’s born blind. Can you? Now, also imagine dealing with abject poverty and hailing from a remote village along with a life plunged into darkness. It would break the best of us, wouldn’t it? 

But not this entrepreneur, who has inspired a generation of game changers, whose first business investor was none other than Dr. A.P.J. Abdul Kalam, and who built a Rs 100 crore empire. Someone who couldn’t see but had a vision!

Curious to know who? Read on

Over Despair

Born blind in a small Andhra Pradesh village, Srikanth Bolla faced a future no one thought he could conquer.

His relatives urged his parents to abandon him—how could he survive in a world made for the sighted? 
But his parents chose hope, refusing to give up on their son.

Every Obstacle

A fundamental right for everyone else, but for Srikanth, education was a luxury, as he faced social and physical barriers every day.

A 5 km commute and being excluded from school activities couldn’t hold him back from anything — not even climbing trees or plucking coconuts.

Above New Struggles

Moving to Devnar School for the Blind in Hyderabad wasn’t easy—new chores, a new language, and unfamiliar food—but Srikanth’s passion for building inclusive communities kept him going.

He quickly became the fastest Braille reader and writer, a competitive chess player, and an active participant in every school competition, growing stronger daily. 

Limits in the Pursuit of Science

Srikanth aced his matriculation but was denied the chance to study science. Undeterred, he fought the education board in court and won in just six months.

Rejected by BITS Pilani and IIT, he boldly declared, “If IIT doesn’t want me, I don’t want IIT!” With relentless determination, he became the first blind international student to graduate from MIT.

A Vision for Change

While at MIT, Srikanth set up a computer training center and Braille library in Hyderabad to empower individuals with disabilities through technology.

Despite his efforts, he saw a harsh reality—his students were still overlooked in the job market. Around the same time, he identified an untapped opportunity in eco-friendly packaging, sparking the idea that led to Bollant Industries.

A Legacy of Inclusion

In 2012, Srikanth, alongside angel investor Ravi Mantha, founded Bollant Industries.

His goal was clear—to bridge the gap between employment opportunities for people with disabilities and the growing demand for eco-friendly packaging.

What began as a bold idea quickly became a powerful mission combining empowerment and sustainability. Bollant soon became more than just a company; it became a movement redefining inclusion and innovation.

That Fuels Growth

Bollant Industries began to gain momentum, attracting the trust of notable investors like Ratan Tata, who came on board in 2016.

The company rapidly expanded to over 500 employees from a small team of five, proving that purpose-driven businesses can scale and succeed.

Through Purpose

Bollant’s mission is simple yet powerful: deliver eco-friendly, high-quality products while empowering individuals. The company produces Kraft paper, FMCG products, non-chemical adhesives, printing inks, and surfactants. 


With 500 employees and 2,500 more indirectly impacted, Bollant is focused on creating jobs for unskilled, uneducated, and differently abled individuals. For Bollant, success isn’t just about profits but about uplifting people.

The Green Talk

Srikanth’s passion for sustainability drives Bollant Industries. “I call myself a waste person because I love waste,” he says, and the company truly lives by it.

From recycling water, plastic, ash, and solid waste to repurposing pharmaceutical effluents into industrial chemicals, Bollant is a zero-waste company.

It’s also tackling single-use plastics by sourcing fallen areca leaves from Karnataka farmers and paper from local mills to create eco-friendly alternatives.

A Thriving Ecosystem

The Bollant Group is rapidly expanding, with logistics, retail, laboratories, packaging, and foods divisions.

A new Rs.14 crore automated plant is being set up in Andhra Pradesh’s Sri City SEZ. With an annual turnover of Rs.100 crore and a 107% growth rate from 2015 to 2019, Bollant is becoming a market leader.

The Road Ahead

Inspired by Steve Jobs, Srikanth Bolla is a detail-driven leader who thrives on deadlines.

With bold goals, he aims to make Bollant Industries a unicorn by 2025, targeting a Rs.1,000 crore turnover and a global presence through a public listing.

He also envisions a sustainable enterprise where 70% of the workforce are people with disabilities, blending purpose with profitability.

A True Inspiration

Srikanth recorded his lessons on a T-series cassette to study as a student. Today, T-series backs his biopic. Born blind, he never let it stop him from dreaming big.

Srikanth and Bollant Industries embody his words: “The world says, ‘You can do nothing.’ I say, ‘I can do anything.’”

What if starting your own business didn’t require significant investments, warehouses, or a steep learning curve? What if you could turn your entrepreneurial dream into reality from the comfort of your home?

One platform has made this dream a reality, taking the world by storm. It’s helped millions—especially women and homemakers—start successful businesses with little to no investment. It’s not just changing lives; it’s shaking up the entire e-commerce game.

Are you curious about the $3.9 billion-dollar company behind this revolution? Read on…

Wasn’t Enough

Budding entrepreneurs Vidit Aatrey and Sanjeev Barnwal, a dynamic IIT Delhi alumni duo, had a big idea: Fashnear, a platform to connect local fashion retailers with customers for on-demand delivery.

The idea was fantastic on paper but didn’t work that way. Customers didn’t want to limit their shopping to their neighborhood stores, and retailers wanted to expand their reach but weren’t ready to jump into the e-commerce world just yet.

The E-Commerce Gap

Vidit and Sanjeev looked at the bigger picture of e-commerce — big players dominated cities, but smaller towns and villages were left behind.

Shopkeepers and resellers sold products on WhatsApp but were stuck with local deliveries. Women sold products on Facebook and WhatsApp but couldn’t scale up their businesses.

A huge opportunity to empower these small businesses became clear. So, in late 2015, Meesho (meri shop in Hindi) was born to help anyone, especially those with insufficient funds, start their own online business.

For Small Businesses To Sell

Meesho made selling online easy for small shops, manufacturers, and resellers. Women and other resellers could start businesses from home without worrying about stocking up.

The platform handled everything—shipping, cash-on-delivery, and returns—so suppliers could focus on what they do best: creating and selling great products..

The Key to Success

Meesho faced one of the toughest challenges, earning the trust of small businesses and resellers for an online-only platform.

Many were skeptical, but Vidit and Sanjeev kept it simple and user-friendly.

They even held workshops and shared success stories to inspire and educate resellers, going the extra mile to win them.

A Thriving Community

The focus on empowering small businesses and individuals paid off. The platform quickly became a favorite for resellers, especially from smaller cities and rural areas.

Resellers saw a chance to earn extra money and were excited to be part of Meesho’s journey. By building trust and transparency, Meesho proved itself to be a reliable partner for its resellers.

To Big Dreams

Vidit and Sanjeev saw a bigger opportunity with the platform’s rising popularity. They decided to transform Meesho into a full-fledged e-commerce platform, offering various products at affordable prices.

However, the big question was managing logistics and inventory on a much larger scale. Meesho tackled this by partnering with third-party logistics providers and streamlining their supply chain.

Led To A Big Vote of Confidence

Meesho’s innovative approach and rapid growth caught the eye of big investors.

In 2019, Facebook made history by investing directly in Meesho, the first Indian startup to receive such a significant investment. By 2023, the platform had raised over a billion dollars.

This massive investment helped the company expand its product range, upgrade its technology, and improve customer service.

The Challenges of Evolution 

While Meesho grew bigger, rising costs, logistics, and competition from giants like Flipkart and Amazon made things more challenging.

To tackle these, Meesho changed its game plan and shifted from a social commerce model to a direct-to-consumer one.

While this meant reorganizing the business, it unfortunately led to layoffs.

On Organic Growth

Meesho prioritized sustainable growth, focusing on organic strategies like word-of-mouth referrals, building strong customer relationships, and working closely with suppliers to optimize pricing while maintaining high standards.

Data analytics helped the company to predict demand trends and make informed decisions.

Catering to Diverse Needs

Unlike traditional e-commerce platforms focusing mainly on urban areas, Meesho tailored its offerings to match users’ tastes, preferences, and purchasing power in smaller towns and rural regions.

This hyper-local approach shined through in its product catalog, featuring items designed to suit regional and cultural preferences.

Meesho’s Growth Story

Meesho’s business approach has taken the Indian e-commerce scene by storm today. With 50 lakhs+ products across 650+ categories, it caters to 14 crore+ customers.

Powered by a network of 11 lakh+ sellers and reaching over 19,000 pin codes, Meesho is a major player in the Indian market.

Partnering with over 20,000 manufacturers from 500+ towns, it offers a diverse and ever-growing product range.

Future Ahead

Meesho is on an incredible journey, but balancing growth with profitability is challenging.

With its strong brand and unique approach, it’s got everything it takes to stay ahead—whether that means expanding globally, improving logistics, or adding exciting new products.

The future looks bright for this e-commerce trailblazer!

Do you need an ingredient delivered in 10 minutes? No problem. Do you urgently need groceries or a package to send across town? Easy. Everyday inconveniences no longer need to disrupt your plans or add stress. Thanks to this must-have service that’s transforming the way we live.

This $11.3 billion company has redefined convenience and efficiency, seamlessly meeting needs at the tap of a button. Let’s discover how this brand disrupted the market and became a household name, delivering more than just goods—it delivers peace of mind.

Want to know more? Read on

A Shared Vision at BITS Pilani

It began with with Harsha Majety and Nandan Reddy, meeting as students at BITS Pilani.

Harsha, a senior passionate about photography and travel, became close friends with Nandan through shared activities on campus.

The two were drawn to the world of entrepreneurship. After a memorable backpacking trip across Europe, Harsha returned to India ready to explore new ventures.

Together, Harsha & Nandan brainstormed ideas in e-commerce, setting up their first startup, Bundl Technologies.

A Valuable First Attempt

Bundl was their initial foray into the startup world. It is a logistics service aimed at helping small and medium businesses handle shipping.

However, the market proved challenging, as Bundl’s logistics service couldn’t gain enough traction.

So, Harsha and Nandan decided to shut down Bundl and return to the drawing board, a choice that laid the groundwork for their next, game-changing idea.

A Niche in Food Delivery

While working on Bundl, Harsha and Nandan observed the demand for reliable, quick delivery services.

They realised many restaurants couldn’t meet customer expectations for speed or affordability.

Existing food delivery options required high order minimums, inconsistent service quality, or took too long to deliver.

They had faced delivery issues whenever they ordered in. That’s how the idea of their next venture was born. It named Swiggy because it was short and catchy.

Bringing the Idea to Life

Harsha and Nandan realized that a strong tech foundation was essential for Swiggy’s success.

Through a mutual friend, they met Rahul Jaimini, a skilled engineer at Myntra, who shared their excitement.

Rahul joined as Swiggy’s third co-founder, and the team was ready to tackle the food delivery landscape.

The Koramangala Chapter

Swiggy began in 2014 with a small team operating out of Koramangala, Bengaluru. Initially, the team focussed on a select group of 15-20 good restaurants without delivery services.

They distributed pamphlets near popular food joints and even took it upon themselves to deliver food orders, capturing photos of dishes to list on the platform initially.

At first, Swiggy was just a website with no mobile app, and traction was low. However, word-of-mouth referrals and a growing base of repeat customers gradually fueled Swiggy’s growth.

Restaurants started recognizing the potential of partnering with Swiggy. The team actively engaged with restaurant owners educating them about the benefits of online food delivery to encourage adoption.

Setting a New Standard

Swiggy’s logistics-focused approach set it apart. While other services took an hour to deliver, Swiggy committed to a 30-minute delivery time.

The team only partnered with high-quality restaurants that lacked delivery services, allowing Swiggy to be a reliable partner in quickly delivering great food to customers.

This strategy resonated with customers and gave Swiggy a strong foothold in the local food scene.

And Overcoming Challenges

The growth was encouraging, but it also brought its challenges. By April 2015, Swiggy was still operating as a small team with only a few delivery partners.

In the early days, the founders wore multiple hats—Nandan handled sales and customer support, Harsha made deliveries himself, and Rahul oversaw tech.

They needed help managing the budget to build an HR team, but they persevered, refining their model and focusing on customer satisfaction.

From the Struggles of Bundl

The lessons from Bundl helped Swiggy’s founders avoid the pitfalls they had experienced in their first venture.

They knew having a strong technical team and a clear focus on market fit was important.

This time, their persistence paid off, as the service started gaining traction with customers and restaurant partners who saw Swiggy as a valuable source of orders.

Boost Led to Swift Growth

Swiggy began with a $2 million seed investment from Accel and SAIF Partners. This early funding allowed Swiggy to lay the groundwork in technology and operations, leading to swift growth.

Over the years, the company has received $3.8 billion in funding over 19 rounds, cementing its status as one of India’s major food delivery platforms.

Expanding Beyond Koramangala

With growing popularity, Swiggy expanded to other parts of Bengaluru, and across India. By dec 2015, Swiggy had expanded reach, its team, and developed a mobile app to improve accessibility.

In its first three years, Swiggy expanded to seven cities. Key members, including founders Sriharsha Majety, Nandan Reddy, and Phani Kishan, envisioned transforming Swiggy into a comprehensive urban convenience platform targeting a 500 million-user base.

As of April 2024, Swiggy had partnered with over 150,000 restaurants and employed over 260,000 delivery executives, with a presence spanning 500+ cities across India.

The company’s valuation now stands at an impressive $12.7 billion, underscoring its position as a leader in the Indian food delivery landscape.

Digital Marketing Model of Swiggy

Swiggy’s digital marketing strategy focused on capturing the 18-35 age demographic, composed mainly of students and working professionals who have easy smartphone access and rely on quick meals.

Through targeted online campaigns, Swiggy established a strong digital presence that helped it connect with this audience effectively.

The company used digital marketing techniques, including SEO, social media, and email marketing, creating a successful model that stood out for its creative and relatable campaigns.

Through the Pandemic

During the pandemic, Swiggy innovated with Swiggy Genie, a pick-up and drop-off service, to help users send and receive items across town.

Later, Swiggy introduced Instamart, a quick-commerce grocery service to meet the surge in demand for essentials, contactless delivery, regular sanitization to ensure customer and delivery personnel safety.

Swiggy Access, a cloud kitchen let restaurant partners reach more customers without physical storefronts, adding user convenience and growth opportunities for partners.

Swiggy introduced EcoSaver, a program focused on sustainable practices. It reduced fuel consumption and carbon emissions by grouping or scheduling deliveries, aligning its model with eco-friendly practices, and improving delivery efficiency.

Rivals and Market Shifts

With intense competition in food delivery and quick commerce, food delivery giant contended with Zomato and new players like Zepto.

Despite leading in funding rounds, Swiggy faced valuation shifts and disruptions typical of fast-evolving digital businesses.

Missteps and Adjustments

The food delivery giant faced challenges expanding into tier-II and tier-III cities. Unlike its initial in-house delivery model, it tried franchising to match Zomato’s reach.

However, quality issues led to the eventual dismantling of the franchisee model, letting Zomato strengthen its position during the pandemic.

It appointed Rohit Kapoor, former India CEO of Oyo, focused on cost management, restructuring, and scaling operations beyond the top 30 cities with executives regularly visiting tier III and IV cities to boost local engagement, that let the company double its advertising revenue.

Acquisitions Adding To Growth

Amidst restructuring, Swiggy made strategic acquisitions, including Lynk Logistics for FMCG distribution and a stake in mobility platform Rapido.

The acquisition of Dineout strengthened food delivery giant’s move into table reservations, aiding Swiggy’s ongoing efforts to diversify and solidify its market position.

Swiggy IPO

The food delivery giant geared up for its IPO with momentum. For FY24, it reported a solid 36% increase in operating revenue to INR 11,247 crore, coupled with a significant 44% reduction in losses to INR 2,350 crore.

Through the year’s first three quarters, the company generated INR 5,476 crore, though losses stood at INR 1,600 crore.

Swiggy today is listed on the stock exchanges at a premium from its subscription price.

A Bold Future

As the food delivery giant enters this pivotal chapter, it aims for a valuation near $15 billion in its stock market debut, seeking to raise $1–1.2 billion.

A recent adjustment has set its valuation between $12.5–13.5 billion, positioning it for one of the year’s largest IPOs.

This step is more than just a listing; it signals the company’s commitment to growth and innovation, strengthening shareholder value, and reinforcing its leadership in food and rapid commerce.

Parenthood is a beautiful journey, but it can also be incredibly overwhelming. New parents find they have umpteen choices, from the smallest diaper to the biggest stroller, creating confusion. For the longest time, meeting children’s needs depended on their parents, families, and friends. The baby products industry was ripe for a revolution in this disorganized landscape.

A parent with a vision to bring order and ease to the lives of new parents decided to fill this gap. This $2.7 billion powerhouse has revolutionized how parents shop, offering a one-stop solution that caters to every need, from the tiniest tot to the curious toddler.

Curious to know more about this game-changer? Read on…

From A Parent’s Frustration

Supam Maheshwari, a seasoned entrepreneur, was tired of constantly searching for quality baby products in India, only to be met with limited options.

Frustrated by this lack of options for children, inspired him to create a one-stop solution for all a parent’s needs.

Maheshwari’s first venture, Brainvisa Technologies, an e-learning startup that faced challenges during the dot-com bubble. However, this didn’t deter him.

With his partner Amitava Saha, an experienced entrepreneur, he decided to leverage their expertise to tackle the gap in the Indian baby care market.

Together, they founded FirstCry in 2010, a platform designed to simplify parenting offering a wide range of high-quality baby products.

A Name That Resonates with Parents

The name “FirstCry” was carefully chosen to capture the essence of parenthood and the brand’s mission to provide everything a baby needs. It resonated with parents looking for a trusted source for their most precious possessions.

Jan 31, 2021

Innovating Baby Essentials

The Indian parenting landscape was evolving. Nuclear families became more common, and parents sought convenient and trustworthy options.

FirstCry entered the market at the perfect time, offering a wider selection of baby care products.

In The Baby Retail Market

However, conquering the baby care market was challenging. Over 90% of the market was dominated by traditional, offline retailers.

FirstCry’s initial strategy involved online distribution from warehouses across major cities.

To offer parents even more choices, they partnered with local retailers, bringing FirstCry’s products to familiar neighborhood store.

Creating Brands That Nutured Children

FirstCry understood that parenthood was more than just buying products. They launched two private labels, BabyHug and CuteWalk, offering high-quality apparel and footwear.

Additionally, they established “FirstCry Parenting,” a vibrant online community where parents could connect, share experiences, and access valuable resources.

Pioneering Their Way To Success

FirstCry became one of the first online retailers in India to recognize the power of physical stores.

In 2012, they started opening offline stores, allowing parents to touch and feel products before buying. Today, they boast over 400 stores across India, offering an integrated online and offline experience.

The Heartfelt Gesture

FirstCry goes beyond just selling products. Their “FirstCry Box” initiative highlights their commitment to parents.

This thoughtful program distributes complimentary gift boxes containing essential items to new parents in over 6,000 hospitals across India.

It’s a small gesture with a big impact, strengthening FirstCry’s reputation as a caring brand.

Stats Tell the Story

FirstCry has grown exponentially, offering a staggering range of over 200,000 unique products from 5,800+ brands. Its physical presence is equally impressive, with over 380 stores across India. 

Beyond products, FirstCry has cultivated a thriving online community of 13 million monthly users, creating a space for parents to connect, share experiences, and access valuable resources.

The FirstCry app has been downloaded over 10 million times, making it the go-to destination for parents in over 125 cities.

Offering a Complete Baby Care Solution

FirstCry has strategically partnered with renowned personalities and brands to enhance its image and reach a wider audience.

Amitabh Bachchan, a legendary figure in Indian cinema, serves as the brand ambassador, lending his credibility and star power to FirstCry’s campaigns.

The company has also collaborated with Bollywood actress Lara Dutta to launch ARIAS, an eco-fashion brand for children.

ARIAS focuses on creating sustainable and stylish clothing, aligning with the growing demand for eco-friendly products.

Addressing The Need Gap

The baby care industry is a complex landscape filled with unique challenges. Every aspect requires meticulous attention, from warehousing and logistics to the delicate nature of baby products.

The diverse range of products, from tiny diaper pins to bulky car seats, presents significant operational hurdles.

Moreover, the fragmented market, dominated by unorganized players, adds complexity.

To succeed, businesses must offer a wide range of products, competitive pricing, and exceptional customer service.

For the Future

FirstCry received investments from SoftBank, Late Sir Ratan Tata, Premji Invest, Mahindra & Mahindra, and TPG Growth, making it a unicorn. 

This financial backing let the company expand its operations, invest in technology, and acquire strategic assets at a $2.7 billion valuation.

Firstcry acquired BabyOye, a leading online retailer of baby and maternity products, to strengthen its market position and expand its product range.

They acquired Oi Playschool to foray into the early childhood education sector.

Solidified via Quality & Reliability

FirstCry has established a strong foothold in the Indian baby care market, becoming synonymous with quality and reliability.

While it faces competition from online giants like Myntra, Amazon, and local retailers, FirstCry’s robust brand presence and diverse product offerings have enabled it to maintain a leading position.

Advancing Toward a New Era

FirstCry successfully listed at a 40% premium on the stock markets in August 2024, marking a milestone in its journey.

Its YouTube channel now stands as India’s largest parenting platform, offering support and insights to millions. 

FirstCry plans to expand its reach with 380 new stores PAN India over the next three years, including exclusive brand and multi-brand outlets, and also enter the Middle East.

Come Diwali and home decor became a focus for several households. However, choosing home furnishings, especially curtains, was always mundane. The women focused on finding fabrics that matched the walls, fit the budget, and didn’t demand much thought. 

As tastes changed, people started aspiring to elevate their homes with a premium look. Not many offered premium fabrics, but one company provided what many were looking for—a stunning range of fabrics that made uber-chic possible without hassles.

This company revolutionized the industry, captivating domestic and international markets. It is an Indian brand that now has a staggering 15,000 crore turnover and a global footprint spanning over 65 countries.

Are you curious about the story behind this iconic ‘Made in India’ brand? Read on.

Into the Unknown

The Arora brothers, Ajay and Sanjay, worked in their family’s business that manufactured affordable imitation silk for women’s wear. Despite their dedication, they struggled to stand out in a fiercely competitive market.

The brothers noticed a growing demand for unique, high-quality fabrics, especially in international markets.

Though demand surged, few brands catered to this need for distinctive home furnishing fabrics. Inspired by this potential, Ajay set out on a transformative journey.

He immersed himself in the European textile industry, attending Heimtextil in Frankfurt and exploring the design houses of Como, Italy.

This international exposure ignited a vision: to create a brand focused on premium home furnishing fabrics—D’Decor. Leaving the family business behind, the brothers embarked on this ambitious venture.

A Digital Leap

The Arora brothers knew they needed a technological edge to compete globally. So, they invested in state-of-the-art European machinery, to produce high-quality fabrics with incredible precision and variety. 

D’Decor was one of the first Indian companies to digitize its manufacturing process, that led to faster production, reduced waste, and consistent quality.

This blend of traditional Indian craftsmanship and modern technology proved a game-changer, and their designs soon caught the attention of the Indian and international markets.

Indian Fabrics to Global Fame

Mid-2000s saw D’Decor ready to conquer the world. Their fabrics adorned homes in Europe, the US, and beyond, solidifying their reputation for quality and innovation.

A significant milestone was achieved when D’Decor became the world’s largest producer of curtain and upholstery fabrics, showcasing India’s manufacturing prowess on the global stage.

The Storm of Recession

The 2008 global recession hit D’Decor hard, with the US market accounting for a significant portion of its sales.

The Arora brothers strategically decided to expand into Europe and India to navigate the recession-led challenges.

This diversification not only boosted their global presence but also created a stable consumer base.

Consumer Experience

Focused initially on wholesale curtain and upholstery fabrics, D’Decor entered the consumer market in 2010.

This expansion introduced a more comprehensive range of home textiles, including bedding, towels, blankets, blinds, rugs, and wallpaper.

The company acquired its largest distributor and implemented a subscription-based model for sample books and catalogs, eliminating the need for retailers to maintain inventory and streamline its B2C operations.

From Bollywood and Beyond

Every brand needs a face, and for D’Decor, the perfect ambassador came in Shah Rukh Khan and Gauri Khan.

In 2010, the Khans became the brand ambassadors for D’Decor, bringing the brand into the limelight across India adding a glamorous touch, resonating with millions of households looking to beautify their homes.

Shah Rukh Khan’s image as a global icon helped the brand reach affluent Indians, NRIs and international buyers.

From Market Fluctuations to COVID-19

No success story is without its fair share of challenges. The global textile market is highly competitive, and keeping up with changing trends and customer demands was challenging.

D’Decor had to constantly innovate to stay ahead and overcome fluctuating raw material prices, shifts in fashion trends, and global economic slowdowns. Another major hurdle was the pandemic.

But there was a silver lining amidst these troubles. With people at home more, there was renewed interest in home décor. D’Decor quickly capitalized on this trend.

They ramped up their online presence, offering customers the convenience of shopping from home.

Making a Conscious Choice

As environmental awareness grew, D’Decor embraced sustainability. They minimized their environmental impact with eco-friendly practices, from sustainable materials to reduced water consumption.

This commitment earned them a loyal following who valued aesthetics and responsibility.

A Legacy of Recognition

D’Decor isn’t short on accolades. It’s consistently won awards for export performance and has been recognized by architects and interior designers.

D’Decor is also a tech leader, using automation and digital platforms to optimize production. It was the first Indian textile company to embrace the Automatic Storage and Retrieval System.

Décor Excellence

D’Decor has embraced advanced technologies to streamline operations and improve efficiency. Automation, performance management software, and digital platforms have been crucial in optimizing production processes.

The company has invested in automated machinery, such as warping and dyeing machines, to enhance productivity and reduce defects. They used real-time inspection and computerized processes to keep a check on quality.

D’Decor was the first Indian textile company to implement the Automatic Storage and Retrieval System (ASRS), showcasing its leadership in industrial automation.

Today, D’Decor is known globally. Their range of products now has bed linens, cushions, rugs, and wallpaper, making them a one-stop shop for home décor needs. With over 1,500 retail outlets worldwide, the brand continues to grow and innovate.

Charting New Territories

D’Decor Home Fabrics has ambitious plans for the next decade. The company aims to expand its sales network and product offerings within India, targeting new markets such as ready-made and furniture manufacturers.

D’Decor seeks to gain valuable insights and develop a more comprehensive home solution for Indian consumers by replicating its successful partnering strategy with global brands in these channels.

Who didn’t love Diwali as a kid? It was the ultimate blast—literally! Bursting firecrackers with friends and family, homemade Besan Ke Laddu and Chakli, rangolis, and the warm glow of Kandel. And let’s not forget Diwali shopping. All this made the dreadful Diwali ki safai worth it.

Fast-forward to today. The festival of lights is now bigger, brighter, and more extravagant. Homemade sweets have given way to bespoke mithai boxes, DIY decorations for designer lights, and local market shopping to mall-hopping and online shopping. The numbers say it all—Diwali is now a staggering Rs 3.75 lakh crore market.

So, what has driven this explosive growth? Let’s take a look!

The Roots of Diwali

From Lord Ram, Lakshman, and Sita’s return to Ayodhya after 14 years in exile to Krishna defeating Narkasura, Lord Mahavir’s spiritual awakening, and Goddess Lakshmi’s birth, the five-day fervor has taken over India for different reasons for centuries.

Diwali gained prominence during the ancient kingdoms of India between the 4th and 6th centuries. Early Hindu texts, like the Skanda Purana, mention its significance.

Kings Blending Traditions

From 1526 to 1857, emperors like Akbar and Shah Jahan participated in Diwali celebrations during the Mughal Empire.

Rajput kingdoms from the 16th to 19th century also enthusiastically observed the festival, blending Hindu and Islamic traditions.

From Colonial Times

The British influence introduced new elements to the festival, such as Western-style fireworks. Beyond a religious festival, Diwali became a time for social gatherings and community events.

As India gained independence, it became a national festival celebrating rich cultural heritage.

Regional variations, like Naraka Chaturdashi and Kali Puja, showcased India’s diversity.

Businesses and artisans flourished with yearly purchases of new utensils, clothes, and diyas, whitewashing the house, feasting, and exchanging sweets and gifts. 

Changed The Festival Economy

With the Liberalization, Privatization, and Globalization (LPG) reforms introduced in 1991, people had more disposable income and increased spending power.

The digital revolution of the mid-2000s marked the beginning of an e-commerce era, unleashing a buying frenzy that continues to grow.

As most festival sales now happen online, marketplaces have made total sales of Rs.55,000 crore in just the first week of October.

During Diwali Shopping Spree

Diwali brings in big sales not just for big brands but also for small and medium businesses. In the 2023 Amazon Great India Festival, SMEs saw a 35% sales jump.

Over 38,000 sellers hit their highest single-day sales, 750 sellers earned crores, and 31,000 made lakhs. With 1.1 billion visits and 80% sales from Tier 2/3 cities, the festival economy has grown significantly online.

Of Diwali Celebrations

From ‘green’ firecrackers to the humble Sonpapdi making way for Gulab jamun parfait or Kaju Katli changing to chocolate-filled versions, Diwali has modernized, and the celebrations are grander than ever.

Sample this: the sweets market share is more than Rs.1.25 lakh crore. What’s Diwali without gifts?

Right enough, the gifting market is pegged at a whopping Rs 300,000 crore globally, of which India has a share of Rs 200,000 crore, with corporate gifts at Rs 12,000 crore.

Has Turned Festival of Spending

The splurge will only get bigger in Diwali 2024, with celebrators expected to spend an estimated Rs 18.5 lakh crore, compared to last year’s Rs 3.75 crore. Many households will spend more than Rs 10,000, with 40% on home decor and 38% on fashion and beauty. 

Although the celebrations have changed, Diwali shines bright on businesses, the festival’s true spirit is still about mithai and togetherness!

We’ve all been there. The gym membership, the strict diet, the unwavering determination to achieve our fitness goals. But the charm of biting into that tempting cake or the irresistible samosa often derails our efforts. The following guilt is a constant reminder of our failures.

Millions of Indians face this daily struggle, a battle against their bodies and minds. This universal experience sparked a life-changing experiment for two brilliant minds. They set out to create a solution, a tool that would empower millions to take control of their health, one calorie at a time, without guilt.

Curious to know how they did it? Read on

Indian Eating Habits Experiment

Tushar Vashisht and Mathew Cherian, graduates of prestigious institutions like the University of Pennsylvania and MIT, respectively, followed familiar paths—investment banking and tech. Their lives took a surprising turn in 2007 when they both joined Nandan Nilekani’s Aadhaar project.

While working on Aadhaar, Tushar and Mathew became fast friends. They noticed the widespread malnutrition plaguing India. Driven by this awareness, they embarked on a unique experiment.

To understand average Indian eating habits, they limited themselves to living on just Rs. 100 per day, excluding rent.

This experience highlighted a significant challenge—the lack of accurate calorie information for typical Indian foods. This lack became the spark—to bring digital nutrition and fitness services to a billion Indians.

Breaking Barriers, Building Trust

In 2011, the seeds of HealthifyMe were sown in a modest Delhi farmhouse.

Gaining the doctor’s trust was a key obstacle to the novel calorie counting and food tracking concept at the time.

Tushar resorted to unconventional measures by booking consultations with diabetologists to seek treatment for himself, only to present his business idea.

They initially focused on partnerships with hospitals, granting access to paying customers visiting doctors, which let them demonstrate HealthifyMe’s effectiveness in helping patients achieve their health and fitness goals.

A Name and Direction

Lacking a defined business model, Tushar and Mathew turned to Kunal Bajaj, a wise friend and mentor, for invaluable guidance, who steered the company during its early stages.

Initially named Caeruz Ventures (derived from Kyros, the Greek god of luck), the company faced a branding dilemma.

The name was difficult to pronounce and lacked relatability. A brainstorming session produced several potential names, from 1clickhealth to menumash.com, before they finally settled on HealthifyMe.

South and Moving Forward

HealthifyMe’s journey began in 2012, when, thanks to angel funding from Microsoft Accelerator, they found themselves in Bangalore’s bustling tech hub.

With Matthew returning to the United States, Tushar needed a new partner to spearhead the company’s technical development. Sachin Shenoy, a seasoned tech entrepreneur passionate about consumer-facing businesses, stepped up.

Joining as co-founder and head of engineering, Sachin brought his expertise to the table, filling the void left by Matthew’s departure.

A Cultural Shift

Sachin’s influence extended beyond technology. He championed a “product first” and “engineering first” culture, setting new benchmarks for quality and maturity within the team. This cultural shift would define HealthifyMe’s identity in the years to come.

Tushar took a calculated risk by hiring two interns, Rohan and Sudha, with the promise of employment for the most promising candidate. While Rohan excelled, the company soon faced a financial crisis, forcing a 30% salary cut.

Rising above these challenges, the team remained focused on its goal. It pivoted to an app-based strategy, investing significant effort and resources into building its first Android app.

Mukund, a talented engineer, joined the team and played a crucial role in the app’s development and subsequent upgrades.

Turning Over a New Leaf

Despite reaching 50,000 users, HealthifyMe struggled to monetize its services.

A corporate wellness conference in Goa provided a much-needed boost. Surprisingly, the founders discovered a strong advocate base for HealthifyMe among the conference attendees. This unexpected validation fueled their determination and provided a renewed sense of purpose.

In June 2014, HealthifyMe moved to a new office and made several strategic hires, strengthening its team and positioning it for future growth. However, the company’s “product first” focus was causing a major roadblock.

This led to a critical financial crisis in July 2014, forcing the company to halt three-month salary payments. Remarkably, no employee left the company, demonstrating their unwavering commitment.

A Pivotal Shift

The financial crisis forced Tushar to reassess the company’s priorities, shifting the focus from “product first” to “business first.” Through experimentation, they discovered that nutritionist and trainer services were a viable revenue stream.

The Nikhil-Rosh combination was crucial in developing robust sales and service machinery, leading to a monthly revenue of 3 lakhs by the end of 2014.

This newfound ability to monetize attracted the attention of high-net-worth individuals (HNIs). Tushar successfully raised INR 4 crores. With this fresh funding, HealthifyMe launched its iOS app in January 2015 and secured a corporate partnership with Philips four months later.

Product Excellence

Throughout 2015, HealthifyMe’s revenue continued to climb thanks to rigorous execution and a focus on sales and service excellence.

Swati, a product manager, played a pivotal role in enhancing coach efficiency and elevating the Nutrilab product, which provided micro-nutrient mapping for Indian foods. Her contributions would later be instrumental in HealthifyMe’s AI initiatives.

Recognizing the importance of customer satisfaction, Tushar implemented a process requiring each leadership member to engage in three customer conversations per week.

This direct interaction provided valuable insights and ensured the company remained grounded in customer needs.

AI to the Rescue

Focusing on profitability, Tushar and Sachin initiated Project “Amadeus,” which aimed to leverage AI to streamline sales and service processes.

This led to the development of “Ria” and “Jarvis,” AI-powered nutritionist and coach assistant tools, along with wearable integrations like Fitbit, YuFit, MiBand, and HealthifyMe fitness brand called RIST.

The app would sync effortlessly with wearable devices, giving instant feedback and tracking to motivate the user. It also built a lively community with fun support and challenges, making the wellness journey exciting and rewarding.

Wellness Partner

Imagine having a team of experts at your fingertips, ready to guide you to a healthier you. That’s what HealthifyMe offers.

As a comprehensive health and fitness platform, HealthifyMe goes beyond just tracking calories. It’s a lifestyle tracker, a social community, and a personalized coach all rolled into one.

With HealthifyMe, you can connect with like-minded individuals, track your diet and exercise, and receive expert guidance from nutritionists, fitness experts, and yoga instructors—all at a fraction of the cost of traditional services.

India’s Health Insights

In 2017, HealthifyMe published “India’s Year of Nutrition” and “India’s Year of Fitness,” leveraging its vast dataset. These reports garnered attention from the media and government, leading to policy discussions with Niti Aayog and Prime Minister Modi.

HealthifyMe’s “Orbit Change” initiative yielded substantial growth later that year. By January 2018, it had surpassed 1 million MAUs and 4 million lifetime users and achieved INR 2 crore in monthly consumer revenue.

In Challenging Times

During the COVID-19 pandemic, HealthifyMe stepped up to support its users. The company introduced a free Immunity Assessment Test on the app and free consultations for those with low immunity scores.

Additionally, HealthifyMe offered home workouts, daily live workouts with coaches, and trackers for sleep, smoking, and hand washing.

These services, accessible under the “Immunity Tab,” were instrumental in helping users stay healthy and resilient during the crisis.

HealthifyMe’s efforts were widely recognized and appreciated, with many users expressing gratitude for the support provided during this challenging time.

Trust & Standing Tall  

With over 10 million downloads and a user base of 25 million, the app has become a trusted companion for millions seeking a healthier lifestyle.

Backed by $130.25 million in funding raised across 13 rounds, HealthifyMe offers personalized guidance and support to its users through a network of 1,500+ dedicated coaches.

The app’s exceptional quality has earned it recognition from leading tech platforms. It has a 4.6/5 rating on the Play Store and multiple features from Google and Apple.

HealthifyMe’s Roadmap

HealthifyMe, ever evolving, has exciting plans in the pipeline. Advanced AI features for personalized nutrition and fitness advice are on the horizon.

New workout plans and expanded local food databases will enhance the app’s capabilities.

The company aims to expand its reach into Southeast Asia and the Middle East to cater to a global audience, adapting its offerings to suit regional preferences.

From seamless fitness tracking with Fitbit and Garmin to corporate wellness programs and dietary supplement recommendations, HealthifyMe is committed to providing a comprehensive wellness experience.

Summer vacations were often spent in the cherished company of our grandparents. Their homes brimmed with endless love and delectable treats, not forgetting the timeless tales they wove. From the epic sagas of the Mahabharata and Ramayana to the timeless wisdom of Panchtantra, their storytelling prowess was unparalleled.

Returning home meant returning to our dry textbooks that missed the magic of the tales we had heard. One man identified this gap and emerged with his Pandora’s box of stories, reviving the art of storytelling and transforming it into an industry worth over 100 million dollars.

Are you eager to discover who this man was and the profound impact of his creation? Read on…

Behind the Comics

In the bustling city of Bombay, a young man named Anant Pai, affectionately known as “Uncle” Pai, harbored a dream. Hailing from the quaint Karkala town near Mangalore, Pai deeply loved Indian culture.

After completing his physics and chemical technology studies, he joined the Times of India, where his passion for storytelling eventually found its voice as the head of Indrajaal Comics.

Sparking An Idea & Quest

One fateful evening in 1967, while watching a quiz show on Doordarshan, Pai was astonished to see participants struggle with questions about Indian mythology.

It sparked an idea: he dreamt of a world where children could learn about their rich cultural heritage through captivating stories.

Determined to bring his vision to life, Pai approached the Times Group to create a comic book series based on Indian mythology and history titled Amar Chitra Katha (ACK).

Unfortunately, his idea was rejected. Undeterred, Pai continued his quest, eventually finding support from G.L. Mirchandani of the India Book House (IBH).

Of A Cultural Renaissance

In February 1970, ACK launched its inaugural title, Krishna. The vibrant illustrations and captivating narratives brought to life the epic tales of Indian mythology.

Over the next eighteen months, a series of captivating stories, including Shakuntala, The Pandava Princes, Savitri, and Rama, captivated readers of all ages.

Popularity & Adoption

While initial sales were modest, ACK’s popularity soared in the mid-1970s.

Word-of-mouth played a crucial role as parents discovered the educational value of these comics.

Strategic marketing initiatives, such as offering annual subscriptions and promoting sales during festive seasons, further fueled ACK’s growth.

By the late 1970s, ACK was selling over 3.5 million copies annually.

Education & Cultural Lifeline

Through its captivating narratives and vivid illustrations, ACK has brought epic tales of Indian mythology, the legends of historical figures, and the timeless wisdom of ancient folktales to life.

For millions of readers, these stories have been a gateway to understanding and appreciating the rich cultural fabric of India.

In an era of economic turmoil and institutional breakdown, ACK offered a much-needed respite. For just 75 paise, parents could provide their children with a culturally rich and value-based education.

A Legacy of Storytelling

At its zenith in the mid-to-late 1980s, Amar Chitra Katha and “Uncle” Pai had become household names.

Its success spurred Pai to launch other children’s comics, such as Tinkle and Brainwave, further solidifying his legacy as a pioneer of Indian children’s literature.

Creating Iconic Characters

Within a year of its launch, Tinkle, ACK’s general children’s comic, was inundated with stories from aspiring young writers. The editorial team faced the daunting task of sifting through countless submissions.

Unlike the stories featured in traditional ACK titles, which were based on historical characters, Tinkle embraced a more creative approach, giving rise to iconic characters like Suppandi and Shikari Shambhu.

To Indian Culture

Amar Chitra Katha’s enduring appeal lies in its seamless blend of entertainment and education. Each story is a gateway into India’s rich cultural heritage.

Through vibrant illustrations and carefully crafted narratives, children learned about figures like Krishna, Buddha, Akbar, and lesser-known heroes and heroines from India’s vast history.

ACK played a crucial role in instilling a sense of pride and identity in its readers. When foreign comics dominated the scene, ACK offered a refreshing alternative, celebrating Indian culture and values.

Two Generations Appreciating Culture

Amar Chitra Katha was a constant companion for many who grew up in the 1970s, 1980s, and 1990s. These comics weren’t just a source of entertainment; they were a vital part of growing up.

They taught children to appreciate their heritage, understand complex moral values, and see the world through the lens of Indian culture.

To Teachers & A Parental Favorite

Parents loved ACK because it was a way to pass down their cultural knowledge in a format their children would enjoy.

Teachers found them valuable tools in the classroom, making history lessons more engaging and relatable. And children, well, they just loved the stories.

Creating A Linguistic Legacy

Amar Chitra Katha has been pivotal in popularizing Hindi, especially among younger generations.

For many children, these comics were their first introduction to the language, presented in a captivating and accessible manner.

The stories were crafted in simple yet impactful Hindi, nurturing a love for the language and preserving India’s rich cultural heritage.

Challenges & Change

The advent of television posed a significant challenge to Amar Chitra Katha.

As television gained popularity in the 2000s, comic book sales declined, forcing ACK to rely solely on reprints for several years. This dry spell ended when they released a story on Mother Teresa, marking a new beginning.

ACK also underwent significant changes during this period, including ownership shifts in 2007 and the loss of its founder, Anant Pai, in 2011. Today, ACK Media Pvt. Ltd. is owned by the Future Group.

Of ACK Comics

Despite these challenges, ACK’s influence remained strong. While new titles were scarce, reprints of older comics continued to be in high demand.

This resilience is a testament to the enduring appeal of ACK’s stories and the cultural value they offer. ACK embraced the digital age to keep pace with the changing times.

Their user-friendly ACK Comics app is available on various platforms, allowing readers to access their favorite stories anytime. They partnered with Amazon, making their comics accessible through voice commands.

Global Reach

ACK is said to have over 500 comics in 20+ languages, and it has sold more than 100 million copies to date across over 30 countries.

Of these 450 titles, stories from the Mahabharata account for 43 and those from the Ramayana for 36.

Across social media channels, including YouTube, they have a following of 400,000 people, and their app downloads clock in at close to 2,000,000.

It is estimated that India sells five million English comic books annually and around 30 million across all vernacular languages.

The Union Public Service Commission (UPSC) exam, considered one of the top ten toughest exams in the world, has a reputation for making legends. Every year, thousands of aspirants across India dedicate years to cracking this prestigious exam, dreaming of a coveted position in the Indian Administrative Service (IAS).

However, one man conquered the exam in his first attempt and defied expectations by leaving his dream IAS job to pursue teaching and empowering future generations of civil servants.

Early Life and Academics

Born in the heart of Haryana, Vikas Divyakirti’s academic path began at the modest Saraswati Shishu Mandir in Bhiwani. Even as a young boy, his passion for learning was evident, fueled by a desire to make a meaningful impact on the world.

After completing his primary education, Vikas ventured to the bustling metropolis of Delhi, enrolling in Zakir Husain College. Initially drawn to commerce, he soon discovered a deeper fascination with history that led him to pursue a Bachelor of Arts degree in the subject,

Academic Journey Of A Scholar

Vikas’s academic journey transcended commerce and history, leading him to a postgraduate degree in Hindi Literature at Hindu College, Delhi, where he earned his Master of Arts in 1995.

He pursued law at the University of Delhi without stopping there, earning a Bachelor of Laws. His passion for learning culminated in advanced degrees in Hindi literature, including a Master of Philosophy and a Doctor of Philosophy from the same university.

To Civil Service

After completing his studies, Vikas began an academic career as an assistant professor at Delhi University. However, he yearned to contribute to society directly.

The allure of civil service, with its promise of serving the nation and making a tangible difference, drew him in.

To Succeed

Family and friends’ reactions to Vikas’s decision to pursue civil service were mixed.

While some were supportive, others expressed concerns about the intense competition and the sacrifices involved.

The pressure to succeed and the fear of failure weighed heavily on Vikas.

A Relentless Pursuit

Undeterred by the challenges, Divyakirti dedicated himself to cracking the UPSC exam. He spent countless hours studying, sacrificing personal time and social gatherings.

The relentless pursuit of success took a toll on his mental and emotional well-being, but he persevered, driven by his unwavering determination and belief in his abilities.

Clearing Civil Services

Vikas’ strategic approach to studying set him apart from his competitors. Instead of rote memorization.

He focused on understanding core concepts and developed a personalized study plan. His dedication to practice tests and previous years’ question papers honed his time management skills, leading to a remarkable victory.

In 1996, Vikas cleared the UPSC Civil Services Examination in his first attempt, securing an impressive All-India Rank (AIR) of 384. This triumph opened up a world of possibilities for him, paving the way for a career in public service.

Led To Internal Conflict

Despite his success in cracking the UPSC and securing a prestigious IAS position, Vikas felt conflicted. The bureaucracy, the red tape, and the slow pace of change within the government system frustrated him.

He realized that while he could make a difference as an IAS officer, he could potentially have a greater impact by empowering others to achieve their dreams.

To Create Change

The decision to leave the IAS took work. It was a significant career change, a departure from the path he had worked so hard to achieve.

His decision was met with mixed reactions. Some admired his courage and vision, while others questioned his motives.

Critics argued that he was abandoning his duty to serve the nation and pursuing personal gain.

However, Vikas remained steadfast in his belief that he could make a greater impact by empowering others to achieve their dreams.

Drishti IAS

With a clear vision, Vikas Divyakirti embarked on a new journey. He founded Drishti IAS, a coaching institute dedicated to helping UPSC aspirants achieve their goals.

He faced immense pressure from family, friends, and colleagues to stay in the government and climb the ranks, but Vikas refused to succumb to societal expectations.

He was determined to prove that his decision to establish Drishti IAS was not a mistake but a strategic move to create a sustainable impact on the lives of UPSC aspirants.

To Build A Legacy

The initial days were challenging, as Vikas had to build a reputation and attract students. He started with a small team of experienced educators focusing on personalized guidance and mentorship to his students.

One of Drishti IAS’s key USPs were its innovative teaching methods, personality development, and current affairs training. Vikas and his team emphasized conceptual understanding over rote learning.

They incorporated interactive sessions, case studies, and mock tests to prepare students for the diverse challenges of the UPSC exam.

Popularity

Drishti IAS’s growth was nothing short of meteoric. Word of mouth played a significant role in its success.

As more students achieved their UPSC dreams its reputation spread far and wide.

The institute’s innovative teaching approach became its hallmarks, making it one of the most sought-after coaching institutes for UPSC aspirants in India.

Digital Influence

In November 2022, he started his YouTube channel, which currently has over 3.75 million subscribers. Vikas’ influence has transcended physical classrooms, reaching millions through his informative videos.

In addition to his main channel, Vikas Divyakirti manages multiple other YouTube channels, including Drishti IAS, Drishti IAS English, Drishti Judiciary, Drishti PCS, Drishti Teaching Exams, Drishti IAS Shorts, Drishti CUET Hindi, Drishti CUET English, and Drishti Welfare Foundation.

For Hindi-Medium Students

Vikas’s love for the Hindi language, deeply rooted in his family’s literary heritage, has made him a staunch advocate for Hindi-medium students.

His passion for preserving and promoting Hindi culture has fueled his efforts to ensure that students from Hindi-speaking backgrounds have equal opportunities to excel in their academic pursuits.

Holistic Coaching

Drishti IAS is more than just a coaching institute; it’s a platform for nurturing the next generation of civil servants.

A prime example is Divya Tanwar, a young woman from Haryana. Despite facing unimaginable challenges from a young age, she pursued the UPSC civil services exam.

Under Vikas Divyakirti’s guidance, she cleared the exam on her first attempt, getting an All India Rank of 438, making her one of the youngest IPS officers in India at 21.

Unsatisfied, Divya reappeared for the exam the following year, securing an AIR of 105, fulfilling her dream of becoming an IAS officer at age 23.

The Power of Experience

Mentorship plays a crucial role at Drishti IAS. Students have access to experienced faculty members who provide guidance, support, and motivation throughout their preparation journey. The institute also fosters a supportive community where students can learn from each other and share their experiences.

In 2023, he was nominated for the Padma Awards in recognition of his contributions to education and civil service preparation in India.

Future Leaders

By focusing on holistic development, Drishti IAS aims to produce well-rounded individuals who are academically qualified, compassionate, empathetic, and dedicated to public service.

Can you guess who this extraordinary individual is?

The air is thick with the scent of incense and the rhythmic beats of traditional music. As the sacred month of Shravan draws to a close, the world prepares to embrace the grand spectacle of Ganesh Chaturthi. This 11-day celebration is more than just a religious observance; it is a cultural extravaganza like none other. But beyond the festivities lies a staggering economic impact. 

Did you know that the Ganesh Chaturthi celebration generates a staggering revenue of ₹1 lakh crore in Mumbai alone? And given its global appeal, the scale is truly mind-boggling. So, how does this grand spectacle measure up?

Let’s uncover the magic behind Lord Ganesha’s growing influence.

Tracing the Origins

 If you thought Lokmanya Tilak started the Ganesh Chaturthi celebrations, think again. The festival’s origins can be traced back to ancient India.

References to Lord Ganesha appear in the Rigveda, one of Hinduism’s oldest sacred texts.

Even historical records suggest that the earliest Ganesh Chaturthi celebrations date back to the Satavahana, Rashtrakuta, and Chalukya dynasties.

Kingly Legacy

The festival gained prominence during the Maratha rule, with Chatrapati Shivaji Maharaja championing it to foster cultural unity and nationalism.

The Peshwas, his successors, continued this tradition, making Ganesh Chaturthi a family celebration. Even after their rule ended, the festival remained a private affair in Maharashtra.  

Tilak’s Vision: A Public Celebration

During British colonial rule, Tilak saw the festival as an opportunity to unite Hindus and instill national pride. 

Defying the British restrictions on public assemblies, he turned Ganesh Chaturthi into an event for the Hindu community. Lokmanya’s efforts paid off, turning the celebrations into a national festival. 

The intricately crafted Ganesha idols are the centerpieces of these celebrations. From the towering 42-foot idol in Khetwadi, Mumbai, to the much-venerated one in Lalbagh, Parel, these idols attract millions of devotees worldwide.

It is enthusiastically celebrated not only in Maharashtra but also in Tamil Nadu, Karnataka, Andhra Pradesh, and many other parts of India.   

Beyond Borders

The appeal of Lord Ganesha extends far beyond India’s shores.

In countries like the United States, the United Kingdom, Canada, and Australia, vibrant Indian communities have brought this beloved festival to international prominence. 

Temples and cultural organizations host grand celebrations featuring traditional music, dance performances, and communal feasts.

A Pan-Asian Phenomenon

Across Asia, Ganesha is worshipped with equal fervor. He is embraced as a cultural icon in Nepal, Thailand, China, Cambodia, Japan, and Afghanistan. 

Each region has its unique interpretation of Ganesha, reflecting its cultural nuances.

His representations vary across these countries, from the elephant-headed duo in Japan to the human-headed Ganesha in Cambodia.

For the Economy

The government’s emphasis on promoting Indian-made products has significantly boosted the local economy during Ganesh Chaturthi. SMEs saw a 35% increase in sales, and industries like idol-making (₹500 crores), tourism (10-15% increase in bookings), and e-commerce (30-40% increase in sales) flourished. 

In Mumbai, the eleven-day Ganesh Chaturthi celebration generated an estimated economic activity of around Rs 1 lakh crore. While official estimates range from Rs 45,000-50,000 crore, independent studies suggest that the Ganesh economy is rapidly becoming as big as Diwali, India’s biggest festival of lights, which generates around Rs 1.5 lakh crore.

Spending Sprees

The unwavering faith in Lord Ganesha’s power to remove obstacles drives fervent spending during the festival, with an average expenditure of ₹5,000-₹10,000 per Indian.

This devotion translates into a surge in demand for festival-related services, from lavish pandal decorations to personalized gifts, leading to a 53% on-year jump in cities like Mumbai, Pune, and Nashik. 

The retail sector also benefits greatly. The Retailers Association of India predicts a surge in sales of smartphones, laptops, refrigerators, television sets, and FMCG products.

This festive season offers businesses a unique opportunity to capitalize on increased consumer spending and expand their market reach.

Embracing the Festive Spirit

From eco-friendly initiatives to interactive campaigns, brands have been leveraging the festival to connect with their audiences, going beyond traditional mediums like TV, print, and digital advertising. Out-of-home (OOH) ads now take center stage during Ganesh Chaturthi.

Uber India, for example, crafted a whimsical map featuring Lord Ganesha’s vahana and the mouse, while Pizza Hut blended tradition and innovation by offering modak-flavored pizzas. 

Havells India rolled out a unique OOH campaign, #HavellsKeDeva, featuring 100 designer fans assembled to create a one-of-a-kind Lord Ganesha idol.  

Godrej Aer created a fragrant walkway tunnel at Mumbai’s iconic Lalbaugcha Raja Pandal. This immersive experience and AR photo stations allowed devotees to capture unforgettable memories.

A Clay Revolution

The vibrant hues of Ganesh Chaturthi, once marred by the environmental impact of PoP idols, have undergone a heartwarming transformation. Biodegradable and artistic clay idols have emerged as sustainable alternatives. 

These idols, like works of art, dissolve seamlessly upon immersion, symbolizing the cyclical nature of life and echoing the core values of Ganesh Chaturthi: light, harmony, and reverence for the environment.