Saga

The Union Public Service Commission (UPSC) exam, considered one of the top ten toughest exams in the world, has a reputation for making legends. Every year, thousands of aspirants across India dedicate years to cracking this prestigious exam, dreaming of a coveted position in the Indian Administrative Service (IAS).

However, one man conquered the exam in his first attempt and defied expectations by leaving his dream IAS job to pursue teaching and empowering future generations of civil servants.

Early Life and Academics

Born in the heart of Haryana, Vikas Divyakirti’s academic path began at the modest Saraswati Shishu Mandir in Bhiwani. Even as a young boy, his passion for learning was evident, fueled by a desire to make a meaningful impact on the world.

After completing his primary education, Vikas ventured to the bustling metropolis of Delhi, enrolling in Zakir Husain College. Initially drawn to commerce, he soon discovered a deeper fascination with history that led him to pursue a Bachelor of Arts degree in the subject,

Academic Journey Of A Scholar

Vikas’s academic journey transcended commerce and history, leading him to a postgraduate degree in Hindi Literature at Hindu College, Delhi, where he earned his Master of Arts in 1995.

He pursued law at the University of Delhi without stopping there, earning a Bachelor of Laws. His passion for learning culminated in advanced degrees in Hindi literature, including a Master of Philosophy and a Doctor of Philosophy from the same university.

To Civil Service

After completing his studies, Vikas began an academic career as an assistant professor at Delhi University. However, he yearned to contribute to society directly.

The allure of civil service, with its promise of serving the nation and making a tangible difference, drew him in.

To Succeed

Family and friends’ reactions to Vikas’s decision to pursue civil service were mixed.

While some were supportive, others expressed concerns about the intense competition and the sacrifices involved.

The pressure to succeed and the fear of failure weighed heavily on Vikas.

A Relentless Pursuit

Undeterred by the challenges, Divyakirti dedicated himself to cracking the UPSC exam. He spent countless hours studying, sacrificing personal time and social gatherings.

The relentless pursuit of success took a toll on his mental and emotional well-being, but he persevered, driven by his unwavering determination and belief in his abilities.

Clearing Civil Services

Vikas’ strategic approach to studying set him apart from his competitors. Instead of rote memorization.

He focused on understanding core concepts and developed a personalized study plan. His dedication to practice tests and previous years’ question papers honed his time management skills, leading to a remarkable victory.

In 1996, Vikas cleared the UPSC Civil Services Examination in his first attempt, securing an impressive All-India Rank (AIR) of 384. This triumph opened up a world of possibilities for him, paving the way for a career in public service.

Led To Internal Conflict

Despite his success in cracking the UPSC and securing a prestigious IAS position, Vikas felt conflicted. The bureaucracy, the red tape, and the slow pace of change within the government system frustrated him.

He realized that while he could make a difference as an IAS officer, he could potentially have a greater impact by empowering others to achieve their dreams.

To Create Change

The decision to leave the IAS took work. It was a significant career change, a departure from the path he had worked so hard to achieve.

His decision was met with mixed reactions. Some admired his courage and vision, while others questioned his motives.

Critics argued that he was abandoning his duty to serve the nation and pursuing personal gain.

However, Vikas remained steadfast in his belief that he could make a greater impact by empowering others to achieve their dreams.

Drishti IAS

With a clear vision, Vikas Divyakirti embarked on a new journey. He founded Drishti IAS, a coaching institute dedicated to helping UPSC aspirants achieve their goals.

He faced immense pressure from family, friends, and colleagues to stay in the government and climb the ranks, but Vikas refused to succumb to societal expectations.

He was determined to prove that his decision to establish Drishti IAS was not a mistake but a strategic move to create a sustainable impact on the lives of UPSC aspirants.

To Build A Legacy

The initial days were challenging, as Vikas had to build a reputation and attract students. He started with a small team of experienced educators focusing on personalized guidance and mentorship to his students.

One of Drishti IAS’s key USPs were its innovative teaching methods, personality development, and current affairs training. Vikas and his team emphasized conceptual understanding over rote learning.

They incorporated interactive sessions, case studies, and mock tests to prepare students for the diverse challenges of the UPSC exam.

Popularity

Drishti IAS’s growth was nothing short of meteoric. Word of mouth played a significant role in its success.

As more students achieved their UPSC dreams its reputation spread far and wide.

The institute’s innovative teaching approach became its hallmarks, making it one of the most sought-after coaching institutes for UPSC aspirants in India.

Digital Influence

In November 2022, he started his YouTube channel, which currently has over 3.75 million subscribers. Vikas’ influence has transcended physical classrooms, reaching millions through his informative videos.

In addition to his main channel, Vikas Divyakirti manages multiple other YouTube channels, including Drishti IAS, Drishti IAS English, Drishti Judiciary, Drishti PCS, Drishti Teaching Exams, Drishti IAS Shorts, Drishti CUET Hindi, Drishti CUET English, and Drishti Welfare Foundation.

For Hindi-Medium Students

Vikas’s love for the Hindi language, deeply rooted in his family’s literary heritage, has made him a staunch advocate for Hindi-medium students.

His passion for preserving and promoting Hindi culture has fueled his efforts to ensure that students from Hindi-speaking backgrounds have equal opportunities to excel in their academic pursuits.

Holistic Coaching

Drishti IAS is more than just a coaching institute; it’s a platform for nurturing the next generation of civil servants.

A prime example is Divya Tanwar, a young woman from Haryana. Despite facing unimaginable challenges from a young age, she pursued the UPSC civil services exam.

Under Vikas Divyakirti’s guidance, she cleared the exam on her first attempt, getting an All India Rank of 438, making her one of the youngest IPS officers in India at 21.

Unsatisfied, Divya reappeared for the exam the following year, securing an AIR of 105, fulfilling her dream of becoming an IAS officer at age 23.

The Power of Experience

Mentorship plays a crucial role at Drishti IAS. Students have access to experienced faculty members who provide guidance, support, and motivation throughout their preparation journey. The institute also fosters a supportive community where students can learn from each other and share their experiences.

In 2023, he was nominated for the Padma Awards in recognition of his contributions to education and civil service preparation in India.

Future Leaders

By focusing on holistic development, Drishti IAS aims to produce well-rounded individuals who are academically qualified, compassionate, empathetic, and dedicated to public service.

Can you guess who this extraordinary individual is?

The air is thick with the scent of incense and the rhythmic beats of traditional music. As the sacred month of Shravan draws to a close, the world prepares to embrace the grand spectacle of Ganesh Chaturthi. This 11-day celebration is more than just a religious observance; it is a cultural extravaganza like none other. But beyond the festivities lies a staggering economic impact. 

Did you know that the Ganesh Chaturthi celebration generates a staggering revenue of ₹1 lakh crore in Mumbai alone? And given its global appeal, the scale is truly mind-boggling. So, how does this grand spectacle measure up?

Let’s uncover the magic behind Lord Ganesha’s growing influence.

Tracing the Origins

 If you thought Lokmanya Tilak started the Ganesh Chaturthi celebrations, think again. The festival’s origins can be traced back to ancient India.

References to Lord Ganesha appear in the Rigveda, one of Hinduism’s oldest sacred texts.

Even historical records suggest that the earliest Ganesh Chaturthi celebrations date back to the Satavahana, Rashtrakuta, and Chalukya dynasties.

Kingly Legacy

The festival gained prominence during the Maratha rule, with Chatrapati Shivaji Maharaja championing it to foster cultural unity and nationalism.

The Peshwas, his successors, continued this tradition, making Ganesh Chaturthi a family celebration. Even after their rule ended, the festival remained a private affair in Maharashtra.  

Tilak’s Vision: A Public Celebration

During British colonial rule, Tilak saw the festival as an opportunity to unite Hindus and instill national pride. 

Defying the British restrictions on public assemblies, he turned Ganesh Chaturthi into an event for the Hindu community. Lokmanya’s efforts paid off, turning the celebrations into a national festival. 

The intricately crafted Ganesha idols are the centerpieces of these celebrations. From the towering 42-foot idol in Khetwadi, Mumbai, to the much-venerated one in Lalbagh, Parel, these idols attract millions of devotees worldwide.

It is enthusiastically celebrated not only in Maharashtra but also in Tamil Nadu, Karnataka, Andhra Pradesh, and many other parts of India.   

Beyond Borders

The appeal of Lord Ganesha extends far beyond India’s shores.

In countries like the United States, the United Kingdom, Canada, and Australia, vibrant Indian communities have brought this beloved festival to international prominence. 

Temples and cultural organizations host grand celebrations featuring traditional music, dance performances, and communal feasts.

A Pan-Asian Phenomenon

Across Asia, Ganesha is worshipped with equal fervor. He is embraced as a cultural icon in Nepal, Thailand, China, Cambodia, Japan, and Afghanistan. 

Each region has its unique interpretation of Ganesha, reflecting its cultural nuances.

His representations vary across these countries, from the elephant-headed duo in Japan to the human-headed Ganesha in Cambodia.

For the Economy

The government’s emphasis on promoting Indian-made products has significantly boosted the local economy during Ganesh Chaturthi. SMEs saw a 35% increase in sales, and industries like idol-making (₹500 crores), tourism (10-15% increase in bookings), and e-commerce (30-40% increase in sales) flourished. 

In Mumbai, the eleven-day Ganesh Chaturthi celebration generated an estimated economic activity of around Rs 1 lakh crore. While official estimates range from Rs 45,000-50,000 crore, independent studies suggest that the Ganesh economy is rapidly becoming as big as Diwali, India’s biggest festival of lights, which generates around Rs 1.5 lakh crore.

Spending Sprees

The unwavering faith in Lord Ganesha’s power to remove obstacles drives fervent spending during the festival, with an average expenditure of ₹5,000-₹10,000 per Indian.

This devotion translates into a surge in demand for festival-related services, from lavish pandal decorations to personalized gifts, leading to a 53% on-year jump in cities like Mumbai, Pune, and Nashik. 

The retail sector also benefits greatly. The Retailers Association of India predicts a surge in sales of smartphones, laptops, refrigerators, television sets, and FMCG products.

This festive season offers businesses a unique opportunity to capitalize on increased consumer spending and expand their market reach.

Embracing the Festive Spirit

From eco-friendly initiatives to interactive campaigns, brands have been leveraging the festival to connect with their audiences, going beyond traditional mediums like TV, print, and digital advertising. Out-of-home (OOH) ads now take center stage during Ganesh Chaturthi.

Uber India, for example, crafted a whimsical map featuring Lord Ganesha’s vahana and the mouse, while Pizza Hut blended tradition and innovation by offering modak-flavored pizzas. 

Havells India rolled out a unique OOH campaign, #HavellsKeDeva, featuring 100 designer fans assembled to create a one-of-a-kind Lord Ganesha idol.  

Godrej Aer created a fragrant walkway tunnel at Mumbai’s iconic Lalbaugcha Raja Pandal. This immersive experience and AR photo stations allowed devotees to capture unforgettable memories.

A Clay Revolution

The vibrant hues of Ganesh Chaturthi, once marred by the environmental impact of PoP idols, have undergone a heartwarming transformation. Biodegradable and artistic clay idols have emerged as sustainable alternatives. 

These idols, like works of art, dissolve seamlessly upon immersion, symbolizing the cyclical nature of life and echoing the core values of Ganesh Chaturthi: light, harmony, and reverence for the environment.

Remember COVID-19? The world stood still, and it disrupted lives for everyone. As lockdowns took hold, everyday activities, including grocery shopping, became challenging. Empty shelves and supply chain disruptions highlighted a pressing need for a faster, more convenient solution.

Little did we know, this crisis was about to inspire a phenomenon that would redefine convenience and speed. A venture that would rise from the ashes of uncertainty to become India’s youngest unicorn startup with a valuation of $5 billion in just three years.

Want to know how? Read on…

Lockdown to Launchpad

In the heart of Mumbai during the pandemic’s peak, two childhood friends, Aadit Palicha and Kaivalya Vohra, faced a familiar foe—empty grocery shelves. Confined to their homes, the duo witnessed firsthand the difficulties their elderly neighbors faced in procuring essential supplies, which inspired them to explore a potential solution. 

Aadit, no stranger to the startup world, had previously launched GoPool, a carpooling app that succeeded in Dubai. With a thousand registered users, GoPool showed promise, but academic pursuits forced it to take a backseat. 

Both friends had secured admission to Stanford University for computer science. But the onset of the pandemic disrupted their plans, forcing them to reconsider their immediate future.

A Gap Year, a Problem, and a Plan

Instead of attending Stanford, they opted for a gap year, utilizing the time to address the immediate need they saw in their community. Their first attempt, KiranaKart, aimed to deliver groceries from local stores (“kiranas”) within 45 minutes. 

After three months of intense groundwork, they taught them the ins and outs of managing stock, predicting customer needs, and overcoming delivery hurdles. After ten months, they had to call it quits. The product-market fit wasn’t there, and their parents, worried about their academic future, encouraged them to return to Stanford.

But the entrepreneurial bug wouldn’t die. Aadit and Kaivalya enrolled in Y Combinator’s online program and emerged in April 2021 with a new venture – Zepto. 

How The Name Was Thought Of

The name “Zepto” is a clever choice. In physics, a zeptosecond is the shortest measurable unit of time, a mere 10 to the power of -21 seconds.

It perfectly embodies their core value proposition—speed. The bold promise was to deliver groceries in under 10 minutes, which was practically unheard of. 

The Dark Stores Network

Zepto’s magic lies in its strategically located “dark stores” network. Unlike traditional supermarkets, these are essentially mini-warehouses stocked with 6,000 in-demand products within a 1.5-kilometer radius of residential areas. 

This allows for rapid order fulfillment—picking, packing, and dispatching within a minute. Finding cheap locations off the beaten path helps them keep costs low. 

Delivery Ninjas

The real heroes behind Zepto’s speedy deliveries are the delivery partners navigating city streets on bikes and scooters. Equipped with real-time traffic data and optimized routes, they ensure groceries reach customers in an average of 11 minutes. 

Customers can track their orders from the moment they’re placed, adding a layer of transparency and convenience to the entire process.

From Seed Round to Unicorn Status

Starting with a modest $730,000 seed round, they quickly gained traction. Investors like Glade Brook Capital, Nexus, and Y Combinator recognized their potential and poured in millions. 

By May 2022, Zepto had reached a phenomenal valuation of $900 million and raised a whopping $200 million. 

In August 2024, they secured another $340 million, pushing their valuation to a jaw-dropping $5 billion – unicorn status in under three years!

A $10 Billion Market on the Rise 

The pandemic accelerated the online grocery market in India. Zepto and other players carved out a new segment – quick commerce. This blossoming market is expected to reach a staggering $10 billion by 2029 from its current size of $3.3 billion. 

Zepto’s annual revenue is projected to reach $610 million by March 2025, a 150% increase from the previous year. The company is even eyeing profitability within the next few months.

The Competition Heats Up

Quick commerce in India is a fierce battleground dominated by four major players. Zomato’s Blinkit reigns supreme with 46% market share, followed by Swiggy’s Instamart.

Zepto, with its 20% share, is making aggressive moves, capturing market share from Swiggy.

Technology & Efficiency

Staying ahead in this fast-paced environment requires constant optimization. Zepto’s tech platform played a pivotal role. Sophisticated forecasting algorithms ensured they stocked the right products at the right time, minimizing wastage. 
Additionally, automation ensured swift replenishment of supplies. Lowering delivery costs was another key concern. Zepto embraced environmentally friendly electric bikes and bicycles for its delivery partners. This not only reduced their carbon footprint but also contributed to profitability.

Outsmarting The Competition

Unlike many quick commerce startups that succumbed to the funding winter, Zepto thrived. Their secret? Strategic expansion and a cautious approach to cash burn. While some competitors splurged on rapid growth, Zepto prioritized sustainability. 

They strategically focused on strengthening their presence in existing major cities like Mumbai, Delhi, and Bengaluru. This disciplined approach has positioned them well for future growth.

Present Day: A Flourishing Enterprise

Today, Zepto stands tall as the third-largest quick commerce player in India.

Dispatching approximately 500,000 items daily across ten cities and employing a network of 40,000 delivery partners, they’ve transcended the realm of groceries.

Their offerings now extend to toys, apparel, and more.

Public Debut & More

With its sights set on an Initial Public Offering (IPO) in the next 18-24 months, Zepto aims for an annualized revenue of $1 billion in the near future.

Their expansion plans include increasing the number of dark stores and further strengthening their delivery network. Additionally,

Zepto Cafe, their new venture offering hot beverages and snacks, has promising prospects. While exploring new avenues, their core focus remains the massive grocery sector, a market they believe dwarfs all others combined.

How often have you walked into a fancy store with a heart full of hope and a wallet ready to open? But as you browse, you find nothing seems quite right. The colors don’t match, the prices are outrageous, and it feels like the products were designed for someone else entirely. You’re not alone. Millions of Indian women have faced this dilemma.

Well, until recently, it was.
That’s when she entered and challenged the beauty giants. She transformed the frustration of countless women into a thrilling journey of self-discovery. Against all odds, she built a ₹4100 crore empire, proving that homegrown brilliance can outshine global giants.

Want to know how she did it? Read on

Of A Small Town Girl

Vineeta Singh is more than another familiar face on your TV screen. Behind the sharp suits and witty remarks lies a captivating and inspiring story.
 
Growing up in Gujarat, this young entrepreneur-to-be made a profit when her friends still played with dolls. At age ten, she was knocking on doors selling homemade magazines. Talk about starting young!

A Leap of Faith

With brains, beauty, and business acumen, Vineeta stormed through IIT Madras and IIM Ahmedabad. While most would’ve jumped at a ₹1 crore offer from Deutsche Bank, she had other plans.

First up? A lingerie line! But even superheroes need a cape (or funding, in this case), so that idea took a backseat. Fast-forward to 2007, Vineeta launched her first startup, Quetzal. It was a good idea—background checks for recruiters—but the market wasn’t quite ready.

Unfazed, she teamed up with her husband, Kaushik Mukherjee in 2012 to create Fab Bag, a monthly beauty box subscription. Little did she know this was just the beginning of something truly special.

A Brand with a Purpose

While curating products, Vineeta noticed Indian women didn’t want shades that washed them out and products that melted under the scorching sun. She saw an opportunity to change the game and fill in the gap.

Armed with knowledge from serving over two lakh women, she set out to create a makeup range made in India for Indians. This idea became the spark that created the SUGAR Cosmetics revolution.

Why The Name?  

Vineeta and Kaushik brainstormed and tested five potential names with an online poll. Sugar emerged as a clear favorite among millennials, but the unexpected feedback sealed the deal.

People felt a strange familiarity with the name as if they’d known it forever. A new name would have been a major risk in a market dominated by established giants. Sugar, however, felt like an old friend.
 
With a name and tagline, “Rule the World One Lipstick at a Time,” Sugar Cosmetics positioned itself as more than just a makeup brand; it was a lifestyle choice.

The Road to Sugar High

The early days were bumpy. With limited cash and market giants like Lakme, L’Oreal, and Maybelline, building SUGAR Cosmetics from scratch was no cakewalk.
 
Balancing a growing family and a startup was like juggling chainsaws with the added hurdles of being a woman in a male-dominated world. She was often told “no” simply because she was a woman.
 
Starting small with just three products, Sugar Cosmetics was short on cash but big on ambition. A smart move to import their now-famous lip crayon from Germany was a game-changer. Sales exploded, and they quickly became a household name. By 2020, they were raking in a whopping ₹105 crores.

Sweet Spot in the Market

SUGAR Cosmetics hit the sweet spot with its pricing. While other brands were stuck in the budget or luxury lane, SUGAR carved out a space in between. Imagine getting a taste of luxury without the hefty price tag.

That’s exactly what SUGAR offered—affordable products with top-notch quality. Don’t forget the packaging. SUGAR made its most budget-friendly products feel like a million bucks.

Over 65% of the brand’s revenue is derived from its lipstick range, with bestsellers like ‘Nothing Else Matters,’ ‘Matte as Hell,’ and ‘Seal the Show driving sales.

More Than Just Makeup

SUGAR isn’t just about looking good; it’s about inclusivity. While the brand was born out of a desire to cater to women, they’ve always welcomed everyone to the SUGAR family.

Their products are gender-neutral, proving that beauty knows no boundaries. Moreover, they are cruelty-free and vegan, which resonated with a market hungry for authentic brands.

Digital Dominance

The key factor in Sugar’s success has been its digital-first approach. While traditional beauty brands relied heavily on celebrity endorsements and television commercials, Sugar leveraged the power of social media and influencer marketing.
 
The company fostered a direct connection with its target audience by building a strong online community. It let them understand consumer preferences better to tailor their products.

Amplifying the message

Sugar Cosmetic’s standout campaign featured Anmol Rodriguez, an acid attack survivor, in a powerful video that resonated deeply with the audience.
 
Their commitment to inclusivity became one of the cornerstones of Sugar’s success. With over 5M followers on Instagram, Sugar has outshone competitors like Colorbar.

Another masterstroke was the #BoldAndFree campaign, starring the charismatic Tapsee Pannu. It leveraged the power of influencers, with 600 creators spreading the word. The campaign was a symphony of media, from television and outdoor advertising to social media.

The Beauty Rules

When the market was flooded with glossy eyeliners, Vineeta anticipated a demand for more practical eyeliners, so they introduced a matte eyeliner that resonated with her customers. It was the beginning of her product innovation journey.

Fast-forward to August 2023, and Sugar broke new ground again, launching Sugar Play. This vibrant makeup range, designed specifically for preteens and teens, showed the brand’s understanding of evolving beauty needs.

On Market Trends

Sugar’s success can be attributed to its strategic positioning at the intersection of a booming beauty market and the rapid growth of e-commerce.

With a focus on digital marketing and a strong emphasis on customer feedback, Vineeta has managed to carve a niche for the brand. The company has raised ₹100 crore in funding to fuel its expansion plans.

From Online to Offline

To cater to a wider audience and increase reach, Vineeta decided to venture into the offline market. Today, Sugar Cosmetics boasts a presence in over 10,000 retail outlets in over 130 cities, a testament to its growing popularity.

The brand’s ability to seamlessly integrate its online and offline presence has set it apart from competitors.

Beyond the Sugar Coating

The brand’s product portfolio has evolved to include a wide range of makeup products, catering to different occasions and skin types.

From lipsticks to eyeshadows, Sugar Cosmetics offers a wide range of products that have resonated with consumers, allowing it to capture a significant market share.

Strategic Partnerships

Renowned celebrities like Ranveer Singh and Kareena Kapoor Khan have endorsed Sugar Cosmetics and invested in the brand, recognizing its immense potential.

Their association has significantly elevated Sugar’s brand visibility and credibility.

Building a Sweet Future

With Sugar Cosmetics, Vineeta has set her sights on future growth and expansion.

The plan has been to build a strong foundation and achieve profitability before considering larger ventures. They intend to file for an IPO in a few years and make their offline stores profitable by 2025.

Why don’t we say, “Search it,” but instead reflexively utter, “Google it”? Or how about when we need a quick copy, we instinctively ask for a “Xerox”? These brands have cast a magical spell, replacing entire product categories with their names.
The brand we are talking about today is no different. It’s a name you casually drop at any local shop, expecting them to know exactly what you mean. That’s not all; you’d be surprised to know that the brand was initially identified with a hangover cure and is now an empire valued at ₹7000 crores!

Despite countless imitators, it remains the undisputed king of its category. It is so intimately interwoven into our daily lives that the name has become synonymous with the essence of life (read on; you will know how!).
Have you guessed the brand already?

A Thirsty Beginning

The story begins in 1851 in the heart of Italy. A former army general turned chemist, Felice Bisleri, was on a quest to cure the dreaded hangover.

His concoction, a blend of cinchona, herbs, and iron salts, dubbed ‘Ferro-China Bisleri’, was a surprising hit.

He established Felice Bisleri & Co. to cater to this growing demand. By the 1920s, the company’s reach extended to India to source ingredients for the famed tonic.

Dr. Rossi, a close confidant and family physician to Bisleri, played a crucial role in this expansion. However, tragedy struck in 1921 when Bisleri passed away, leaving the company’s reins in the capable hands of Dr. Rossi.

Takes Shape

India, a newly liberated nation, was brimming with potential. The economy was on the upswing, and opportunities were as vast as the country itself.

While India was blessed with natural water bodies, the reality was far from idyllic. Many, especially city dwellers, grappled with the challenge of finding clean drinking water.

A visionary at heart, Dr. Rossi saw a gap in the market for bottled water. The concept seemed absurd at the time, but Dr. Rossi was undeterred.

He found a willing partner in Khushroo Suntook, the son of his legal advisor, who shared his passion for this audacious venture.

Against All Odds

Khushroo Suntook, a lawyer like his father, and Dr. Rossi established the first Bisleri water plant in 1965 Thane, Mumbai.

The idea was met with skepticism, even ridicule. Selling water? In India? It seemed like madness. Yet, they persevered, fueled by a belief in their product and a determination to succeed.

And so, the journey began. Bisleri ventured beyond the confines of luxury hotels into the heart of the nation. It was a battle fought with every bottle sold, educating consumers about the importance of pure drinking water. The challenge was immense, but the rewards were even greater.

Surprise Partnership

However, the Bisleri journey took a surprising turn in 1969. News of the ‘madmen’ selling bottled water reached the ears of the Chauhan brothers, masterminds behind the iconic Parle company. They saw the potential and acquired Bisleri for a mere ₹4 lakh (around $50,000 today!)

This marked the beginning of Bisleri’s meteoric rise. Parle, with its marketing muscle, took Bisleri national. They even came up with a revolutionary concept—selling soda alongside mineral water. This dual approach not only boosted their business but also spiked mineral water production in India.

The Water Game

Bisleri wasn’t content to simply quench thirst; it was on a mission to redefine the water game. They weren’t afraid to push boundaries, introducing innovations like tamper-proof bottles and larger, more convenient pack sizes.

It was a bold move that paid off, establishing Bisleri as a trailblazer in the industry. Even as global giants like Coca-Cola and PepsiCo entered the fray, Bisleri held its ground, its reputation for purity and quality unwavering.

A Nation Hydrated

To ensure every corner of India could enjoy it’s refreshing taste, Bisleri built an impressive distribution network. With a reach spanning over 8,000 towns, it was practically impossible to miss. From bustling cities to small towns, the green label and bottle cap became familiar.

While the brand catered to the discerning palate with premium options like Vedica, its heart remained with the everyday consumer. Bisleri wasn’t just about luxury but about making clean water accessible to all.

From Counterfeit to COVID

Counterfeit products emerged as a challenge, but Bisleri fought back with wit and charm. Campaigns like “Har Pani Ki Bottle Bisleri Nahi” became more than just advertisements; they were cultural touchstones.

Then, the unexpected happened: the pandemic. While challenging for many, it opened new doors for Bisleri.

Online orders surged, offering a fresh perspective on how to connect with customers. This digital pivot paid off handsomely. In FY20, Bisleri’s revenue touched a staggering ₹1500 crores, with profits crossing the ₹100 crore

Of The Strategic Playbook

Despite a growing pool of competitors like Aquafina and Himalayan, Bisleri remains the undisputed king, commanding a staggering 60% market share.

While diversification has been key, the brand’s core remains its flagship packaged drinking water. Bisleri employs a strategic approach to maintain its dominance, leveraging the classic marketing mix of product, price, place, and promotion.

Parle’s research arm relentlessly worked to make Bisleri accessible to every corner of India. Today, you’re as likely to find a Bisleri bottle at a bustling railway station as you are in a five-star hotel.

A clever pricing strategy ensures Bisleri fits every budget, with higher costs in premium locations offsetting lower prices in retail outlets.

Not Just a Brand

Over the years, Bisleri has evolved, but that core promise has remained steadfast. Today, it’s more than just water. Bisleri Club Soda, Fonzo, Limonata, and Pop – each flavor, each fizz, is a testament to their commitment to delivering the best. And they don’t just say it; they prove it with certifications from BIS and FSSAI.

With over 103 plants across India and neighboring countries, Bisleri’s reach is vast. The green cap has become an unforgettable symbol of trust and purity.

Once dismissed as a “mad” idea, today, Bisleri stands tall as the undisputed king of India’s bottled water industry, with a whopping 60% market share, valued at a staggering ₹7000 crores.

Bottles of Change

The brand has joined forces with Mumbai-based NGO Parisar Bhagni Vikas Sangh (PBVS), the waste management experts at Sampurna Earth, and recycling leader Dalmia Polypro Industries.

The ‘Bottles for Change’ initiative transforms collected plastic into flakes, the building blocks for products like fabric, handbags, and window blinds.

Beyond taste, Bisleri cares

The company understands the importance of protecting the planet. It pioneered sustainability, importing plastic recycling machines in the 1990s.

Focusing on reusable 20-liter containers showed that businesses could be both successful and eco-conscious. Bisleri isn’t just quenching thirst; it’s quenching the world’s thirst for a better planet.

Stuck in traffic, mind racing, and then it hits you – a billboard that’s not just an ad but a little burst of sunshine on a cloudy day. It’s the familiar face – that adorable girl with the blue hair and the red polka-dot frock, always serving up a witty take on the world. 

From ‘Bidai for Biden’ to ‘Ambyaahni Wedding’, she’s been there for our daily chuckles, turning mundane commutes into mini-breaks. But how did she become such a cultural icon, and what’s the story behind the utterly-butterly delicious magic? 

Are you curious to learn more about this brand, which is not just a part of our taste buds but also a part of our daily conversations? Read on

Takes Shape

The year was 1946, and the Swadeshi movement was in full swing. In the heart of Kaira, a visionary named Tribhuvandas K Patel was stirred by the spirit of self-reliance.

With Sardar Patel’s backing, he led farmers on a 15-day milk strike, forcing authorities to listen.
Enter Dr. Verghese Kurien, an engineer with a heart of gold.

Initially, on a government assignment, he was so captivated by the farmers’ struggle that he extended his stay. He didn’t just witness history; he became a part of it.
This dynamic duo forged an unbreakable partnership. 

Milk Woes & The Beginning Of Change

Fresh from independence, India faced a tough challenge: a nation hungry for milk. The British left behind a broken dairy system with low production and no infrastructure, creating a perfect storm for farmers trapped in the clutches of exploitative traders.

In this challenging climate, a spark ignited in Anand, Gujarat. A group of farmers, tired of being exploited, formed a cooperative.

Their goal was simple yet revolutionary – to gain control over their milk, its price, and its journey from farm to table. This marked the birth of a movement that would transform India’s dairy landscape.

A Revolution in the Making

At the heart of this revolution was Dr. Verghese Kurien, who saw beyond milk – he saw empowerment. Focusing on quality, technology, and farmer welfare, he laid the foundation for India’s White Revolution.

Amul was born, and with it, a dream of making milk accessible to every Indian.

From Deficient to Global Dominance

A country overflowing with milk! That’s exactly what India achieved thanks to “Operation Flood,” a revolutionary program inspired by Amul.

It wasn’t just about milk; it was about empowering farmers by creating a network of cooperatives nationwide. It ensured fair prices for both producers and consumers.

Milk production skyrocketed, transforming India from a milk-deficient nation to the world’s largest producer in just five decades! This incredible feat earned Dr. Kurien the title “Father of the White Revolution.”

From Strength to Strength

Amul’s success story inspired other developing countries to replicate this model and empower their rural communities.

Dr. Kurien’s drive for innovation led to the creation of Asia’s first milk powder plant using buffalo milk. This ingenious solution tackled seasonal surplus, stabilizing farmer income throughout the year.

The brand slowly became a symbol of quality and trust. The iconic Amul girl advertisements helped etch the brand into the hearts and minds of millions of Indians.

Adding To Their Basket

Amul didn’t stop at revolutionizing milk. Their butter quickly became a household staple, a testament to their commitment to quality. Last year, the butter sales saw a whopping 19% increase – a sign of consumer trust in the brand.

But their ambition went way beyond butter. They fortified their offerings with a range of delicious dairy products crafted with pure, wholesome milk.

Cheese, yogurt, and ice cream – the product ladder symbolized indulgence for families across India.

For Every Family

And the innovation didn’t stop there. The brand’s “magic box” overflowed with new delights: milk powder, health drinks, ghee, paneer, chocolates, and even traditional sweets.

This diverse range captivated consumers, propelling the company to a staggering sales turnover of ₹55,070 crores (USD 7 billion) during 2022-23, marking a remarkable 18.5% growth.

Amul wasn’t just a brand; it was a delicious journey for millions of Indians.

Bends But Never Breaks

Amul’s spectacular rise was not easy. In the 60s, it faced stiff competition from established dairy brands, yet it persevered.

The 80s saw infrastructure borders and logistical issues threaten its supply chain, but Amul’s innovative cooperative model protected a robust network that overcame these hurdles.

The pandemic-led disturbances in supply chains and workforce shortages posed significant challenges. However, they rapidly adapted leveraging technology and employing safety protocols to ensure a continuous supply of dairy products nationwide.

Master Ad Campaign

Amul didn’t just sell products; they crafted experiences. The “Taste of India” campaign was a masterstroke, marrying Amul’s delicious dairy with the country’s rich culinary heritage. 

The iconic Amul girl became more than a mascot; she was a cultural commentator, her witty take on current events made every ad a mini-event. 
Amul wasn’t just present, from bustling cities to quiet villages; it was celebrated.

Amul Over A Decade

2011 saw the brand enter the international market, exporting products to over 40 countries helping them cross the $3 billion revenue mark in 2014.

In 2020, they launched organic products focusing on sustainability and health reaching an annual turnover of over $5 billion by 2021.

2022: Amul intensified its focus on sustainability implementing more eco-friendly practices, including solar energy and water conservation initiatives.

2023: The company celebrated its 75th anniversary, highlighting its journey and impact on the dairy industry and rural development in India.

Farm to Fridge in a Flash

Imagine millions of liters of fresh milk going from far-off villages to your doorstep. That’s the Amul magic! Keeping this liquid gold pure and fresh in a hot country is no small feat.

Amul has mastered the art of milk logistics, with a vast network that swiftly collects milk from every corner. Their state-of-the-art processing plants work their magic.

It’s no wonder Amul processes a staggering 14 million liters of milk daily, turning it into the creamy goodness we all love.

Life’s Moments

Amul is the secret ingredient to India’s celebrations, from Diwali sweets to wedding feasts and the cool comfort of ice cream on a hot day.

It’s not just a brand; but love woven into the fabric of our lives. Every festive gathering brings families together, and Amul is right there, adding a dash of creamy joy to the occasion.

Lives On

Dr. Verghese Kurien, the architect of India’s White Revolution, passed away in 2012 leaving behind a legacy. His dream of empowering farmers and nourishing the nation lives on through Amul. 
Amul is a global dairy giant, reaching millions across 50 countries.

Their vision is ambitious: to uplift 300 million farmers and consumers by 2030. With a staggering ₹56,000 crore in revenue and a market cap touching ₹1,25,000 crore, Amul continues to be a beacon of quality, growth, and Indian spirit.

Spreading the Butter of Love

Amul is deeply rooted in its community. From prioritizing employee well-being with initiatives like health and safety programs to empowering women in dairy farming,

Amul leads by example. They ensure farmers receive fair prices, provide veterinary care, and support rural development. When disaster strikes, Amul’s Relief Trust steps in to lend a helping hand.

By planting trees and promoting sustainability, they’re building a greener future. It’s not just about milk; it’s about nurturing lives and livelihoods.

The Next Chapter

Amul is setting its sights on a new adventure—conquering America’s taste buds! It’s partnered with a US dairy cooperative to launch its iconic fresh milk across the pond for the very first time.

This move follows a call by India’s Prime Minister to make Amul “the world’s largest dairy.”
While Amul has exported dairy products for years, this fresh milk marks a pioneering step.

Initially, they’ll focus on Indian stores on the East Coast and Midwest, offering familiar one-gallon and half-gallon packs. 

They also plan to introduce other beloved Indian dairy products, such as curd, buttermilk, and paneer, to cater to the growing demand for these delicious treats. Get ready, America; a taste of India is coming your way!

On one hand, you have a tech giant, a global leader in a crowded market, but with a nagging problem. While their current product line is successful, it lacks a certain spark. 

A new player, seemingly from nowhere, sees the problem and instantly comes up with a solution – exceptional quality at a fraction of the cost. News spread faster than a viral video. Whispers turned to a roar as consumers, tired of overpriced options or underwhelming quality, flocked to this upstart brand. 

This is the story of a new brand that dared to challenge the established giants, rising from a non-existing market to become a global force. Ranked 5th in a market dominated by giants, they prove that even the slightest spark can ignite a revolution.

Want to know how this brand changed this industry? Read on

From Suits to Startup Sounds

Aman Gupta wasn’t your typical tech entrepreneur. He had a proven track record
in the corporate world, but his passion for gadgets and audio remained strong.

After years of working with established electronics brands, a dream began to take shape – creating his own audio company catering to the Indian market. 

Learning the Ropes

Gupta’s journey started well before boAt set sail in 2016.  He honed his business acumen working in his family’s electronics business and then at Citibank.  He even pursued an MBA, all while keeping a close eye on the ever-changing world of consumer electronics. 

An early taste of the startup world came with his venture, Advanced Telemedia. Here, he helped launch international audio brands in India, gaining valuable experience in the market he planned to conquer. Later stints at KPMG and HARMAN further solidified his knowledge of the industry and the needs of Indian consumers.

The Seed of an Idea is Planted

One key takeaway from Gupta’s experience was consumers’ growing openness to trying new brands. This planted the seed for boAt, a company offering high-quality audio products at accessible prices. 

The Next Step

Knowing he couldn’t go it alone, Gupta joined forces with his friend Sameer Mehta in 2014.

Together, they embarked on a two-year research and development journey, laying the groundwork for what would become boAt. 

Why the name boAt?

When naming their creation, the founders didn’t just pick a word; they captured a feeling. ‘boAt’ wasn’t just letters on a page; it was a symbol – a call to ride the waves of life, sound by side with your soundtrack.

The adventure didn’t stop there. Their tagline, ‘Plug into Nirvana,’ was a promise. It promised an escape, an immersion into pure audio bliss.

Talking about the logo – a sleek, stylized boat, with the ‘b’ forming its mast and sail- was a reminder that life’s a journey, and the company wants you to ride every wave with them.

boAt Lifestyle Sets Sail

December 2016 wasn’t exactly smooth sailing for new businesses. Indian tech giants were struggling, and the market was flooded with new Chinese players.

Some might have called it a terrible time to launch a new brand, but Aman Gupta wasn’t fazed. He knew they had something unique to offer.

Overcoming Obstacles

Getting started wasn’t easy. Banks weren’t interested, investors were cautious, and the market was crowded. But Gupta and his co-founder, Sameer Mehta, were determined. They pooled their own money of about Rs.15 lakhs each and started small, selling mobile cables and chargers.

Their first product? An indestructible Apple charging cable – a solution to a common frustration for many. They followed this up with a range of audio products designed specifically for the Indian market. Remember that deep, thumping bass Indians love? These earphones were tuned to deliver just that.

Value over Price Wars

Despite the challenging market conditions, the company managed to turn a profit in its first year. They achieved this by focusing on quality and features that resonated with Indian consumers, like their signature bass-heavy sound profile. 

They also avoided the price war with established brands, instead positioning themselves as a mid-range option with better quality than budget brands.

Building a Community

Consumers loved boAt’s focus on quality, affordability, and features that mattered to them like that deep, thumping bass Indians craved.

Sales grew steadily, and the brand gained a loyal following. It claims to add one boat head to the family every three minutes. This wasn’t just about selling gadgets but building a community.

The Game-changer

With the rise of work-from-home culture, where crystal-clear audio for meetings became a must-have, Aman Gupta saw an opportunity.

They constantly innovated, expanding their product line to include work-from-home essentials like comfortable, noise-canceling earphones, carving a niche for itself in the ever-growing audio market.

How boAt won Hearts and Ears

Without a huge marketing budget, they got creative. They used social media to connect directly with consumers, addressing their pain points with targeted ads like the one featuring the broken Apple cable.

The ad data helped them refine existing products and develop new ones, like sweatproof headphones and a wider range of colors.

The founders recognized that boAtheads loved sports and entertainment. So they created themed product lines like ‘Sound of the Champions™’ featuring cricket stars, ‘Glamour of the Stars™’ with Bollywood favorites like Kartik Aaryan and Kiara Advani, and ‘Soul of the Musicians™’ rocking out with Neha Kakkar, Diljit Dosanjh, and Naezy. 

They even collaborated with Hardik Pandya to design custom earpods! It is all about amplifying the voices and styles of tomorrow’s trendsetters.

From Bootstrapped to Booming

After two years of bootstrapping, boAt secured funding from an investor impressed by their strong brand identity, focus on quality, and ability to identify customer needs let boAt expand its product line and continue to grow.

boAt’s sales skyrocketed year after year. They weren’t just another electronics brand; they were a lifestyle choice for the young and trendy. This success story caught the eye of investors, and soon boAt was raking in millions.

Impressive Growth and Global Recognition

By 2020, boAt was ranked the 5th largest wearable brand globally, according to IDC. boAt’s revenue has surged significantly, doubling y-o-y in FY22 reaching Rs 3,000 crore.

Fast forward to FY23, and they hit a major milestone: not only were 15 million boAt products assembled in India, but they smashed their revenue target, reaching $500 million for the first time.  This impressive growth has positioned them as a major player in the global wearables market.

From Underdogs to Kings

BoAt faced a dynamic market with established players like Mivi, Skullcandy, Noise, pTron, Samsung, and Xiaomi vying for shares with other aggressive new-age startups.

While their products cater to a wide range of budgets, after-warranty service remains a hurdle. BoAt doesn’t offer repairs or replacements beyond the warranty period, even for customers willing to pay.

boAt Riding the Wave

With a market share of 30.6% in the audio wearable segment in 2023, Aman Gupta’s boAt continues to dominate the Indian market. The company has roped in Bollywood Actor, Ranveer Singh as its brand ambassador and investor.

While an IPO planned for 2022 was put on hold due to market shifts, boAt is still going strong. They’ve expanded their product line up adding exciting new categories like personal care and smartwatches.

Their acquisition of KaHa has been a game-changer, particularly in the smartwatch segment, with KaHa consistently rolling out innovative features.

Beyond the Waves

Undeterred, boAt is taking a step-by-step approach to something big. They’ve just started manufacturing simpler products, like chargers, right here in India.

It might seem like a small first step, but it represents a giant leap forward in their commitment to domestic manufacturing.

With each new product made locally, boAt inspiresis inspiring a wave of others to set sail on their own domestic manufacturing journeys.

An 8×8 foot cell, three days without food, a foreign country, and a communist regime breathing down your neck – all for daring to criticize their system. No, this isn’t a scene from a movie.  It is the unlikely birthplace of a revolutionary idea.  

Imprisoned, confused, and on the verge of starvation, this man underwent a radical transformation, shifting from a confused leftist to a compassionate capitalist. He set about changing the face of technology and creating a company that would rewrite India’s economic future.

Curious to know who this person could be? Buckle up because you’re about to meet the mastermind behind a business empire, and the answer might surprise you.

A Life Shaped by Values

The fifth of eight children, Narayana Murthy was born into a modest lower-middle-class family in Mysore. His father, a school teacher,taught him the importance of public good and sacrifice, while his mother focused on honesty. 

His civil servant uncle steered him towards it, but Murthy harbored a different dream. He pursued engineering to become a junior engineer in a hydroelectric power plant – one of Nehru’s “temples of modern India.”

The Allure of Computers

Fate, however, had other plans. His Master’s degree at IIT Kanpur introduced him to the captivating world of computers, a technology that would become the cornerstone of his revolutionary vision. 

The Irresistible Offer

Despite lucrative job offers, Murthy was drawn to Ahmedabad for an opportunity.  Professor Krishnayya of the Indian Institute of Management promised access to “a great, modern mini-computer,” making the institute the third business school globally (after Harvard and Stanford) to install a time-sharing system. 

The prospect of a collaborative environment where he could learn relentlessly for a modest Rs. 800 a month proved irresistible. He later recalled this decision as the best one of his life.

Learning and Legacy

Murthy honed his analytical skills as a research associate at IIM Ahmedabad. His thirst for knowledge soon translated into action when he became a chief systems programmer. 

He wasn’t just writing codes; he was making history by developing India’s first BASIC interpreter for the TDC 312, a computer far ahead of its time in late-1960s India.

From Rejection to Revolution

The seeds of Infosys were sown in technical prowess and professional rejection. When Murthy’s application for a position at Wipro was denied, it sparked a fire within him. 

Little did Wipro know they had just given birth to one of their biggest competitors. While his first IT venture, Softronics, wasn’t successful, it provided valuable lessons that Murthy would carry forward. 

The Unlikely Beginnings of a Tech Giant

Murthy envisioned a company that could revolutionize the industry. He started with a shoestring budget of just ₹10,000, borrowed from his wife. His first office was the front room of his own home. 

Undeterred, Murthy and six colleagues set out to build a global IT services company in India.
The initial capital was not enough.  So, Murthy negotiated a lifeline with a prospective client, securing working capital for a few crucial months.

Battling Bureaucracy

The challenges were many. In the 80s, computers were rare, and getting a telephone connection took years.  While his colleagues in the US toiled away on software development, Murthy became a master of bureaucratic hurdles.  

Securing a license to import a single computer took 50 trips to Delhi over three years!  Even getting a phone line, crucial for daily client updates, felt insurmountable.  

The RBI’s bizarre forex regulations added to his difficulties. They asked Murthy to earn foreign exchange and share half with them when he returned it to India. Despite these issues, Murthy and his team’s unwavering dedication kept them going.

Building Trust

Murthy understood the importance of client relationships.  He tirelessly ensured his clients were satisfied and their payments arrived on time. 

It meant long waits at the RBI office to secure a portion of the earned income to send as maintenance allowance for his colleagues in the US.

The Power of Persistence

One instance perfectly exemplifies Murthy’s resourcefulness.  A New York client offered a lifeline – an IBM-compatible computer on loan. The catch? Daily progress reports over the phone.  This, again, highlighted the lack of basic infrastructure.  

The phone department prioritized retired government officials, leaving Infosys’ request in limbo. But Murthy wouldn’t give up. He persisted, finally securing a connection that showed the lengths he would go to for his clients and team.

GDM Disrupts the IT Landscape

Infosys started small, but its focus on quality and client satisfaction quickly paid off.  Realizing the potential of global markets, Infosys pioneered the ever-present Global Delivery Model (GDM). 

This innovative approach allowed them to deliver high-quality software services remotely, making them a cost-effective option for Western companies.

Murthy’s Vision Takes Flight

Pune, their initial home base, offered limited growth potential.  In 1983, they made a strategic move, shifting their headquarters to Bangalore, India’s burgeoning tech hub, the beginning of Infosys 1.0, a vision Murthy spearheaded. 

The now-legendary Global Delivery Model (GDM), Murthy’s brainchild, was a stroke of genius. It allowed Infosys to deliver high-quality software development services remotely, leveraging India’s skilled workforce to offer cost-effective solutions to Western companies.

Innovation to International

The GDM was rapidly becoming the industry standard by 1987. With its sights set on global expansion, Infosys opened its first international office in Boston, USA, solidifying its position as a global player.

The early 1990s ushered in a period of economic reforms in India, and Infosys was perfectly positioned to ride the wave. 

Demand for outsourced software development services skyrocketed, and Infosys’ revenue grew exponentially, crossing the ₹8.66 crore mark (approximately $3.3 million) by 1992. 

From Unsubscribed to Unstoppable

Confident about their success, they decided to go public in February 1993.  However, the market wasn’t ready for a software company, and the IPO was undersubscribed.  

Just when Infosys’s dreams seemed to be faltering, investment bank Morgan Stanley, recognizing Infosys’s potential, stepped in with a strategic bailout, acquiring 13% of the company’s equity. This financial backing and the growing demand for its services propelled Infosys forward.

Building a People-First Company

The company’s success wasn’t just about numbers. Infosys believed in empowering its employees.

Their pioneering Employee Stock Option Program (ESOP) created a sense of ownership and shared success, making Infosys a magnet for top talent. This focus on employee well-being became a core part of their company culture.

Beyond Borders

With its roots in Bangalore, Infosys continued to flourish. In 1994, it moved to a more permanent home in Electronic City. They extended beyond India’s borders, opening a development center in Fremont, California, solidifying its presence in the US market.

Recognizing the Internet’s potential, Infosys established its e-business practice in 1995. This move coincided with its European expansion, marked by the opening of its first office in the UK. Development centers in Toronto and Mangalore bolstered Infosys’ global reach.

Philanthropy Takes Root

Giving back to society became a core principle for Infosys.  In 1996, they established the Infosys Foundation, a philanthropic arm dedicated to supporting education, rural development, healthcare, and various social causes.

A Whirlwind of Growth

1997 saw the opening of an office in Toronto, Canada, and the launch of their Enterprise Solutions and packaged applications practice.

In 1999, Infosys became the first Indian company listed on the NASDAQ, achieving a CMM Level 5 certification for excellence in software development processes. In 2000, they doubled their revenue to $200 million.

Focusing on Employee Wellbeing

This phase was about exploring new service lines. By 2001, revenue had doubled to over $400
million, and their commitment to employee well-being was recognized with a “Best Employer”
award.

N.R. Narayana Murthy Exits

A significant leadership change occurred in 2002.  N.R. Narayana Murthy, the visionary leader who had steered Infosys from a shoestring startup to a global IT giant, stepped down as CEO. 

He assumed the roles of Executive Chairman and Chief Mentor, while co-founder Nandan M Nilekani became the new CEO. 

Growth Continues

In 2004, the company’s revenue reached a record ₹3,564.5 crore ($1 billion), and it launched Infosys Consulting. For its excellence, Infosys was inducted into the Global MAKE Hall of Fame.

2006 saw revenue doubling to $2 billion and a workforce exceeding 50,000 employees.

In 2008, the revenue doubled again, crossing $4 billion, while annual profits exceeded $1 billion. By
2010, the revenue surpassed $5 billion.

Hampering Infosys Rise

Infosys’ meteoric rise wasn’t easy. In 2011, they were accused of visa fraud in the US, using visitor visas for work requiring specific work visas. 2019 a subsidiary settled tax fraud allegations with California’s Attorney General. 

More recently, their takeover of government portals like income tax and GST resulted in criticism for malfunctions and poor performance. 

Their company culture sparked debates when founder Narayana Murthy advocated for a 70-hour workweek, raising questions about work-life balance in the Indian IT industry.

A Decadal Climb

Infosys’ journey reflects a relentless climb to the top. The 2010s were marked by global expansion, innovation, and industry recognition.

The 2020s saw their commitment to sustainability with early carbon neutrality and strategic partnerships, cementing their leadership with AI-powered platforms like Infosys Cortex and others.

Today, Infosys is still a financial powerhouse and a top IT services brand with a global workforce exceeding 317,000 employees and a presence in over 85 countries.

The Workforce of Tomorrow

Infosys advocates a future of work that blends flexibility, automation, and human connection. They’ve embraced a hybrid model that goes beyond traditional office or home environments, aiming to attract and retain diverse talent.

To make remote and flexible work seamless, Infosys is leveraging cutting-edge automation tools and optimizing outcomes.

But technology isn’t the sole focus. They are looking at experiential strategies that utilize digital tools to engage and enthrall talent, fostering a dynamic and attractive work experience.

Ever walk into a place and instantly feel transported? You step through the door, and BAM! The air explodes with the rich aroma of chocolate, a symphony of scents that whisks you away to a world of pure indulgence. Plush interiors, a cozy vibe, and contagious happiness fill the room—it’s an experience of a European cafe dream.

Did you know: Two-thirds of the world shares your love for chocolate?

Calling all chocoholics this World’s Chocolate Day! Come indulge your senses in the story of a brand that made decadence a global phenomenon! 

The Chocolate Room

Vikas Panjabi and Chaitanya Kumar weren’t your typical entrepreneurs. While studying in Australia, they discovered a world beyond coffee culture – a world of rich, decadent hot chocolate. 

They saw a gap in the Indian market, a nation yet to experience the magic of a dedicated chocolate cafe. This sparked a dream to bring a complete chocolate culture to India. Quickly, they put their thoughts into action and acquired the master franchise rights for The Chocolate Room. 

From Scratch to Success

The early days were a delicious experiment. They learned everything from scratch, from mastering the art of serving customers to navigating the complexities of running a restaurant. 

Their first outlet in their hometown, Ahmedabad, in 2007, stood out amidst the booming coffee house scene. The duo’s journey wasn’t easy. They discovered that the Indian palate craved a balance between sweet and savory.

The menu evolved, incorporating savory options alongside their signature chocolates. The crowd started pouring in from all corners. 

Building a Buzz in Tier II Towns

Forget the big city splash! The Chocolate Room started small, building a buzz in tier II cities.

Customers from Mumbai and Delhi would even trek to Ahmedabad to get their chocolate fix, urging them to expand. “We waited three years before opening in Delhi,” Vikas says. 

They focused on creating a following in smaller towns first, letting people discover the magic of chocolate cafes. Turns out, Mumbai, Bengaluru, Hyderabad, and Gurgaon became their lucky charms!

From One to Many

Limited funds demanded a clever strategy. Vikas and Chaitanya turned to franchising. However, ensuring consistency across outlets was paramount.

They meticulously sourced raw materials from Europe, created a foolproof operating model, and nurtured a strong in-house branding team. 

Unlike others, they believed in empowering their franchisees. They provided training and marketing support and even encouraged referral programs, building a strong network of brand ambassadors.

The Secret Ingredient

Chaitanya admits that The Chocolate Room isn’t just about the food; it is about the experience, unlike cafes that serve pre-made treats.

The Chocolate Room offers live kitchen magic. Witnessing the creation of their desserts and savories adds a layer of freshness and theatricality, setting the brand apart from the competition. 

Vikas and Chaitanya heavily promote this unique aspect through online channels, attracting a diverse clientele – from families with young children to corporate professionals seeking a sweet escape.

Innovation Breeds Resilience

The COVID-19 lockdown forced a new reality. People stayed home.

The founders adapted swiftly by introducing retail packaging of their menu favorites and hosting online contests, keeping the brand relevant. This agility ensured they not only survived but thrived during a challenging time.

More Than Just Chocolate

Coming from a humble background, Vikas and Chaitanya understood the importance of a happy workforce.

At the Chocolate Room, they foster an environment of open communication, regular training, and growth opportunities. Many who started as housekeepers have became store managers too. 

The company offers English language classes and loans to help employees build their lives, which means 90% of the initial staff has remained with the company for over 15 years.

Women in Business

The Chocolate Room actively supports women entrepreneurs, with 30% of their franchisees being women.

Vikas proudly talks about the brand’s strong belief in empowering women to follow their dreams and build successful businesses.

The Recipe for Success

Maintaining a consistent taste across hundreds of outlets is crucial. The Chocolate Room ensures 90% of raw materials come from a central source. Standardized recipes, training manuals, and regular audits ensure quality control. 

Vikas also acknowledges the need for flexibility. Local preferences are catered to by adapting presentation and recipe elements without compromising the core chocolate experience.

Innovative Treats & Interactive Experiences

The Chocolate Room isn’t afraid to push boundaries. They have introduced innovative concepts like the “Cuddle Cup” for comfortable sipping, the “Melting Pot” for interactive chocolate indulgence, and the “Aussie Cup” for a unique coffee and chocolate pairing.

A Cup of Joy for the World

The Chocolate Room’s journey isn’t confined to India. They have ventured abroad, establishing a presence in Dubai, China, London, and several other countries.

Interestingly, their initial focus was tier II cities in India, creating brand awareness before entering metros.

The Chocolate Dream

The Chocolate Room is far from finished. With over 395 stores in 11 countries, it serves more than 100 beverages and desserts made with pure Belgian chocolate. It plans to expand further into tier 2 and 3 Indian cities and across Africa. 

An IPO is on the horizon, fueling their ambitious growth plans. But Vikas and Chaitanya’s vision goes beyond just numbers. They want The Chocolate Room to continuously improve its digital presence, embrace technology, and provide an even more delightful experience for customers and franchisees alike. 

Other Stories You’d Like to Read

Have you ever been told “no” – a flat-out rejection based solely on your origins? Imagine pouring your heart into a product that could save lives, only to be dismissed by the original manufacturer because they couldn’t believe an Indian company could achieve such quality.

Fueled by rejection, he defied expectations. His company not only created the medication but also surpassed the strictest standards. Forget winning the doubters over; they became the biggest supplier of the very drug they were initially rejected for. 

This is the story of a man who transformed a moment of rejection into a ₹1 lakh crore healthcare legacy, making life-saving medication affordable for millions. Read on…

Modest Early Life 

Born to Guntur’s (Andhra Pradesh) turmeric farmer family on 10 August 1941, Kallam Anji Reddy wasn’t destined for the fields. He dreamt bigger and was inspired by his father’s kindness, who made free herbal pills for those in need. So, young Reddy also set off on a path to make a difference.

Choosing science over farming, Reddy earned his BSc (Tech) degree from the University Department of Chemical Technology, Mumbai, and a PhD in Chemical Engineering from the National Chemical Laboratory in Pune. 

A Peek into Pharma

Dr. Reddy first witnessed the power of medicine to change lives in 1969 while working at Indian Drugs and Pharmaceuticals Ltd (IDPL).

But he also saw the problem—essential drugs were expensive and out of reach for the commoner. It sparked a fire in him: to make quality medicine affordable. Thus, he left the stable job at IDPL in 1973.

Entrepreneurship Ensues

What followed was turning entrepreneur with his companies—Uniloids, Standard Organics, and Cheminor—in quick succession.

His goal? ‘To bring new molecules into the country at a price the common man could  afford.’ 

Making Way for One of the Most Successful Labs

Fast forward to 1984. With just ₹25 lahks in his pocket, Dr Reddy took a giant stride and founded Dr Reddy’s Laboratories (DRL) in Hyderabad.

Back then, life-saving medicines were only available from foreign companies, a privilege for the rich. But Dr Reddy vowed to change that. 

The First Big Bet & Win

In 1986, Dr Reddy saw an opportunity. When DRL was just two years old, a crucial blood pressure medication (Methyldopa) was about to disappear from the market.

Dr Reddy approached the original company, Merck, with samples DRL had made, but they were rejected since Merck didn’t believe an Indian company could make such a high-quality drug. 

But Dr Reddy wasn’t one to give up. Within three months, DRL created the medicine that met the strictest standards, forcing the giant pharma company to accept it. 
 
As DRL became the most significant drug supplier to the company that invented it, the medicine became affordable for many, putting DRL on the map. 

Sustaining Aggressive Growth

There was no looking back for DRL, but Dr Reddy needed funds to sustain his aggressive growth plans. Thus, DRL went public in May 1986, with an IPO aggregating Rs 2.46 crore in equity-linked debentures. 

The Second Big Break

Soon after going public, Dr. Reddy had another breakthrough. In 1987, the United States Food and Drug Administration (USFDA) approved his manufacture of Ibuprofen.

This opened up a new world of opportunities for Dr. Reddy as he gained access to the world’s biggest drug market.

Setbacks That Spoiled Plans But Not Dr Reddy’s Spirit 

The road wasn’t always smooth for Dr. Reddy. He faced challenges like losing a key business partner in 1990 and legal battles with pharma giants in 1991. But he never lost sight of his goal and even pushed the boundaries of science, investing in creating entirely new medications.

A Strong Decade for DRL

1994: DRL goes global with a $50 million public stock offering.
2000: DRL cracks the top 3 spot among Indian pharmaceutical companies.
2001: Makes a historic listing on the New York Stock Exchange (NYSE), raising a significant $133 million despite economic challenges.
2002-2005: Expands international presence by establishing operations in Europe (2002) and Mexico (2005).
2006: Achieves a major milestone by acquiring Betapharm, the fourth-largest generic pharmaceutical company in Germany

Although DRL was turning into a major player with a 2009 partnership with GlaxoSmithKline (GSK), it faced legal battles with the pharmaceutical giant Pfizer over patent infringement. 

A Commitment to Social Responsibility

Dr Reddy was passionate about business and deeply cared about giving back. In 1996, he co-founded the Naandi Foundation to tackle poverty and social issues in rural India. 

Dr. Reddy Departs 

Shareholders were shocked to see Dr Reddy miss the AGM for the first time in 2012. Sadly, he breathed his last in Hyderabad on 15 March 2013 after a battle with liver cancer.

The Legacy Lives On

Dr Reddy may have departed, but his legacy lives on. Today, DRL operates in 100+ countries, reaching over half a billion patients worldwide! Their goal? To touch the lives of over 1.5 billion people by 2030. 

As his son-in-law GV Prasad and son Satish Reddy handle the reins, the company has operations in the US, UK, Russia, Germany, and Brazil, along with joint ventures in China, South Africa, and Australia. 

With ₹27,916 Cr in revenues in FY24 and a total market cap of ₹1,00,878.70 Crore, Dr. Reddy’s dream of affordable medicine for all is well on its way to becoming a reality! 

Have you ever been turned away from a place simply because of your appearance? Imagine the anger and humiliation you would feel. Most of us would walk away, swearing never to return. But what if that experience ignited a fire within you, driving you to create an extraordinary legacy? 

You might be surprised to learn how an experience of humiliation, a leased piece of land, and family rejections transformed into a ₹4000 crore empire and a national symbol of hospitality. Interested in the story of the remarkable man whose grit and determination made this possible? Read on…

A Turning Point

It all started in the late 19th century. Jamsetji Tata, a visionary industrialist, was on a trip to Europe when he was denied entry into Watson’s Hotel, a prestigious establishment. The reason?

Not because he lacked funds or status, but because of the color of his skin. This wasn’t just a personal affront; it was an insult to a nation brimming with potential, a nation on the cusp of change.

The Early Challenges

The humiliation ignited a spark in Jamsetji. He vowed to create a hotel in India that would symbolize pride, inclusivity, and opulence. However, challenges arose.

When he decided to build the Taj Mahal Palace Hotel on a 10,000 square-yard plot he leased from the Bombay Port Trust in 1893, his own sisters were the first to object. They couldn’t believe their distinguished brother would even think of opening a “bhatarkhana” (eating house).

A Bold Move and an Iconic Opening

Despite facing rejection, Jamsetji proceeded with his plan, and the Taj Mahal Palace welcomed its first guests on December 16, 1903.

Surprisingly, the central dome remained incomplete; only one wing had its first two floors ready, and the electricity and lifts were non-functional. The decision to open on this date was influenced by the family astrologer’s advice. 

A Change of Plans

Initially, Jamsetji planned to sell the hotel, not intending to manage it long-term. However, a surprising obstacle emerged: the unusual placement of the kitchen on the top floor, a flaw fixed only in the 1930s, deterred buyers. 

Despite the lack of interest in the partially completed hotel, Jamsetji decided to continue construction, having already invested a substantial Rs 20 lakh. In spite of initial doubts and challenges, the Taj Mahal Palace soon became an iconic symbol of Indian hospitality.

A Haven for the Elite

From the elegance of Maharajas to the charisma of Hollywood stars, its guest list reads like a who’s who of the 20th century.

Charlie Chaplin marveled at its beauty, while Jackie Kennedy found solace within its walls. Every corner whispered stories of opulence and exceptional service.

A Fateful Blow

However, tragedy struck with Jamsetji’s untimely passing in Europe, just before the grand lighting ceremony for the hotel’s new electric lights.

His successor, J.R.D Tata, faced a grim reality: the finances were in disarray. Despite Indian princes enjoying the hotel’s freedom, the Taj became a financial burden.

The Taj’s Turning Point

Desperate times called for desperate measures. Portions of the hotel were rented out as a gas station, car showroom, and even a taxi garage. Yet, a ray of hope emerged.

Recognizing the hotel’s significance, one prince extended a generous loan, saving the Taj from potential foreign ownership.

A Twist of Fate

Another twist came with the post-war decline in 1947. JRD Tata’s criticisms were evident when a travel agent described Monsieur Gimpert’s mishaps, showing the hotel’s poor condition.

The turning point came in June 1962 when Colonel Leslie Sawhney, Dorabji Tata’s brother-in-law, took charge. With his team, they began the difficult task of reversing the decline.

The young team renovated the Taj’s interiors, transforming the heritage building while it remained occupied. This ambitious project marked a significant milestone in the country’s hospitality industry.

A Symbol of National Pride

As India marched towards independence, the Taj stood tall as a symbol of national pride. It hosted important political gatherings and served as a platform to flaunt

India’s rich cultural heritage to the world. Whether it was witnessing the signing of the UN Charter in San Francisco or serving as the backdrop for unforgettable Bollywood movies, the Taj has been right at the heart of India’s global journey.

A Diverse Portfolio for Every Traveler

Today, the Taj Group boasts a diverse portfolio of hotels, palaces, resorts, and safaris. Each property reflects the essence of its location, be it the serene backwaters of Kerala or the bustling heart of Delhi.

From the contemporary chic of Vivanta by Taj to the timeless elegance of SeleQtions, the group caters to every taste and travel style. The upscale “Vivanta” brand offers luxury, while “Ginger” caters to the mid-scale market.

SeleQtions, a collection of unique boutique hotels, brings a delightful charm. Meanwhile, the iconic Taj brand remains the pinnacle of high-end luxury. Through this brand diversification, the Taj brand has carved a dominant niche in the travel industry.

Rising from the Ashes

The 26/11 attacks were a devastating blow. The hotel, once a symbol of grandeur, turned into a battlefield. However, amid the chaos and sorrow, a ray of hope emerged. Within weeks, a massive restoration effort kicked off. Architects, engineers, and countless workers worked tirelessly.

They painstakingly rebuilt, not only restoring the hotel’s former magnificence but also implementing the most robust security measures. It wasn’t just about rebuilding; it was a path to healing, showcasing the unwavering spirit of the Taj.

Embracing Innovation in Uncertain Times

The global pandemic brought another challenge. Bookings vanished, and the once-bustling Taj halls stood silent.

Amidst the despair, defiance emerged. The team, undeterred, pursued their vision of expansion. Forty new hotels opened during those bleak days. This wasn’t reckless but strategic.

They cut unnecessary expenses, reduced fixed costs from 46% to 35%, streamlined payroll, and trimmed corporate overheads. This financial transformation, forged in crisis, became their greatest asset. 

QMin Delivers a New Revenue Stream

IHCL (Indian Hotels Company Limited) saw another opportunity in the pandemic and launched QMin, a food delivery app. They cleverly leveraged underutilized kitchens to expand rapidly, offering delivery across four formats in 20 cities: app, food trucks, QMin shops in hotels, and QSR chains.

With a focus on maintaining profitability, QMin maximizes existing infrastructure and plans to utilize large Taj SATS kitchens for future growth. Their goal is to reach 25 cities with the most successful format for each location.

Sustainable Hospitality for the Future

Sustainability is at the forefront of the Taj’s vision for the future. They’ve implemented eco-friendly practices, embraced renewable energy sources, and championed responsible tourism. The group is committed to preserving India’s rich heritage while positively impacting the environment.

Spreading Indian Hospitality Globally

Today, with over 240 hotels, the Taj is a testament to its ability to adapt, innovate, and lead in hospitality. Sophisticated travelers in New York enjoy The Pierre, a Taj Hotel. Adventure seekers find wildlife at the Taj Safari in Zambia.

From the tropical Taj Exotica Resort & Spa in the Maldives to the urban St. James’ Court in London, the Taj offers Indian hospitality in coveted destinations worldwide.

Looking ahead, the Taj Group has its sights set on global expansion. They’re bringing their brand of Indian hospitality to international destinations, offering travelers a taste of India’s warmth and impeccable service beyond its borders.

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Let’s be real – the best part of the new school year was definitely the new stationery. The fresh compass box, the smell of new paper, crisp textbooks, the sound of a sharpened pencil, and the colorful burst of crayons in the drawing book are all memories as clear as day. And there was one brand that helped bring a smile to your face.

This beloved brand almost shut down but persevered, reaching an annual turnover of ₹1,439.36 crores in 2023-2024. Curious to know who we are speaking about? Read on

Born in the Spirit of Swadeshi

It’s 1931, and India was buzzing with the Swadeshi movement promoting the use of local goods. Chemistry graduate Digambar Parashuram Dandekar (DP Dandekar) quit his secure government job to set up his business.

Since stationery was imported from Japan, the UK, and Germany, his engineer brother Govind Dandekar and he decided to live up to the era’s ‘make in India’ fervor and started Dandekar & Co. as a partnership company. 

First of its Kind in India

Digambar Dandekar began manufacturing ink powder in his humble Girgaum Chawl residence. He would manufacture the product at night and then sell it to businesses around town during the day.

Soon, the powder turned into tablets, and liquid ready-to-use ink was sold in recycled glass bottles.

These were unbranded products that were still sold only on the quality and service. The brothers considered using a ‘horse’ as the brand name, but the hunt had to continue since it had already been taken.

Due To Cheaper Imports

The demand for Dandekar & Co. ink and allied products rose among businessmen in Maharashtra and Gujarat, helping them expand their businesses.

But things became harder when new tax revisions made imported products cheaper than local ink. Cheaper options threatened to drown out the company’s early success, so much so that the Dandekars considered temporarily shutting shop. 

The Horse Transforms Into a Camel

The brothers knew they needed something unique to grab people’s attention as they were branching out to manufacture fountain pens. Creativity struck over a cup of chai at an Iranian cafe.

DP Dandekar saw an ad for Camel cigarettes and was inspired to change the brand to Camel. It was easy to spell, pronounce, and remember, and the ship of the desert symbolized strength and endurance.

As the mascot became as iconic as the brand’s products, they moved from the one room to a bigger space in Mahim in 1939. 

A Desi Artistic Awakening

Back in 1947, Camel wasn’t just selling crayons and sharing the love. As part of a business takeover, the company issued 600 shares to the vendors to acknowledge their contribution to its journey. No cash exchanged hands!

Another pivotal moment came in 1948 when an artist tasked with painting Gandhiji’s portrait after his assassination was forced to use imported materials.

The irony wasn’t lost on the Dandekars, who wanted to encourage artistic expression within India. So, they started making colored inks for artists. 

Adding Color To Expression

Camlin’s founder, DP Dandekar’s son, Subhash Dandekar, realized making perfect colors was tricky, so he traveled to Glasgow to learn more about color science.

Back home, he set up a lab and created unique colors for India’s artists. Finally, in 1962, his hard work paid off!

Camel launched a whole line of art supplies, including paints, crayons, and pastels, which still hold a special place in our hearts. 

The Flora Blooms

The company was taking things up a notch. In 1974, it set up a brand new, fully equipped factory in Tarapur, Maharashtra. This move allowed them to start producing their own wood-cased pencils.

Then, the legendary Flora pencil with pink and purple flowers arrived. Who said style and substance couldn’t go hand-in-hand?

The brothers had created a high-quality pencil that looked too pretty to put down. The smooth glide on paper brought childhood drawings and essays to life.

Camel Makes Way for Camlin

The Camel brand got a new identity in 1988. ‘Camel’ and ‘Ink’ came together to form a new brand identity, Camlin. The Dandekar brothers retained Camel and Camlin within the Camlin Ltd umbrella entity.

This big move augmented their standing and introduced a wide range of products. The Camel label included drawing materials and paints; Camlin had pencils, accessories, pens, geometry sets, etc.

Brushstrokes of Creativity

Didn’t you love submitting your drawings and paintings for contests as a kid? Camel brought excitement to millions of children with its All India Camel Colour Contest.

In 2011, the contest was named the largest art competition in the Guinness Book of World Records. A whopping 4.8 million students participated in 6,601 schools, and in 2021, the number grew to 5.1 million students from 6,565 schools!

Nurturing Young Minds

In the interim, Camlin’s journey went beyond pencils and crayons. In 2009, the company embarked on a new adventure – early childhood education.

They opened their first Module preschool in Mumbai, creating a space where little ones could explore, learn, and discover their true potential.
The concept was a hit.

Since then, Camlin has opened three more preschools, becoming a popular choice among parents seeking a nurturing and stimulating environment for their tiny tots.

Kokuyo Acquires Camlin

Today, Camlin is part of the Japanese stationery giant Kokuyo, which boasts a 100-year legacy. Kokuyo acquired a 50.74% stake in the company in 2012 and later took over completely. 

A new chapter began for the brand. The ownership changed, and while Camlin’s legacy of coloring Indian childhoods lived on, it expanded its reach to office stationery.

The Camel Strides On…

India’s school stationery supplies market reached $2,377.9 million in 2023 and is likely to touch $3,834.9 million by 2032.

Camlin may be in the race with Cello, Apsara, DOMS, Natraj, Kores, etc., owned by a Japanese company, but it will still be remembered for coloring countless Indian childhoods. 

As you walk home, the scorching sun is melting you, and sweat sticks to your clothes. You turn on the fan, but all you get is the spark of a failing connection. Frustration washes over you, and the thought of waiting hours for an electrician adds to the misery.

This was the reality for millions of Indians just a few decades ago: flickering lights, dangling wires, faulty switches, and unreliable appliances were a daily struggle. But then, a school teacher with a vision for a brighter future stepped in, ready to rewrite the script.

So, what was the pathbreaking route he took that illuminated the lives of many? Read on…

Stepping Beyond the Classroom

Born in 1937 to a lower-middle-class family in Malerkotla, Punjab, India, Qimat Rai Gupta’s formative years were steeped in the essence of Indian culture and the wisdom of the Bhagavad Gita. While he began his career as a school teacher, he always wanted to explore new possibilities in the world of trade.

While visiting Delhi on a holiday, Gupta got a chance to manage his uncle’s electrical goods shop in Bhagirath Palace. Impressed by his enthusiasm, his uncle made him an equal partner in his trading business.

Birth of a Legacy

In 1958, with just Rs. 10,000, he established Guptaji & Company, an electrical trading business, in the bustling Bhagirath wholesale market for electrical goods.

His vision wasn’t limited to just trading; he envisioned building top-notch manufacturing facilities across India.

From Acquisition to Revolution

Qimat Rai Gupta had a decade-long experience in the electrical goods market and he had established his name in the market.

A pivotal moment arrived in 1971 when he acquired a small electrical goods business of Havells for Rs. 700,000.

Havells belonged to a switchgear company owned by Haveli Ram Gandhi, (the source of the Havells name). Gupta, who happened to be one of the distributors for Havells, saw the potential in the distressed company and acquired the entire business.

This seemingly ordinary event sparked a revolution in the FMEG (Fast-Moving Electric Goods) industry. 

The Cornerstone of Trust

Building a brand wasn’t easy. Back then, the market was flooded with generic electrical equipment. Gupta knew Havells needed to stand out. He focused on two crucial aspects: quality and innovation. 

Every Havells switch, every Havells cable, was meticulously crafted to be reliable and durable. This unwavering commitment to quality resonated with Indian consumers, and Havells slowly began establishing itself as a name synonymous with trust.

Cracking Havells Success Formula

Recognizing the limitations of a trading business, Gupta took a bold step in 1976. He established the company’s first manufacturing unit in Kirti Nagar, Delhi. This marked a turning point. 

Havells began producing rewireable and changeover switches, catering to a market with limited organized players. The strategy was simple: cater to the growing Indian market with high-quality, locally manufactured products.

Expansion of Havells Manufacturing

The success of the first manufacturing unit fueled further expansion. By 1979, Havells had set up two more plants, expanding its portfolio to include HBC fuses and high-quality energy meters. 

However, Gupta understood that organic growth alone wouldn’t suffice. He adopted a strategic approach to acquisitions, targeting loss-making companies with turnaround potential.

Havells bought a money-losing electrical meter maker, Towers and Transformers, and turned it profitable in just a year. This ability to identify and revive struggling businesses became a hallmark of their growth strategy.

Weathering the Storm

The late 80s witnessed a new challenge – the influx of cheap Chinese imports. While many domestic companies faltered, Gupta held firm to the company’s core principles. He refused to compromise on quality and remained committed to the Swadeshi approach.

This unwavering commitment, coupled with investments in brand building and R&D, proved to be a masterstroke. Havells not only survived but also thrived, establishing itself as a leader in the Indian electrical goods market.

Building a Brand Powerhouse

Havells’ growth trajectory took a sharp upward turn during this next phase. Qimat Rai Gupta, ever the strategist, spearheaded the company’s entry into new product categories like fans and lighting fixtures. 

A joint venture with the German company Geyer, followed by another with DZG, provided access to cutting-edge expertise, ensuring Havells remained at the forefront of innovation and quality..

Acquisitions continued to play a crucial role, with Havells adding established brands like Crabtree, Standard, and Duke to their portfolio.

Capitalizing on Opportunities

Gupta now set his sights on the consumer durables market in the early 2000s. He capitalized on the booming housing sector, introducing innovative products like India’s first ‘Green CFL’ and BEE five-star rated fan. 

This new line of business required a boost in terms of communication. Gupta understood the power of connecting with his audience. He moved away from generic advertising and adopted an out-of-the-box approach that made his products stand out.

Joining The Big Leagues

The year 2007 marked a significant milestone. Havells’ acquisition of Sylvania, a leading global lighting company, propelled them into the big league.

Gupta’s Havells was now rubbing shoulders with the world’s top lighting companies, a far cry from their humble beginnings in Bhagirath Place.

New Leadership, New Direction

The visionary leader who steered Havells from a fledgling business to a Rs. 1.15 lakh crore empire, sadly passed away in 2014. With his second born, Anil Rai Gupta taking over the business, Havells sold their profitable Sylvania business in 2015. While Europe stagnated, the Indian market boomed. 

The focus shifted back to India, prioritizing domestic growth over a global presence. They acquired Lloyd’s consumer business to expand their product range. This strategic shift prioritized domestic dominance over a global footprint.

A Well-Lit Path in a Competitive Landscape

Despite the crowded marketplace, Havells holds its ground in several highly competitive segments. In MCBs (miniature circuit breakers) and switches, they face off against foreign giants like Legrand, Schneider, and Anchor (now owned by Panasonic).

When it comes to the lighting and small domestic appliance space, the competition intensifies further with formidable giants such as Philips, Crompton, and Wipro.

The space of ACs, TVs, fridges, and washing machines sees them battle foreign players like LG, Samsung, Sony, Daikin, and Carrier, vying for market share alongside domestic giants like Voltas, the biggest AC player in India.

The Havells Advantage

Their unique strength lies in their deep and wide presence within Indian households. With over 13 manufacturing plants across India, the company produces 95% of its products domestically.

Their extensive product portfolio encompasses everything from fans and geysers to refrigerators and washing machines and caters to every household need.

Fueled by a net profit of Rs. 1270 crore in FY2024, Havells remains dedicated to its core strengths – innovation, manufacturing, and distribution.

The Future is Bright

Looking ahead, Havells plans to expand their distribution network significantly, targeting 2,800 additional towns across India with populations between 10,000 and 50,000. 

Havells has set their sights on international expansion, with the Middle East and Africa as potential new frontiers.

Another late night. Desperately searching for that important email. And where’s that presentation file? Missed deadlines and international phone calls at ungodly hours. Gosh! How does even one keep track of all these without feeling stressed?

This scenario wasn’t too long ago; it was simply how things were done for many businesses. Until a visionary entrepreneur stepped in, turning down millions and daring to dream of a better way. His story? As inspiring as the solutions his company offers.

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Read on to discover the revolutionary approach that is transforming businesses around the globe, ensuring you never face those stressful late nights again.

It All Began In Chennai

This journey began in 1996, not in Silicon Valley but in Chennai. Sridhar Vembu’s brothers, Kumar and Shekhar, and their friend Tony Thomas had a burning desire to revolutionize network management with their company, AdventNet. 

In the beginning, Tony served as CEO. Sridhar Vembu, a Princeton Graduate who settled in Silicon Valley and worked as a wireless engineer for Qualcomm in California, was primarily a supporting figure. 

From An Engineer

Tony tried to sell this software at the Las Vegas trade show and asked Sridhar to join him, but neither knew anything about sales. With his rusty skills, he made a few sales and became the first salesperson. 

Sridhar attracted major US clients, but the deals came at terrible margins. He readily admitted his lack of sales experience, and some clients even confessed they would have paid ten times more for the software if they’d known its true value. 

And the Million-Dollar Leap

This realization fueled a crucial decision – reinvesting profits in a new product, Web NMS, an early foray into the Internet of Things (IoT) coupled with their lean operating model (thanks to a talented Indian workforce). The gamble paid off, propelling them past a million-dollar milestone in 1998. 

From Crisis to Opportunity

As things looked up, the 2000 dot-com burst sent shockwaves through the tech world. At one point, they were down to 3 paying customers from an initial base of 150.

However, unlike many, AdventNet had a lifeline—a combination of three factors: a healthy cash reserve, no investors to answer to, and a lean operating model thanks to its Indian headquarters.

Internal Issues To Saying No

Meanwhile, internal issues shook the company’s foundation—disagreements over strategy led to the departure of Sridhar’s brothers and Tony.

As the new CEO, Sridhar faced his darkest hour. He saw an opportunity in the crisis. Recognizing the growing needs of small and medium businesses (SMBs), ManageEngine, a suite of IT management tools, was born the same year; an investor was ready to invest $M10 in the company at a valuation of $M140, but Sridhar famously rejected the VC funding.

From SOHO Dreams to ZOHO Suite

As their focus shifted towards small and home offices (SOHO), they wanted to incorporate “SOHO” into their new product offerings. Unfortunately, the domain soho.com was unavailable, so they landed on zoho.com. 

With the launch of the Zoho virtual office (2004), he offered a string of corporate workforce solutions under Zoho Suite—Zoho CRM Solutions, Zoho Writer in 2005; Zoho APIs, Zoho Show, Zoho Projects, Zoho Sheets, Zoho Projector, and so on, in 2006.

Conquering the Cloud

With a passionate workforce, Zoho embraced the cloud revolution. They pioneered the Software-as-a-Service (SaaS) model, making high-quality business software accessible and affordable for small and medium-sized businesses. 

From Zoho Mail and Zoho CRM to Zoho WorkDrive, a comprehensive suite of applications emerged, catering to every facet of business operations.

Rebranding

By 2008, their user base reached a staggering 1 million. Since the name Zoho became increasingly popular among its TG, the company officially rebranded itself from AdventNet to Zoho Corporation in 2009. 

Bridging the Talent Gap

Success often also brings new challenges. As Zoho scaled, it faced a hurdle – a talent shortage for highly skilled engineers in India. Their cost-effective model wouldn’t hold up if they had to rely on expensive overseas talent. 

Sridhar , known for his unconventional solutions, devised a revolutionary plan – Zoho University to bridge the gap by nurturing brilliant minds from rural India. Imagine a completely FREE two-year English, Mathematics, and Computer Science program. 

Zoho’s Remote Revolution

Among the most remarkable aspects of Zoho’s story is its location—the billion-dollar tech empire is operated from a remote village in India, hundreds of miles from the nearest major city.

Sridhar believes in the power of remote work. This philosophy resonates with a world increasingly embracing flexible work arrangements.

Global Powerhouse

Zoho’s growth trajectory continues to impress! In FY23, net profits climbed a healthy 3% to a staggering ₹2,836 crore, building upon the previous year’s impressive performance.

This growth is also mirrored on the revenue side, with a remarkable 30% surge to ₹8,703 crore – a testament to the enduring value Zoho delivers to its global user base.

Today, Zoho serves customers in over 150 countries and a robust infrastructure of 14 data centers humming with activity.  The Zoho family has grown to over 100 million users, with a diverse suite of 55+ products.  

Innovation & Impact

Committed to sustainability, Zoho is harnessing the sun’s power, using a 5 MW solar farm to power their data centers and offices and reduce their carbon footprint by a staggering 7,200 tons annually – the equivalent of planting 14,400 trees!  

This dedication to innovation and social responsibility cemented Zoho’s leadership position. Its founder, Sridhar Vembu, is a true inspiration, rightfully recognized with the prestigious Padma Shri award in 2021.

Prepare for Zoho 2.0

With over 100 million users worldwide, Zoho
The company is setting its sights on the future, investing in cutting-edge R&D projects that push the boundaries of technology.  

Apart from revolutionizing farming with smart solutions and bringing healthcare closer with telemedicine, Zoho is actively exploring AI’s potential, setting up a groundbreaking project where AI systems learn from each other, accelerating innovation at an unprecedented pace.

Were you ever allowed to drink colas during school as a kid? No way! It was only during summer vacations when our exams were done and it was time to have fun in the sun. Fast forward to today, and despite our parents’ stern warnings and the bizarre factoids floating around—like Coca-Cola being a handy toilet cleaner or a makeshift rust remover—we just can’t seem to get enough of the fizzy stuff.

Remember those pizza parties, movie marathons, or just hanging out with friends? It’s always ‘Yehi hai, right choice!’ for that spicy, bubbly burst. Heck, there’s even a recipe for Coke Chicken Wings that’s making rounds online! While social media buzzes with love and loathing for these sugary drinks, one thing is clear: cola is here to stay.

In 2023 alone, India guzzled down a staggering 6.94 billion liters of cola, and by 2027, this number is expected to soar to 7.82 billion liters. But our love affair with these fizzy delights is far from new. It’s a story that stretches back over 150 years, filled with twists, turns, and fizz.

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Dive into the zesty saga of the Cola Wars in India and discover how these drinks became an unshakable part of our lives. Buckle up; it’s going to be a fizzy ride!

Bubbling Under in the 1800s

It all began in 1837 when chemist Henry Rogers launched Club Soda in India. Its success inspired Pallonji’s raspberry-flavored soda in 1865, followed by Ardeshir’s in 1884 and Duke’s in 1889.

While Coca-Cola and Pepsi were battling it out in the US, these domestic brands and Goli Soda (Banta) competed in India.  

Parle Gives India its First Cola in 1950

Around the time Coca-Cola and Pepsi arrived here in the 1950s, Parle launched the first true Indian cold drink, Gluco Cola, named after Parle-G biscuits and later Parle Cola.

However, the brand was discontinued by 1951, and Parle launched an orange-flavored soda, Gold Spot, in 1952. Meanwhile, Pepsi’s sales dwindled, and Coca-Cola exited India by 1962.

The Bubble Bursts for Coca-Cola Too 

While we were drinking Parle’s lime and lemony Limca by 1971, the Government was implementing the Foreign Exchange Regulation Act (FERA) in 1973, asking foreign companies to give the country a 60% stake in their businesses.

To promote local products and nationalism, the Government also asked Coca-Cola to part with its secret formula. The softdrink giant refused, packed up, and left in 1977. 

India Chooses to Be Desi Instead

As Indians craved the fizzy drink, the Government launched its brand called Double 7.

Pure Drinks joined the bandwagon with Campa-Cola, and Parle jumped into the field with Thums Up, refusing to copy Coca-Cola’s taste. The soft drink war continued, albeit with different fighters.

Pepsi & Cola Return

Do you know how many bottles of softdrinks people were drinking by the late 80s?
A whopping 3 billion! With our economy liberalizing, Pepsi and Coke re-entered the market in 1990 and 1993. 

It was Pepsi Vs. Thumbs Up Vs. Coke. As Thums Up ruled, with 85% of the Indian market, Coca-Cola bought it for $60 million. 

Losing Iconic Brands in 2000

In 2000, India lost two super-popular softdrinks — Coca-Cola bought Gold Spot and Citra and replaced them with Fanta and Sprite, respectively.

Psst! The buzz is that they also planned to kick out Thums Up to increase Coca-Cola’s sales.

But the country loved the thunder too much, and it stayed. The fierce competition also forced CampaCola to exit around the same time.

New Entrants In The Market

With cold drinks’s demand increasing in the 2000s and people turning more experimental, the softdrink roster expanded.
Parle introduced Appy Fizz in 2005, and Bisleri launched Spyci, Limonata, Fonzo, and Pina Colada in 2016. 

The Softdrink War is Still Hot Today

Since 2023, CampaCola has returned, bought by Reliance Consumer Products (RCPL), bringing the total size of the soft drinks segment to $8.85 billion.

The distribution of aerated soft drinks shows that India has the biggest thirst for Coca-Cola brands. The company holds a total market share of ~ 59%, followed by PepsiCo at 36%.

The rest belongs to other brands, including local softdrink makers like Bisleri’s Spyci masala cola, Parle Agro’s Appy Fizz, Jeeru, etc. So, the next time you grab a softdrink, remember this fierce 125-year-long war being fought just for you!

Have you ever gone overboard with baby gifts? Scented lotions, fluffy towels, adorable bath toys, fantastic baby food, baby clothes… the list goes on! After all, you want the best for your kids, don’t you?

Amidst the excitement, have you ever wondered what ingredients lurk in those products? One couple was appalled at what they found made up of these baby products.

So, they embarked on a journey away from flashy packaging and embraced products rooted in safety and purity. Their quest, especially the mother’s wish for natural, gentle ingredients, was a game-changer in the personal care industry.

Want to unravel the story of this courageous couple who dared to redefine the standards of baby care? Read on…

When Excitement Turns to Concern

Like any first-time parents, Varun and Gazal Alagh were on cloud nine – a tiny human was about to join their world. Picking a name, decorating the nursery – the joys of preparation were endless. But beneath it all, a worry bloomed. 

Hidden Danger in Store Shelves

Ghazal, mindful of safe products from their time abroad, scanned Indian baby care options.

It sent shivers down her spine. Ingredients banned in other countries were still being used here, and importing reliable alternatives proved expensive and inconvenient. Ghazal realized they weren’t alone. Many parents in India shared this silent concern.

Taking Matters into Their Own Hands

Tired of chemical-laden baby products, Ghazal, the artist, and Varun, the Coca-Cola exec, took a wild chance.  They dreamed of safe, natural options for all parents, and in 2016, Mamaearth was born.

The name says it all: a brand built by parents, for parents, as gentle as a mother’s touch.
Ghazal wondered if parents cared about toxin-free products. “Who thinks of toxin-free products in India?” whispered her mind.

But Varun used to the big leagues of marketing, knew online was the perfect test market for their premium brand. It was a gamble.

Varun, who had enjoyed a comfortable career at Coca-Cola, Diageo, and Hindustan Unilever, was taking a major leap of faith. He was worried the online approach was unfamiliar, his experience rooted in traditional brick-and-mortar.  “Who sells only online?” some questioned.

But Varun was convinced it was the ideal way to test the waters for their small-scale brand targeting metro moms.  Would metro moms embrace their vision?  Only time will tell.

Early Struggles and the Power of “Why

Building a brand from scratch is no easy task. Mamaearth faced several challenges. Securing funding was a hurdle, with investors hesitant about a brand venturing into the uncharted territory of toxin-free baby care.

The couple, initially handling customer service themselves, received blank stares when they told an investor to call their customer care line. 

But Ghazal and Varun had a clear “why” driving them. Their belief in the importance of safe products for all babies fueled their perseverance.

They meticulously curated a team, conducted in-depth research, and prioritized acquiring the coveted Made Safe certification – the first Asian brand to do so.

Moms Know Best

Varun and Ghazal understood the power of community. They knew that mothers, more than anyone, craved safe and effective products for their little ones, so they went directly to them.  

Leveraging social media and influencer marketing, they connected with like-minded parents who prioritized natural solutions to establish Mamaearth as a brand that truly understood their needs. The “Mamaearth Mom” became their ideal customer – a woman who prioritized her child’s well-being and her own. 

From Niche to Inclusive

Initially, Varun and Ghazal focused on baby care, offering a range of toxin-free essentials, but they soon decided to extend their offerings.

They realized the need for safe and natural solutions transcended the age barrier. Haircare, skincare, and a range of natural ingredient products like onion, ubtan, and tea tree found their way into Mamaearth’s offerings.  

They catered not only to babies but also to their mothers. From sunscreen to stretch mark removal serums, Mamaearth addressed the many facets of motherhood. 

Learning from Mistakes

Mamaearth’s journey wasn’t without missteps. Varun and Ghazal wanted to explore the food and nutrition segment, but it backfired. Their brand identity, firmly established in personal care, wasn’t a natural fit for the new category. So, within six months, the duo had to wrap up the section.

Similarly, their initial beauty product line, targeted solely at expectant mothers, needed revision.  Consumers felt it was too niche. Never to shy away from learning, Varun and Ghazal embraced these experiences as valuable lessons.

They changed their strategies, shifting towards unisex products that catered to a broader audience. The move paid off. Soon, 48% of their personal care product buyers turned out to be men.

Navigating a Competitive Landscape

The Indian cosmetics industry is a battleground.  Established