Saga

We have all experienced rejection in one form or another. Perhaps it was a missed promotion, a college application denial, a dream opportunity, or a friendship lost. But, have you ever imagined facing rejections, not just one but seven consecutive rejections, and still standing tall and climbing to the top of your field?

Today, we have an extraordinary story of a woman who defied limitations and redefined success on her own terms. Curious to know how this rebel made it to the top? Read on

As we celebrate International Women’s Day, her journey is a powerful reminder that the potential to overcome adversity and achieve extraordinary things lies within each of us. Her story inspires us to embrace challenges, rewrite our limitations, and soar to new heights.

Summertime is no longer about simple essentials like light cotton clothing, the lingering aroma of talcum powder, aam panna bursting with flavors, or licking melting ice cream off our hands. The season is all about brands and businesses engaging in fierce battles for maximum sales. 

Amazon and Flipkart’s summer sales online or the popular Zara Summer Sale offline, you can bag innovative products in every category. So much so that summer sales in 2024 for beverages, soaps, ice creams, etc., will be 15-20% higher than in 2023.

When did lazy summers change so much? Let’s explore.

The Golden Age of Simplicity

Dial back to endless cricket matches under the scorching sun, reading Tinkle or Champak, and watching Doordarshan serials with the whole family. Summer is a time for simple joys reflected in our choices. 

We wore unbranded cotton clothes from the local market and bathed with Margo soap to prevent acne, prickly heat, or Liril energizing with its zest.  If prickly heat still troubled you, Nycil talcum powder came to the rescue.

Vacations were for indulgences, with Gold Spot, Thums Up, Campa Cola, Rasna, Rooh Afza sharbat, Frooti, and Appy for fruity flavors. Kwality and Vadilal delighted us with their ice cream. 

Entrants in the Market

We indulged in popsicles (Pepsi Cola) as the economy opened up. We welcomed the cable, MTV, and dial-up internet, expanding our cultural exposure. More disposable income brought a wave of new beverages and FMCG products to beat the heat.

The cola category added Citra, Fanta, and 7 Up. Baskin-Robbins joined the lineup in 1993.  Personal care innovations included Fair & Lovely Sunscreen with SPF and Axe for deodorants.

Pop culture brought new styles and leisurewear. While Fabindia and Cottonworld stocked the best summer wear, international players like Benetton and Levi’s entered the market, too. Sports giants Nike, Adidas, and Reebok joined the party to entice young consumers, and the summer collection grew.

The Modern Bouquet

India became more modern, embracing globalization. The middle class continued to rise, leading to a boom in FMCG products. Summer welcomed some iconic summer products that defined the decade. 

Pepsi, Coke, Red Bull, and Sting helped during the energy-draining summer months, while the Italian Gelato offered decadent 99% fat-free flavors, making for guilt-free indulgence. 

People in the 2000s  became more health-conscious. And FMCG brands listened. Real Fruit Juices and Tropicana offered actual fruit options, and green tea gained popularity, with Lipton Ice Tea contributing too. 

Mindful Skincare & Health

Specialized sunscreens for sensitive skin, deodorants with natural ingredients, sweat-activated formulas, body washes focused on cooling with anti-bacterial properties, and paraben-free products joined the melange.

Moisture-wicking clothing and antimicrobial finishes offered odor control and freshness. Athleisure wear made gym clothes good enough for casual outings and travel go-to products. 

The new decade was all about coconut water, cold-pressed juices, and fruit-infused waters. Artisanal ice cream, dairy-free alternatives like sorbet, and plant-based ice creams.

Summer FMCG Market in 2024

Unseasonal showers and inadequate rainfall washed away some ice cream and beverage sales in the 2023 summer months. 

But things are looking up this year, and significant players are doubling on premium innovation in cities and expanding their reach to rural markets. Analysts expect double-digit growth, higher volumes, and market gains for the FMCG sector this year. 

The Indian FMCG market is expected to reach US$ 220 billion by 2025. Of the 60-80% of the annual sales of ice cream, beverages, and skin care range, around 20-30% is contributed during summers. 

What Can You Expect?

The Ice Cream Market size, valued above $3 Bn in 2023, may grow at a CAGR of 13.49% during 2024-30. Beverages may reach $47.6 billion by 2026.

The skincare market could generate US$9.88 billion in 2024, with an annual rate of 2.60%. The fashion industry may expand at a CAGR of 11-12%, reaching a market size of US$ 115-125 billion by 2025

So, as we beat the heat in style and shower ourselves with TLC in 2024, the onset of summer promises to be a scorching season for businesses, too. 

Forget dial-up internet and clunky Nokia phones. Imagine a time when childhood summers were spent running barefoot, chasing butterflies in sun-drenched fields. No internet pings, just the rhythm of your laughter. A time when dirt was a badge of honor, not a nuisance, and stories were shared under starry skies, not on glowing screens.

That’s where our story begins – not in a boardroom, but in the heart of rural India.

DeHaat – the brainchild of four young minds who saw the simplicity of rural life and the immense potential hidden beneath the fertile soil. And turned it into India’s largest agritech venture worth over $700M.

Let’s dig deeper and find out how a seed of hope bloomed into a bountiful harvest and is rewriting the future of Indian agriculture.

The Seed is Sown

Growing up on a 3.2-acre farm in Bihar, Shashank saw farmers struggling due to the lack of fair prices, quality inputs, and reliable information.
It wasn’t just a problem but a call to arms. 

That’s when Shashank thought resolving Indian farming ecosystem issues through modern technology was the best idea. Partnering with his friends Amrendra Singh, Shyam Sundar, and Adarsh Srivastav, DeHaat was introduced in 2012 as a call center providing farmers with the necessary information.

From Seedling To Sprout

Farmers needed more than information; they needed seeds, fertilizers, soil testing, and everything else to help them grow. And that’s when DeHaat took root, transforming from an information hub to a full-fledged integrated platform. 

DeHaat’s first breakthrough came in the form of a simple mobile app. This app was meant to connect farmers directly to suppliers, eliminating middlemen and ensuring fair prices for inputs like seeds and fertilizers.

Going The Extra Mile

Farmers, accustomed to traditional methods, were hesitant to embrace technology. Convincing them of the benefits of a digital platform required patience, a personalized approach, and building trust. 

DeHaat’s team went the extra mile, conducting field visits, organizing farmer demonstrations, and ensuring their platform offered solutions in local languages.

Slowly, farmers realized the value of real-time market updates, access to quality inputs, and a transparent pricing system. 

Growing Adoption

Word spread like wildfire, and DeHaat’s reach grew rapidly. They expanded their services, offering inputs, market linkages, crop advisory, and financial solutions.

Building a network of local entrepreneurs called “DeHaat Centers,” they ensured physical touchpoints and personalized support for farmers in their villages.

Takes Shape

The company formed a network of local agents called “Krishi Saathis,” equipped with all the digital tools to help farmers place orders, get advice, and access credit.

DeHaat wasn’t just selling technology; they built a community, empowering farmers to become informed decision-makers.

The Journey Wasn’t Easy

Growing up in different parts of India with unique farming styles was tough. The lack of roads, scattered markets, and slow internet made things even harder. They had to constantly improve delivery, product quality, and last-mile services in remote areas. 

Plus, they faced competition from established companies such as Waycool, Agrostar, Arya.org, and others. The regulatory bodies kept changing rules. However, they kept learning and adapting, making them stronger.

Response to Unique Challenges

Instead of shying away from problems, DeHaat used tech to fight back. They created “Krishi Manthan,” an AI platform that gives farmers personalized advice, weather alerts, and market info in their languages. 

They also used data to streamline deliveries, reducing waste and ensuring supplies arrived on time. Partnering with local stores as “DeHaat Centers” built trust and made things easier for farmers in remote areas.

Even when the pandemic hit, DeHaat’s online platform kept essential supplies flowing, proving that tech can be a powerful weapon for good.

From Bootstrap to Millions

Their dedication and commitment paid off. By 2019, DeHaat had secured its first institutional funding of $4 million, marking a turning point. 

The funding tap remained open. In 2020, $12 million followed, and 2021 saw a $30 million Series C round. But the $115 million Series D round in 2021, led by Sofina and Lightrock India, truly catapulted DeHaat. 

This massive investment fueled their expansion and skyrocketed their valuation from $158 million to $450 million.

A Full-Stack Approach

DeHaat’s success goes beyond just numbers. Their progress has been heady – revenue jumping from Rs 42.46 crore in FY19 to Rs 358.2 crore in FY21, while losses remained manageable, increasing from Rs 2.55 crore to Rs 54.1 crore during the same period.

For FY22, they were on track for over six-fold growth, with monthly revenue between Rs 160 crore and Rs 200 crore, and as for FY24.

But DeHaat’s impact extends beyond financials. Their deep understanding of rural India, recognized early on by investors like Omnivore, played a crucial role.

As Prosus Ventures’ Ashutosh Sharma points out, this holistic approach makes them unique in tackling the “pain points of a farmer.”

Seeds of Change

With a footprint exceeding 11,000+ DeHaat Centers and 503 FPOs across 12 states, DeHaat serves a vibrant community of 1.8 million+ active farmers.

From wheat to lentils, DeHaat’s AI advisors speak the language of over 30 crops, offering personalized guidance to farmers in their local language.

Expanding Through Acquisitions

DeHaat hasn’t just grown organically and strategically expanded its reach through acquisitions. 

With approximately $20 million invested so far, DeHaat has acquired six businesses: Vezamart, Farmguide, Helicrofter, YCook, FieldFresh Foods, and most recently, Freshtrop Fruits. 

This strategic move allows them to offer a broader range of services and cater to different segments within the agricultural ecosystem, solidifying their position as a comprehensive one-stop shop for farmers.

Branching Out

DeHaat’s vision extended beyond just connecting farmers to markets. They realized the need for holistic support, offering financial services like micro-loans and insurance.

Recognizing the role of women in agriculture, they launched initiatives to empower female farmers with training and financial independence.

Their unwavering commitment to social impact earned them the prestigious “Great Place to Work” certification for two consecutive years.

They promote sustainable farming methods, helping farmers conserve water and improve soil health.

Looking Ahead

DeHaat aims to reach 50 million farmers by 2025, leveraging technology and partnerships to create a truly inclusive and sustainable agricultural ecosystem.

The startup is in talks to raise its Series E round at a pre-money valuation of $900 million. This could take DeHaat’s post-money valuation to over $1 Bn, making it the first agritech startup in the country to turn unicorn. 

As we look forward, DeHaat’s story serves as a beacon of hope for rural India. It is a story of innovation, resilience, and the transformative power of technology.

We’ve all used this product over the years, and it has become an unforgettable part of your home as winter sets in every year. Dry skin and this product are like two peas in a pod. Whether you have chapped lips or need to lubricate your machinery, this product comes to your rescue. Are you wondering what we are talking about?

Well, this weekend, we have an incredible story where a simple throwaway wax became the source of an incredible product that has served us for decades.

Want to know what we are talking about? Read on

An Unexpected Discovery

A young Englishman raised in New York, chemist Robert Chesebrough, lost his job of clarifying kerosene from whale oil to a new discovery — easier-to-access underground oil in Pennsylvania. 

The year was 1859, and Robert was just 22. Instead of resenting his job loss, Robert spent his life savings touring the oil fields in Pennsylvania’s Titusville. 

He observed an unusual practice among field workers—applying a wax-like substance to their bodies. They called it rod wax and claimed it healed wounds faster. 

1869

Finding Magic in Worthless Wax

Robert saw a profitable business idea in the wax most people considered worthless. He was so sure, that he spent 10 long years refining and transforming it into a colorless and odorless jelly. 

However, pharmacists initially rejected petroleum jelly, which is the go-to skincare product today. It was despite Robert inflicting wounds on his skin and treating it with his wonder jelly to prove its healing properties. 

But Robert did not give up. The master marketer decided he would take his product to the people to demonstrate its worth. 

1870

Wonder Jelly Launched

It took another year of hard work before Robert could officially launch his ‘Wonder Jelly’ in 1870 — Vaseline. Thanks to his relentless promotion, over 1,400 tins flew off the shelves daily by 1874.

From soothing babies to finding an avid fan in Queen Victoria to treat dry skin, Vaseline became a household hero, synonymous with healing and protection. 

1900s

Tub Turns into a War Hero

In the 1900s, Vaseline’s iconic blue and yellow tub became common in homes. Besides soothing skin, it also lubricated machinery and so much more. Vaseline wasn’t just a remedy anymore; it was known worldwide for its gentle and effective skincare.

Vaseline marched right in when America joined the World Wars. Soldiers used it to treat sore feet in the trenches. The demand was so high that letters flew home asking for more! 

Going Global

From a young chemist in a Brooklyn garage to taking a trip around the world, Vaseline saw it all.

Chesebrough ran the show until 1908, spreading its magic everywhere.  Factories were set up in New Jersey (US), Canada, Europe, and Africa, and Vaseline became a global skincare superstar. 

Later, in 1955, Vaseline joined forces with another big name, Pond’s Extract, to become Chesebrough-Ponds.

Lotion Revolution 

In the 1960s, Vaseline evolved, launching its “Intensive Care™ Lotion” for dry skin and sun-kissed days. But it wasn’t just a lotion; it was a movement.

The iconic “Working Hands of America” campaign featured people from all walks of life. Their hands clapping together symbolized unity and the power of Vaseline to care for everyone.

Finally, in 1987, Unilever brought Chesebrough-Ponds under its wing, making Vaseline part of a family of awesome brands.

Beyond Healing

When Unilever realized our lips and hands needed some extra love, Vaseline Lip Therapy and Vaseline Hand & Nail Formula were born.

These little lifesavers tackled chapped lips and rough hands with their special formulas, ensuring every inch of us stayed soft and happy. 

2000s

Celebrity Status

Vaseline didn’t stop at just being a reliable jelly. The company upped its game in the 1980s with vitamin-enriched formulas for specific needs like hydration and anti-aging. 

By the 2000s, they embraced the aloe vera craze, offering soothing options. Collaborations with celebs like Jennifer Lopez and Emma Watson helped Vaseline reach new audiences. 

Healing Lives of the Underserved

Vaseline went beyond healing just the skin. In 2015, Unilever and the charitable organization Direct Relief launched The Vaseline Healing Project to provide dermatological care, Vaseline Jelly, and medical supplies to people affected by poverty, disasters, and emergencies. 

The project has helped over 1 million lives annually in 86+ countries, with an aim to triple this figure by 2030, demonstrating a deep commitment to lasting change.

The Revenue Giant

As years have rolled by, Vaseline’s empire has only grown stronger. Unilever’s acquisition became a cornerstone of the company’s revenue stream. This strategic move contributed an estimated 5% to the company’s total revenue in the first year alone. 

Today, Vaseline remains a key player, generating billions in annual sales and maintaining a dominant global presence. In 2022, it was ranked the number 1 body lotion brand in 32 countries. 

According to Emergent Research’s analysis, the worldwide Industrial Vaseline Market reached a size of $490.8 million in 2022 and is expected to reach $744.1 million by 2032. It’s projected to experience a revenue CAGR of 4.2% throughout the forecast period. 

Innovation Meets Sustainability

With great success came great responsibility. Recognizing the pressing need for sustainability and ethical practices, Vaseline switched to recycled packaging, slashed its carbon footprint, and sourced ingredients responsibly.
It wasn’t just about protecting skin but also the planet.

Standing Tall

Despite fierce competition from Nivea, Eucerin, and local giants like Fair & Lovely, Vaseline has held strong. Known for its quality and reliability, it has ventured into new territories with hand sanitizers and body washes. 

A savvy online presence keeps Vaseline relevant for the next generation. Vaseline’s “Equity for All Skin” campaign was one of the most successful campaigns that celebrated diversity in skin types and tones. 

The campaign’s message resonated widely, encouraging people to embrace their natural skin highlighting Vaseline’s commitment to diversity and inclusivity.

Continued Evolution

Vaseline’s journey is a testament to the power of a simple idea that evolved into a brand with a purpose today.

You don’t need a crystal ball to know Vaseline’s future is brighter than ever. With its focus on innovation and sustainability, the brand is poised to be a household hero for future generations. Are you ready for targeted product lines and a greener, cleaner Vaseline?

Forget the saris and the vibrant lehengas for once. Let’s meet the man who made humble kurta pajamas desirable, hip, and trendy. He built a brand that dared to dress a nation’s men and women in more than just a kurta-pajama, transforming it from the ordinary into the extraordinary.

Have you guessed the brand we are describing, or are you still wondering about it? Well, let’s not keep you guessing. Yes, we are talking about Manyavar — The Wedding Destination. 

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We bring you a journey of perseverance, grit, and sheer gumption to turn ethnic men’s wear into a canvas for celebration, for pride, for the very essence of being Indian. Let’s begin with a trip down memory lane and meander to the story of what happened with Manyavar.

The Real MBA..

The story begins in the streets of Kolkata’s AC Market, where Ravi Modi’s father ran a 140 sq ft store. Ravi Modi spent his time at the retail store after school since he was 13. They sold everything from shirts and pants to jeans.

He found a lot of interest at the store and became adept at selling to those who were just window shopping.

Without realizing it, Modi had spent his childhood learning what most MBA schools teach, at the store.

Beginning of a Business Dream

By 22, Modi had begun running the store and making decisions different from his father’s.
He realized a gap in the Indian wear category, and therefore introduced Indian wear in their manufacture.

That was his first foray into manufacturing. However, his father questioned a Rs 20000 decision Modi had taken for the store, remarking, ‘Humko barbad kardoge (Will you ruin us)? I might commit suicide one day.”

That was when Ravi Modi decided to leave his father’s store and start a business.

Setting up his Business

With just 100 kurta-pajama sets and Rs 10,000 in seed capital from his mother, Ravi turned to manufacturing Indian Wear.

He started selling finished products in Odisha, Uttar Pradesh, MP, Bihar, West Bengal, and other cities.

The Birth of Manyavar

In the early days of setting up his business, Ravi could not hire a creative agency to think of a name for it. So, he had to come up with a name.

He wondered what the purpose of life was…and realized it was to earn some respect for oneself. That’s how Ravi and his team came up with the name Manyavar. He believed it was his destiny and had nothing to do with his father’s chiding.

Overcoming Challenges

The early days were not easy. Ravi faced ridicule from Western brands who mocked his traditional clothing. But he knew the power of Indian wear and was determined to succeed.

Ravi sold kurtas which cost ₹200 at a loss of ₹10 to ensure he was paid in cash. He thought he would sell 20% of his production to Vishal Mega Mart for working capital and generate revenue from the remaining 80%. It is how they generated revenue in the first year.

Manyavar’s clothes were sold at outlets such as the Kashmir Vastralaya collection and Kala Mandir in the early days. 

Finding Initial Success

Even after this defeat, Modi did not give up. He followed his father’s advice, ensured he did not take on debt, and by 2005-06, Modi had begun selling his products to large format stores (LFS)—from Future Group to Shoppers Stop and Westside—building a pan-India presence with a revenue of Rs. 20-25 crore yearly. He reinvested every penny into building a solid supply chain and creating high-quality garments.

Building a Brand

2008 saw Manyavar open its first exclusive brand outlet in Bhubaneswar, with 12 more outlets opened in 2009. Other outlets were opened under the franchise model.

He soon realized multi-brand outlets were not working for them as they were inefficient and not customer-first. So they focused on creating efficiencies with the customer in mind.

A Shower of Accolades

Ravi focused on marketing, becoming one of the first brands to advertise during movie intervals in 2014.

His dedication and vision paid off in 2014 when Manyavar bagged the prestigious Images Most Admired Fashion Brand of the Year Award. This win further solidified the brand’s position in the Indian fashion landscape.

Celebrity Endorsements

The same year, Manyavar struck gold by securing the king of Indian cricket, Virat Kohli, as its ambassador. His star power ignited a national sensation.

This, along with the launch of Mohey, a collection of women’s ethnic wear endorsed by Anushka Sharma, catapulted Manyavar to superstardom.

Expanding Horizons

Manyavar’s commitment to social responsibility also shone through in 2016 with the establishment of the Manas Foundation.

This initiative focused on supporting heart surgeries in children, reflecting the brand’s values of care and compassion. Manyavar had grown to a revenue of Rs 500 crore without any debt or external funding by 2016.

Market Domination

The couple’s appearance in Manyavar ads for weddings and festivals further cemented the brand’s position as the go-to destination for ethnic wear.

Manyavar’s revenue soared to Rs 1,000 crore, beating major competitors like Aditya Birla Fashion and Tata Trent.

Celebration Wear: Embracing All Occasions

By 2017, Manyavar had transcended its wedding-centric image and adopted the tagline “Celebration Wear.” This shift recognized the growing demand for ethnic wear for various occasions beyond weddings, such as festivals, family gatherings, and religious ceremonies.

Charting Fashions’ Future

Ravi and his team are focused on the runway, not just the aisle.

They cater to the ₹5 to ₹50 lakh wedding market. The ₹50 lakh to ₹ 5 crore market is catered to by Twamev, while less than ₹5 lakhs is addressed by the Manthan range.

Manyavar’s future is brimming with innovation, from tech-infused fabrics to sustainable practices, proving that tradition can be the future of fashion.

IPO and Global Expansion

Manyavar’s success continued with its IPO in 2022, raising Rs 944 crore and becoming the first Indian ethnic wear company to be listed on the stock exchange.

Today, Manyavar is present in over 240 cities in India and five countries globally, with a valuation of Rs 26,000 crore.

The Man Behind the Brand

Ravi Modi’s story is one of inspiration and perseverance. He dared to dream big and transformed a simple kurta-pajama into a symbol of Indian pride and tradition.

Manyavar’s success is a testament to Ravi’s vision, passion, and unwavering belief in the power of Indian ethnic wear. Manyavar’s legacy is not just about clothes; it’s about celebrating Indian culture and heritage.

The brand has made ethnic wear cool and trendy, giving people a sense of pride in their roots. As Manyavar grows, one thing is sure: Ravi Modi’s vision will continue to inspire future generations.

Didn’t travel much in 2023, so don’t worry. This year, you can plan for more getaways with 15 long weekends. A recent ACKO and YouGov Travel report reveals that this year, around 48% of Indians plan to increase their travel budget, 60% are set to travel to international destinations, 37% will increase the trip’s duration, and 71% are willing to spend ₹1–6 lakhs on an international and ₹1 lakh on a domestic trip. 

Clearly, Indians are exploring, and their desire to travel is becoming bigger and more frequent if you look at the high demand for Indian vacation rentals.  A check of the market will tell you the segment is expected to have a market volume of $2.23bn by 2028. 50% of this revenue will be from online sales, with over 56.86 million users by 2027 and $37.06 the average revenue per user. 

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Holiday travel has always been occasional. So, how did they become a way of life? Read on to know. 

Indian Hospitality is Historic

During ancient times, the Indus Valley Civilization and Vedic Era had Dharamshalas for pilgrims and traders in spices, gold, and silk. The Sultanate brought in sarais and musafirkhanas between the 11th and 13th centuries as rest points for postal system messengers. 

While the European presence led to early organized hotels like the Portuguese Georges and Paddy Goose’s in Bombay during the Colonial Era, heritage properties, lodges, and guesthouses gained prominence during pre-Independence.

The Taj Mahal Palace (1903) and Oberoi Hotels & Resorts (1934) marked the beginning of the Indian luxury hotels.

Luxury Hotels to Home-Sharing 

With the entry of big players like the ITC Hotels, Leela Palaces, and The Lalit Group during the 1960s–90s, five-star hotels and resorts dominated as accommodation choices. 

As the early 2000s made way for the digital boom, online travel agencies like MakeMyTrip and Yatra.com eased hotel bookings and travel planning, and everything was suddenly at our fingertips!

Home Away from Home 

Bed-and-breakfasts, guesthouses, and homestays in heritage towns; you name it and got it.

It was the mid-2000s when travelers wanted a more personalized, authentic, and local-life experience immersed in Indian culture.
Platforms like Stayzilla (2007) made getting such experiences a breeze.

The Winds of Change with Airbnb

It’s been two decades since travelers welcomed a new experience and experiment — Airbnb opened a new chapter in India in 2012.

Whether offering one room or the entire home to strangers or OYO Rooms democratizing budget accommodation in 2013, their popularity is increasing daily.

Short-term rentals added to the travel stay bouquet available with Booking.com and Expedia catering to such demand seamlessly.

Holiday Gets a Hashtag

Travel-gramming about destinations is now in. This trend began a decade ago when Instagram was just a photo-sharing app.
Today, ‘Instagram tourism’ is an actual trend, with no signs of going out of fashion. Travelers now choose destinations and rentals based on how “Instagrammable” their stay will be. 

Remote, Revenge, Responsible

Travel enthusiasts were gung-ho about reels on Instagram to make travel plans but had to deal with COVID-19 and lockdowns.

Did that stop them from being out and about? Not for long. In fact, it made people open the doors to houses that offered secluded stays, especially in rural and remote destinations.

Another trend that emerged was ‘revenge travel.’ Travelers eager to make up for the lost time locked up at home dug deeper into destinations, soaking up local vibes and traditions. 

Rentals To The Rescue

Short-term rentals made it all happen, creating that cozy ‘home away from home’ feel by letting you book from comfy apartments, fancy villas, heritage homes to quirky treehouses, rustic cottages, etc.

The pandemic also taught us not to take nature for granted, giving rise to glamping tents combining luxury and camping. 

As we also became more conscious about respecting nature, sustainability and eco-friendliness became more than just buzzwords; they became a way of life. Travel stays focusing on eco-friendly practices, voluntourism, responsible tourism, and wellness retreats are IN. 

Sustainable Style Experience 

The new-age traveler does not want to compromise on style for sustainability. Regarding accommodations, the traveler today wants the best of both worlds.

Notably, 75% of Indian travelers seek stays with sustainability innovations, and 81% want to bring nature indoors with green spaces and plants in accommodations.

The experiential also includes healing and wellness, where 68% are Reboot Retreaters who desire undisturbed sleep, while 53% want a healing space to recover from broken relationships.

More than a Place to Stay

Besides delighting the traveler, accommodations and hospitality constitute a big chunk of the travel and tourism industry. In 2023, the revenue in India’s Travel & Tourism market was projected to reach US$19.86 billion.

Of this, the largest segment was the hotel market, with a projected market volume of US$8.61 billion. The accommodation or hotel industry contributed approximately 43.3% to the market size.

Gearing for Immersive Experiences

Whether a quaint village homestay or a posh urban loft, short-term rentals have left a long-term mark on India’s travel scene for adventurers seeking more than a place to stay.

And guess what? 71% of people rely on AI to plan their trips because of its flexibility, convenience, and insights. 

As we move from Dharamshalas in ancient times to sustainable and responsible traveling, eco-lodges, eco-conscious luxury hotels, wellness retreats, and private villas are having their moment. 

Where Will You Stay?

Now that you know what vacation rentals can offer, where would you stay for one (or many!) of the mini-vacations during long weekends in 2024?

Luxury Hotel | Homestay | Airbnb | Serviced apartments | Beach Shack | Heritage Haveli | Glamping Tent | Eco-lodge | Ayurveda Retreat | Yoga Ashram?

Happy long weekend to you!

As the Sun transitions from Sagittarius to Capricorn, it’s time for the air to crackle with the bonfires, colorful kites to fill the sky, and kolam (rangoli) to adorn the Earth. You can enjoy til and gur rewari, gajak, or Pongal while thanking the Sun and Fire God for a bountiful harvest. 

Lohri, Sukarat, Bhogali Bihu, Pongal, Ugadi, or Makar Sankranti, call it by any name you like, but it’s celebrated with much enthusiasm all across India. 

More Than Festivities

Makar Sankranti marks the harvest of Kharif crops like paddy and sugarcane and the harvest of Rabi crops: Wheat, barley, grams, maize, and more.  As we hail its cultural and spiritual significance, let’s pay homage to the beating heart of India, agriculture.

India is primarily an agrarian land, and agriculture contributes 20.2% to India’s GDP, offers employment to 50% and above, and supports 60% of the population directly and indirectly while producing 330.5 million tons of foodgrains in 2022-23.

Want to know how we’ve transformed? Read on

Ancient Hands to Modern Equipment

When agricultural seeds were first sown in 9000 BCE, India stood as the foremost producer of wheat and grains, thanks to double monsoons to yield two harvests annually. 

Then, agriculture evolved from row-cropping, grain storage, and cultivation during the Neolithic Revolution (8000-4000 BCE) to irrigation and canal systems during the Indus Valley Civilization (4500 BCE) and beyond. 

The Mughal Era (1526-1757 CE) saw Indian agriculture spread to South Africa, the Middle East, and Spain, while the Colonial British Era (1757-1947 CE) saw commercial crop trade, agricultural reforms, irrigation systems, and tractors. 

The Green, Yellow, and Blue Revolutions significantly boosted agricultural growth in India after 1947. The White Revolution transformed the dairy industry, making it a leading global producer.

Indian Agriculture is Global

Today, India is a powerhouse, standing second globally in wheat and rice production and a leader in cotton, sugarcane, etc, making it a crucial player in global food security.

As an agro-product exporter, India’s trade surplus exceeded $11.8 billion in 2021. Specializing in high-value commodities like Basmati rice and spices has increased its global footprint.

The Agri-Industrial Connection

The interdependence on the industrial sector is taking India ahead in the agri race. While manufacturing relies heavily on agriculture for its raw materials, nearly 50% of the industrial sector’s income comes from processing agricultural products. 

This interdependence has led to the rise of prominent brands and businesses that depend on and shape the agricultural sector:

Players In The Agri Market

Mahindra & Mahindra offers tractors, implements, and farm services.
ITC Ltd’s ‘e-Choupal’ initiative revolutionized farmer connectivity; its ‘Farm Fresh’ brand brings quality agricultural produce to consumers.
Rallis India offers various agricultural products, from seeds and fertilizers to pesticides and plant growth nutrients.
Godrej Agrovet focuses on animal feed, poultry feed, and agri inputs like crop protection chemicals.
Kaveri Seed Company offers hybrid seeds for crops like maize, cotton, and paddy.

Mar 22, 2011

Startups Make Farming Easy

Ninjacart connects farmers directly to buyers, eliminating middlemen and ensuring better prices for produce. At the same time, CropIn gives farmers a digital farm management platform for data-driven decision-making and optimizing crop production.

AgroStar is a mobile app and website platform helping farmers access agricultural inputs, advisory services, and market linkages.

Sustainability Champions

Agro2o offers AI-powered climate-smart farming solutions, promoting sustainable agricultural practices, and Naturebowl focuses on organic farming and sells various organic food products.

Saffron Farming specializes in cultivating and selling high-quality saffron, while Solar Mango Tree helps farmers install solar irrigation systems, reducing their dependence on fossil fuels and promoting water conservation.

The Rise of Agripreneurs

Agriculture is gaining prominence again after a slump in the past 10 years. With tech in agriculture, India stands at the forefront of agricultural precision farming, with data analytics and sensors optimizing resource utilization. 

Farmers now use drones to fly across fields, monitor crops (or spray pesticides with surgical precision), or genetically modify crops to get higher disease-resistant yields.

Technological advancement and youngsters in entrepreneurial roles in agriculture have placed the sector at the forefront, helping its related industries become highly profitable. 

Heavy Vehicles & Tractors 

Indian agriculture story would be incomplete without mentioning tractors and heavy vehicles. 

First imported as a war surplus in the 1940s, the use of tractors surged in the 1980s-90s. Indian manufacturers like Eicher, Escorts, TAFE, Mahindra & Mahindra, and international players like John Deere and New Holland were among the few manufacturing tractors.

After the economic liberalization in the 90s, the Indian tractor market became one of the fastest growing globally, with 945,300 units sold in 2023 and an estimated value of $8.7 billion in 2023. This industry is projected to grow to $10.4 billion by 2027.

Government subsidies and loan schemes for farmers and farm mechanization programs like the National Mission on Agricultural Mechanization (NMAM) and the Sub-Mission on Agricultural Mechanization (SMAM) have led to the success of heavy vehicle usage. 

The rising incomes, land consolidation, efficient and cheaper mechanization, new tractor models and heavy vehicles with advanced features, and rental services have also led to its boom. 

To Play in Investments

Agriculture’s role in India has gone beyond being a source of food and employment. It has become an essential sector for investment, with agricultural businesses like Fertilizers and Chemicals Travancore Ltd, Coromandel International, Bayer CropScience, and others gaining traction. 

From crop production, farm equipment, seeds and fertilizers, and food processing to logistics, there are many companies to consider investing in.

Agri Comes Full Circle

Amidst the march of technology, a quiet revolution is brewing. A demand for the purity of the past is making organic farming popular again. 
In 2023, the Indian organic food market was valued at US$ 1,582.2 million. 

Companies like Fabindia and NatureFresh have capitalized on this trend, bringing organic produce to urban plates with Ambrosia Organic Farm, Nature Bio Foods, and others leading the charge. 

As these young agripreneurs prove that organic farming can be sustainable and profitable, others are weaving a new narrative – where technology and tradition find harmony with fresh, organic produce nourishing bodies and communities.

It’s the new year and January again when Gym memberships explode, smoothie sales soar, and yoga mats sprout in every living room. Every year, you swear to get fit, eat healthier, and conquer that mountain of well-being.

In India alone, 80% of New Year’s resolutions are purely catered to gym memberships, reflecting the massive $31.97 million growth projected for India’s fitness industry by 2027. The fitness and healthcare industry is constantly evolving and has grown to a $5 trillion market. Gone are the days of dusty dumbbells today, it’s the tech-fuelled beasts, where smartwatches count your steps and AI whispers personalized workout tips in your ears. 

Think back to pre-smartphone days when New Year’s resolutions were a solo mission. Now, you have fitness trackers telling you you’re slacking, meditation apps soothing your January blues, and personalized meal plans arriving at the tap of your phone. Technology has become our cheerleader, coach, and therapist, all rolled into one sleek gadget.

So, who’s winning in this tech-fueled wellness revolution? Read on

The Data-Driven Darlings

Fitness trackers, smartwatches, and health apps are leading the charge. Companies like Fitbit, Apple, and Peloton are raking in profits as we obsess over our heart rates and calorie counts. Imagine – they know more about our bodies than our doctors!
Smartwatches alone will contribute a projected $26.9 billion by 2026.

The Personalized Pros: 

Forget generic gym memberships. Boutique studios offer tailored workouts based on your fitness level and DNA.

This fitness frenzy fuels a global gym market worth $96.7 billion in 2022, expected to reach $124.2 billion by 2027.

And it’s not just exercise – think personalized nutrition plans, stress management programs, and even genetic testing to understand your health predispositions. 

From high-energy Zumba and gravity-defying Pilates to meditative Yoga and adrenaline-pumping Boxing, there’s something for everyone’s fitness personality. Companies like CultFit and Golds Gym are thriving on this trend.

The Tech-Savvy Therapists

Telemedicine is no longer a sci-fi fantasy. Platforms like Practo and MFine are making healthcare accessible and convenient.

Imagine ditching the waiting room for a virtual consult with a top specialist from your couch! Expanding reach and efficiency is a boon for patients and healthcare providers.

The Wellness Wearables

From sleep trackers to smart clothing, wearable tech has become essential to our daily lives. Companies like Whoop and Oura Ring are tracking everything from sleep patterns to stress levels, offering real-time insights into our health.

This data goldmine is attracting not just fitness enthusiasts but also corporations and insurance companies looking to incentivize healthy lifestyles.

The Corporate Champions

Companies are investing in comprehensive programs, including mental health resources, on-site fitness facilities, and financial incentives for healthy habits.

This focus on employee well-being boosts productivity, reduces healthcare costs, and attracts top talent.

Smaller Businesses And Their Niche

Wellness apps cater to specific needs like pregnancy fitness or chronic disease management. Virtual therapists offer specialized sessions for anxiety or depression.

Local gyms partner with nutritionists and mindfulness coaches to create a comprehensive well-being experience.

Not Just About Profits

It’s about empowering individuals to take control of their health. By understanding our bodies through data, we can make informed choices about our workouts, diets, and overall well-being.

It’s about moving away from fad diets and unsustainable routines and towards a personalized, data-driven approach that fits our unique needs and preferences.

Embracing The Revolution

So, this New Year, let’s embrace this revolution instead of making another fleeting resolution.

Explore the technology, find the brands that resonate with you, and build a well-being journey that’s sustainable, personalized, and, most importantly, enjoyable.

Because, in the end, the only way to conquer that mountain of well-being is to find a path that makes you want to climb it daily.