Introduction:
Investment for the long term requires securities that will give definite growth. Shortlisting such securities using tools like stock screener from plenty of companies, commodities, and other instruments listed on the securities market is the first step to finalizing your choices. The complicated part that follows is filtration through analysis. In the case of selecting shares, this step is called company analysis. What comes under the purview of company analysis? How to do stock analysis for it? Let’s understand.
What Is Company Analysis?
Company analysis is a detailed examination of a company’s operations, financials, management, products, competitors, market position, and industry trends. It helps investors understand a business before investing in its stock. The goal is to determine whether the stock is undervalued or overvalued compared to its true worth.
This process examines the company’s details and gives insight into how it handles external threats and opportunities. By studying its strengths and weaknesses, you can get a clearer picture of its overall position in the market. Simply, an analysis of a company provides a snapshot of the business and what drives its success.
Methods For Company Analysis:
Top-Down Strategy:
This starts with the big picture. Investors look at macroeconomic factors like monetary policy, inflation, and economic growth before focusing on individual stocks. The idea is to identify market trends or events that offer opportunities.
For example, elections in India often significantly influence markets. A top-down investor might analyze this event to spot potential opportunities. Most top-down investors are more interested in broader economic cycles than individual stocks. Their strategy focuses on short-term gains driven by macro trends rather than finding undervalued companies.
Bottom-Up Technique:
This approach flips the script. Here, the focus is on individual companies. Investors study company-specific factors like price-to-earnings ratios, debt-to-equity ratios, cash flow, and management quality. Once they identify strong companies, they build a portfolio around these microeconomic details. The bottom-up approach deals with long-term growth and each company’s unique characteristics.
Elements Of Company Analysis:
Analysis of the core documents:
The core reports reveal a company’s performance through the balance sheet, income statement, and cash flow statement. These highlight assets, liabilities, revenue, expenses, and cash flows, helping you evaluate financial health and growth prospects. Publicly traded companies file these reports with market regulators, making them accessible online or on stock exchanges like NSE and BSE. The core documents include-
- Balance Sheet: It shows assets, liabilities, and equity. It helps assess liquidity, leverage, and solvency to help gauge financial stability and growth potential.
- Income Statement: It tracks revenue, expenses, and profit. Metrics like EBITDA and net income reveal profitability and cost efficiency. It’s key for understanding trends and estimating future returns.
- Cash Flow Statement: It analyzes cash inflows and outflows, highlighting liquidity and solvency. Metrics like operating cash flow and free cash flow assess financial flexibility and shareholder returns. It offers a clearer picture of financial health than other statements.
Financial Analysis:
Financial ratios are tools to analyze a company’s performance using data from financial statements like the balance sheet and income statement. They offer insights into profitability, debt levels, cash flow, and stock valuation. Investors and stock market advisory services providers often use these ratios to track trends, compare companies, and make informed decisions. The main ratios include-
- Profitability Ratios: Metrics like gross profit margin and return on equity reveal how efficiently a company generates profits from sales and investments. Higher profitability ratios generally indicate better efficiency and profitability.
- Leverage Ratios: Ratios such as debt-to-equity assess a company’s debt load and repayment capacity. Lower leverage ratio values suggest less financial risk, though moderate leverage can enhance returns.
- Liquidity Ratios: Current and quick ratios measure a company’s ability to meet short-term obligations. A current ratio above 1 or a quick ratio around 1 is considered ideal.
- Valuation Ratios: Metrics like price-to-earnings (P/E) indicate if a stock is undervalued or overvalued. Lower ratios are better for value investors, while high ratios can signal growth potential.
- Revenue and Earnings Analysis: Revenue growth and earnings trends highlight market demand and profitability. Higher and consistent growth signals strong fundamentals.
Analyzing market and product:
Market and product analysis evaluates demand, supply, and pricing to gauge a product’s viability and profitability. It guides decisions by studying customer needs, costs, and competition through product demand, supply, and pricing parameters.
Analysis of strengths and opportunities:
A SWOT report evaluates a company’s Strengths, Weaknesses, Opportunities, and Threats. It analyzes financial statements, competitors, economic trends, and other relevant information to give a clear picture of its strategic position.
Strengths and weaknesses reveal insights into financial health, brand value, and operations, while opportunities and threats focus on market demand, competition, and regulations. SWOT reports help assess competitive positioning and growth potential, making them valuable for investment decisions. Analysts and investors can find these reports in equity research, annual reports, and financial databases.
Analyzing the company’s valuation:
Valuation analysis helps estimate a company’s worth by examining its fundamentals and growth potential. It uses annual reports and investor presentation data to identify whether a stock is undervalued or overvalued.
Techniques like discounted cash flow, comparables, and residual income models are used with inputs such as revenue growth, profit margins, and cost of capital. The outcome—a fair value per share—is compared to the stock’s market price to guide decisions. For Indian stocks, this process highlights value drivers, enables sensitivity analysis, and turns financial insights into actionable investment strategies.
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How To Do Company Analysis?
Set Clear Objectives
Start by clarifying why you’re analyzing the company and what you aim to achieve. For instance, investors might focus on potential returns, while businesses may assess strategic alignment. Define your data needs to ensure relevant and actionable insights.
Collect Relevant Data
Collect data from reliable sources, such as public web data providers, financial statements, market research reports, and news. Verify accuracy by cross-referencing multiple sources, ensuring timeliness, and relying on credible platforms.
Conduct financial analysis
Analyze financial statements to assess the company’s health. Focus on profitability (profit margins), liquidity (current ratio), solvency (debt-to-equity ratio), and efficiency (asset turnover). Benchmark these ratios against industry standards for context.
Understand the Industry and Market
Evaluate the industry using tools like Porter’s Five Forces to understand competitive intensity. Examine market trends, regulatory shifts, and consumer behavior. Assess the company’s market position, share, and differentiation.
Evaluate the company’s leadership and governance.
Analyze the management team’s experience, vision, board composition, and governance policies. Check for alignment with ethical standards and values.
Conduct a SWOT analysis.
Identify the company’s strengths, weaknesses, opportunities, and threats. Use these insights to guide strategic decisions.
Summarize and synthesize findings
Summarize key insights, trends, risks, and opportunities. Find ways to leverage strengths, address weaknesses, and manage risks while looking for growth opportunities.
Bottomline:
Company analysis requires understanding financial metrics, industry trends, and management strategies. It provides valuable insights but has its limits, like reliance on past data and varying interpretations. To overcome this, combine it with other methods. For instance, pairing it with technical analysis helps balance fundamentals with market trends. But what is fundamental analysis? It evaluates a company’s core strengths, offering a deeper view of its long-term potential. You can make better-informed investment decisions using the right combination of approaches.
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Disclaimer Note: The securities quoted, if any, are for illustration only and are not recommendatory. This article is for education purposes only and shall not be considered as a recommendation or investment advice by Equentis – Research & Ranking. We will not be liable for any losses that may occur. Investments in the securities market are subject to market risks. Read all the related documents carefully before investing. Registration granted by SEBI, membership of BASL & the certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors.
FAQ
Are company analysis and fundamental analysis the same?
Company analysis is a part of the fundamental analysis but different. Fundamental analysis evaluates securities by examining factors affecting a company’s business and financial performance. It covers macroeconomic conditions, industry trends, and company-specific metrics. While company analysis focuses on a single business, fundamental analysis takes a broader approach to understanding what drives a security’s value.
What is VRIO analysis?
VRIO analysis helps evaluate a company’s internal strengths and weaknesses, offering insights into factors that may affect its future value and stock price.
What is a business valuation?
Business valuation is the process of determining a company’s financial worth or a specific unit’s value. It is crucial for sale valuation, taxation, or assessing partner ownership stakes.
I’m Archana R. Chettiar, an experienced content creator with
an affinity for writing on personal finance and other financial content. I
love to write on equity investing, retirement, managing money, and more.
