1. Home
  2. /
  3. News
  4. /
  5. Harley Davidson Makes A...

Harley Davidson Makes A Grand Return To India With Hero Motocorp

  1. Home
  2. »
  3. News
  4. »
  5. Harley Davidson Makes A Grand…
Harley Davidson Makes A Grand Return To India With Hero


In a surprising turn of events, the legendary American automotive giant, Harley Davidson, is set to make a triumphant comeback in the Indian market. After bidding adieu to Indian shores three years ago, Harley Davidson has finally recognized the country’s immense potential and is geared up to seize the opportunity. The company has devised a strategic plan to captivate Indian riders by offering locally manufactured premium models at a price that’s hard to resist.

Harley-Hero MotoCorp Collaboration

The much-anticipated collaboration between Harley Davidson and Hero MotoCorp has taken the Indian automotive industry by storm. This exciting partnership promises to reshape the landscape of two-wheeler enthusiasts in the country. The recent unveiling of their latest masterpiece, the X440, has sent shockwaves through the industry, captivating the attention of bike enthusiasts nationwide.

One of the most remarkable aspects of Harley Davidson’s grand reentry is the attractive price tag that comes with their newest offering. Priced at a jaw-dropping 2.29 lakh rupees, the X440 is positioned as the most affordable bike ever introduced by the iconic brand. This bold move showcases Harley Davidson’s commitment to providing exceptional value to its loyal Indian fan base and attracting a new wave of riders who have long dreamt of owning a Harley.

Harley Davidson aims to unlock a multitude of volume opportunities by producing these premium models within India. The company’s decision to localize manufacturing demonstrates its dedication to the Indian market and its determination to establish a strong foothold in the competitive two-wheeler industry.

New Chapter

This comeback signifies a new chapter for Harley Davidson, filled with excitement and prospects. With their latest offering, the X440, the iconic American brand is poised to conquer Indian roads again. The Indian market can now revel in the anticipation of experiencing the thrill and adventure that comes with riding a Harley Davidson bike at a price that won’t break the bank.

image 43

Furthermore, this resurgence from Harley Davidson poses a potential threat to Eicher Motor’s Royal Enfield bikes, which have long dominated the middleweight motorcycle segment in India. Consequently, Royal Enfield’s shares witnessed a significant decline in the past week, leaving investors and industry experts questioning the brand’s future prospects.

image 42

Key Takeaway

In light of India’s challenging customs duty regulations, international players in the motorcycle industry have been compelled to seek strategic partnerships with local companies to navigate the market effectively. This trend has resulted in numerous collaborations, such as Harley Davidson’s partnership with Hero MotoCorp, Triumph’s tie-up with Bajaj Motors, and BMW’s alliance with TVS.

For Harley Davidson, the partnership with Hero MotoCorp presents several advantages. Firstly, it enables the local production of bikes at reasonable prices, thereby bypassing the hefty customs duty imposed on imported fully built-up bikes. This cost advantage translates into greater manufacturing capability and competitiveness in the Indian market. Hero MotoCorp’s extensive distribution network of over 100 premium outlets also provides Harley Davidson a significant added advantage, ensuring wider reach and accessibility for its products.

Furthermore, this partnership opens up export opportunities for Harley Davidson to cater to the demand for higher-end premium motorbikes in international markets. By leveraging India’s manufacturing capabilities and cost-effectiveness, Harley-Davidson can strengthen its global presence and tap into new customer bases around the world.

In tandem with these developments, India is witnessing a rising trend among the growing middle class, with a desire to own more premium and luxury products. The inclusion of local companies partnering with iconic international brands aligns perfectly with this trend. With the Make in India program gaining momentum, India stands to benefit significantly from these collaborations in terms of local manufacturing and export opportunities.

The Indian market is poised to witness a transformation in the motorcycle industry, with an infusion of international expertise and local manufacturing prowess. As the Make in India initiative gains traction, it bolsters the country’s position as a hub for premium motorcycle production, fostering economic growth and employment opportunities.

Positive Sentiment Surges in the Business Community!

CII Business Confidence at 66.1

The recently released 123rd round of the Business Outlook Survey conducted by the Confederation of Indian Industry (CII) has brought forth encouraging news for the Indian economy. 

image 44

With participation from over 180 firms representing various industries and regions, the survey reveals a surge in business confidence, as indicated by the CII Business Confidence Index rising from 64 to 66.1 during the April-June period.

GDP Growth Expectations

The survey provides insights into the GDP growth expectations of the business community. A significant 63% of the participants anticipate India’s GDP growth to be between 6% and 7% this year, aligning closely with the Reserve Bank of India’s growth forecast of 6.5%. While this projected growth rate is slightly slower than the previous year, experts attribute it to global headwinds and uncertainties.

Interest Rate Expectations

The survey results shed light on interest rate expectations among businesses. A notable 53% of the respondents anticipate that the Reserve Bank of India (RBI) will maintain the status quo on key interest rates in the fiscal year’s first half. This cautious approach ensures the economy receives the necessary impulses to sustain its growth trajectory.

Private Capex

An encouraging finding from the survey is that a significant majority of companies, comprising 65% of the respondents, anticipate robust private investment in the coming year. The survey results showed that 52% of the respondents anticipated an increase in capacity utilization, expecting it to range between 75% and 100% during the April-June period.

image 46

This positive sentiment indicates the business community’s confidence in future prospects and signifies a potential boost in economic growth.

Employment Pick up

The survey also reveals positive expectations regarding employment. Almost half of the participants (47%) foresee an increase in employment during the first quarter of the current fiscal year, reflecting a positive shift compared to the previous quarter. This anticipated rise in employment is a positive sign for job seekers and demonstrates the potential for economic expansion.

Key Takeaway

Bright Prospects for the Economy

The Business Confidence Index (BCI) serves as a crucial indicator, providing valuable insights into the state of the economy and future expectations. Optimistic sentiments among companies can lead to increased capital expenditure, with businesses investing in capital goods and expecting significant paybacks in the future. This, in turn, stimulates production, employment, and national income, ultimately driving overall economic growth.

Overall, the survey results paint a positive outlook for the Indian economy. With businesses feeling hopeful and expecting increased investment and production, despite prevailing headwinds, the survey highlights the resilience and potential for growth in the Indian business community. These optimistic sentiments promise to fuel economic expansion and drive the nation towards prosperity.

Read more:  How Long-term investing helps create life-changing wealth – TOI.

How useful was this post?

Click on a star to rate it!

Average rating 5 / 5. Vote count: 2

No votes so far! Be the first to rate this post.

+ posts
Share on:

Want A Personalized Portfolio of 20-25 Potential High Growth Stocks?

*T&C Apply

Chat with us