<ul><li>Our Company, certain of our Subsidiaries, and our Directors are involved in outstanding
legal proceedings. Any adverse outcome in such proceedings may have an adverse impact on our
reputation, business, financial condition, results of operations and cash flows.</li><li>We changed our business model for campaign services in Fiscal 2025. Accordingly, there are certain
differences in the manner in which revenue from campaign services has been recognized in the Restated
Consolidated Statement of Profit and Loss for Fiscal 2024 and Fiscal 2023 as compared to six-month
period ended September 30, 2025 and Fiscal 2025.</li><li>If we fail to integrate our offerings with a variety of operating systems, software applications and hardware
that are developed by others, our service may become less marketable and less competitive or obsolete, and
our operating results would be harmed.</li><li>Our reliance on borrowings to fund our working capital requirements has increased during the six-month
period ended September 30, 2025 and the last three Fiscals and any inability to refinance or repay such
borrowings in a timely manner could adversely affect our business, results of operations, financial
condition and cash flows.</li><li>We propose to utilise Rs. 1,430 million from the Net Proceeds towards funding our cloud infrastructure cost.
We have entered into certain arrangements with technology service providers and have made certain
annual spend commitments which are higher than the amount proposed to be utilised from the Net
Proceeds towards funding our cloud infrastructure cost. Any inability to incur such expenditures in full
will strain our resources and, may result in variations in the deployment of Net Proceeds.</li><li>There have been certain instances of delays in payment of statutory dues by our Company in the past. Any
delay in payment of statutory dues by our Company in future, may result in the imposition of penalties and
in turn may have an adverse effect on our business, financial condition, results of operation and cash
flows.</li><li>The financial information of certain of our foreign Subsidiaries, which are not material, included in the
Restated Consolidated Financial Information have not been audited and are based on management
information, due to which our consolidated financial statements and investor confidence may be adversely
affected.</li><li>We have witnessed delays in repayment of loans/borrowings in the past for which our Statutory Auditors
have included certain remarks in the Companies (Auditor's Report) Order, 2020, for the years ended
March 31, 2024 and March 31, 2023. We cannot assure you that any similar or other matters prescribed
under the Companies (Auditor's Report) Order, 2020, will not form part of our financial statements for
the future fiscal periods, which could have an adverse effect on our reputation, the trading price of the
Equity Shares, results of operations, cash flows and financial condition.</li><li>Our corporate Promoter issued share warrants to one of our customers as part of our revenue contract.
The cost of issuing such warrants are recognized in our books of accounts and may continue to impact
our revenue, profitability and assets until the entire cost of such warrant issuance is amortised.</li><li>An inability to maintain adequate insurance cover in connection with our business may adversely affect
our operations and profitability.</li><li>Any variation in the utilisation of the Net Proceeds would be subject to certain compliance requirements,
including prior shareholders' approval.</li><li>Our Promoter, CTIPL is interested in businesses similar to ours, which may result in conflicts of interest.</li><li>Inability to attain desired customer growth amid rising customer acquisition costs may adversely affect our
business, results of operations, financial condition and cash flows.</li><li>The market for platform loyalty-tech and Martech solutions is subject to certain threats and challenges,
which if materialize, may adversely affect our business, results of operations, financial condition and cash
flows.</li><li>If the carrying value of our goodwill and other intangible assets is impaired or amortization expenses
remain high, our business, financial condition, results of operations may be adversely affected.</li><li>We are unable to trace some of our corporate records such as challans for certain form filings. Further,
there have been delays in relation to reporting requirements like failure to file certain forms with RBI in
respect of issuance of securities by our Company within the prescribed timelines and have compounded
such delays under FEMA, 1999 and the rules made thereunder and paid the compounding fee. Further,
we had also filed a compounding application before the Company Law Board, Chennai, in connection
with the delay in holding the annual general meeting of our Company. We cannot assure you that no legal
proceedings or regulatory actions will be initiated against us in the future in relation to any such
discrepancies.</li><li>We have contingent liabilities and our financial condition could be adversely affected if any of these
contingent liabilities materialize.</li><li>If the prices we charge for our solutions and services are unacceptable to our customers, our business,
results of operations, financial condition and cash flows will be adversely affected.</li><li>Grants of stock options under our employee stock option plans may result in a charge to our statement of
profit and loss and will, to that extent, reduce our profits or increase our losses.</li><li>We have in the past entered into related party transactions and may continue to do so in the future, which
may potentially involve conflicts of interest with the equity shareholders.</li><li>We are required to comply with certain restrictive covenants under our financing agreements. Any noncompliance
may lead to, amongst others, accelerated repayment schedule, enforcement of security and
suspension of further drawdowns, which may adversely affect our business, results of operations, financial
condition and cash flows.</li><li>Failure to protect our intellectual property rights could adversely affect our business and our brand.</li><li>Our brand is integral to our success. If we fail to effectively maintain, promote and enhance our brand,
our business and competitive advantage may be harmed.</li><li>Issues related to the development and use of artificial intelligence ("AI"), including generative AI ("Gen
AI") could lead to changes in our customers' operations, give rise to legal and/or regulatory action,
damage our reputation or otherwise materially harm our business. The integration of Gen AI in our tools
and platforms also exposes us to additional data security and privacy risks.</li><li>We are subject to risks associated with expansion into new geographic regions.</li><li>Our Company is, and will continue to be, a foreign owned and controlled company under Indian law, and
will be subject to certain restrictions under law in its capacity as a foreign owned and controlled company.</li><li>We recognize revenue over the term of our customer contracts. Consequently, downturns or upturns in
new sales may not be immediately reflected in our operating results and may be difficult to discern.</li><li>We are subject to certain obligations under our master service agreements with our customers and a failure
to comply with standards required by our customers under our master service agreements with our
customers could harm our reputation, result in product liability claims and significant costs to us, impair
our ability to enter into future contracts in relation to our platform and products, and serve our existing
customers.</li><li>We are subject to transfer pricing regulations in respect of transactions with our foreign Subsidiaries.</li><li>The market in which we participate is intensely competitive, and if we do not compete effectively, our
operating results could be harmed.</li><li>We may suffer disruptions, outages, defects, and other performance and quality problems with our
artificial intelligence suite or with the public cloud and internet infrastructure on which it relies.</li><li>Our rewards management platform, Rewards+, is dependent on third-party rewards partners and
merchants. Any failure or fluctuations in services provided by third-party rewards partnerships can
adversely affect our results of operations and financial condition.</li><li>Exchange rate fluctuations may adversely affect our results of operations as some portion of our revenues
and expenditures are denominated in foreign currencies.</li><li>We incorporate technology from third-parties into our solutions, and our inability to obtain or maintain
rights to the technology could harm our business.</li><li>We may need to seek additional financing in the future to support our growth strategies. Any failure to
raise additional financing could have an adverse effect on our business, results of operations, financial
condition and cash flows.</li><li>The services agreements entered with certain of our customers and vendors are required to be stamped in
accordance with the relevant state stamp duty legislation and registered under the Registration Act, 1908.
Any failure to register and/or appropriately pay stamp duty on such agreements may affect our ability to
enforce such agreements.</li><li>Our use of open source software could adversely affect our ability to offer our products and services and
subject us to possible litigation.</li><li>Internal or external fraud or misconduct or misrepresentation or mis-selling by our employees could
adversely affect our reputation and our results of operations.</li><li>Failure to obtain or renew approvals, licenses, registrations and permits to operate our business in a timely
manner, or at all, may adversely affect our business, financial condition, cash flows and results of
operations.</li><li>We have in this Red Herring Prospectus included certain non-GAAP financial and operational measures
and certain other industry measures related to our operations and financial performance that may vary
from any standard methodology that is applicable across the SaaS industry. We rely on certain assumptions
and estimates to calculate such measures, therefore such measures may not be comparable with financial,
operational or industry related statistical information of similar nomenclature computed and presented by
other similar companies.</li><li>After the completion of the Offer, our Promoters will continue to collectively hold substantial shareholding
in our Company.</li><li>Industry information included in this Red Herring Prospectus has been derived from an industry report
exclusively commissioned and paid for by our Company for such purpose.</li><li>Certain Directors and Key Managerial Personnel are interested in our Company's performance in addition
to their remuneration and reimbursement of expenses.</li><li>Our funding requirements and the proposed deployment of Net Proceeds are not appraised by any
independent agency, which may affect our business and results of operations.</li><li>Any future issuance of Equity Shares or securities convertible into Equity Shares by us or sales of Equity
Shares by our Promoters could adversely affect the trading price of the Equity Shares.</li><li>We have, in the last 12 months, issued Equity Shares at a price that could be lower than the Offer Price.</li><li>Inability to maintain adequate internal controls may affect our ability to effectively manage our operations,
resulting in errors or information lapses.</li><li>Our ability to pay dividends in the future will depend on our earnings, financial condition, working capital
requirements, capital expenditures and restrictive covenants of our financing arrangements.</li><li>Our customers may engage in certain transactions in or with countries or persons that are subject to U.S.
and other sanctions.</li><li>The average cost of acquisition of Equity Shares by the Selling Shareholders may be less than the Offer
Price.</li><li>Our Company will not receive any proceeds from the Offer for Sale.</li></ul>