Luxury Time Ltd IPO
Status: Closed
Overview
IPO date
04 Dec 2025 to 08 Dec 2025
Face value
₹ 10 per share
Price
₹ 78 to ₹82 per share
Issue Size
2,284,800 shares
(aggregating up to ₹ 18.74 Cr)
(aggregating up to ₹ 18.74 Cr)
Allotment Date
09 Dec 2025
Listing at
NSE
Issue type
Book Building - SME
Sector
Trading
Objectives of Luxury Time Ltd IPO
Luxury Time Ltd IPO Strategy
About Luxury Time Ltd
Unlock Stock of the Month
T&C*
Strengths vs Risks of Luxury Time Ltd
Know the pros & cons
Strengths
Established Presence in the Indian Luxury Watch Market.- Long-Term Collaborations with Global Luxury Brands.
- Wide and Growing Retail and Distribution Network.
- Comprehensive After-Sales Service Ecosystem.
- Distribution Rights for Specialized Tools.
- Experienced and Visionary Leadership Team.
Risks
- Its business is significantly dependent on a single Swiss company, and any deterioration in this relationship may adversely affect its operations, financial condition and results of operations.
- If its cannot maintain and expand the company existing client base, its business, financial condition, cash flows and results of
operations may be adversely affected.
- Its business is heavily dependent on the company B2B watch distribution segment, and any adverse developments in this segment could materially affect its revenues and profitability.
- The company has negative cash flows from Operating activities in the past in some of the recent years.
- The Company has in the past not complied with the certain provisions of the Companies Act, 2013.
- The company currently hold distribution rights in India for certain brands, but there can be no assurance that such will continue in the future.
- The company currently operate the authorized e-commerce platform for TAG Heuer in India, and any loss of this right could adversely affect its business and financial condition.
- Its business and sales are significantly concentrated in a few states and stores, and any adverse development affecting these locations may materially impact the company results of operations.
- Its business depends on careful selection and management of the company retailer network, and any missteps in retailer selection
may adversely affect the company brand positioning, average selling price, and long-term growth.
- The company business is dependent on the experience and leadership of its Directors, and any loss of their services could adversely affect the company operations, financial condition, and results of operations.
- The Company is party to certain legal proceeding. Any adverse decision in such proceedings may has a material adverse effect on its business, results of operations and financial condition.
- The company require certain approvals and licenses in the ordinary course of business and are required to comply with certain
rules and regulations to operate its business, any failure to obtain, retain and renew such approvals and licences or comply with such rules and regulations may adversely affect the company operations.
- The business depends on the continued services of skilled personnel, and any loss of key employees could adversely affect the company operations, brand image, and financial condition.
- Any increase in import/customs duties or other regulatory levies may materially affect its cost structure, competitiveness, financial condition and results of operations.
- Any inability to effectively manage the company inventory levels could adversely affect its operations, liquidity, and profitability.
- Its business relies on information technology systems, and any failure, disruption, or security breach could adversely affect its operations and financial condition.
- Any theft, loss, or damage to its inventory, despite security measures, could materially impact our business, financial condition, and results of operations.
- The company has in the past entered into related party transactions and may continue to does so in the future.
- The company contingent liabilities as stated in its Restated Financial Statements could affect the company financial condition.
- If its unable to renew or continue the lease arrangements on commercially acceptable or favourable terms in the future, it may adversely impact its operations.
- Its may be unable to sufficiently obtain, maintain, protect, or enforce the company intellectual property and other proprietary rights.
- Its business depends on the continued success and reputation of the company third-party brands globally, and any negative impact on these brands, or a failure by it or owners of these brands to protect them, as well as other intellectual property rights and proprietary information, may adversely affect its business, results of operations, financial condition and cash flows.
- Any disruption in the operations or manufacturing capabilities of the company Swiss supplier may adversely affect its business, financial condition, and reputation.
- The company face foreign exchange risks, particularly arising from dependence on imports denominated in Swiss Francs, and adverse currency movements may affect its results of operations, cash flows, and financial condition.
- Any variation in the utilization of the Net Proceeds from the Fresh Issue as disclosed in this Red Herring Prospectus shall be subject to certain compliance requirements, including prior shareholders' approval.
- Delays in filing and compliance issues noticed in corporate records relating to forms filed with taxation and other public authorities.
- If the company fail to maintain an effective system of internal controls, its may not be able to successfully manage, or accurately
report, its financial risks.
- In addition to normal remuneration or benefits and reimbursement of expenses, some of its Promoters and/ or Directors are interested in the Company to the extent of their shareholding and dividend entitlement thereon in the Company.
- The company could be harmed by employee misconduct or errors that are difficult to detect and any such incidences could adversely
affect its financial condition, results of operations and reputation.
- The company Directors are on the boards of its joint venture entities, which may give rise to potential conflicts of interest that could adversely affect its business.
- The company insurance coverage may not be adequate to protect it against all potential losses to which Its may be subject and this
may have an adverse effect on the company business and financial condition.
- The company has not executed the lease agreements for the identified premises for the company proposed new retail stores.
- Its Promoters will continue to exercise significant influence over it and may cause it to take actions that are not in the best interest of the company other shareholders.
- The company has not independently verified certain data in this Red Herring Prospect it.
- The average cost of acquisition of Equity Shares by its Promoters could be lower than the Offer Price.
- The company has issued Equity Shares in the last twelve months at price lower than the Offer Price.
- The company Equity Shares has never been publicly traded and may experience price and volume fluctuations following the completion of the Issue, an active trading market for the Equity Shares may not develop, the price of its Equity Shares may be volatile and you may be unable to resell your Equity Shares at or above the Offer Price or at all.
- The company cannot assure you that its Equity Shares will be listed on the BSE SME in a timely manner or at all, which may restrict
your ability to dispose of the equity shares.
- Any future issuance of Equity Shares or convertible securities, including options under any stock option plan or other equity linked securities may dilute your shareholding, and significant sales of Equity Shares by its major shareholders, may adversely affect the trading price of the company Equity Shares.
- There are restrictions on daily movements in the price of the Equity Shares, which may adversely affect a shareholder's ability to sell, or the price at which it can sell, Equity Shares at a particular point in time.
- After This Offer, the price of the Equity Shares may be highly volatile, or an active trading market for the Equity Shares may not develop.
- QIBs and Non-Institutional Investors are not permitted to withdraw or lower their Bids (in terms of quantity of Equity Shares or the Bid Amount) at any stage after submitting a Bid and Individual Investors who applies for minimum application size are not permitted to withdraw their Bids after Bid/Offer Closing Date.
- Rights of shareholders under Indian laws may be more limited than under the laws of other jurisdictions.
- The company has not identified any alternate source of funding and hence any failure or delay on the company part to mobilize the required resources or any shortfall in the Issue proceeds may delay the implementation schedule.
- You may be subject to Indian taxes arising the company of capital gains on the sale of the Equity Shares.
Luxury Time Ltd Peer Comparison
Understand the company’s industry standing
Ethos Ltd
Luxury Time Pvt Ltd
Face Value
10
10
Standalone / Consolidated
Standalone
Consolidated
Total Income Rs. Cr.
1275.93
60.78
EPS-Basis
39.33
6.79
EPS-Diluted
39.33
6.79
NAV Per Share
401.22
29
P/E-Basic EPS
---
---
P/E-Diluted EPS
---
---
RONW(%)
9.8
22.49
Latest NAV Period
---
---
Latest NAV
---
---
How to check the allotment status of Luxury Time Ltd IPO?
Follow the steps
Open link to the registrar using this URL (https://evault.kfintech.com/ipostatus/).
Select company from dropdown menu.
Enter details- PAN, Application number or DP client ID
Get your allotment status
Open link to the registrar using this URL (https://evault.kfintech.com/ipostatus/).
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The IPO opens on 04 Dec 2025 & closes on 08 Dec 2025.
Luxury Time Limited was originally incorporated as 'Luxury Time Private Limited' a Private company dated August 22, 2008 with the Registrar of Companies, Delhi & Haryana. Further, Company was converted to public Company and the name of Company was changed to 'Luxury Time Limited' and a fresh Certificate of incorporation dated February 24, 2025 was issued by the Central Registration Centre.
Company is engaged in the distribution, marketing, retailing, and after-sales servicing of Swiss luxury watches, as well as the distribution of watch service-related tools and equipment in India. Incorporated in 2008, Company serve as the authorized distributor in India for Luxury Swiss watches brands - TAG Heuer, Zenith, Bomberg and Exaequo. The Company launched operations into After-Sales Service in FY17.
In addition, Company formed a joint venture with India Luxury Retail Company and launched Hublot Boutiques in Mumbai and Bengaluru in 2019. The clientele includes large-format watch manufacturers, national jewellery chains, and independent service professionals.
The business operates across five integrated verticals: Watch Distribution (B2B), Direct-to-Consumer (D2C) & E-commerce Sales, After-Sales Services, Branding, PR & Marketing Support and Tools & Machinery Distribution. The Company maintain a retail of 70+ points of sale (POS) nationwide, including mono-brand boutiques, multi-brand outlets (MBOs), and digital platforms. The network spans all major metros and key cities such as Delhi, Mumbai, Ahmedabad, Coimbatore, Cochin and so on.
In the after-sales vertical, Company operate two service centers in Mumbai and Delhi, supported by a network of 20+ authorized and dealer-operated facilities across India. In the tools and machinery vertical, it became the authorized distributor in India for Luxury Swiss Watches tool manufacturers- Bergeon and Horotec in FY 2024, specializing in watchmaking and jewellery-making equipment. The Company has expanded the service centre presence to Mumbai and Delhi in FY25.
Company is planning the IPO of 18,30,000 equity shares of face value of Rs 10 each through fresh issue.
Luxury Time Ltd IPO will close on 08 Dec 2025.
- Established Presence in the Indian Luxury Watch Market.
- Long-Term Collaborations with Global Luxury Brands.
- Wide and Growing Retail and Distribution Network.
- Comprehensive After-Sales Service Ecosystem.
- Distribution Rights for Specialized Tools.
- Experienced and Visionary Leadership Team.
| S.No | Promoters Name | Pre Issue Shares | Pre Issue Percentage | Post Issue Shares | Post Issue Percentage |
|---|---|---|---|---|---|
| 1 | Ashok Goel | 4069807 | 63.33 | 3765807 | 45.62 |
| 2 | Pawan Chohan | 2034900 | 31.67 | 1882900 | 22.81 |
- Its business is significantly dependent on a single Swiss company, and any deterioration in this relationship may adversely affect its operations, financial condition and results of operations.
- If its cannot maintain and expand the company existing client base, its business, financial condition, cash flows and results of operations may be adversely affected.
- Its business is heavily dependent on the company B2B watch distribution segment, and any adverse developments in this segment could materially affect its revenues and profitability.
- The company has negative cash flows from Operating activities in the past in some of the recent years.
- The Company has in the past not complied with the certain provisions of the Companies Act, 2013.
- The company currently hold distribution rights in India for certain brands, but there can be no assurance that such will continue in the future.
- The company currently operate the authorized e-commerce platform for TAG Heuer in India, and any loss of this right could adversely affect its business and financial condition.
- Its business and sales are significantly concentrated in a few states and stores, and any adverse development affecting these locations may materially impact the company results of operations.
- Its business depends on careful selection and management of the company retailer network, and any missteps in retailer selection may adversely affect the company brand positioning, average selling price, and long-term growth.
- The company business is dependent on the experience and leadership of its Directors, and any loss of their services could adversely affect the company operations, financial condition, and results of operations.
- The Company is party to certain legal proceeding. Any adverse decision in such proceedings may has a material adverse effect on its business, results of operations and financial condition.
- The company require certain approvals and licenses in the ordinary course of business and are required to comply with certain rules and regulations to operate its business, any failure to obtain, retain and renew such approvals and licences or comply with such rules and regulations may adversely affect the company operations.
- The business depends on the continued services of skilled personnel, and any loss of key employees could adversely affect the company operations, brand image, and financial condition.
- Any increase in import/customs duties or other regulatory levies may materially affect its cost structure, competitiveness, financial condition and results of operations.
- Any inability to effectively manage the company inventory levels could adversely affect its operations, liquidity, and profitability.
- Its business relies on information technology systems, and any failure, disruption, or security breach could adversely affect its operations and financial condition.
- Any theft, loss, or damage to its inventory, despite security measures, could materially impact our business, financial condition, and results of operations.
- The company has in the past entered into related party transactions and may continue to does so in the future.
- The company contingent liabilities as stated in its Restated Financial Statements could affect the company financial condition.
- If its unable to renew or continue the lease arrangements on commercially acceptable or favourable terms in the future, it may adversely impact its operations.
- Its may be unable to sufficiently obtain, maintain, protect, or enforce the company intellectual property and other proprietary rights.
- Its business depends on the continued success and reputation of the company third-party brands globally, and any negative impact on these brands, or a failure by it or owners of these brands to protect them, as well as other intellectual property rights and proprietary information, may adversely affect its business, results of operations, financial condition and cash flows.
- Any disruption in the operations or manufacturing capabilities of the company Swiss supplier may adversely affect its business, financial condition, and reputation.
- The company face foreign exchange risks, particularly arising from dependence on imports denominated in Swiss Francs, and adverse currency movements may affect its results of operations, cash flows, and financial condition.
- Any variation in the utilization of the Net Proceeds from the Fresh Issue as disclosed in this Red Herring Prospectus shall be subject to certain compliance requirements, including prior shareholders' approval.
- Delays in filing and compliance issues noticed in corporate records relating to forms filed with taxation and other public authorities.
- If the company fail to maintain an effective system of internal controls, its may not be able to successfully manage, or accurately report, its financial risks.
- In addition to normal remuneration or benefits and reimbursement of expenses, some of its Promoters and/ or Directors are interested in the Company to the extent of their shareholding and dividend entitlement thereon in the Company.
- The company could be harmed by employee misconduct or errors that are difficult to detect and any such incidences could adversely affect its financial condition, results of operations and reputation.
- The company Directors are on the boards of its joint venture entities, which may give rise to potential conflicts of interest that could adversely affect its business.
- The company insurance coverage may not be adequate to protect it against all potential losses to which Its may be subject and this may have an adverse effect on the company business and financial condition.
- The company has not executed the lease agreements for the identified premises for the company proposed new retail stores.
- Its Promoters will continue to exercise significant influence over it and may cause it to take actions that are not in the best interest of the company other shareholders.
- The company has not independently verified certain data in this Red Herring Prospect it.
- The average cost of acquisition of Equity Shares by its Promoters could be lower than the Offer Price.
- The company has issued Equity Shares in the last twelve months at price lower than the Offer Price.
- The company Equity Shares has never been publicly traded and may experience price and volume fluctuations following the completion of the Issue, an active trading market for the Equity Shares may not develop, the price of its Equity Shares may be volatile and you may be unable to resell your Equity Shares at or above the Offer Price or at all.
- The company cannot assure you that its Equity Shares will be listed on the BSE SME in a timely manner or at all, which may restrict your ability to dispose of the equity shares.
- Any future issuance of Equity Shares or convertible securities, including options under any stock option plan or other equity linked securities may dilute your shareholding, and significant sales of Equity Shares by its major shareholders, may adversely affect the trading price of the company Equity Shares.
- There are restrictions on daily movements in the price of the Equity Shares, which may adversely affect a shareholder's ability to sell, or the price at which it can sell, Equity Shares at a particular point in time.
- After This Offer, the price of the Equity Shares may be highly volatile, or an active trading market for the Equity Shares may not develop.
- QIBs and Non-Institutional Investors are not permitted to withdraw or lower their Bids (in terms of quantity of Equity Shares or the Bid Amount) at any stage after submitting a Bid and Individual Investors who applies for minimum application size are not permitted to withdraw their Bids after Bid/Offer Closing Date.
- Rights of shareholders under Indian laws may be more limited than under the laws of other jurisdictions.
- The company has not identified any alternate source of funding and hence any failure or delay on the company part to mobilize the required resources or any shortfall in the Issue proceeds may delay the implementation schedule.
- You may be subject to Indian taxes arising the company of capital gains on the sale of the Equity Shares.
The Issue type of Luxury Time Ltd is Book Building - SME.
The minimum application for shares of Luxury Time Ltd is 3200.
The total shares issue of Luxury Time Ltd is 2284800.
Initial public offering up to 22,84,800 equity shares of Rs.10/- each ("Equity Shares") of Luxury Time Limited ("LTL" or the "Company") for cash at a price of Rs. 82 /- per equity share (the "Offer Price"), aggregating to Rs. 18.74 Crore ("The Offer"), comprising a fresh offer of up to 18,28,800 equity shares aggregating to Rs. 15.00 Crore by the company ("Fresh Offer") and an offer for sale of up to 4,56,000 equity shares by Mr. Ashok Goel and Mr. Pawan Chohan ("The Promoter Selling Shareholders") aggregating to Rs. 3.74 Crore ("Offer For Sale"). Out of the offer, up to 2,14,400 equity shares aggregating to Rs. 1.76 Crore will be reserved for subscription by market maker ("Market Maker Reservation Portion"). The offer less the market maker reservation portion i.e. offer of up to 20,70,400 equity shares of face value of Rs. 10.00/- each at an offer price of Rs. 82 /- per equity share aggregating to
Rs.16.98 Crore is hereinafter referred to as the "Net Offer". The offer and the net offer will constitute 27.68% and 25.08%, respectively of the post offer paid up equity share capital of the company.