Optimystix Entertainment India Limited was originally incorporated as private limited Company on October 31, 2000. Subsequently, the name of the Company was changed from Optimystix Entertainment India Private Limited' to Optimystix Entertainment India Limited' on May 07, 2025 upon receipt of approval from the Central Government. and a fresh Certificate of Incorporation was issued by the Registrar of Companies, Central Processing Centre, on May 16, 2025. Company is in the business of production of Television Serials, digital contents, distribution of films and events.
Company operate across both fiction and non-fiction formats and develop programming across genres such as comedy, crime, and children's content for broadcasters and OTT platforms. It design original shows, formats, and franchises for multiple platforms to cater to evolving audience preferences.
The Company launched a landmark prime-time game show 'Khullja Sim Sim' on Star Plus in 2001. It produced the debut season of Indian Idol for Sony Entertainment Television in 2004, launched the youth drama Yeh Meri Life Hai on Sony TV in 2005, produced and created Comedy Circus as a long-running leader in TV comedy formats in 2008.
The Company launched Baalveer, a children's fantasy show on SAB TV in 2012, produced episodes of Crime Patrol Satark, expanding social-offer based storytelling in 2013. It launched Sabse Smart Kaun? on Star Plus, an interactive, play-along family game show in 2018. It launched Wakaoo Films, Film and OTT business/division under Optimystix in 2022 and has also launched Laughter Chefs - Unlimited Entertainment on Colors in 2024.
The Company has access to Google's Veo 3 generative video technology, piloting AIdriven content workflows across development, production, and post-positioning Optimystix as an early mover in AI-native media creation in FY 2025.
Company is planning the IPO of 62,00,000 equity shares of face value of Rs 10 each, comprising a fresh issue of 50,00,000 equity shares and the offer for sale of 12,00,000 equity shares.