Safe Enterprises Retail Fixtures Ltd IPO
Status:
Overview
IPO date
20 Jun 2025 to 24 Jun 2025
Face value
₹ 5 per share
Price
₹ 131 to ₹138 per share
Issue Size
12,300,000 shares
(aggregating up to ₹ 169.74 Cr)
(aggregating up to ₹ 169.74 Cr)
Allotment Date
25 Jun 2025
Listing at
NSE
Issue type
Book Building - SME
Sector
Objectives of Safe Enterprises Retail Fixtures Ltd IPO
Safe Enterprises Retail Fixtures Ltd IPO Strategy
About Safe Enterprises Retail Fixtures Ltd
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T&C*
Strengths vs Risks of Safe Enterprises Retail Fixtures Ltd
Know the pros & cons
Strengths
In-house product manufacturing capabilities.- Established relationships with customers across various geographical locations.
- Consistent focus on quality.
- Experienced Senior Management backed by design and development team.
Risks
- The Company has been recently formed by conversion of the erstwhile partnership firm into the company, thus the company has limited operating history as a Company which may make it difficult for investors to evaluate its historical performance or future prospects.
- The company does not own the registered office, manufacturing units and Experience Centre from which the company carry out its business activities. In case of non renewal of rent agreements or dispute in relation to use of the said premise, its business and results of operations can be adversely affected.
- Its business is dependent on the sale of the company products to certain key customers. The loss of any of these customers or loss of revenue from sales to these customers could have a material adverse effect on its business, financial condition, results of operations and cash flows.
- The Company is dependent on limited number of suppliers, including its subsidiary company, within limited geographical locations for procurement of raw materials. Any delay, interruption or reduction in the supply of raw materials required for its products may adversely affect its business, results of operations, cash flows and financial condition.
- If there are delays in setting up the Proposed manufacturing unit or if the costs of setting up and the possible time or cost overruns related to the Proposed manufacturing unit or the purchase of plant and machinery for the Proposed manufacturing unit are higher than expected, it could have a material adverse effect on its financial condition, results of operations and growth prospects.
- The Company is yet to place orders for the machinery for the expansion of the proposed manufacturing unit. Any delay in placing orders or procurement of such machinery may delay the schedule of implementation and possibly increase the cost of commencing operations.
- The company provide fully customized retail fixture solutions tailored to the specific requirements of each customer and accordingly its business is substantially dependent on the company projects & Designing teams to accurately carryout the designing, engineering and estimation studies for potential orders. Any deviation during the execution of the order as compared to its estimates could have a material adverse effect on its cash flows, results of operations and financial condition.
- The company is subject to strict quality requirements and any failures to comply with quality standards may lead to cancellation of existing and future orders and could negatively impact its reputation and the company business and results of operations and future prospects.
- Its may depends on the performance of outside vendors for timely completion of its projects.
- The company business is working capital intensive and Inventories and trade receivables form a major part of its current assets. Failures to manage the company inventory and trade receivables could have an adverse effect on its sales, profitability, cash flow and liquidity.
- The company generate its major portion of turnover from the company operations in certain geographical regions and any adverse developments affecting its operations in these regions could have an adverse impact on its revenue and results of operations.
- The company requires certain approvals, licenses, registrations and permits to operate its business, and failures to obtain or renew them in a timely manner or maintain the statutory and regulatory permits and approvals required to operate its business may adversely affect its operations and financial conditions.
- Its business is dependent on the company manufacturing units and the loss or shutdown of operations of any of its manufacturing unit may have a material adverse effect on its business, results of operations, cash flows and financial condition.
- Its may not be able to adequately protect or continue to use its intellectual property.
- An inability to effectively utilize its existing manufacturing capacities could have an adverse effect on its business, future prospects and future financial performance.
- The company intend to utilise a portion of the Net Proceeds towards funding the capital expenditure and working capital requirements of one of its Subsidiary i.e. Safe Enterprises Retail Technologies Private Limited and the company cannot assure you that its will be able to derive the benefits from the proposed object.
- Any failures to adapt to industry trends and evolving technologies to meet its customers' demands may materially and adversely affect its business and results of operations.
- Adverse publicity regarding its products could negatively impact the company.
- The company share the same premises of its registered office with its Group Company and both of its subsidiary companies also share the same premises of registered office.
- Its insurance coverage may not be adequate to protect the company against all potential losses to which its may be subject and this may have a material effect on its business and financial condition.
- The Company is party to certain legal proceedings. Any adverse decision in such proceedings may have an adverse effect on its business, results of operations and financial condition.
- If the company is unable to manage its growth effectively and further expand into new markets its business, future financial performance and results of operations could be materially and adversely affected.
- Its industry is labour intensive and the company business operations may be matially adversely affected by strikes, work stoppages or increased wage demands by its employees or those of the company suppliers.
- Its historical performance is not indicative of the company future growth or financial results and its may not be able to sustain the company historical growth rates.
- The Objects of the Issue for which funds are being raised have not been appraised by any bank or financial institution. Any variation between the estimation and actual expenditure as estimated by the management could result in execution delays or influence its profitability adversely.
- Compliance with, and changes in, safety, health and environmental laws and labour regulations may adversely affect its business, prospects, financial condition and results of operations.
- Dependence upon transportation services for supply and transportation of its products are subject to various uncertainties and risks, and delays in delivery may result in rejection of products by customer.
- The company does not make any provisions for decline in the value of investments made by the Company and the subsidiary company. Any continuous decline in the value of investments made by the company may impact its financial results and condition.
- The company operates in competitive markets and may face competition from different players in the market which may have an adverse effect on its business, cash flows, financial condition and results of operations.
- Its contingent liabilities as stated in the company Restated Financial Statements could affect its financial condition.
- If the company is not able to successfully manage its growth, the company business and results of operations may be adversely affected.
- Its Subsidiary Company i.e. Safe Enterprises Retail Technologies Private Limited operate in the similar line of business as it, which may lead to conflict of interest.
- Its Group Company had incurred losses and had negative net worth in past and any operating losses in the future could adversely affect the results of operations and financial conditions of its group company.
- The company is exposed to foreign currency fluctuation risks, particularly in relation to export of products, which may affect its results of operations, financial condition and cash flows.
- The company has incurred indebtedness which exposes it to various risks which may have an effect on its business and results of operations.
- Some of the vehicles appearing in its books of accounts are not registered in the name of the Company.
- The emergence of online trade channels may adversely affect the existence of traditional retail channels which may lead to decrease in demand of its products and have an adverse effect on the company business operations and financial condition.
- The company has in the past entered into related party transactions and may continue to do so in the future. There can be no assurance that such transactions, individually or in the aggregate, will not have an adverse effect on the Company's financial condition and results of operations.
- The company is dependent upon the experience of its management team and KMPs. If the company is unable to attract or retain such team, this could adversely affect its business, results of operations and financial condition.
- Its actual results could differ from the estimates and projections used to prepare its financial statements.
- The Company has taken unsecured loans that may be recalled by the lenders at any time.
- Its may not be successful in implementing the company business strategies.
- None of its Directors possess experience of being on the board of any listed company.
- The company has issued Equity Shares in the last 12 months at a price which could be lower than the Issue Price.
- Its Promoter and the Promoter Group will jointly continue to retain majority shareholding in the Company after the issue, which will allow them to determine the outcome of the matters requiring the approval of shareholders.
- The company is subject to the risk of failures of, or a material weakness in, its internal control systems.
- Technology failures or Cyber-attacks or other security breaches could have a material adverse effect on its business, results of operation or financial condition.
- Certain key performance indicators for certain listed industry peers included in this Red Herring Prospectus have been sourced from public sources and there is no assurance that such financial and other industry information is complete.
- Its may requires further equity issuance, which will lead to dilution of equity and may affect the market price of its Equity Shares or additional funds through incurring debt to satisfy the company capital needs, which its may not be able to procure and any future equity offerings by the company.
- The company has not identified any alternate source of funding and hence any failures or delay on its part to mobilize the required resources or any shortfall in the Issue proceeds may delay the implementation schedule.
- Fraud, theft, employee negligence or similar incidents may adversely affect its results of operations and financial condition.
- The activities carried out at its manufacturing units can cause injury to people or property in certain circumstances.
- Its ability to pay dividends in the future will depends upon its future earnings, financial condition, cash flows, working capital requirements, capital expenditure and restrictive covenants in its financing arrangements.
- The company is subject to restrictive covenants under its credit facilities that limit its operational flexibility.
- Any Penalty or demand raised by statutory authorities in future will affect financial position of the Company.
- Industry information included in this Red Herring Prospectus has been derived from industry sources. There can be no assurance that such third-party statistical, financial and other industry information is complete, reliable or accurate.
- Any future issuance of Equity Shares may dilute your shareholdings, and sale of the Equity Shares by its major shareholders may adversely affect the trading price of its Equity Shares.
- There is no guarantee that the Equity Shares issued pursuant to the Issue will be listed on the SME Platform of NSE Platform in a timely manner or at all.
- Significant differences exist between Indian GAAP and other accounting principles, such as Ind AS, IFRS and U.S. GAAP, which may be material to investors' assessments of its financial condition, result of operations and cash flows.
- Its may be subject to surveillance measures, such as the Additional Surveillance Measures (ASM) and the Graded Surveillance Measures (GSM) by the Stock Exchanges which may adversely affect trading price of its Equity Shares.
- The Equity Shares have never been publicly traded, and, after the Issue, the Equity Shares may experience price and volume fluctuations, and an active trading market for the Equity Shares may not develop. Further, the price of the Equity Shares may be volatile, and you may be unable to resell the Equity Shares at or above the Issue Price, or at all.
- QIBs and Non-Institutional Bidders are not permitted to withdraw or lower their Bids (in terms of quantity of Equity Shares or the Bid Amount) at any stage after submitting a Bid and Retail Individual Investors are not permitted to withdraw their Bids after Bid/Issue Closing Date.
Safe Enterprises Retail Fixtures Ltd Peer Comparison
Understand the company’s industry standing
Safe Enterprises Retail Fixtures Limited
Naman In-Store (India) Limited
Face Value
5
10
Standalone / Consolidated
Standalone
Standalone
Total Income Rs. Cr.
139.7318
157.1271
EPS-Basis
11.42
5.34
EPS-Diluted
11.42
5.34
NAV Per Share
---
---
P/E-Basic EPS
---
---
P/E-Diluted EPS
---
---
RONW(%)
54.37
7.91
Latest NAV Period
---
---
Latest NAV
---
---
How to check the allotment status of Safe Enterprises Retail Fixtures Ltd IPO?
Follow the steps
Open link to the registrar using this URL (https://evault.kfintech.com/ipostatus/).
Select company from dropdown menu.
Enter details- PAN, Application number or DP client ID
Get your allotment status
Open link to the registrar using this URL (https://evault.kfintech.com/ipostatus/).
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The IPO opens on 20 Jun 2025 & closes on 24 Jun 2025.
Safe Enterprises Retail Fixtures Limited was originally formed as a Partnership Firm under the Indian Partnership Act, 1932 under the name and style of 'M/s Safe Enterprises' pursuant to a Deed of Partnership entered at Mumbai, Maharashtra with effect from August 01, 1976. Further, 'M/s Safe Enterprises' was subsequently converted from the partnership Firm to a Public Limited Company in the name of 'Safe Enterprises Retail Fixtures Limited' vide Certificate of Incorporation, issued by the Registrar of Companies, Central Registration Centre on July 21, 2024.
The Company tookover the Insync Shopfittings business into Safe Enterprises as a going concern through a Slump Sale Deed dated May 11 2016, from the sister concern, Insync Retail Project Management Private Limited in year 2016. Later, it installed a new plant at Nerul, Navi Mumbai in 2023.
The Company has acquired 42.65% controlling interest in Safe Enterprises Retail Technologies Private Limited; followed by acquiring 94.26% controlling interest in Safe Enterprises Retail Technologies Private Limited and 99.97% stake in Inscite Advisory Services LLP in 2024.
At present, Company is engaged in the business of designing, manufacturing, supplying and installation of shop fittings and retail fixtures, offering a wide range of customized in-store solutions across multiple retail segments such as fashion & apparels, electronics, departmental store etc. The Company works 3 manufacturing units of which one is situated in Sanpada, Thane and 2 in Nerul, Navi Mumbai. Additionally,it operate two franchisees in Navi Mumbai and Hyderabad along with two Distributers in Dubai and Kansas City.
The Company came up with the initial public offer by issuing 1,23,00,000 equity shares of face value of Rs 5 each and raised a fresh issue of Rs 169.74 crores in June 2025.
Company has purchased the said land vide sale agreement dated May 20, 2025, from Macrotech Developers Limited (formerly known as Lodha Developers Limited).
Safe Enterprises Retail Fixtures Ltd IPO will close on 24 Jun 2025.
- In-house product manufacturing capabilities.
- Established relationships with customers across various geographical locations.
- Consistent focus on quality.
- Experienced Senior Management backed by design and development team.
| S.No | Promoters Name | Pre Issue Shares | Pre Issue Percentage | Post Issue Shares | Post Issue Percentage |
|---|---|---|---|---|---|
| 1 | Saleem Shabbir Merchant | 8158018 | 23.78 | 8158018 | 17.5 |
| 2 | Mikdad Saleem Merchant | 8158018 | 23.78 | 8158018 | 17.5 |
| 3 | Huzefa Salim Merchant | 8158019 | 23.78 | 8158019 | 17.5 |
| 4 | Munira Salimbhai Merchant | 8158020 | 23.78 | 8158020 | 17.5 |
| 5 | Tasneem Huzefa Merchant | 3 | --- | 3 | --- |
| 6 | Rukhsana Zoeb Ratlamwala | 3760 | 0.01 | 3760 | 0.01 |
| 7 | Shamima Huned M ukadam and Hun | 7520 | 0.02 | 7520 | 0.02 |
| 8 | Aliasger Kasim Navagharwala | 3760 | 0.01 | 3760 | 0.01 |
| 9 | Shirin Kasim Navagharwala | 3760 | 0.01 | 3760 | 0.01 |
| 10 | Mariyam Mikdad Merchant | 3 | --- | 3 | --- |
| 11 | Farida Mansur Abuwala | 3760 | 0.01 | 3760 | 0.01 |
- The Company has been recently formed by conversion of the erstwhile partnership firm into the company, thus the company has limited operating history as a Company which may make it difficult for investors to evaluate its historical performance or future prospects.
- The company does not own the registered office, manufacturing units and Experience Centre from which the company carry out its business activities. In case of non renewal of rent agreements or dispute in relation to use of the said premise, its business and results of operations can be adversely affected.
- Its business is dependent on the sale of the company products to certain key customers. The loss of any of these customers or loss of revenue from sales to these customers could have a material adverse effect on its business, financial condition, results of operations and cash flows.
- The Company is dependent on limited number of suppliers, including its subsidiary company, within limited geographical locations for procurement of raw materials. Any delay, interruption or reduction in the supply of raw materials required for its products may adversely affect its business, results of operations, cash flows and financial condition.
- If there are delays in setting up the Proposed manufacturing unit or if the costs of setting up and the possible time or cost overruns related to the Proposed manufacturing unit or the purchase of plant and machinery for the Proposed manufacturing unit are higher than expected, it could have a material adverse effect on its financial condition, results of operations and growth prospects.
- The Company is yet to place orders for the machinery for the expansion of the proposed manufacturing unit. Any delay in placing orders or procurement of such machinery may delay the schedule of implementation and possibly increase the cost of commencing operations.
- The company provide fully customized retail fixture solutions tailored to the specific requirements of each customer and accordingly its business is substantially dependent on the company projects & Designing teams to accurately carryout the designing, engineering and estimation studies for potential orders. Any deviation during the execution of the order as compared to its estimates could have a material adverse effect on its cash flows, results of operations and financial condition.
- The company is subject to strict quality requirements and any failures to comply with quality standards may lead to cancellation of existing and future orders and could negatively impact its reputation and the company business and results of operations and future prospects.
- Its may depends on the performance of outside vendors for timely completion of its projects.
- The company business is working capital intensive and Inventories and trade receivables form a major part of its current assets. Failures to manage the company inventory and trade receivables could have an adverse effect on its sales, profitability, cash flow and liquidity.
- The company generate its major portion of turnover from the company operations in certain geographical regions and any adverse developments affecting its operations in these regions could have an adverse impact on its revenue and results of operations.
- The company requires certain approvals, licenses, registrations and permits to operate its business, and failures to obtain or renew them in a timely manner or maintain the statutory and regulatory permits and approvals required to operate its business may adversely affect its operations and financial conditions.
- Its business is dependent on the company manufacturing units and the loss or shutdown of operations of any of its manufacturing unit may have a material adverse effect on its business, results of operations, cash flows and financial condition.
- Its may not be able to adequately protect or continue to use its intellectual property.
- An inability to effectively utilize its existing manufacturing capacities could have an adverse effect on its business, future prospects and future financial performance.
- The company intend to utilise a portion of the Net Proceeds towards funding the capital expenditure and working capital requirements of one of its Subsidiary i.e. Safe Enterprises Retail Technologies Private Limited and the company cannot assure you that its will be able to derive the benefits from the proposed object.
- Any failures to adapt to industry trends and evolving technologies to meet its customers' demands may materially and adversely affect its business and results of operations.
- Adverse publicity regarding its products could negatively impact the company.
- The company share the same premises of its registered office with its Group Company and both of its subsidiary companies also share the same premises of registered office.
- Its insurance coverage may not be adequate to protect the company against all potential losses to which its may be subject and this may have a material effect on its business and financial condition.
- The Company is party to certain legal proceedings. Any adverse decision in such proceedings may have an adverse effect on its business, results of operations and financial condition.
- If the company is unable to manage its growth effectively and further expand into new markets its business, future financial performance and results of operations could be materially and adversely affected.
- Its industry is labour intensive and the company business operations may be matially adversely affected by strikes, work stoppages or increased wage demands by its employees or those of the company suppliers.
- Its historical performance is not indicative of the company future growth or financial results and its may not be able to sustain the company historical growth rates.
- The Objects of the Issue for which funds are being raised have not been appraised by any bank or financial institution. Any variation between the estimation and actual expenditure as estimated by the management could result in execution delays or influence its profitability adversely.
- Compliance with, and changes in, safety, health and environmental laws and labour regulations may adversely affect its business, prospects, financial condition and results of operations.
- Dependence upon transportation services for supply and transportation of its products are subject to various uncertainties and risks, and delays in delivery may result in rejection of products by customer.
- The company does not make any provisions for decline in the value of investments made by the Company and the subsidiary company. Any continuous decline in the value of investments made by the company may impact its financial results and condition.
- The company operates in competitive markets and may face competition from different players in the market which may have an adverse effect on its business, cash flows, financial condition and results of operations.
- Its contingent liabilities as stated in the company Restated Financial Statements could affect its financial condition.
- If the company is not able to successfully manage its growth, the company business and results of operations may be adversely affected.
- Its Subsidiary Company i.e. Safe Enterprises Retail Technologies Private Limited operate in the similar line of business as it, which may lead to conflict of interest.
- Its Group Company had incurred losses and had negative net worth in past and any operating losses in the future could adversely affect the results of operations and financial conditions of its group company.
- The company is exposed to foreign currency fluctuation risks, particularly in relation to export of products, which may affect its results of operations, financial condition and cash flows.
- The company has incurred indebtedness which exposes it to various risks which may have an effect on its business and results of operations.
- Some of the vehicles appearing in its books of accounts are not registered in the name of the Company.
- The emergence of online trade channels may adversely affect the existence of traditional retail channels which may lead to decrease in demand of its products and have an adverse effect on the company business operations and financial condition.
- The company has in the past entered into related party transactions and may continue to do so in the future. There can be no assurance that such transactions, individually or in the aggregate, will not have an adverse effect on the Company's financial condition and results of operations.
- The company is dependent upon the experience of its management team and KMPs. If the company is unable to attract or retain such team, this could adversely affect its business, results of operations and financial condition.
- Its actual results could differ from the estimates and projections used to prepare its financial statements.
- The Company has taken unsecured loans that may be recalled by the lenders at any time.
- Its may not be successful in implementing the company business strategies.
- None of its Directors possess experience of being on the board of any listed company.
- The company has issued Equity Shares in the last 12 months at a price which could be lower than the Issue Price.
- Its Promoter and the Promoter Group will jointly continue to retain majority shareholding in the Company after the issue, which will allow them to determine the outcome of the matters requiring the approval of shareholders.
- The company is subject to the risk of failures of, or a material weakness in, its internal control systems.
- Technology failures or Cyber-attacks or other security breaches could have a material adverse effect on its business, results of operation or financial condition.
- Certain key performance indicators for certain listed industry peers included in this Red Herring Prospectus have been sourced from public sources and there is no assurance that such financial and other industry information is complete.
- Its may requires further equity issuance, which will lead to dilution of equity and may affect the market price of its Equity Shares or additional funds through incurring debt to satisfy the company capital needs, which its may not be able to procure and any future equity offerings by the company.
- The company has not identified any alternate source of funding and hence any failures or delay on its part to mobilize the required resources or any shortfall in the Issue proceeds may delay the implementation schedule.
- Fraud, theft, employee negligence or similar incidents may adversely affect its results of operations and financial condition.
- The activities carried out at its manufacturing units can cause injury to people or property in certain circumstances.
- Its ability to pay dividends in the future will depends upon its future earnings, financial condition, cash flows, working capital requirements, capital expenditure and restrictive covenants in its financing arrangements.
- The company is subject to restrictive covenants under its credit facilities that limit its operational flexibility.
- Any Penalty or demand raised by statutory authorities in future will affect financial position of the Company.
- Industry information included in this Red Herring Prospectus has been derived from industry sources. There can be no assurance that such third-party statistical, financial and other industry information is complete, reliable or accurate.
- Any future issuance of Equity Shares may dilute your shareholdings, and sale of the Equity Shares by its major shareholders may adversely affect the trading price of its Equity Shares.
- There is no guarantee that the Equity Shares issued pursuant to the Issue will be listed on the SME Platform of NSE Platform in a timely manner or at all.
- Significant differences exist between Indian GAAP and other accounting principles, such as Ind AS, IFRS and U.S. GAAP, which may be material to investors' assessments of its financial condition, result of operations and cash flows.
- Its may be subject to surveillance measures, such as the Additional Surveillance Measures (ASM) and the Graded Surveillance Measures (GSM) by the Stock Exchanges which may adversely affect trading price of its Equity Shares.
- The Equity Shares have never been publicly traded, and, after the Issue, the Equity Shares may experience price and volume fluctuations, and an active trading market for the Equity Shares may not develop. Further, the price of the Equity Shares may be volatile, and you may be unable to resell the Equity Shares at or above the Issue Price, or at all.
- QIBs and Non-Institutional Bidders are not permitted to withdraw or lower their Bids (in terms of quantity of Equity Shares or the Bid Amount) at any stage after submitting a Bid and Retail Individual Investors are not permitted to withdraw their Bids after Bid/Issue Closing Date.
The Issue type of Safe Enterprises Retail Fixtures Ltd is Book Building - SME.
The minimum application for shares of Safe Enterprises Retail Fixtures Ltd is 1000.
The total shares issue of Safe Enterprises Retail Fixtures Ltd is 12300000.
Initial public offer of upto 1,23,00,000 equity shares of face value of Rs. 5/- each (the "Equity Shares") of Safe Enterprises Retail Fixtures Limited ("the Company" or "the Issuer") at an issue price of Rs. 138 per equity share (Including Share Premium of Rs. 133 per Equity Share) for cash, aggregating up to Rs. 169.74 crores ("Public Issue") out of which 6,24,000 equity shares of face value of Rs. 5/- each, at an issue price of Rs. 138 per equity share for cash, aggregating Rs. 8.61 crores will be reserved for subscription by the market maker to the issue (the "Market Maker Reservation Portion"). The public issue less market maker reservation portion i.e. issue of 1,16,76,000 equity shares of face value of Rs. 5/- each, at an issue price of Rs. 138 per equity share for cash, aggregating upto Rs. 161.13 crores is herein after referred to as the "Net Issue". The public issue and net issue will constitute 26.39 % and 25.05 % respectively of the post-issue paid-up equity share capital of the company.