The Wakefit IPO continued to draw interest as the issue reached thirty nine percent subscription by the end of Day 2. Known for its strong presence in home and sleep products, Wakefit’s public issue has gained traction due to its brand strength, expansion strategy and consumer market positioning. Here is a complete breakdown of the subscription trend, key IPO details, and what investors should focus on as the issue approaches its final day.
Wakefit IPO Subscription Status Day 2
On Day 2, the Wakefit IPO recorded:
• Strong participation from retail investors
• Moderate interest from non institutional investors
• Lower but expected early participation from institutional buyers
With nearly forty percent subscription achieved by Day 2, the IPO is on track to see much heavier demand on the final day when institutional investors usually bid.
Wakefit IPO Details
Issue Size and Structure
The total issue aggregates to approximately one thousand two hundred eighty nine crore rupees. It includes:
• A fresh issue that will fund manufacturing expansion, warehousing and working capital
• An offer for sale by existing shareholders
Price Band and Lot Size
The IPO is priced attractively within a moderate price band, making it accessible for retail investors. The lot size encourages meaningful participation without requiring a high investment amount.
Use of Funds
Proceeds from the fresh issue will be used for:
• Expanding manufacturing capacity for mattresses and furniture
• Improving logistics and delivery network
• Enhancing technology platforms
• Strengthening inventory and category diversification
Business Snapshot
Strong Digital First Model
Wakefit is built on a direct to consumer model that reduces dependency on intermediaries and enables competitive pricing. It has a significant customer base across online channels while also expanding its offline retail presence.
Product Diversification
The company has broadened its portfolio from mattresses to include furniture, home accessories and lifestyle products. This diversification strengthens revenue potential and reduces dependency on a single category.
Brand Strength
Wakefit has grown into one of the most recognisable home product brands in India, especially among younger urban consumers. Its value centric approach appeals to customers looking for quality and affordability.
Subscription Sentiment and Market Outlook
Wakefit’s nearly forty percent subscription by Day 2 reflects steady confidence from investors. The company is positioned in a growing consumer market driven by:
• Rising disposable income
• Home improvement trends
• Digital commerce expansion
• Lifestyle upgrades
Although competition in home and furniture markets remains intense, Wakefit’s differentiation lies in direct consumer reach, controlled pricing and strong brand engagement.
Conclusion
Wakefit’s ₹1,289 crore IPO has seen promising subscription momentum with thirty-nine percent uptake by Day 2. The strong brand value, expanding product portfolio and efficient direct to consumer model make the company appealing for long term investors. As the IPO enters its final day, subscription levels are expected to rise significantly. Investors should focus on the company’s margins, scalability and competitive positioning before making a final decision.
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