China Slows, India Rises: The New Face of Luxury
In the rarefied world of Swiss luxury watches, time is money. For decades, China was the golden hour. However, in April 2025, the Swiss are setting their sights firmly on India.
According to the Federation of the Swiss Watch Industry (FH), India’s imports of Swiss watches increased by 18.5% year-over-year in 2024, making it the fastest-growing primary market globally. Brands like Rado, Omega, and Tissot are making a decisive pivot towards India, indicating a profound shift in the global luxury landscape.










