India’s OTT Boom: $836.5 Bn Market by 2032, Driving 50% of New Video Revenue
A recent report by Media Partners Asia (MPA) predicts that premium OTT video-on-demand (VOD) will generate an impressive 50% of the new revenue in the country’s video market. This exceptional growth is transforming the entertainment industry, creating new opportunities for content creators, consumers, and businesses.










