Quick Commerce Pushes Companies to Accelerate Supply Chains: Market Set to Reach $10 Bn by 2029

The promise of ultra-fast delivery has transformed the Indian retail landscape. Quick commerce companies like Blinkit, Swiggy’s Instamart, and Zepto have set new standards by delivering groceries and daily essentials to consumers’ doorsteps within 10 minutes. This rapid service has reshaped consumer expectations and prompted a significant shift in how businesses manage their supply chains.

Rapid Growth Forecast for India’s Quick Commerce Market

Quick commerce, characterized by its lightning-fast delivery times, has seen exponential growth in India. The market in India is expected to generate a revenue of $5,384 million in 2025, with a projected compound annual growth rate (CAGR) of 16.6% from 2025 to 2029. 

This growth is set to expand the market volume to $9,951 million by 2029. Additionally, the number of users is anticipated to reach 60.6 million by 2029, with user penetration increasing from 2.7% in 2025 to 4.0% by the end of the forecast period.

Fast-Paced Commerce Pushes Companies to Accelerate Supply Chains

The rise of quick commerce has challenged traditional consumer goods companies to rethink their supply chains. If deliveries to customers happen in minutes, why should restocking take days? Nestlé India faced this question when Blinkit pointed out its two-day restocking time. 

In response, Nestlé has been working to cut this down to one day and eventually just a few hours. This shift is part of a larger effort by consumer goods companies to make their supply chains faster and more efficient to keep up with quick commerce demands.

Quick Commerce Drives Growth for Consumer Goods Companies

Nestlé, the maker of Maggi noodles and Nescafé coffee, reported that e-commerce contributed 9.1% to its domestic sales in the December quarter, up from 8.3% in the previous quarter. Nearly half of this growth came from quick commerce platforms. 

Nestle India	Tata Consumer Products	Dabur
9.1% of Domestic Sales from e-commerce for Dec Qtr.	15% of total turnover from e-commerce	Has revised strategic cycle from 4 to 3 years.

Platforms like Blinkit (owned by Zomato), Swiggy’s Instamart, Zepto, and BB Now are reshaping the industry by delivering groceries and essentials within 10 minutes or less. Quick commerce sales have doubled for most fast-moving consumer goods (FMCG) companies. TCPL, for instance, now sees 15% of its total turnover coming from e-commerce, with quick commerce contributing 7.5% to this growth. As the industry adapts to this rapid shift, companies prioritize agility and innovation to stay ahead.

Strategic Planning in a Volatile World

In addition to the pressures of quick commerce, companies face challenges like geopolitical instability and unpredictable weather. These factors have created uncertainties in sourcing raw materials and managing production schedules. 

To handle these challenges, businesses are shortening their planning cycles. By adopting more flexible strategies, they can quickly respond to disruptions and stay competitive in a fast-paced market.

The Role of Technology and Infrastructure

Adopting technology has been key to speeding up supply chain changes. Tools like advanced analytics, AI, and real-time data help companies predict demand accurately and manage inventory better. 

Infrastructure growth, such as larger warehouses and micro-fulfillment centers, has also played an important role. For example, Swiggy has been expanding its warehouses to support quick commerce, aiming to cut delivery times and meet rising consumer demands. Reuters

Impact on Traditional Retailers

The growth of quick commerce is affecting traditional kirana stores, which have been a key part of India’s retail sector for years. As consumers prefer the convenience of 10-minute deliveries, kiranas face adapting challenges. Some partner with quick commerce platforms to improve logistics, while others improve their delivery services to keep customers.

The Road Ahead

As quick commerce reshapes consumer expectations, businesses must adapt to stay competitive. This includes speeding up supply chains, rethinking products, using technology, and forming partnerships. The goal is to build a system where efficiency and consumer satisfaction go hand in hand, ensuring that a strong and responsive supply chain backs 10-minute delivery.

In conclusion, moving from 10-minute delivery to 10-minute supply is not just a logistics challenge but a sign of India’s evolving retail landscape. Companies that adapt, invest in technology, and stay flexible are set to succeed in this new era of consumer demand.

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