Festive Push: Meesho Adds Mamaearth, Dabur, Titan to Lineup as Seller Base Jumps 42% YoY

Meesho, one of India’s leading e-commerce platforms, is preparing to launch its much-anticipated annual event, the Meesho Mega Blockbuster Sale. This year’s sale will feature an impressive 42% year-over-year increase in its seller base and offer more products and brands than ever.

With popular brands like Mamaearth, Dabur, Titan, and Himalaya joining the platform, customers can expect an expansive range of branded offerings just in time for the festive season. Let’s explore what this year’s sale has in store.

A Growing Marketplace

Meesho Mall, the e-commerce platform’s branded marketplace, has expanded its offerings significantly. Partnering with renowned D2C brands like Mamaearth, Denver, Himalaya, Bajaj, Joy, Lotus Herbals, Biotique, Bata, Paragon, Relaxo, Liberty, and Meesho has increased its product diversity and appeal. The platform now boasts a portfolio of over 1,000 brands, representing a tenfold increase since its launch.

This expansion has led to a surge in popularity and growth. Meesho Mall has witnessed nearly double the order growth since its inception in August 2023. The platform’s popularity can be attributed to its broad categories: personal care, footwear, fashion, electronics, health and wellness, accessories, kitchen utilities, grocery, and sports and fitness.

Meesho’s Growing Seller Base

Meesho has solidified its position as the preferred platform for small businesses, attracting a staggering 2 million sellers for this year’s festival season. This remarkable growth is a testament to Meesho’s commitment to empowering MSMEs and individual entrepreneurs.

Comparison with Competitors

Meesho has outpaced its competitors regarding seller growth, demonstrating its strong appeal to small businesses. While Amazon India has also seen an increase in sellers, Meesho’s seller base remains significantly larger, particularly for the upcoming festival season.  

Meesho’s Seller Base:

• Meesho has attracted 2 million sellers for its annual festival sale, a 42% increase year-over-year.  
• This growth highlights Meesho’s ability to attract and retain small businesses.

Amazon India’s Seller Base:

• Amazon India has experienced a 14% growth in its seller base.
• Despite this growth, its seller base remains smaller than Meesho’s for the upcoming festival sale.  
• Amazon India currently has over 1.6 million sellers across the country.

Flipkart’s Seller Base:

• Interest from sellers for Flipkart has remained relatively unchanged.
• Flipkart announced over 1.4 million sellers on its platform, including those from Shopsy.
• This figure has remained consistent compared to previous years.

Meesho: Company Overview

Meesho, founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal, is a leading e-commerce platform empowering small businesses in India. With a vision to enable 100 million small businesses, Meesho provides a comprehensive platform that connects them with millions of customers.

Key Features and Benefits:

• Access to a Vast Customer Base: Meesho offers small businesses a platform to reach various customers across India.
• Diverse Product Categories: The platform features 30+ categories, allowing businesses to showcase their products to a diverse audience.
• Pan-India Logistics: Meesho provides reliable and efficient logistics services to ensure the timely delivery of products.
• Payment Services: The platform offers sellers and buyers secure and convenient payment options.
• Customer Support: Meesho provides dedicated customer support to assist businesses and customers throughout the transaction process.

Empowering MSMEs and Individual Entrepreneurs:

Meesho caters to many small businesses, including SMBs, MSMEs, and individual entrepreneurs. The company has enabled over 8.5 lakh seasonal jobs within its seller and logistics network, primarily in tier-3 and tier-4 regions.

The company has been instrumental in empowering businesses and consumers in underserved regions. With 75% of orders originating from tier 2 and tier 3 cities, Meesho democratizes access to branded products and fosters economic growth in these areas.

Meesho empowers these businesses to grow and succeed in the competitive e-commerce landscape by providing them with the necessary tools and resources.

A Platform for Growth:

Meesho’s mission is to create a sustainable ecosystem where small businesses can thrive. By providing access to a vast customer base, efficient logistics, and reliable payment services, Meesho helps companies expand their reach, increase sales, and achieve their growth objectives.

Benefits for Consumers and Brands

Wider Selection:

• Diverse Product Range: Meesho Mall offers a vast selection of products from both well-known and emerging brands, catering to diverse customer preferences.
• Accessibility: The platform is accessible to customers across India, including underserved regions, making branded products more accessible to a broader audience.

Affordability:

• Competitive Pricing: Meesho Mall provides competitive prices on branded products, making them more affordable.
• Value for Money: Customers can find high-quality products at attractive prices that offer excellent value.

Brand Growth:

• Expanded Reach: Brands partnering with Meesho can tap into a vast customer base, reach new markets, and increase their visibility.
• Increased Sales: Meesho’s growing user base has led to significant brand growth on the platform.
• Access to Emerging Markets: Meesho’s strong presence in tier 2 and 3 cities enables brands to reach underserved regions and expand their customer base.

Success Stories:

• Customer Growth: Meesho Mall has attracted over 3.2 crore shoppers in just six months, demonstrating strong demand for its offerings.
• Brand Growth: Through their partnership with Meesho, brands like Liberty, Denver, and Bella Vita have experienced substantial growth, with some seeing increases of over 200%.
• Customer Satisfaction: Meesho’s focus on providing a quality shopping experience has led to high customer satisfaction and loyalty.

Conclusion

As Meesho expands its seller base and product offerings, the upcoming Mega Blockbuster Sale reflects its continued growth ahead of the festive season. With the inclusion of significant brands like Mamaearth, Dabur, Titan, and Himalaya, customers can access a wider variety of products. This year’s sale marks a critical moment in Meesho’s ongoing efforts to diversify its marketplace and accommodate increasing demand during the festive period.

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